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DTSTART:20251102T020000
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DESCRIPTION:The irony in this time of transformative digitalization of all 
 things marketing coupled with the rapid erosion of attention spans and the
  growing dominance of in a blink of an eye video and imagery is that the w
 ritten word is more important than ever.&nbsp\;Writing great copy is both 
 art and science. This training will strive to cover both.&nbsp\;Great writ
 ing can educate\; it can entertain\; it can inspire\; it can persuade. Gre
 at copy often must do all of that and more. And that’s where the art comes
  in. Writing and rewriting to find just the right word\, just the right ph
 rase to engage\; to paint a vibrant picture\; to give new meaning to pictu
 res it accompanies\; to persuade often requires unlocking a talent for lan
 guage that we all possess but often do not employ. The training will help 
 you hone your talents.&nbsp\;But in the AI fueled\, SEO dominant world of 
 marketing\, science plays a role as well. From how to structure copy for a
  website and social media character counts to crafting sub-text in a video
  script and putting syntax to work\, effective copywriting requires a tech
 nical understanding of the platforms on which it lives and the formats it 
 takes on.&nbsp\;Understanding both the art and science of writing great co
 py will equip you with the tools and hunger and unleash the power and pers
 uasiveness of your own words. You will learn to say the right thing\, to t
 he right person in a way it has never been said before.&nbsp\;
DTEND:20260922T193000Z
DTSTAMP:20260507T014709Z
DTSTART:20260922T170000Z
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SEQUENCE:0
SUMMARY:Copywriting for Marketers
UID:RFCALITEM639137008297484861
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">The irony in this ti
 me of transformative digitalization of all things marketing coupled with t
 he rapid erosion of attention spans and the growing dominance of in a blin
 k of an eye video and imagery is that the written word is more important t
 han ever.&nbsp\;</p><p>Writing great copy is both art and science. This tr
 aining will strive to cover both.&nbsp\;</p><p>Great writing can educate\;
  it can entertain\; it can inspire\; it can persuade. Great copy often mus
 t do all of that and more. And that’s where the art comes in. Writing and 
 rewriting to find just the right word\, just the right phrase to engage\; 
 to paint a vibrant picture\; to give new meaning to pictures it accompanie
 s\; to persuade often requires unlocking a talent for language that we all
  possess but often do not employ. The training will help you hone your tal
 ents.&nbsp\;</p><p>But in the AI fueled\, SEO dominant world of marketing\
 , science plays a role as well. From how to structure copy for a website a
 nd social media character counts to crafting sub-text in a video script an
 d putting syntax to work\, effective copywriting requires a technical unde
 rstanding of the platforms on which it lives and the formats it takes on.&
 nbsp\;</p><p>Understanding both the art and science of writing great copy 
 will equip you with the tools and hunger and unleash the power and persuas
 iveness of your own words. You will learn to say the right thing\, to the 
 right person in a way it has never been said before.&nbsp\;</p>
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