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DTSTART:20251102T020000
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DESCRIPTION:Digital Analytics is a 10-week online course designed to help m
arketers become more data-savvy\, not data scientists.\nBy empowering you
to become a data consumer\, this course will enable you to feel more confi
dent in your marketing decisions and investments. Get inspired to generate
hypotheses\, to analyze results and to determine if your data makes sense
in the context of your business environment.\nThe Digital Analytics cours
e is built on a strategic marketing planning foundation by demonstrating a
goals-and-objectives-based approach. We’ll attempt to create a clearer pa
th between what you planned to happen vs. what actually happened across di
fferent marketing communications activities. Also\, share your findings (w
hile respecting privacy concerns) with your peers in this interactive lear
ning environment.\nTap into your analytic curiosity and enhance your marke
ting skills by exploring the possibilities of digital analytics!\n \;\
n\nGroup rates: CMA offers special rates for groups of 6 or more. Please r
each out to \;learning@thecma.ca to take advantage of group rates. Note: f
or group rates to apply\, all registrations must be completed at the same
time.
DTEND:20260404T033000Z
DTSTAMP:20260518T115932Z
DTSTART:20260119T140000Z
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SUMMARY:Digital Analytics Winter 2026
UID:RFCALITEM639146879721046115
X-ALT-DESC;FMTTYPE=text/html:
Digital Analytics is a 10-week online cours
e designed to help marketers become more data-savvy\, not data scientists.
\n
By empowering you to become a data consumer\, this course will en
able you to feel more confident in your marketing decisions and investment
s. Get inspired to generate hypotheses\, to analyze results and to determi
ne if your data makes sense in the context of your business environment.\n
The Digital Analytics course is built on a strategic marketing plan
ning foundation by demonstrating a goals-and-objectives-based approach. We
’ll attempt to create a clearer path between what you planned to happen vs
. what actually happened across different marketing communications activit
ies. Also\, share your findings (while respecting privacy concerns) with y
our peers in this interactive learning environment.
\n
Tap into your
analytic curiosity and enhance your marketing skills by exploring the poss
ibilities of digital analytics!
\n
\;
\n\n
Group rates: C
MA offers special rates for groups of 6 or more. Please reach out to \;learning@thecma.ca to take advantage
of group rates. Note: for group rates to apply\, all registrations must be
completed at the same time.