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DTSTART:20251102T020000
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DESCRIPTION:Most marketing teams do not have an AI-output problem. They hav
 e a context problem. Campaign information is fragmented across emails\, me
 etings\, SharePoint sites\, presentations\, briefs\, and individual team f
 olders. Brand guidance is interpreted differently across departments. Mark
 eters repeatedly search for the same information\, reconstruct project con
 text\, and explain how work should be completed—only to receive generic ou
 tputs that still require extensive revision.Microsoft Copilot Cowork can d
 o more than draft content or summarize a document. When it is grounded in 
 the right organizational knowledge and given a repeatable operating framew
 ork\, Cowork can gather context across Microsoft 365\, enrich incomplete i
 nputs\, coordinate multi-step work\, prepare deliverables\, and preserve k
 nowledge as work moves between teams. In this practical session\, particip
 ants will learn how to turn Cowork into a marketing operating system by co
 nnecting approved knowledge sources\, structuring stronger tasks\, and cre
 ating a concise SKILL.md file that captures workflows\, brand standards\, 
 examples\, quality criteria\, and approval rules. No coding is required.Gr
 oup rates: CMA offers special rates for groups. Please reach out to learni
 ng@thecma.ca to take advantage of group rates. Note: for group rates to ap
 ply\, all registrations must be completed at the same time.
DTEND:20261119T203000Z
DTSTAMP:20260913T152004Z
DTSTART:20261119T180000Z
LOCATION:
SEQUENCE:0
SUMMARY:Copilot for Marketers: Your Daily Operating System
UID:RFCALITEM639248952045908543
X-ALT-DESC;FMTTYPE=text/html:<p>Most marketing teams do not have an AI-outp
 ut problem. They have a context problem. Campaign information is fragmente
 d across emails\, meetings\, SharePoint sites\, presentations\, briefs\, a
 nd individual team folders. Brand guidance is interpreted differently acro
 ss departments. Marketers repeatedly search for the same information\, rec
 onstruct project context\, and explain how work should be completed—only t
 o receive generic outputs that still require extensive revision.</p><p>Mic
 rosoft Copilot Cowork can do more than draft content or summarize a docume
 nt. When it is grounded in the right organizational knowledge and given a 
 repeatable operating framework\, Cowork can gather context across Microsof
 t 365\, enrich incomplete inputs\, coordinate multi-step work\, prepare de
 liverables\, and preserve knowledge as work moves between teams. In this p
 ractical session\, participants will learn how to turn Cowork into a marke
 ting operating system by connecting approved knowledge sources\, structuri
 ng stronger tasks\, and creating a concise SKILL.md file that captures wor
 kflows\, brand standards\, examples\, quality criteria\, and approval rule
 s. No coding is required.</p><p data-pm-slice="1 1 []"><strong>Group rates
 : </strong>CMA offers special rates for groups. Please reach out to <a hre
 f="mailto:learning@thecma.ca">learning@thecma.ca</a> to take advantage of 
 group rates. Note: for group rates to apply\, all registrations must be co
 mpleted at the same time.</p><p></p>
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