BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Marketing teams rarely suffer from a shortage of ideas. The cha llenge is generating ideas that are different\, strategically relevant\, a nd strong enough to address the problem at hand. \;Too often\, brainst orming sessions produce familiar answers\, reward the loudest voices in th e room\, or generate long lists of ideas that never become actionable solu tions. As marketing challenges become more complex—and as AI makes it easi er to produce more content and more options—the ability to think creativel y with purpose has never been more important. \;Beyond Brainstorming: Creative Problem-Solving with AI is a practical\, hands-on introduction to a more structured and solution-focused approach to creativity. Participan ts will explore selected principles and techniques from established Creati ve Problem Solving practices\, including how to clarify a challenge\, gene rate a wider range of possibilities\, evaluate promising ideas\, and begin turning them into action. \;The seminar will also introduce the compl ementary roles of divergent and convergent thinking. Participants will con sider how separating idea generation from evaluation can help teams move b eyond obvious answers while maintaining strategic focus. \;AI is integ rated throughout as a practical thinking partner. Participants will explor e how generative AI can help uncover assumptions\, reframe challenges\, in troduce new perspectives\, make unexpected connections\, expand ideas\, an d examine potential solutions. Just as importantly\, the seminar will rein force where human context\, imagination\, and judgment remain essential.&n bsp\;Through guided exercises\, marketing examples\, and collaborative dis cussion\, participants will practise selected techniques using realistic m arketing challenges. They will leave with an introductory framework and a set of practical tools they can continue to explore and apply individually or with their teams. \;This 2½-hour online seminar offers a starting point for making creativity a skill you can apply more deliberately—not si mply a moment of inspiration you hope for. \;Group rates: CMA offers s pecial rates for groups of 6 or more. Please reach out to learning@thecma. ca to take advantage of group rates. Note: for group rates to apply\, all registrations must be completed at the same time. \; DTEND:20261015T163000Z DTSTAMP:20260804T133125Z DTSTART:20261015T140000Z LOCATION: SEQUENCE:0 SUMMARY:Beyond Brainstorming: Creative Problem-Solving with AI UID:RFCALITEM639214326856355139 X-ALT-DESC;FMTTYPE=text/html:

Marketing teams rarely suffer from a shorta ge of ideas. The challenge is generating ideas that are different\, strate gically relevant\, and strong enough to address the problem at hand. \ ;

Too often\, brainstorming sessions produce familiar answers\, rewa rd the loudest voices in the room\, or generate long lists of ideas that n ever become actionable solutions. As marketing challenges become more comp lex—and as AI makes it easier to produce more content and more options—the ability to think creatively with purpose has never been more important.&n bsp\;

Beyond Brainstorming: Creative Problem-Solving with AI is a pr actical\, hands-on introduction to a more structured and solution-focused approach to creativity. Participants will explore selected principles and techniques from established Creative Problem Solving practices\, including how to clarify a challenge\, generate a wider range of possibilities\, ev aluate promising ideas\, and begin turning them into action. \;

The seminar will also introduce the complementary roles of divergent and c onvergent thinking. Participants will consider how separating idea generat ion from evaluation can help teams move beyond obvious answers while maint aining strategic focus. \;

AI is integrated throughout as a prac tical thinking partner. Participants will explore how generative AI can he lp uncover assumptions\, reframe challenges\, introduce new perspectives\, make unexpected connections\, expand ideas\, and examine potential soluti ons. Just as importantly\, the seminar will reinforce where human context\ , imagination\, and judgment remain essential. \;

Through guided exercises\, marketing examples\, and collaborative discussion\, participa nts will practise selected techniques using realistic marketing challenges . They will leave with an introductory framework and a set of practical to ols they can continue to explore and apply individually or with their team s. \;

This 2½-hour online seminar offers a starting point for ma king creativity a skill you can apply more deliberately—not simply a momen t of inspiration you hope for. \;

Group rates: CMA offers specia l rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply\, all registrations must be completed at the sam e time. \;

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