Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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(Virtual) Performance with Purpose: Achieving Results in Responsible Media - CBC/Radio-Canada
Join CBC/Radio-Canada to discover how to achieve results in responsible media. Stay tuned for more.
(Virtual) How Can I Harness The Power of PR?
Join Ray McIlroy, Senior Vice President & Marketing Communications Lead and Madison Hawkins, Senior Director & Tech Lead at Kaiser & Partners to discuss the power of PR and its impact on marketing.
(In Person) How Can I Harness The Power of PR?
Join Ray McIlroy, Senior Vice President & Marketing Communications Lead and Madison Hawkins, Senior Director & Tech Lead at Kaiser & Partners to discuss the power of PR and its impact on marketing.
Influencer Marketing: Leveraging Internet Fame for Brand Success
Influencer Marketing has experienced staggering growth over the past five years. Learn how to develop an impactful Influencer Marketing Strategy, along with some tips and tricks to get the most out of each post.
Exclusively for the Brave! - NP Digital Exclusive Event
Join Neil Patel in this exclusive event to explore the characteristics of successful marketing teams and brands.
(Virtual) Creativity With Caution: Safeguarding Ideas in a Cautious World
Join Eric Tang, Managing Director of Porter Novelli Canada and Adam Reeves, Chief Creative Officer, TBWA\Group Canada to explore how brands can cut through the noise with creativity and mitigate the risks of striking a wrong chord with stakeholders.
DM optimization: Testing to see results, presented by Canada Post
Learn how direct mail can drive up to 60% ROI on your next campaign at this free webinar!
LATEST PERSPECTIVES
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Become a Chartered Marketer
Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation.
LEARN MORECMA Connect
We're pleased to bring you our new podcast, the voice of the Canadian marketing community.