05/11/2021 14:00:00
10:00AM - 12:30PM ET Seminars

Creative Brand Building

Members: $295

Non-Members: $395

    • What makes great brands great
    • Why it’s important to know who you are, what you stand for and why
    • What strategy is and why strategies need to be creative
    • The Dim Sum Strategy approach
    • The 4Ds process
    • What a Brand DNA is and how to develop one
    • Practical strategic tools you can apply to your business today


    You Will Benefit From:

      • Understanding the importance of creative strategic thinking to business decision-making
      • Reconfirming the principles of building strong brands
      • A proven, effective stepwise 4Ds process for building strong brands
      • Insights into 40+ of the best creative and strategic tools used by some of the world’s top agencies and leading brands…
      • Examples and anecdotes from over 30 years’ experience leading three of the world's top creative agencies and some of the world’s top brands
      • A blend of instruction, Q&A, dialogue and interactive digital tools to create an engaging and educational experience


    • Marketers, Brand-builders, Strategists and Creatives with at least 2-5 years’ experience in the field.
    • Account Managers, Brand Managers and Co-ordinators, VP’s and Directors in Marketing, Brand Strategy, Communications and Creative

Peter Wilken

Peter is a Professional Speaker, a Brand-Building Specialist and an Author. He helps individuals and organizations think and act more creatively to manage change, address business challenges and build stronger brands.

Peter ran advertising agencies for Ogilvy and Leo Burnett, and his last corporate role was as Head of BBDO Asia Pacific – BBDO has been the No.1 Creative agency in the world for the last 13 consecutive years.

He is a co-winner of a Cannes Gold Lion, the Oscars of the advertising world and his book Dim Sum Strategy was recently published by Parafine Press NY.

Cancellation of registration must be received by e-mail no later than ten (10) business days prior to the date of the seminar in order to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime prior to the seminar at no extra cost.

Peter Wilken

Speaker, Author and Brand Strategy Consultant

Dolphin Brand Strategy

Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

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