12/07/2021 15:00:00
10:00AM - 12:30PM ET Seminars

SEO and CRO Strategies for Marketers

Members: $295

Non-Members: $395

  • How AI impacts your search rankings
  • How to use technology to improve your understanding of your site, your competitor’s
    sites, and how to use this information to make good decisions
  • The latest algorithm updates, what they mean to you, and what you can do about them
  • Tips for mobile app SEO 
  • The basics of CRO, and common mistakes to avoid

Attendees should be marketers who have any one of the following:
  1. An intermediate level of digital marketing and analytics knowledge
  2. A large site that needs improvement in ranking and / or conversions
  3. A website redesign on the horizon

Dave Burnett speaks from experience.  After founding 4 businesses (one of which recently went on to be sold for 110 million dollars US) he authored an introduction to digital marketing: 'From Bricks to Clicks' in 2015. 
A regular columnist with The National Post with over 40 columns on subjects ranging from Personal Branding to utilizing AI in our quickly changing landscape, he loves simplifying our complex world.
Today he enjoys spending his time on both sides of the border helping the teams behind the brands understand how marketing, and technology, must work together to win.

Cancellation of registration must be received by e-mail no later than ten (10) business days prior to the date of the seminar in order to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime prior to the seminar at no extra cost.

Dave Burnett


AOK Marketing

Major Sponsors

  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • -420x120
  • TD-800x450

Featured Member

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