05/25/2022 14:00:00
10:00AM - 12:30PM ET Training

Paid Social Media Strategy

Members: $295

Non-Members: $395

  • The benefits of investing in Facebook/Instagram ads and how they can integrate with a broader marketing campaign
  • How to evaluate ads for effectiveness and optimize for growth
  • Develop an understanding of the various campaign types and targeting options
  • Best practices, tips and tricks from industry experts

  • Identifying which campaign type(s) to choose based on your business goal(s)
  • Creating a buyer persona of your target audience using the platform's targeting options
  • Feeling confident evaluating a digital ad’s effectiveness

Any marketer who is seeking additional tools for their organic social media strategy 
If you are the social media account lead for your company, this seminar is definitely for you!

Darian Kovacs
Founder, PR and Social Media Instructor

Darian Kovacs is the Indigenous founder of Vancouver-based SEO company Jelly Digital Marketing & PR and digital marketing course Jelly Academy. He brings 15 years of marketing experience and a passion for education, and creativity. Darian has taught Marketing Management at the Post-Secondary level and has spent years developing marketing training and curriculums for various Youth and Young Adult programs across North America. He has also led webinars and training sessions for over 8000 people through various associations, events, and educational institutes.

Rowan Springfield
Digital Ads and Analytics Instructor

Rowan is a digital ads specialist, having worked in PPC and social ads for the last 9 years. His experience spans luxury international travel clients like Scenic Cruises and Hilton Hotels, eCommerce clients such as Ralph Lauren

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the seminar to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the seminar date. If you registered for a seminar but are unable to attend, substitutions* are welcome any time prior to the original registration seminar date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Darian Kovacs

Founder, PR and Social Media Instructor


Rowan Springfield

Digital Ads and Analytics Instructor

Jelly Academy

Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft

Featured Member

canada post