1:00PM - 2:00PM ET CMA Café Presented by Mastercard

Understanding today's advertising metrics with Chris Williams

CPD CREDITS Earn 0.5 CPD

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Who should define the media measurement framework?
How do we define and measure success in a cross-media marketplace to achieve alignment and improve collaboration?
What is an ideal framework to organize data and be in the OODA loop?

Only 15 spots. Please submit your POV and come ready to debate!

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Why is this a relevant topic for a CMA Café session?

Marketers spend about $13 billion on media in Canada annually which flows through agencies of many different kinds towards publishers, broadcasters and media platforms.

To spark the conversation, participant’s POVs on the above questions will be used as a starting point.

Chris Williams
CMO
Arima

Chris has been in digital media for 28 years. He is a past President of IAB Canada and was VP Digital at the Association of Canada Advertisers along with many years at ad agencies BBDO and Havas.

Chris participated in the Media Rating Council’s auditing and accreditation process for the major digital platforms while also making contributions to the MRC’s guidelines on brand safety, outcome measurement and cross media measurement.