06/01/2022 17:00:00
1:00PM - 2:00PM ET CMA Café Presented by Mastercard

Understanding today's advertising metrics with Chris Williams

Chris Williams
CMO 
Arima
 
Chris has been in digital media for 28 years. He is a past President of IAB Canada and was VP Digital at the Association of Canada Advertisers along with many years at ad agencies BBDO and Havas.

Chris participated in the Media Rating Council’s auditing and accreditation process for the major digital platforms while also making contributions to the MRC’s guidelines on brand safety, outcome measurement and cross media measurement.
speaker

Chris Williams

CMO

Arima data


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