06/21/2022 17:00:00
1:00PM - 2:30PM ET Event Series

CMAinclusion 2022

Members: $0

Non-Members: $49

speaker

Grace Chan

Senior Director, Marketing Integration & Merchandising

RBC

speaker

Sarah Thompson

CSO

Mindshare Canada

speaker

Marème Touré

Director of Diversity, Equity and Inclusion, Canada

Dentsu International

Agenda

    

Sarah Thompson
CSO
Mindshare Canada

Sarah Thompson is the CSO of Mindshare Canada and the former CSO of Theo. She believes media needs to serve the consumer and deliver satisfaction for every opportunity for attention in order to deliver any business and brand result. She is focused on bringing back creativity and media into one strategy driven by data and fueled by knowing people and accountability of the results.

Previously, Sarah was the VP, Strategy at Cossette working on consulting, brand, product innovation, integration, digital, media and 1:1 strategies for Canopy Growth, TELUS, TD Bank, and SickKids Hospital. Prior to that she worked in entertainment overseeing social media for Corus and in digital as Associate Director of Strategy for Mirum. 

She has held roles in start-ups, consultancies and agencies. In 2020, Sarah was named Media Leader of the Year by the CMDC. She is active with the CMA, APG, ICA and the CMDC, where she is part of a team dedicated to a vibrant Canadian media ecosystem. Sarah is part of Pride@GroupM and is often speaking on inclusivity in all facets of work and life.

In this panel of DE&I Marketing Leaders will discuss diversity, equality and inclusion in the marketing community and how they are supporting their teams in understanding and applying best practices. CMA's newly created DE&I Committee, supported by subject matter experts will share their insights including:

  • Exploring the state of our industry and why the need for change
  • Creating a case for change especially in the areas of racial and age diversity
  • Share best practices and findings from organizations leading the change toward greater inclusion and diversity.

Grace Chan (Panelist)
Senior Director, Marketing Integration & Merchandising
RBC

Grace currently leads Marketing Integration and Retail Merchandising at RBC Royal Bank as a Senior Director. Since joining RBC, Grace has overseen some major transformation and achievements across many key businesses, channels and client segments.  She’s known for her passion, dedication and drive for creativity, and is synonymous with achieving results. With her 20+ years of marketing leadership across financial services and telecom industries, she has deep knowledge and experience in several disciplines including mass advertising, data, digital and retail programs. As an advocate for inclusion Grace plays a key role as the Chair for the Marketing Diversity & Inclusion committee and as a member of the Chief Administration Office Diversity Leadership Council. She builds strong relationships wherever she goes and is valued as both a leader and team member. Her passion extends to her team as she is known for her mentorship and always keeping a keen eye on growth and career development for those around her.

Marème Touré (Panelist)
VP, Diversity Equity and Inclusion, 
Canada

Marème, third-culture kid to the core, has harnessed a sensitivity to culture and differences through her mixed heritage upbringing and frequent moves as a child. She understands that people’s unique abilities and perspectives are what propels companies in a globalized context.
From her Master’s thesis on the integration of immigrants in the Quebec labor market, to partnering with community organization for Talent choices, or developing Pay Equity analysis services for SMEs to address gender inequities, as well as her work as an HRBP earlier in her career, Marème has always sought equity.

She joined dentsu Canada in 2019 as HR director for the Montreal office. Her passion and dedication as co-chair of dentsu Canada’s Anti-Racism Action Team guided her to her current role in DEI. Marème continues to strategically advocate for efforts to build a diverse and inclusive workforce, creating methods of connection, integration, and seamless interaction across the business - shaping and implementing transformational diversity, equity and inclusion efforts including all human capital practices associated with the workforce, culture, marketing, supply chain and clients. 

She is committed to creating a healthy and vibrant culture, enabling every employee to do great work, build a phenomenal career and feel that they can show up as they are, culminating in an inclusive work product.

Featured:

  • https://www.forbes.com/sites/karlmoore/2022/03/25/how-dentsu-canada-is-building-a-more-inclusive-advertising-industry/?sh=5bc0c6e51a5c
  • https://www.dentsu.com/ca/en/blog/belonging-is-essential-to-thriving
  • https://www.grenier.qc.ca/nouvelles/22366/dans-loeil-de-mareme-toure-dentsu
  • https://www.lesaffaires.com/blogues/karl-moore/le-pelerinage-de-dentsu-canada-vers-une-industrie-du-marketing-plus-inclusive/632315


Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft

Featured Member

canada post