CMAinclusion 2022
Members: $0
Non-Members: $49
Members: $0
Non-Members: $49
CMAinclusion will feature presentations on diversity, equality and inclusion in the
marketing community in order to support organization in understanding and applying the best practices. This event is supported by CMA's newly created DE&I Committee, which include subject matter experts sharing their insights.
Head of Industry, Brand
Vice President, Media, Content & Merchandising
RBC
Senior Director, Marketing, Rogers for Business
Rogers Communications
Director
Alfredo Films
SVP of Brand Strategy, Innovation & CX
Kantar
Vice President of Marketing and Communications
Mastercard Canada
Vice President, Marketing Services
Scotiabank
Associate Vice-President, Diversity, Inclusion & Belonging – Programs & Partnerships
Canadian Tire
CSO
Mindshare Canada
VP, Diversity Equity and Inclusion
Canada Dentsu International
Mastercard is creating meaningful solutions to real issues that members of the 2SLGBTQ+ community face every day. We recognize the importance of collaborating with members of marginalized communities to make the most meaningful impact.
In this session, attendees will:
The strong female leadership in marketing panel will be an inspirational female-centric experience for the audience, with a focus on:
Azadeh Attar
Head of Industry, Brand
Pinterest
Azadeh (@tartsandcrafts) has over 20 years of experience at the intersection of all things branding and technology. As the Head of CPG industry partnerships at Pinterest, she and her team work closely with top brands to devise game-changing strategies on Pinterest that can help them meet their ambitious branding-building and business goals.
Prior to joining Pinterest Azadeh spent almost a decade at Google in a number of progressive leadership roles across marketing and sales, after first honing her skills as a brand marketer at Kraft and General Mills. Azadeh began her career on the agency side, and in 2008 she earned an MBA from the Schulich School of Business.
When she's not thinking about digital marketing, she's mom to two awesome kids, and is currently saving ideas on the latest short hair styles and home remodeling inspo on Pinterest.
Christine Sabourin
Vice President, Marketing Services
Scotiabank
A Senior Business Professional who is a strategic thinker and results focused, Christine is the Vice President of Marketing Services at Scotiabank. Christine launched Scotiabank’s in-house agency – Lighthouse – in March 2021, and as the head of Lighthouse, has oversight for the Creative, Account Management, Marketing Channel Strategy, and Production and Agency Operations teams.
As part of her role, Christine also oversees Scotiabank’s Inclusion by Design strategy; a focus on diversity and inclusion in Scotiabank’s marketing and advertising, aimed at championing authentic inclusivity and proper representation in everything they do.
Christine joined Scotiabank in 2013 holding roles within Canadian Banking Marketing, supporting several B2C and B2B business lines, as well as Canadian retail brand. Most recently Christine held the roles of Director, Credit Cards and Unsecured Lending, and Director, Brand and Media.
She graduated from McMaster University with Bachelor of Commerce with a focus on Marketing.
Sarah Thompson
CSO
Mindshare Canada
Sarah Thompson is the CSO of Mindshare Canada and the former CSO of Theo. She believes media needs to serve the consumer and deliver satisfaction for every opportunity for attention in order to deliver any business and brand result. She is focused on bringing back creativity and media into one strategy driven by data and fueled by knowing people and accountability of the results.
Previously, Sarah was the VP, Strategy at Cossette working on consulting, brand, product innovation, integration, digital, media and 1:1 strategies for Canopy Growth, TELUS, TD Bank, and SickKids Hospital. Prior to that she worked in entertainment overseeing social media for Corus and in digital as Associate Director of Strategy for Mirum.
She has held roles in start-ups, consultancies and agencies. In 2020, Sarah was named Media Leader of the Year by the CMDC. She is active with the CMA, APG, ICA and the CMDC, where she is part of a team dedicated to a vibrant Canadian media ecosystem. Sarah is part of Pride@GroupM and is often speaking on inclusivity in all facets of work and life.
In this panel of DE&I Marketing Leaders will discuss diversity, equity and inclusion in the marketing community and how they are supporting their teams in understanding and applying best practices. CMA's newly created DE&I Committee, supported by subject matter experts will share their insights including:
Marème Touré (Panelist)
VP, Diversity Equity and Inclusion, Canada
Canada Dentsu International
Marème, third-culture kid to the core, has harnessed a sensitivity to culture and differences through her mixed heritage upbringing and frequent moves as a child. She understands that people’s unique abilities and perspectives are what propels companies in a globalized context.
From her Master’s thesis on the integration of immigrants in the Quebec labor market, to partnering with community organization for Talent choices, or developing Pay Equity analysis services for SMEs to address gender inequities, as well as her work as an HRBP earlier in her career, Marème has always sought equity.
She joined dentsu Canada in 2019 as HR director for the Montreal office. Her passion and dedication as co-chair of dentsu Canada’s Anti-Racism Action Team guided her to her current role in DEI. Marème continues to strategically advocate for efforts to build a diverse and inclusive workforce, creating methods of connection, integration, and seamless interaction across the business - shaping and implementing transformational diversity, equity and inclusion efforts including all human capital practices associated with the workforce, culture, marketing, supply chain and clients.
She is committed to creating a healthy and vibrant culture, enabling every employee to do great work, build a phenomenal career and feel that they can show up as they are, culminating in an inclusive work product.
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