09/12/2022 04:00:00
Chartered Marketer

Brand Elective Fall 2022

Members: $1,395

Non-Members: $1,695

How to:

  • Interpret how changing market and consumer conditions impact brands and identify strategies to adapt brands for success
  • Examine the strategy, process and methods of brand development that drives profitability and brand equity
  • Review best practice brand strategies and approaches for organizational structures, governance and brand value metrics
  • Assess and summarize the critical elements that impact brand equity, customer brand affinity and business profitability throughout a brand’s life stage

Open to participants in the Chartered Marketer program who have successfully completed Applied Marketing Core 3.

  • To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’.
  • Cancellations made greater than 14 calendar days prior to the course start date will not be penalized. A refund will be issued in full.
  • Cancellations made with 14 or fewer calendar days prior to the course start date will be processed with a 50% administration fee deducted.
  • No refunds past course start date.
  • Refunds will be issued to the source of payment


In the Event of Program Cancellation

  • We cannot always secure the minimum number of required participants to run each session. Program fees will be either credited or fully refunded in the event of a course cancellation at the discretion of the learner. 
  • We take great pride in our programs and will do the utmost to make your experience with us both valuable and enjoyable. Please do not hesitate to contact us should you have any questions or concerns.
     

Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft
  • TD-800x450

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