MarComm Supply Chain Management

• What projects/functions you should be doing yourself vs. outsourcing and how to outsource them
• How to initiate projects so that everyone understands the value the project is delivering 
• Current trends in the marcom value chain
• How to purchase knowledge products and services so there’s no buyer/seller remorse
• Why this is so darn hard sometimes!

• Smarter buying of MarComm services
• Structuring your department for profit
• Greater clarity of the value the marcom team/function delivers in the organization

This seminar is for emergent MarComm leaders – people who are moving in their career trajectory from implementing tasks themselves to supervising internal and external resources to produce work and execute campaigns on behalf of internal or external clients–and anyone in marketing who is procuring services to develop marcom assets. Likely you are mid-senior level management, in any size organization, where you have responsibility to a marcom budget line. But you may be junior-mid level, or in marketing department of one.

Richard Toker (CM) is a solution focused trainer, facilitator and marketing consultant. He is well-known to the Canadian Marketing Association and its members through his many years as an instructor, content developer and volunteer in marketing education.

Recently Richard helped develop the Core I curriculum of the Chartered Marketer designation, and he co-facilitates delivery of Core I to students on an ongoing basis. Richard also developed and regularly delivers CMA seminars including Developing The Marketing Plan, Project Management for Marketers and Mastering the Creative Brief.

As a facilitator Richard is a fully trained practitioner of the Osborn-Parnes Creative Problem Solving method of applied creativity, and is certified to deliver the FourSight®️ Thinking Profile assessment to individuals and teams. In the past Richard has facilitated innovation and applied creativity on behalf of the Institute of Communication Agencies and the Creative Education Foundation.

Since 2008 Richard has worked with a variety of clients to help them make progress with challenging changes and to help develop their marketing management skills. He has facilitated team and stakeholder dialogue and lead customized marketing training initiatives at a diverse range of organizations including Acklands-Grainger, Aon, BDC, CAA, Canada Post, CBC, CIBC, Foresters, Hamilton Health Sciences, Interac, Public Health Ontario, Ontario Ministry of Economic Development and Innovation, Ontario Public Sector, RBC and Tangerine.

As an independent marketing consultant he brings insight in consumer and B2B marketing from experience on brands such as Recipe Unlimited (East Side Mario's, Harvey's, Kelsey’s, Milestones & Swiss Chalet), American Express, CAA, CBC, HP, IBM, HSBC, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, Telus, Ontario Lottery, Scotiabank and SIR Corp (Canyon Creek, Jack Astor’s, Scaddabush).

Prior to starting his own practice in 2008, Richard was Director, Direct & Digital Marketing at Rogers Communications. And prior to that, Richard spent almost 20 years in the advertising business at Ogilvy & Mather, McCann Erickson, Cossette, Draft, and Bimm.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague