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Roku will share its 2022 research study ‘VOD Evolution’ to equip marketers with anticipated consumer behaviour shifts and effectively plan for reach though the changing AVOD, SVOD, BVOD landscape.
Learn about Consumer’s current mindsets, the dynamic Streaming landscape, and anticipated changes by consumers in the next 12 months that impact marketer’s reach. Free Streaming TV on the rise, and ways consumers interact with media brands and advertising will be explored and how Roku uses insights to make better TV for everyone.
Laura Chaibi, International Director of Ad Insights at Roku will walk through the research findings and Dr. Grace Kite, a trained economist and CEO of Magic Numbers a leading agency, will showcase ‘hot off the press’ Canadian case studies on how brands are breaking into TV and justifying it on their media plans.
A follow-on discussion and Q&A led by Christina Summers, Regional Ad Sales Lead for Roku, along with key partners, Laura Chaibi and Dr. Kite, will cover the implications for brands and consider ways to navigate challenges and opportunities ahead.
Marketers need to show business impact and this session will give a view into contemporary techniques through uncertain times.
Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.
*Substitutions refer to the transfer of a registration from one individual to a colleague
Founder and Economist
Magic Numbers
Vice President Marketing
thinktv Canada
Director, International Ad Marketing & Insights
Roku
CEO
Fuse Insights
Managing Director
Cairns Oneil
Roku will share its 2022 research study ‘VOD Evolution’ to equip marketers with anticipated consumer behaviour shifts and effectively plan for reach though the changing AVOD, SVOD, BVOD landscape.
Laura Chaibi, Director, International Ad Marketing & Insights, Roku
With 20+ years’ media experience, Laura Chaibi is an award winning Chartered Marketer (CIM qualified) from London Metropolitan University. From Vancouver Canada, she’s pioneered digital media measurement globally and is at Roku to scale Streaming TV. She’s managed over $200m of insights and marketing budgets while working for Yahoo, Orange France Telecom, BBC, AOL and Nielsen.
Laura is a Board Member of WIRe, Women in Research Executives, an ESOMAR Member, and International Editor for the Institute for Practitioners in Advertising (IPA) training courses. She judges the Effies, WARC Strategy, WARC Cannes Lions, IPA effectiveness awards and i-com data creativity awards.
Dr Grace Kite, CEO of Magic Numbers who is an economist and has over 20 years specialising in advertising measurement and will walk through some ‘hot of the press’ Canadian case studies from a range of brands including scale ups breaking into TV.
Dr Grace Kite, Founder and Economist, Magic Numbers
With over 20 years’ experience, Dr Grace Kite is a business economist who’s led 120+ econometrics projects across all major advertising buying categories. She’s developed deep knowledge on market trends and competition and believes knowledge arising from effectiveness analysis needs to reach the people that plan campaigns and to ‘lift the lid’ in a way that normal people can understand. After earning a PhD in Economics, Grace had leading roles at Mindshare, Millward Brown, Holmes & Cook, Mediacom, PHD and OMD. In 2010 she founded magic numbers. She’s won twelve IPA Effectiveness awards plus a Cannes Grand Prix.
A follow-on discussion and Q&A led by Nick Drew, CEO of Fuse Insights, along with key partners who will cover the implications for brands and consider ways to navigate challenges and opportunities ahead.
Moderator: Nick Drew, CEO, Fuse Insights
Laura Chaibi, Director, International Ad Marketing & Insights, Roku
With 20+ years’ media experience, Laura Chaibi is an award winning Chartered Marketer (CIM qualified) from London Metropolitan University. From Vancouver Canada, she’s pioneered digital media measurement globally and is at Roku to scale Streaming TV. She’s managed over $200m of insights and marketing budgets while working for Yahoo, Orange France Telecom, BBC, AOL and Nielsen.
Laura is a Board Member of WIRe, Women in Research Executives, an ESOMAR Member, and International Editor for the Institute for Practitioners in Advertising (IPA) training courses. She judges the Effies, WARC Strategy, WARC Cannes Lions, IPA effectiveness awards and i-com data creativity awards.
Dr Grace Kite, Founder and Economist, Magic Numbers
With over 20 years’ experience, Dr Grace Kite is a business economist who’s led 120+ econometrics projects across all major advertising buying categories. She’s developed deep knowledge on market trends and competition and believes knowledge arising from effectiveness analysis needs to reach the people that plan campaigns and to ‘lift the lid’ in a way that normal people can understand. After earning a PhD in Economics, Grace had leading roles at Mindshare, Millward Brown, Holmes & Cook, Mediacom, PHD and OMD. In 2010 she founded magic numbers. She’s won twelve IPA Effectiveness awards plus a Cannes Grand Prix.
Laura Baehr, Vice President Marketing, thinktv Canada
Robin Le Gassicke, Managing Director, Cairns Oneil
