12/13/2022 18:00:00
1:00PM - 2:30PM ET Exclusive Experience

VOD Evolution: Streamers are on the move, are you?

Members: $0

Non-Members: $0

speaker

Dr Grace Kite

Founder and Economist

Magic Numbers

speaker

Laura Baehr

Vice President Marketing

thinktv Canada

speaker

Laura Chaibi

Director, International Ad Marketing & Insights

Roku

speaker

Nick Drew

CEO

Fuse Insights

Agenda

Roku will share its 2022 research study ‘VOD Evolution’ to equip marketers with anticipated consumer behaviour shifts and effectively plan for reach though the changing AVOD, SVOD, BVOD landscape.   

Laura Chaibi, Director, International Ad Marketing & Insights, Roku
With 20+ years’ media experience, Laura Chaibi is an award winning Chartered Marketer (CIM qualified) from London Metropolitan University.  From Vancouver Canada, she’s pioneered digital media measurement globally and is at Roku to scale Streaming TV.  She’s managed over $200m of insights and marketing budgets while working for Yahoo, Orange France Telecom, BBC, AOL and Nielsen.

Laura is a Board Member of WIRe, Women in Research Executives, an ESOMAR Member, and International Editor for the Institute for Practitioners in Advertising (IPA) training courses.  She judges the Effies, WARC Strategy, WARC Cannes Lions, IPA effectiveness awards and i-com data creativity awards.

Dr Grace Kite, CEO of Magic Numbers who is an economist and has over 20 years specialising in advertising measurement and will walk through some ‘hot of the press’ Canadian case studies from a range of brands including scale ups breaking into TV.

Dr Grace Kite, Founder and Economist, Magic Numbers
With over 20 years’ experience, Dr Grace Kite is a business economist who’s led 120+ econometrics projects across all major advertising buying categories. She’s developed deep knowledge on market trends and competition and believes knowledge arising from effectiveness analysis needs to reach the people that plan campaigns and to ‘lift the lid’ in a way that normal people can understand. After earning a PhD in Economics, Grace had leading roles at Mindshare, Millward Brown, Holmes & Cook, Mediacom, PHD and OMD. In 2010 she founded magic numbers. She’s won twelve IPA Effectiveness awards plus a Cannes Grand Prix.

A follow-on discussion and Q&A led by Christina Summers, Regional Ad Sales Lead for Roku, along with key partners, Laura Chaibi and Dr. Kite, will cover the implications for brands and consider ways to navigate challenges and opportunities ahead.

Christina Summers, Regional Ad Sales Lead, Roku
Christina helps drive successful strategies and measurable results for brand campaigns and content partners on the Roku platform. An accomplished and results-driven sales leader within Canada’s digital advertising industry, Christina has a successful track record of building relationships, designing winning sales strategies, and driving teams to reach challenging revenue goals in highly competitive markets.

Laura Chaibi, Director, International Ad Marketing & Insights, Roku
With 20+ years’ media experience, Laura Chaibi is an award winning Chartered Marketer (CIM qualified) from London Metropolitan University.  From Vancouver Canada, she’s pioneered digital media measurement globally and is at Roku to scale Streaming TV.  She’s managed over $200m of insights and marketing budgets while working for Yahoo, Orange France Telecom, BBC, AOL and Nielsen.

Laura is a Board Member of WIRe, Women in Research Executives, an ESOMAR Member, and International Editor for the Institute for Practitioners in Advertising (IPA) training courses.  She judges the Effies, WARC Strategy, WARC Cannes Lions, IPA effectiveness awards and i-com data creativity awards.

Dr Grace Kite, Founder and Economist, Magic Numbers
With over 20 years’ experience, Dr Grace Kite is a business economist who’s led 120+ econometrics projects across all major advertising buying categories. She’s developed deep knowledge on market trends and competition and believes knowledge arising from effectiveness analysis needs to reach the people that plan campaigns and to ‘lift the lid’ in a way that normal people can understand. After earning a PhD in Economics, Grace had leading roles at Mindshare, Millward Brown, Holmes & Cook, Mediacom, PHD and OMD. In 2010 she founded magic numbers. She’s won twelve IPA Effectiveness awards plus a Cannes Grand Prix.


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