Environmental Sustainability: More Than a Trend, presented by CBC and Radio-Canada Media Solutions
Environmental sustainability through the lens of media and advertising looks at the ways our storytelling, solutions, and production can responsibly interact with the planet. The overarching goal is to create and maintain the conditions under which humans and nature can co-exist to support present and future generations.
Attendees will hear case study examples of how Media Solutions is working with clients to tell stories that support their sustainability initiatives. They’ll gain a better understanding of the public broadcaster’s four strategic pillars, and they’ll see how prioritizing environmental sustainability is not a trend, but a necessary priority for brands and clients in the media and advertising industry.
Net Zero Media
Senior Director, Digital Ad Product and Revenue Management
CBC & Radio-Canada Media Solutions
Environmental Sustainability Lead
Executive Director, Business & Rights and Production Sustainability
“Dragon”, CBC Dragons’ Den
Co-Founder & Exec Chairman, Clearco
Vice-President, Legal Services, General Counsel and Corporate Secretary
National Manager, Brand Communications
Miguel Baz, Vice-President, Legal Services, General Counsel and Corporate Secretary
Miguel Baz has been CBC/Radio-Canada’s Vice-President, Legal Services, General Counsel and Corporate Secretary, since August 23, 2021.
In his role, Miguel is responsible for CBC/Radio-Canada’s Law Department, with offices in Montreal, Toronto and Ottawa. He is also responsible for the Corporate Secretariat, as well as the departments that oversee compliance with access-to-information, privacy, health, safety, and environmental legislation.
Prior to this appointment, Miguel held several positions at Bell between 2001 and 2021. In particular, he led the company’s mergers & acquisitions legal team and the corporate secretariat group in addition to act as director of legal operations, overseeing the management of the legal function. Miguel also practiced for a few years within a law firm before joining Hydro-Québec’s legal services in 1998.
Involved with non-profit and community organisations throughout his career, Miguel is a member of the Centraide of Greater Montréal campaign cabinet. He also sits on the Board and is the former Chair of Lawyers without Borders Canada.
Born in Uruguay, Miguel holds a bachelor of laws degree from Université Laval (1992) and a masters of laws degree from the London School of Economics and Political Science (1996). He is a member of the Québec Bar since 1993.
Miguel is based in Montreal.
Leaticia Kaggwa, Environmental Sustainability Lead, CBC
Leaticia is on a mission to help content creators tell compelling stories while minimizing their environmental impact. She joined the CBC as their first ever Environmental Sustainability Lead in January 2022. Among other environmentally-driven duties, she primarily collaborates with producers, industry partners, and other members of the screen industry to track carbon emissions and implement sustainable production tools and techniques. Previously, she was the summer Sustainability Coordinator at William F. White, Canada's largest provider of filming equipment and studio space. Leaticia also holds a Master of Science degree in Sustainability Management from the University of Toronto.
Lisa Clarkson, Executive Director, Business & Rights and Production Sustainability, CBC
Lisa Clarkson is the Executive Director of Business & Rights and Production Sustainability at CBC.
Lisa’s production sustainability responsibilities include One Stop Business Workshop, content accessibility for audiences and creators with disabilities and CBC’s environmental sustainability efforts. On the environmental front, Lisa:
founded CBC’s Environmental Influencers team;
spearheaded varied sustainable production changes at CBC including adoption of the albert carbon calculator on all indie productions and the sustainability checklist in all indie development;
created various industry groups for information sharing of sustainable production information including groups of Canadian broadcasters and national production financiers;
sits on both CBC’s Environmental Governance Council and CBC’s Sustainability committee (which created CBC’s recently released environmental strategy “Greening Our Story”);
CBC’s representative on the Canadian National Advisory group for “Reel Green” - a Canadian organization which inspires and supports productions to implement sustainable production practices;
programmed industry learning sessions including One Stop’s “Green Week” “; and
Lisa has been a panellist at a variety of industry conferences and sessions on environmental sustainability including at the Deauville Green Awards (France), Sustainable Production Forum and the Banff World Media Festival. In addition to production sustainability, Lisa leads CBC’s Business & Rights team and is responsible for business deals for all types of English language content (whether acquired; produced by CBC or licenced) across all platforms. Lisa has served on the boards of directors of many not-for-profit organizations including the boards of Women in Film & Television Toronto, Women in Film & Television.
Join us for a panel discussion moderated by CBC Dragon, Michele Romanow. Panelists Julie Kerr from CBC & Radio-Canada Media Solutions, Ryan Chu from BMW Canada, and Christopher Sewell from Net Zero Media will cover why environmental sustainability matters to advertisers, looking ahead towards more awareness and tools to measure emissions within the global media industry and a storytelling case study in BMW's partnership with CBC on the paid series Forces of Nature that highlighted 6 innovators who are contributing to making the world a better place through sustainable technology.
Moderator: Michele Romanow, “Dragon”, CBC Dragons’ Den | Co-Founder & Exec Chairman, Clearco
Tech titan Michele Romanow is a serial entrepreneur who started six companies before her 35th birthday. A “Dragon” on CBC’s hit show Dragons’ Den, Michele is the Co-founder and Executive Chairman of Clearco . Clearco has invested more than $5B+ into 10,000+ companies making them the biggest ecommerce investor in the world. She previously co-founded SnapSaves, acquired by American tech giant Groupon, and Buytopia.ca, which acquired ten competitors, including Shop.ca and WagJag.
In 2015, Michele became the youngest judge on CBC’s Dragons’ Den (Canada’s Shark Tank), and has been a ‘Dragon’ for the last eight seasons. A prolific investor, Michele was named Fortune’s 40 under 40, a Young Global Leader by the World Economic Forum, one of Canada’s Most Powerful Women, Canada’s Angel Investor of the Year and winner of RBC’s Women of Influence, Innovation Award.
Michele has created digital solutions for many of the world’s leading brands, including P&G, Netflix, Starbucks, and Cirque du Soleil. In the media, Michele’s work has been profiled in Wall Street Journal, Forbes, Fortune, TechCrunch, and The Globe and Mail.
Michele is a director for Vail Resorts, BBTV and Queen’s School of Business. Previously she was a director for Freshii, Whistler Blackcomb, SHAD International and League of Innovators. Michele also co-founded the Canadian Entrepreneurship Initiative non-profit with Sir Richard Branson.
Chris Sewell, Co-Founder, Net Zero Media
Christopher Sewell has spent his working life in the world of marketing communications and sustainability in different organisations and regions including UK, Asia and Australia. In response to the growing global interest in climate and business focus on carbon emissions reduction, in 2007 Chris developed a unique, world leading methodology and platform to quantify and analyse carbon emissions associated with all forms of media and marketing activity. In the process Chris threw himself into the academic world to research and better understand the complexities of environmental impacts associated with media and marketing, feeding his passion for reducing carbon emissions within companies and business units he intimately understands.
Net Zero Media's mission is to give business real time visibility into the CO2 contained in their day to day advertising activity while it occurs - enabling carbon wise decision making. Providing this information at the time of use is proven to reduce consumption and its related CO2 and costs.
Our industry leading cloud based technology, called The CO2counter®, is a web-service that works directly with any ERP, procurement and accounting/finance platforms. CO2counter® measures the CO2 in a business transaction when it is quoted, purchased, delivered or invoiced.
Julie Kerr, Senior Director, Digital Ad Product and Revenue Management, CBC & Radio-Canada Media Solutions
Julie Kerr is the Sr. Director, Digital Ad Product & Revenue Management for CBC & Radio-Canada Media Solutions. In addition to a successful career working with premium brands, Julie has led go-to-market strategies of disruptive digital solutions and products for the last 20 years. Formerly Vice-President of Strategy and Development for GroupM, Julie has an impressive track record on both the agency (GroupM, Glassroom) and media (Rogers Media, TC Media, Bell Media) side of the business. Passionate about data and emerging technologies, Julie plays a key role in defining and delivering the creative strategy for CBC & Radio-Canada's digital advertising products. She holds Certificate Global Innovation Management from Boston’s Global Innovation Management Institute and graduated with a Global Executive MBA from the University of Toronto’s Rotman School of Management.
Ryan Chu, National Manager, Brand Communications, BMW Group Canada
A revered and forward-thinking professional with over 15 years of experience in the luxury automotive industry, Ryan Chu has been instrumental in the growth of the BMW and MINI brands within the Canadian market.
His solid knowledge of the marketplace and passion for innovation have contributed to his immense growth and success within the organization, where he has led several key projects, including the development and design of unprecedented digital portals and platforms which bridged the gap between customers and retailers. He has also played a large role in countless BMW campaigns, including a 360 AR collaboration with Amazon which was a first in Canada, as well as the launch of Canada’s first ever forced perspective digital out of home billboard for BMW’s 50 Years of M anniversary celebrations.
Ryan who holds the position of National Manager, Brand Communications, brings his natural talent for leadership and high degree of digital knowledge. He is responsible for all BMW Brand communications including Advertising, Media, Interactive, Point Of Sale, Social, Aftersales Marketing and the Dealer Advertising Groups. He also works to continually enhance the BMW brand image, and lead initiatives pertaining to annual product launches.