Finance and Campaign Execution (Formerly Applied Marketing Core 2) Spring 2023

Members: $1,245 (Reg. $1,395)

Non-Members: $1,545 (Reg. $1,695)

EARLY BIRD PRICING ENDS

Apr 21, 2023 11:59pm ET

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Applied Marketing Core 2 begins with important curriculum to ensure Chartered Marketers are confident reviewing financial statements and developed sound marketing initiatives and campaigns based on sound business objectives. And we also review how integrated campaigns are developed across multiple channels.

With the completion of Core 1, enroll today through MyCMA and accessing the Program Status page.

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How to:

Examine financial statements and understand how products, services and brands can maximize marketing's contribution to the bottom line
Analyze performance using strategic objectives, KPIs and other performance measurement tools
Drive business revenues through the development of effective acquisition, retention, upsell and launch strategies
Design, brief and deploy effective marketing campaign executions
Implement strategies to successfully lead collaborative cross-departmental teams and agency partners

Only open to participants in the Chartered Marketer program who have successfully completed Applied Marketing Core 1

To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’.
Cancellations made greater than 14 calendar days prior to the course start date will not be penalized. A refund will be issued in full.
Cancellations made with 14 or fewer calendar days prior to the course start date will be processed with a 50% administration fee deducted.
No refunds past course start date.
Refunds will be issued to the source of payment

In the Event of Program Cancellation

We cannot always secure the minimum number of required participants to run each session. Program fees will be either credited or fully refunded in the event of a course cancellation at the discretion of the learner.
We take great pride in our programs and will do the utmost to make your experience with us both valuable and enjoyable. Please do not hesitate to contact us should you have any questions or concerns.