Building a Decision-Driven Marketing Team

Members: $310

Non-Members: $415

CPD CREDITS Earn 1.2 CPD

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The success of marketing teams can be linked directly to the quality of their decisions. The challenge is that too many marketing teams aren't aware of how those decisions are being made. There's a vast difference across departments, people, and even teams.

In this training, you will learn how to design a decision-driven marketing team focused on growth and client success. The course will use case studies, breakout rooms, hot seats, and group Q&A to help you internalize the insights and ideas.

Making better decisions is one of the best growth levers that any leader can have. This CMA training will give you the fundamentals for how to improve your lever.

The existing decision-making process in your team
How to optimize decisions across teams and individuals
How to properly delegate and when to make critical decisions yourself
The role of data in making decisions and when you can ignore it

Saving hundreds of hours annually by running better meetings
Reducing your workload by removing yourself from decisions where you aren’t needed
Learning the tools to coach others
Making more rapid decisions and avoiding endless debates

Leaders (directors, managers and VPs) who are responsible for others and have the ability to help their team make better decisions.

Ruben Ugarte
President of Ruben Ugarte

Ruben Ugarte is the go-to expert in decisions and the author of Bulletproof Decisions and the Data Mirage. He helps executives at the most innovative medium, and large enterprises make better decisions to dramatically boost performance, increase profitability, and make their teams world-class. He has done this across five continents and in three languages. His ideas have helped hundreds of thousands of people level up their decision-making.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague