Strategic Decision-Making for Marketing Success: Unlocking Potential in Challenging Times

Members: $310

Non-Members: $415

CPD CREDITS Earn 1.2 CPD

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Marketing can't catch a break. Despite its importance, it is often one of the first departments to see budget cuts, reduce headcount and unrealistic expectations.

The difference between high and low performing marketing teams comes down to the decisions they make. Even if your budgets are significantly less than last year, you can still make high impact decisions that move the needle for your organization.

This CMA training will provide you with the essential knowledge and skills you need to make better decisions focused on growth and client success. We'll provide you with practical tools, techniques, and best practices that you can apply immediately to your marketing team. Using case studies, breakout rooms, hot seats, and group Q&A sessions, you will learn how to internalize the insights and ideas presented in this training.

Don't miss out on this opportunity to unlock your marketing team's potential. Register today and start making better decisions regardless of what is going around you.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

The existing decision-making process in your team
How to optimize decisions across teams and individuals
How to properly delegate and when to make critical decisions yourself
The role of data in making decisions and when you can ignore it

Saving hundreds of hours annually by running better meetings
Reducing your workload by removing yourself from decisions where you aren’t needed
Learning the tools to coach others
Making more rapid decisions and avoiding endless debates

Leaders (directors, managers and VPs) who are responsible for others and have the ability to help their team make better decisions.

Ruben Ugarte
President of Ruben Ugarte

Ruben Ugarte is the go-to expert in decisions and the author of Bulletproof Decisions and the Data Mirage. He helps executives at the most innovative medium, and large enterprises make better decisions to dramatically boost performance, increase profitability, and make their teams world-class. He has done this across five continents and in three languages. His ideas have helped hundreds of thousands of people level up their decision-making.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague