Finance and Campaign Execution (Formerly Applied Marketing Core 2) Fall 2023

How to:

• Examine financial statements and understand how products, services and brands can maximize marketing's contribution to the bottom line 
• Analyze performance using strategic objectives, KPIs and other performance measurement tools
• Drive business revenues through the development of effective acquisition, retention, upsell and launch strategies
• Design, brief and deploy effective marketing campaign executions
• Implement strategies to successfully lead collaborative cross-departmental teams and agency partners

• To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’.
• Cancellations made greater than 14 calendar days prior to the course start date will not be penalized. A refund will be issued in full.
• Cancellations made with 14 or fewer calendar days prior to the course start date will be processed with a 50% administration fee deducted.
• No refunds past course start date.
• Refunds will be issued to the source of payment

In the Event of Program Cancellation

• We cannot always secure the minimum number of required participants to run each session. Program fees will be either credited or fully refunded in the event of a course cancellation at the discretion of the learner. 
• We take great pride in our programs and will do the utmost to make your experience with us both valuable and enjoyable. Please do not hesitate to contact us should you have any questions or concerns.