09/11/2023 14:00:00
Chartered Marketer

Summit Fall 2023

Members: $1,245 (Reg. $1,395)

Non-Members: $1,545 (Reg. $1,695)


Aug 27, 2023 11:59pm ET

How to:

  • Identify and synthesize an organization’s core competencies, strengths, weaknesses, opportunities and threats
  • Prepare a customer profile/persona that clearly identifies the recommended customer segments
  • Build an implementation plan with key marketing tactics and corresponding budget requirements
  • Outline the importance of active listening skills, personality understanding, and conflict negotiation when leading a team.
  • Prepare a comprehensive individual presentation slide deck on problem, alternatives considered, final recommendation, financial implications and marketing implementation plan

Open to participants who have successfully completed Tools for Success, Finance and Campaign Execution, Creative Elements of Marketing and one elective.

  • To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’.
  • Cancellations made greater than 14 calendar days prior to the course start date will not be penalized. A refund will be issued in full.
  • Cancellations made with 14 or fewer calendar days prior to the course start date will be processed with a 50% administration fee deducted.
  • No refunds past course start date.
  • Refunds will be issued to the source of payment

In the Event of Program Cancellation

  • We cannot always secure the minimum number of required participants to run each session. Program fees will be either credited or fully refunded in the event of a course cancellation at the discretion of the learner. 
  • We take great pride in our programs and will do the utmost to make your experience with us both valuable and enjoyable. Please do not hesitate to contact us should you have any questions or concerns.

Motum B2B
Air Canada
TD Bank Group

Major Sponsors

  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Environics Analytics

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