Project Management for Marketers

Members: $310

Non-Members: $415

CPD CREDITS Earn 1.2 CPD

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As marketing becomes increasingly complex, cross-functional, and fast-paced, marketers are faced with the challenge of delivering value to both stakeholders and customers. While advancing their careers, marketers are also tasked with more significant projects, facing multifaceted obstacles with varied scope and budget. Marketing managers are juggling many balls–not just time, cost and quality, but people, resources and technology. The need for personal productivity and project process has never been higher.

This training is designed with marketers in mind, provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.

How to effectively initiate and plan a marketing project
How to build a team and foster collaboration and performance
The approach, tools and techniques for breaking down a project into its logical steps, and scheduling it

Improved overall know-how for marketing project management
Techniques to help you become a more effective marketing project manager
A project management approach for real-world usage as an emergent marketing project management leader and/or team player in your own organization

Marketing managers and brand managers
Agency account management professionals
Brand communications specialists
Entry to Mid-level managers

*If you have previously attended the Project Management for Marketers training please do not register for this session as the content is very similar.

Richard Toker
Partner at Branderos

Richard Toker is a fixture in the Canadian marketing scene. He’s been a leader inside blue-chip advertising agencies and has worked client-side as a Director of Marketing at Rogers.

Richard is a solution focused facilitator, trainer, and marketing consultant. For the past 12 years Richard has worked with a variety of clients to help them make progress with challenging changes and to help develop their management skills. Richard also helped develop content for the Chartered Marketer designation and is on ongoing instructor in the program.

As a boutique agency founder at Branderos, he brings insight in consumer and B2B marketing from experience on brands such as Sheridan Continuing and Professional Studies, Ontario Charitable Gaming Association, Muskoka Steamships & Discovery Centre, the Canadian Marketing Association, Recipe Unlimited (Harvey's & Swiss Chalet), and – previously – American Express, CAA, CBC, HP, IBM, HSBC, Little Caesars, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, Telus, Ontario Lottery, Scotiabank and SIR Corp (Jack Astor’s, Scaddabush).

Prior to starting his own business in 2009, Richard was Director, Direct & Digital Marketing at Rogers Communications. And prior to that, Richard spent almost 20 years in the advertising business at Ogilvy & Mather, McCann Erickson, Cossette, Draft, and Bimm.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague