Paid Acquisition Strategy for 2024 and Beyond
In this hands-on intermediate level session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget.
We'll cover some best practices based on measurable goals, where your prospects are on their journey, and truly understanding what is working for them, and what isn't.
To get the most out of this session you should have a basic knowledge of digital acquisition, and access to an analytics account at your organization.
How to use analytics to evaluate performance by channel
Search and social paid acquisition strategies
The latest digital campaign types, and when to use them
How to allocate your paid media budget in the best way possible
An understanding of the benefits of speaking to the right people at the right time to help them on the journey to purchase
Knowing how to unlock the value of your first party data (including your email un-subscribes) in ways you may not have heard before
Marketers with a basic knowledge of digital acquisition, and access to an analytics account so you can do your own research after the fact with what you learn.
Dave Burnett speaks from experience. After founding 4 businesses (one of which recently went on to be sold for 110 million dollars US) he authored an introduction to digital marketing: 'From Bricks to Clicks' in 2015.
A regular columnist with The National Post with over 40 columns on subjects ranging from Personal Branding to utilizing AI in our quickly changing landscape, he loves simplifying our complex world.
Today he enjoys spending his time on both sides of the border helping the teams behind the brands understand how marketing, and technology, must work together to win.
Cancellation or transfer of registration must be received by e-mail to email@example.com no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.
*Substitutions refer to the transfer of a registration from one individual to a colleague