2021 Campaign Shortlist

Congratulations to all of our Award Finalists! The companies that have been listed more than once are finalists in multiple disciplines. To view the campaigns that were selected please click on the "+" button.

Campaign: "Escape Mountain"
Client: BRP
Agency: Anomaly

Campaign: Dealerships Done Digital
Client: Volkswagen
Agency: Touché!

Campaign: Ford Mach-E Drive Stream
Client: Ford Motor Company of Canada
Agency: BBDO Canada

Campaign: Hyundai Leads Dashboard
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada

Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly

Campaign: Let the roads sleep
Client: Mazda Canada
Agency: Wunderman Thompson Canada

Campaign: Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada

Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)

Campaign: Tough Turban
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo

Campaign: Year of Subaru
Client: Subaru Canada
Agency: Zulu Alpha Kilo

Campaign: ATCO's Spruce Meadows Mobile Experience
Client: ATCO Ltd.
Agency: Park Digital

Campaign: DevStories
Client: Microsoft Canada
Agency: Intercept Group

Campaign: Digital Main Street ShopHERE Powered by Google
Client: Digital Main St.
Agency: Mosaic North America

Campaign: EDC Business as Unusual
Client: Export Development Canada
Agency: McCann Montréal

Campaign: Experience "Surface"
Client: Microsoft Canada
Agency: Intercept Group

Campaign: Find Your Path
Client: Microsoft Canada
Agency: Intercept Group

Campaign: It's Happening
Client: Metrolinx
Agency: Leo Burnett

Campaign: TD Small Business Banking
Client: TD Bank
Agency: Leo Burnett

Campaign: The (Modern) Office
Client: Microsoft Canada
Agency: Intercept Group

Campaign: The Thinking Emoji
Client: The Museum of Contemporary Arts (MOCA) Toronto
Agency: Leo Burnett

Campaign: Think Small
Client: Canada Post
Agency: The&Partnership

Campaign: Bublé Drops
Client: SodaStream
Agency: Edelman Canada

Campaign: Come & Glow
Client: Consonant Skin+Care
Agency: Zulu Alpha Kilo

Campaign: Dove "Courage Is Beautiful"
Client: Unilever
Agency: Ogilvy Canada

Campaign: Erable du Quebec
Client: Erable du Quebec
Agency: Rethink

Campaign: Glad for Change
Client: Glad
Agency: FCB

Campaign: Levi's Double Portal - Cure for Joyless Shopping
Client: Levi Strauss & Co.
Agency: UM Canada

Campaign: Premier Paint New Product Launch
Client: Canadian Tire
Agency: Leo Burnett

Campaign: Royale Home for Every Pet Project
Client: Irving Consumer Products
Agency: 6 degrees Integrated Communications Corp.

Campaign: Secret Deodorant #EqualSweat
Client: P&G Canada
Agency: MSL Canada

Campaign: Secret Dream Gap Tour
Client: Proctor & Gamble
Agency: Carat

Campaign: Shea Moisture - Virtual Series
Client: Unilever
Agency: U-Studio

Campaign: Tough Turban
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo

Campaign: Unapologetically Human
Client: Kruger Products L.P.
Agency: Broken Heart Love Affair

Campaign: Art of Winter
Client: Travel Alberta
Agency: Initiative Media Canada Inc.

Campaign: Borat Subsequent Moviefilm Launch
Client: Amazon Prime Video
Agency: Initiative Media Canada Inc.

Campaign: Rogers Return Kit Digitization Program
Client: Rogers Communications Inc.
Agency: William Thomas Digital

Campaign: SCENE Member Reactivation
Client: SCENE Limited Partnership
Agency: William Thomas Digital

Campaign: Team Canada's Tablecloth
Client: Sobeys
Agency: FCB

Campaign: Youth Mental Health: A Family of Support
Client: Sobeys
Agency: FCB

Campaign: American Express - Shop Small
Client: American Express Canada
Agency: UM Canada

Campaign: AMEX Shop Small - Driving Purchases with Purpose
Client: American Express Canada
Agency: UM Canada

Campaign: Banking for Change
Client: BMO
Agency: FCB

Campaign: BMO X MSO
Client: BMO
Agency: FCB Montréal

Campaign: Catch the Scam
Client: HomeEquity Bank
Agency: Zulu Alpha Kilo

Campaign: RATESDOTCA Launch Campaign
Client: RATESDOTCA
Agency: Zulu Alpha Kilo

Campaign: Finding Leads by Taking the Lead
Client: Surex
Agency: Innocean Worldwide Canada

Campaign: Reward the Day
Client: BMO
Agency: FCB

Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne

Campaign: ScotiaAdvice+
Client: Scotiabank
Agency: Bensimon Byrne

Campaign: The Museum of BS
Client: KOHO
Agency: Ogilvy Canada

Campaign: Visa Skyline Drive-In at TIFF 2020
Client: Visa
Agency: BMF

Campaign: Brasseur de Montreal
Client: Brasseur de Montreal
Agency: Rethink

Campaign: bubly Canada Flavour Launch
Client: PepsiCo Beverages Canada
Agency: Motive

Campaign: Dairycraft
Client: Dairy Farmers of Ontario
Agency: No Fixed Address

Campaign: Draw Ketchup
Client: Kraft Heinz
Agency: Rethink

Campaign: Feeding Imagination
Client: Campbell Canada
Agency: Zulu Alpha Kilo

Campaign: Heinz Crowdsauced
Client: Kraft Heinz
Agency: Rethink

Campaign: Make It Canadian
Client: Molson Canadian
Agency: Rethink

Campaign: Michelob Ultra Night Run
Client: Michelob Ultra - Labatt Breweries
Agency: draftLine YYZ

Campaign: Pair it Forward
Client: LCBO
Agency: Ig2

Campaign: Receats
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)

Campaign: Relax
Client: KFC Canada
Agency: john st.

Campaign: "Underplayed" Feature Length Documentary
Client: AB InBev
Agency: Anomaly

Campaign: Because Someone Gave Monthly
Client: SickKids Foundation
Agency: Cossette

Campaign: CIBC Run for The Cure
Client: CIBC and Canadian Cancer Society
Agency: TBWA\ Juniper Park

Campaign: Everyday Voice
Client: Ricola
Agency: FUSE Create

Campaign: SickKids VS. One Million Strong
Client: SickKids Foundation
Agency: Cossette

Campaign: Signal for Help
Client: Canadian Women’s Foundation
Agency: TBWA\ Juniper Park

Campaign: Sinai Health - See What Care Can Do
Client: Sinai Health Foundation
Agency: UM Canada

Campaign: The Toker 2.0
Client: Lung Health Foundation
Agency: Edelman Canada

Campaign: Bring A Piece of History Home
Client: Leon’s Furniture Ltd.
Agency: Maple Leaf Sports & Entertainment

Campaign: Call to Joy
Client: HBC
Agency: FCB

Campaign: Canadian Tire - Operation: Puck Drop
Client: Canadian Tire
Agency: Wasserman

Campaign: Gingerbread Höme
Client: IKEA
Agency: Rethink

Campaign: Haulerverse
Client: Loblaw Companies Limited - No Frills
Agency: john st

Campaign: Haulin’ State of Mind
Client: Loblaw Companies Limited - No Frills
Agency: john st

Campaign: Levi's Double Portal - Cure for Joyless Shopping
Client: Levi Strauss & Co.
Agency: UM Canada

Campaign: M&M Food Market Rewards 2.0 – Enhanced Personalization
Client: M&M Food Market
Agency: Retention Science

Campaign: Jima Predict
Client: Jima
Agency: Neon

Campaign: Not for Lease
Client: Roncesvalles Village BIA
Agency: The Local Collective

Campaign: Out-of-work mannequins
Client: Toronto Association of Business Improvement Areas (TABIA)
Agency: Zulu Alpha Kilo

Campaign: Receats
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)

Campaign: Set the Tone Brand
Client: Harry Rosen
Agency: Zulu Alpha Kilo

Campaign: The Green Screen Shirt
Client: Harry Rosen
Agency: Zulu Alpha Kilo

Campaign: The ScrapsBook
Client: IKEA
Agency: Rethink

Campaign: ActToo
Client: me too.
Agency: FCB/SIX

Campaign: ASD: Rockin’ the Spectrum
Client: Jake's House
Agency: Edelman Canada

Campaign: Find Your Path
Client: Microsoft Canada
Agency: Intercept Group

Campaign: Give a sit
Client: Procure Foundation
Agency: Rethink

Campaign: Give New Voices a Voice
Client: Reel Start
Agency: FUSE Create

Campaign: Happy Birthday Twitter
Client: Canadian Center for Child Protection
Agency: No Fixed Address

Campaign: HSBC Pay Tribute
Client: HSBC Bank Canada
Agency: Wunderman Thompson Canada

Campaign: Signal for Help
Client: Canadian Women’s Foundation
Agency: TBWA\ Juniper Park

Campaign: The World Needs More Nerds
Client: Science World
Agency: Rethink

Campaign: Ugly Animals
Client: World Animal Protection
Agency: Leo Burnett Toronto

Campaign: Wall for Women
Client: YWCA Metro Vancouver
Agency: Rethink

Campaign: World Vision Chosen
Client: World Vision
Agency: WVUS

Campaign: World’s Oldest e-Sports Team
Client: HomeEquity Bank / Royal Canadian Legion
Agency: Zulu Alpha Kilo

Campaign: Bake it Forward
Client: Gay Lea Foods Co-op
Agency: Chalkboard Marketing

Campaign: Because Someone Gave Monthly
Client: SickKids Foundation
Agency: Cossette

Campaign: Walmart Rewards™ World Mastercard® Launch
Client: DUO Bank of Canada
Agency: Lulu Marketing Communications Inc.

Campaign: Dealerships Done Digital
Client: Volkswagen
Agency: Touché!

Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly

Campaign: Timberland GreenStride
Client: Timberland Canada
Agency: King Ursa

Campaign: ICCRC Fraud Prevention Month
Client: The Immigration Consultants of Canada Regulatory Council (ICCRC)
Agency: Maple Diversity Communications Inc.

Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne

Campaign: SEEK More | Découvrons-NOUS
Client: MADE | NOUS Canada Media Fund
Agency: 123w, Torque Strategies, Bension Byrne

Campaign: ETF Campaign
Client: Mackenzie Investments
Agency: Oliver Agency (primary), IGM Financial Creative Services

Campaign: Road to Recovery
Client: BMO
Agency: FCB

Campaign: Women Fast Forward
Client: EY
Agency: Brand, Marketing and Communications, EY Canada