2021 Campaign Shortlist
Congratulations to all of our Award Finalists! The companies that have been listed more than once are finalists in multiple disciplines. To view the campaigns that were selected please click on the "+" button.
Campaign: "Escape Mountain"
Client: BRP
Agency: Anomaly
Campaign: Dealerships Done Digital
Client: Volkswagen
Agency: Touché!
Campaign: Ford Mach-E Drive Stream
Client: Ford Motor Company of Canada
Agency: BBDO Canada
Campaign: Hyundai Leads Dashboard
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly
Campaign: Let the roads sleep
Client: Mazda Canada
Agency: Wunderman Thompson Canada
Campaign: Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada
Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)
Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)
Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)
Campaign: Tough Turban
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo
Campaign: Year of Subaru
Client: Subaru Canada
Agency: Zulu Alpha Kilo
Campaign: ATCO's Spruce Meadows Mobile Experience
Client: ATCO Ltd.
Agency: Park Digital
Campaign: DevStories
Client: Microsoft Canada
Agency: Intercept Group
Campaign: DevStories
Client: Microsoft Canada
Agency: Intercept Group
Campaign: Digital Main Street ShopHERE Powered by Google
Client: Digital Main St.
Agency: Mosaic North America
Campaign: EDC Business as Unusual
Client: Export Development Canada
Agency: McCann Montréal
Campaign: Experience "Surface"
Client: Microsoft Canada
Agency: Intercept Group
Campaign: Experience "Surface"
Client: Microsoft Canada
Agency: Intercept Group
Campaign: Find Your Path
Client: Microsoft Canada
Agency: Intercept Group
Campaign: It's Happening
Client: Metrolinx
Agency: Leo Burnett
Campaign: TD Small Business Banking
Client: TD Bank
Agency: Leo Burnett
Campaign: The (Modern) Office
Client: Microsoft Canada
Agency: Intercept Group
Campaign: The Thinking Emoji
Client: The Museum of Contemporary Arts (MOCA) Toronto
Agency: Leo Burnett
Campaign: Think Small
Client: Canada Post
Agency: The&Partnership
Campaign: Think Small
Client: Canada Post
Agency: The&Partnership
Campaign: Bublé Drops
Client: SodaStream
Agency: Edelman Canada
Campaign: Come & Glow
Client: Consonant Skin+Care
Agency: Zulu Alpha Kilo
Campaign: Dove "Courage Is Beautiful"
Client: Unilever
Agency: Ogilvy Canada
Campaign: Dove "Courage Is Beautiful"
Client: Unilever
Agency: Ogilvy Canada
Campaign: Erable du Quebec
Client: Erable du Quebec
Agency: Rethink
Campaign: Glad for Change
Client: Glad
Agency: FCB
Campaign: Levi's Double Portal - Cure for Joyless Shopping
Client: Levi Strauss & Co.
Agency: UM Canada
Campaign: Premier Paint New Product Launch
Client: Canadian Tire
Agency: Leo Burnett
Campaign: Royale Home for Every Pet Project
Client: Irving Consumer Products
Agency: 6 degrees Integrated Communications Corp.
Campaign: Secret Deodorant #EqualSweat
Client: P&G Canada
Agency: MSL Canada
Campaign: Secret Dream Gap Tour
Client: Proctor & Gamble
Agency: Carat
Campaign: Shea Moisture - Virtual Series
Client: Unilever
Agency: U-Studio
Campaign: Tough Turban
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo
Campaign: Unapologetically Human
Client: Kruger Products L.P.
Agency: Broken Heart Love Affair
Campaign: Art of Winter
Client: Travel Alberta
Agency: Initiative Media Canada Inc.
Campaign: Borat Subsequent Moviefilm Launch
Client: Amazon Prime Video
Agency: Initiative Media Canada Inc.
Campaign: Rogers Return Kit Digitization Program
Client: Rogers Communications Inc.
Agency: William Thomas Digital
Campaign: SCENE Member Reactivation
Client: SCENE Limited Partnership
Agency: William Thomas Digital
Campaign: Team Canada's Tablecloth
Client: Sobeys
Agency: FCB
Campaign: Youth Mental Health: A Family of Support
Client: Sobeys
Agency: FCB
Campaign: American Express - Shop Small
Client: American Express Canada
Agency: UM Canada
Campaign: AMEX Shop Small - Driving Purchases with Purpose
Client: American Express Canada
Agency: UM Canada
Campaign: Banking for Change
Client: BMO
Agency: FCB
Campaign: BMO X MSO
Client: BMO
Agency: FCB Montréal
Campaign: Catch the Scam
Client: HomeEquity Bank
Agency: Zulu Alpha Kilo
Campaign: Catch the Scam
Client: HomeEquity Bank
Agency: Zulu Alpha Kilo
Campaign: RATESDOTCA Launch Campaign
Client: RATESDOTCA
Agency: Zulu Alpha Kilo
Campaign: Finding Leads by Taking the Lead
Client: Surex
Agency: Innocean Worldwide Canada
Campaign: Reward the Day
Client: BMO
Agency: FCB
Campaign: Reward the Day
Client: BMO
Agency: FCB
Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne
Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne
Campaign: ScotiaAdvice+
Client: Scotiabank
Agency: Bensimon Byrne
Campaign: ScotiaAdvice+
Client: Scotiabank
Agency: Bensimon Byrne
Campaign: The Museum of BS
Client: KOHO
Agency: Ogilvy Canada
Campaign: Visa Skyline Drive-In at TIFF 2020
Client: Visa
Agency: BMF
Campaign: Brasseur de Montreal
Client: Brasseur de Montreal
Agency: Rethink
Campaign: bubly Canada Flavour Launch
Client: PepsiCo Beverages Canada
Agency: Motive
Campaign: Dairycraft
Client: Dairy Farmers of Ontario
Agency: No Fixed Address
Campaign: Dairycraft
Client: Dairy Farmers of Ontario
Agency: No Fixed Address
Campaign: Draw Ketchup
Client: Kraft Heinz
Agency: Rethink
Campaign: Draw Ketchup
Client: Kraft Heinz
Agency: Rethink
Campaign: Feeding Imagination
Client: Campbell Canada
Agency: Zulu Alpha Kilo
Campaign: Feeding Imagination
Client: Campbell Canada
Agency: Zulu Alpha Kilo
Campaign: Heinz Crowdsauced
Client: Kraft Heinz
Agency: Rethink
Campaign: Make It Canadian
Client: Molson Canadian
Agency: Rethink
Campaign: Make It Canadian
Client: Molson Canadian
Agency: Rethink
Campaign: Michelob Ultra Night Run
Client: Michelob Ultra - Labatt Breweries
Agency: draftLine YYZ
Campaign: Pair it Forward
Client: LCBO
Agency: Ig2
Campaign: Receats
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)
Campaign: Relax
Client: KFC Canada
Agency: john st.
Campaign: "Underplayed" Feature Length Documentary
Client: AB InBev
Agency: Anomaly
Campaign: Because Someone Gave Monthly
Client: SickKids Foundation
Agency: Cossette
Campaign: CIBC Run for The Cure
Client: CIBC and Canadian Cancer Society
Agency: TBWA\ Juniper Park
Campaign: Everyday Voice
Client: Ricola
Agency: FUSE Create
Campaign: SickKids VS. One Million Strong
Client: SickKids Foundation
Agency: Cossette
Campaign: Signal for Help
Client: Canadian Women’s Foundation
Agency: TBWA\ Juniper Park
Campaign: Sinai Health - See What Care Can Do
Client: Sinai Health Foundation
Agency: UM Canada
Campaign: The Toker 2.0
Client: Lung Health Foundation
Agency: Edelman Canada
Campaign: Bring A Piece of History Home
Client: Leon’s Furniture Ltd.
Agency: Maple Leaf Sports & Entertainment
Campaign: Call to Joy
Client: HBC
Agency: FCB
Campaign: Canadian Tire - Operation: Puck Drop
Client: Canadian Tire
Agency: Wasserman
Campaign: Gingerbread Höme
Client: IKEA
Agency: Rethink
Campaign: Haulerverse
Client: Loblaw Companies Limited - No Frills
Agency: john st
Campaign: Haulin’ State of Mind
Client: Loblaw Companies Limited - No Frills
Agency: john st
Campaign: Levi's Double Portal - Cure for Joyless Shopping
Client: Levi Strauss & Co.
Agency: UM Canada
Campaign: M&M Food Market Rewards 2.0 – Enhanced Personalization
Client: M&M Food Market
Agency: Retention Science
Campaign: Jima Predict
Client: Jima
Agency: Neon
Campaign: Not for Lease
Client: Roncesvalles Village BIA
Agency: The Local Collective
Campaign: Out-of-work mannequins
Client: Toronto Association of Business Improvement Areas (TABIA)
Agency: Zulu Alpha Kilo
Campaign: Receats
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)
Campaign: Receats
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)
Campaign: Set the Tone Brand
Client: Harry Rosen
Agency: Zulu Alpha Kilo
Campaign: The Green Screen Shirt
Client: Harry Rosen
Agency: Zulu Alpha Kilo
Campaign: The ScrapsBook
Client: IKEA
Agency: Rethink
Campaign: The ScrapsBook
Client: IKEA
Agency: Rethink
Campaign: ActToo
Client: me too.
Agency: FCB/SIX
Campaign: ASD: Rockin’ the Spectrum
Client: Jake's House
Agency: Edelman Canada
Campaign: ASD: Rockin’ the Spectrum
Client: Jake's House
Agency: Edelman Canada
Campaign: Find Your Path
Client: Microsoft Canada
Agency: Intercept Group
Campaign: Give a sit
Client: Procure Foundation
Agency: Rethink
Campaign: Give New Voices a Voice
Client: Reel Start
Agency: FUSE Create
Campaign: Happy Birthday Twitter
Client: Canadian Center for Child Protection
Agency: No Fixed Address
Campaign: HSBC Pay Tribute
Client: HSBC Bank Canada
Agency: Wunderman Thompson Canada
Campaign: Signal for Help
Client: Canadian Women’s Foundation
Agency: TBWA\ Juniper Park
Campaign: The World Needs More Nerds
Client: Science World
Agency: Rethink
Campaign: Ugly Animals
Client: World Animal Protection
Agency: Leo Burnett Toronto
Campaign: Wall for Women
Client: YWCA Metro Vancouver
Agency: Rethink
Campaign: Wall for Women
Client: YWCA Metro Vancouver
Agency: Rethink
Campaign: World Vision Chosen
Client: World Vision
Agency: WVUS
Campaign: World’s Oldest e-Sports Team
Client: HomeEquity Bank / Royal Canadian Legion
Agency: Zulu Alpha Kilo
Campaign: World’s Oldest e-Sports Team
Client: HomeEquity Bank / Royal Canadian Legion
Agency: Zulu Alpha Kilo
Campaign: Bake it Forward
Client: Gay Lea Foods Co-op
Agency: Chalkboard Marketing
Campaign: Because Someone Gave Monthly
Client: SickKids Foundation
Agency: Cossette
Campaign: Walmart Rewards™ World Mastercard® Launch
Client: DUO Bank of Canada
Agency: Lulu Marketing Communications Inc.
Campaign: Dealerships Done Digital
Client: Volkswagen
Agency: Touché!
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly
Campaign: Timberland GreenStride
Client: Timberland Canada
Agency: King Ursa
Campaign: ICCRC Fraud Prevention Month
Client: The Immigration Consultants of Canada Regulatory Council (ICCRC)
Agency: Maple Diversity Communications Inc.
Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne
Campaign: SEEK More | Découvrons-NOUS
Client: MADE | NOUS Canada Media Fund
Agency: 123w, Torque Strategies, Bension Byrne
Campaign: ETF Campaign
Client: Mackenzie Investments
Agency: Oliver Agency (primary), IGM Financial Creative Services
Campaign: Road to Recovery
Client: BMO
Agency: FCB
Campaign: Women Fast Forward
Client: EY
Agency: Brand, Marketing and Communications, EY Canada