2021 CMA Award Winners

On Thursday, November 18th the Canadian marketing community gathered in an immersive online experience to celebrate the top marketing campaigns of the year.

Volkswagen Canada, in partnership with TYPE1 (TAXI + Wunderman Thompson), and YWCA Metro Vancouver, in partnership with Rethink, are among the top winners of the evening. In a demonstration of the strength of the marketing sector, award entries were up by well over 50% compared to 2020.

“The quality and increased number of entries this year show that marketers are agile and innovative, finding ways to reach their customers even amidst the challenges of the past 18 months,” said John Wiltshire, our president and CEO. “Their creativity and resilience deserve to be recognized, as they strive to meet the needs and wishes of consumers.”

Throughout the evening, a series of awards were presented across six disciplines: brand building, business impact, customer experience, engagement, innovative media and martech. Within each discipline, entries compete in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and social causes).

Winners by Category


Special Award Winners


Premiere Award Winners

The Marketer of the Year award celebrates someone who has not only made a major contribution to our country’s economy but has also become a key contributor in driving a Canadian brand right onto the global stage. The Lifetime Achievement Award celebrates massive business contributions over the course of an entire career. It’s the ultimate combination of brand building, business impact, engagement, and innovation. 



The Top Cause and Best of the Best winners are chosen from the highest-ranking entries across their respective disciplines and categories.

Top Cause

Campaign: Wall for Women
Client: YWCA Metro Vancouver
Agency: Rethink

Best of the Best

Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)


This year’s awards were reviewed by a record number of judges from across Canada, through a three-round virtual process. The judging committee was co-chaired by Jennifer Carli, Head of Brand, Social and Content at BMO Financial Group and Shelley Smit, CEO at UM Canada. 

Congratulations to all our winners!

Major Sponsors

  • Accenture_2022
  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Environics Analytics
  • TD-800x450

Featured Member

environics analytics