Strengthening the impact of marketing on business success
The Canadian Marketing Association (CMA) is a community-based organization committed to influencing change, enhancing skillsets, facilitating relationship building, and promoting best practices to protect consumer rights and govern how marketing professionals communicate their message.
Resources, professional development and thought leadership keep you and your teams informed and up to date.
"I’m very open to any learning opportunities my employees want to undertake, but having a full slate of options available to them through the CMA makes it easier. And it’s a one-stop-shop for me as well. That’s a real value-add." - Mike Leon, Managing Director, Brand Heroes
Advocating for legislation and regulations to protect consumer rights and influence best practices in the marketing profession in Canada.
"The CMA helps enhance our reputation and make sure that Canadian marketers are seen and heard. You see a lot of Canadian marketers go on to secure very top jobs in U.S. or global organizations, and I do believe the CMA and its members help foster that." - Susan Irving, CMO, Kruger Products LP
Grow your professional network and develop new approaches and perspectives by communicating with marketers across the country.
"[The CMA lets me] connect with other marketing and agency leaders across Canada and talk about the issues, challenges and opportunities we have to elevate our brands and engage with consumers in new and different ways." - Christine Smith, Marketing Director, Hyundai
UPCOMING EVENTS & LEARNING OPPORTUNITIES|
Learn from forward-thinking leaders who will explore the evolving trends and human implications of martech by sharing their innovative idea and insights.
In this hands-on intermediate level session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget.
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this VIRTUAL executive round table discussion.
Explore the fundamentals of prompting, delve into advanced techniques such as Few Shot Prompting, and leverage ChatGPT's sophisticated capabilities to achieve marketing excellence.
Learn about the Canadian Marketing Code of Ethics & Standards, and the Individual Code of Conduct for Professional Marketers.
An on-demand course designed to introduce new marketers, and those interested in entering the field, to the unique landscape of Canadian Marketing.
Examine the basic formulas and special arithmetic used in marketing-driven companies this. Join us this winter in 2024.