CMAinclusion 2022
Strengthening the impact of marketing on business success
The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.
Standards
Transform your marketing career and build confidence by staying up to date, accredited and informed.
Influence
Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.
Community
Expand your network across the country, strengthen your connections and raise your profile.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Paid Social Media Strategy
This session provides a foundational understanding of the Facebook & Instagram ad platform, how it works, and what a successful strategy looks like.
Understanding today's advertising metrics with Chris Williams
Join Chris Williams as we explore three key questions that should be used to increase alignment on the advertiser’s basis with greater opportunities for collaboration with their agencies, and pubs/broadcasters.
Content Marketing
It is increasingly difficult to defend the dollars spent in marketing when you aren’t quite sure of the ROI. There has to be a better way. Enter Content Marketing.
Communications Writing
A lot of people find writing painful – or at a minimum awkward or uncomfortable. Learn how to make your writing more engaging with a series of methods, tips, and tools.
The CTV landscape and Future of Gaming from Samsung Ads
As viewership across linear and CTV continues to shift and the industry becomes more complex, Samsung Ads will discuss how harnessing the power of industry-leading data and technology can take the complexity out of marketing activations.
CMAinclusion 2022
CMAinclusion will feature presentations on diversity, equality and inclusion in the marketing community, to support organization in understanding and applying best practices.
Marketing Planning Primer
Learn how to prepare for the marketing planning process
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LATEST PERSPECTIVES
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Become a Chartered Marketer
Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation.
APPLY NOWCMA Connect
We're pleased to bring you our new podcast, the voice of the Canadian marketing community.
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