Strengthening the impact of marketing on business success
The Canadian Marketing Association (CMA) is a community-based organization committed to influencing change, enhancing skillsets, facilitating relationship building, and promoting best practices to protect consumer rights and govern how marketing professionals communicate their message.
Resources, professional development and thought leadership keep you and your teams informed and up to date.
"I’m very open to any learning opportunities my employees want to undertake, but having a full slate of options available to them through the CMA makes it easier. And it’s a one-stop-shop for me as well. That’s a real value-add." - Mike Leon, Managing Director, Brand Heroes
Advocating for legislation and regulations to protect consumer rights and influence best practices in the marketing profession in Canada.
"The CMA helps enhance our reputation and make sure that Canadian marketers are seen and heard. You see a lot of Canadian marketers go on to secure very top jobs in U.S. or global organizations, and I do believe the CMA and its members help foster that." - Susan Irving, CMO, Kruger Products LP
Grow your professional network and develop new approaches and perspectives by communicating with marketers across the country.
"[The CMA lets me] connect with other marketing and agency leaders across Canada and talk about the issues, challenges and opportunities we have to elevate our brands and engage with consumers in new and different ways." - Christine Smith, Marketing Director, Hyundai
UPCOMING EVENTS & LEARNING OPPORTUNITIES|
Join Björn Bruschke from Desjardins to discuss this topic about authenticity, connection, commitment, consistency, while bringing a brand to life.
In this training, Joel Sears, President of WriteUp, will help you take your copywriting art to a higher level, so you can produce bolder marketing that drives your message home with more flair, conviction, and humanity.
This event confronts pivotal ethical and regulatory developments impacting data-driven marketing.
Join Isaac Adejuwon, CEO & Founder at Metricsflow to discuss the Demise of Cookies and the New Data Privacy Legislations.
By harnessing the power of images and data visualization, marketers can quickly and effectively communicate the intended message, and tap into their audience both rationally and emotionally.
Join Smita Challu Tulsani from Akcelo Canada for an engaging roundtable discussion on "Personalization at Scale 2.0," where we'll delve into the crucial role personalization plays as a competitive differentiating factor in today's business landscape.
In a world of loyalty programs, we are hard-pressed to find ones that stand out. Join us to unlock the true potential of personalization and AI in customer engagement.