Diversity Equity - Canadian Marketing Association

Celebrating Canada this Asian Heritage Month

May 09

DEI Thought Leadership

As someone of Chinese descent who grew up in the bustling city of Mumbai, India, my love for Canada and its diverse tapestry has deepened over the years. However, this was not always the case.

CMA is committed to foster diversity, equity, and inclusion in the Canadian marketing industry. Our DEI Resource Hub is part of that commitment. It provides insights and practical tips to guide you in developing effective campaigns and building an inclusive culture within your teams.

These resources are made possible by the efforts of experts and leaders in the DEI Committee, the CMA’s thought leadership Councils and our sponsors.

DEI in the Workplace: A Discussion Guide for Leadership Teams

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Diversity, Equity & Inclusion Resource Hub

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10 Confessions from Marketers Who Have Experienced Racism in the workplace in Canada

Chicken and Egg - What Will it take to open doors for Diverse Talent to Break into Marketing

Microaggressions and its Impact

Jan 30

Council

Reflecting the communities we serve

Jul 21

5 Brands and Agencies who are Stepping it up when it comes to Diversity in Talent)

Education and Scholarships That are Providing a Leg up for Diversity in Marketing

Council

The art and science of creativity: Part 3

Oct 11

Council

A roadmap for the industry to mitigate bias in advertising

Oct 04

Humour in advertising

Diversity, Equity & Inclusion Resource Hub

5 Brands Doing Great DE&I Work in Canada

Purpose-led marketing and media investments

Inclusion in media: More than simple purchase decisions

Invest with intention: A guide to making your media dollars count

Attracting diverse talent

Effective collaboration with diverse stakeholders: lessons learned

The importance of collaboration: continued

Effective collaboration with diverse stakeholders

The Power of Authentic Conversations and Partnerships

What future are we planning for?

Why it's important to implement language policies into your organization?

10 Confessions from Marketers Who Have Experienced Racism in the workplace in Canada

Chicken and Egg - What Will it take to open doors for Diverse Talent to Break into Marketing

Microaggressions and its Impact

Reflecting the communities we serve

5 Brands and Agencies who are Stepping it up when it comes to Diversity in Talent)

Education and Scholarships That are Providing a Leg up for Diversity in Marketing

The art and science of creativity: Part 3

A roadmap for the industry to mitigate bias in advertising

5 Reasons We don't see Diverse Voices in Marketing

Flashback to our 2019 Best of the Best Award Winner

CMAinsights recap: Combining the science of data and the art of marketing

COVID-19 and a year of lessons learned: Perspectives from agency leaders

What’s on the minds of NFP and social sector marketers?

Inclusive Casting Guidelines

Building authentic connections with multicultural Canadians and newcomers

Culturally relevant advertising: Why it adds value and grows sales

Diversity and multiculturalism in insights and analytics

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Diversity, Equity & Inclusion Resource Hub

Media in DiversityFocusing on how to approach diversity, equity, and inclusion in relation to media strategies and decisions.

Diverse Leadership, Teams & Partners Emphasizing the importance of diversity, equity, and inclusion, on teams and with partners, to elevate representation within the industry.

10 Confessions from Marketers Who Have Experienced Racism in the workplace in Canada

Chicken and Egg - What Will it take to open doors for Diverse Talent to Break into Marketing

5 Brands and Agencies who are Stepping it up when it comes to Diversity in Talent)

Education and Scholarships That are Providing a Leg up for Diversity in Marketing

Diversity in AdvertisingHighlighting considerations to be more authentically representative in advertising and creating awareness around pitfalls to avoid.

5 Reasons We don't see Diverse Voices in Marketing

Multicultural MarketingDelivering insights on marketing to multicultural audiences to drive relevance and results.

Major Sponsors