CMA Cafe: Is AI impacting Paid Media?

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Matt Jenkins from Other. to discuss the significant impact of AI on paid media. 

In this engaging discussion, attendees will explore key topics that impact the future of paid media in the age of AI. Come ready to collaborate and discuss. Potential topics of discussion include:

• How AI is changing campaign strategies
• AI-driven optimization and its effect on ROI
• Balancing human intervention with AI 
• The importance of 1st party-data 

Please submit your questions and come prepared to chat. Only 15 spots available

Matt Jenkins, Founding Partner, Other

Matt Jenkins is one of the Founding Partners at the Toronto-based performance media and creative agency Other. Matt brings more than a decade of experience in performance media, and currently serves on the Executive team of Other. He is responsible for designing and optimizing methodology, owning relationships with key industry partners, and ensuring the agency is ahead of industry change. Matt also serves as a member of the Ethics and Standards Committee at the Canadian Marketing Association.