Become a Chartered Marketer
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Why Choose the CM Designation?
Recognition: Chartered Marketer is the only marketing designation in Canada and is a clear signal to employers and the business community of your expertise and commitment to the profession.
Comprehensive Knowledge: With the CM designation, you demonstrate that you possess the essential knowledge and skills demanded by top employers for success in both marketing and business.
Continuous Development: Achieving and maintaining your CM status reflects your dedication to staying current and evolving with the ever-changing marketing landscape.
Flexible Learning for the Modern Marketer
All courses in the Chartered Marketer (CM) curriculum are delivered on-demand, allowing you to learn at your own pace and on your own schedule. Build your CM journey your way, with the flexibility to adapt to your unique needs and marketing career goals.
Your Path to Becoming a Chartered Marketer
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
The CM Program: Ideal for marketers with at least one year of experience, the comprehensive CM program sets you up with the foundations of marketing and guides you along our core CM courses, allowing you to then specialize in a marketing focus and tie it altogether with the Summit. Learners will need to take 4 courses plus complete the Compliance for Marketers micro course and the Summit course to achieve the CM designation.
Accelerated CM Pathways
Education Path: Holders of a marketing diploma/degree can accelerate their CM journey, requiring only 1-2 courses plus completion of the Compliance for Marketers micro course and the Summit course to achieve the CM designation.
Experience Path: Marketers with at least 8 years of diverse marketing experience and a demonstration of career progression can apply for this path, needing only to complete the Compliance for Marketers micro course and the Summit course to achieve the CM designation.
Executive Advanced Standing Pathway
For those with 10 years of marketing experience at an executive level responsible for decision-making and people leadership. More details can be found here.
The Core CM Courses
Set yourself up to think strategically like a marketer
Finance and Campaign Execution
Sharpen your business acumen and earn your seat at the C-Suite table
Creative Elements of Marketing:
Unleash your creative potential and learn how to maintain strong client and agency relationships
Specialization Courses
The Capstone Course: Summit
Dive into the culminating CM Summit course to master marketing leadership and communication skills through an immersive case study and personalized guidance, setting you up for success in the marketing business world.
Summit: Master your marketing skills and showcase your new CM credentials
Optional Add-On Courses
Optional add-on courses supplement your CM curriculum at your own pace, fitting additional courses into your schedule as needed. They are a way to explore niche areas of marketing that align with your career goals in greater depth and allow you to stand out in the job market with a broader range of specialized skills. The add-on courses allow you to benefit from discounted rates exclusively for CM learners, making these additional courses more accessible.
Generative AI for Marketers: This self-paced course is a must in today’s rapidly changing technological landscape, it’s more important than ever for marketers to embrace new technologies and learn how to use them for their advantage.
Ready to Take the Next Step in Your Marketing Career?
Join the ranks of the best in Canadian marketing. With the CM designation, you're not just enhancing your career; you're shaping the future of marketing.
ADVERTISEMENT
ADVERTISEMENT
