The role of CMPs in today’s changing AdTech privacy landscape

Nov 18, 2021

Around the world, companies are having to respond to emerging privacy regulations by changing the way they collect and process consumer data. California’s Consumer Privacy Act (CCPA), Europe’s General Data Protection Regulation (GDPR) and, more recently, China’s Personal Information Protection Law (PIPL) are just some of the regulations that have led to the need for more stringent consent practices.

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