Standards of Professional Excellence

We are Canada’s longstanding leader in marketing self-regulation. Our resources help marketers maintain high standards of professional conduct and comply with legislative and regulatory requirements. Click on a topic above for practical information, tips and guidance that will help you maintain high standards of professional conduct. 

You will also find important guidance and best practices in the Canadian Marketing Code of Ethics. 

The CMA engages with governments and regulatory bodies to strengthen the regulatory climate for business success. For more information, check out our Advocacy Initiatives page.