CMA Guide: Telemarketing Regulation in Canada

The federal Competition Act and the Canadian Radio-television Telecommunications Commission's (CRTC) Unsolicited Telecommunications Rules (UTR), which include the Telemarketing Rules, Automatic Dialing-Announcing Device Rules and the National DNCL Rules govern telemarketing in Canada. Additionally, the provinces of British Columbia and Manitoba have licensing requirements and additional rules.

As with all marketing initiatives, those using the telephone for marketing must ensure that their lists have been created in accordance with applicable privacy laws.

The CMA contributed to the development of the telemarketing regulations and many of the provisions found in the Canadian Marketing Code of Ethics and Standards are reflected in the UTRs.

For more information about the rules, visit the CRTC's website and the Government of Canadas National Do Not Call List website.

CMA Resources and Initiatives

• CMA article: From CASL to unsolicited call - Insights for marketers
• CMA Guide to Telemarketing