Customized Training
CMA is recognized as the pre-eminent provider of education to Canadian marketers through its Seminars and Professional Marketing Certificate program.
Take advantage of the Canadian Marketing Association's proven expertise in delivering educational programs to help meet your organization's objectives.
How are we different?
CMA will design, develop, and deliver classes and program for the unique training needs of your business. Training can take place at one of our sites, virtually, at your office, or at an off-site location that provides for uninterrupted
education.We will adapt our existing programs or create an entirely new program tailored to your unique staff needs. Our pool of training consultants are recognized leaders in their fields. They are experienced and dedicated instructors who will help you identify and address your training needs. Custom training is a cost-effective and highly targeted way to increase organizational effectiveness, enhance job skills and improve employee performance.
Advantages of Custom Training
- Save money through a cost-effective group training program
- Training will be scheduled to meet timing that is most convenient to you
- Your staff learns together - as a team
What topic areas does the CMA have existing content in?
The CMA currently has existing content in the following areas:
- Finance and Campaign Execution
- Media
- Insights and Data Management
- Brand
- Copywriting
- Marketing in Canada
- AI in Marketing
- Project Management, Planning, and Brainstorming
- CASL and Compliance
- SEO & CRO
- Social Media and Influencer Marketing
- Content Marketing
- Presentation Skills
- Emotional Intelligence and Power Skills
- Consumer Psychology and Decision-Making
To learn more about the scope and specifics of what is covered under the topic areas listed above, please contact learning@thecma.ca.
How many people can participate in a customized training session?
The recommended minimum for customized training is 10 individuals, and the recommended maximum is 35.
We can accommodate select training requests even if the participant count is not within the recommended range. Please contact learning@thecma.ca with the specifics of your team to discuss this further.
Where does customized training take place?
Customized training can take place either virtually or in person. For in-person training, organizations have the option of hosting it at the CMA office (145 Wellington St. W, Suite 203, Toronto, M5J 1H8) or at their own offices.
How is the content for a customized training session developed?
The content for customized training is created based on the objectives of the requesting organization, in collaboration with our expert facilitators and the CMA learning team.
Organizations start by submitting a customized training proposal, which is then reviewed by a member of our learning team. After the initial review, a meeting will be organized to: a) discuss the team's objectives, experience, and familiarity with the desired topic; b) discuss the logistics of organizing the training; and c) provide a quote. If you are satisfied, we will then organize content-planning meetings with your facilitator, where you can review the content they have developed and make recommendations.
Do we receive supplementary materials from a customized training session?
Yes, if any supplemental materials were included by your facilitator, they will be provided after the session. Where applicable, we also provide training slides and recordings.
For more information on pricing for customized training, please download our pricing guide:
