On-Demand Training
Popular marketing training topics, on your schedule.
Learn from marketing experts, with the flexibility of on-demand learning. On-demand seminar trainings provide expert-led CMA trainings whenever and wherever with asynchronous delivery. Designed specifically for busy marketing professionals, these programs combine the depth of live seminar workshops with the flexibility of self-directed learning.
You'll receive the same high-quality content, expert insights, and actionable takeaways as our live sessions, but with the convenience of learning when and where it works best for you.
CMA Members and Individual Affiliates save 50% off On-Demand Training.
CMA On-Demand Training offers you:
Immediate Access: Start building new skills today with instant access to comprehensive training that remains available to you for two weeks. No scheduling conflicts, no travel time, no waiting for the next live session.
Expert-Led Content: Learn from seasoned practitioners like Rob Tait (25+ years, Meta, Apple, McDonald's) and Richard Toker (35+ years, Rogers, Ogilvy, McCann) who bring real-world experience from Canada's top marketing organizations.
Practical, Immediately Applicable Skills: Lessons includes actionable frameworks, templates, and tools you can use in your current projects.
Self-Paced Learning That Fits Your Schedule: Complete lessons during commutes, lunch breaks, or whenever you have focused time. Pause, replay, and revisit content to ensure thorough understanding and retention.
On-demand Training: Copywriting for Marketers
Transform your marketing communications with this comprehensive training covering everything from storytelling fundamentals to AI-enhanced copywriting techniques. Learn from industry veteran Rob Tait as he shares 25+ years of copywriting expertise from leading brands like Meta, Apple, and McDonald's. Master headline writing, overcome writer's block, and develop the persuasive storytelling skills that drive results.
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On-demand Training: Project Management for Marketers
Master the essential project management skills every marketing professional need with this practical 11-lesson training. Richard Toker, with 35+ years of agency and client-side experience, teaches you how to bring structure and confidence to marketing projects without the complexity of traditional PM methods. Learn to manage stakeholders, build realistic timelines, control budgets, and lead cross-functional teams to successful outcomes.
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How long can I access the training?
You have 2 weeks of access from the moment you first open the training in D2L. You'll receive periodic reminders as your access period nears expiration.
Are there any assessments or exams?
No. Like our live seminar trainings, these programs focus on learning rather than testing. You will need to complete a brief experience survey at the end to access your completion certificate.
Can I contact or engage with the facilitator?
Direct engagement with facilitators is not available for on-demand trainings. If you are interested in interactive learning with facilitator access, please explore our live training seminars.
Do I receive a certificate upon completion?
Yes. Once you've completed all lessons and submitted the feedback survey, you can download your official completion certificate.
Additional Questions?
Contact our learning team at learning@thecma.ca for support with your on-demand training experience.
We will provide refunds for cancellation requests received within 7 days of purchase for any on-demand training which has not been accessed and/or opened. Any on-demand trainings which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select 'credit request' in MyBillings and select 'refund', refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
To review the CMA academic policy, click here.
