Thought Leadership Groups

CMA Councils and Committees provide members with opportunities to network, discuss key issues and emerging trends, share thought leadership, shape ongoing development of industry self-regulation, and help establish best practices on a variety of topics impacting marketing.

Would you like to get involved? Read about each area below and apply.

Scroll down to learn more about the roles of Councils and Committees.



About CMA Councils

Councils are comprised of thought leaders from brands, agencies or service providers, typically with a minimum of eight years of experience in a key area of marketing. 

The Council term runs from September to August. Members can expect to make a commitment of 4-6 hours per month and are required to attend at least 80% of the meetings. Council member activities include:

  • Providing strategic insights and tools, including original content (articles, videos, webinars and white papers)
  • Helping shape CMA events by providing guidance on themes and content and serving as moderators and panelists
  • Promoting CMA thought leadership content and events through their networks and social channels.



About CMA Committees

Committees provide input and advice to assist the public policy and advocacy work of the Association and help educate marketers about the rules and regulations governing marketing activities. At the core of this work is the Canadian Marketing Code of Ethics and Standards, and a series of best practices and compliance guides.

Members include senior marketers and other professionals whose expertise is aligned to the priorities of the Committee, such as lawyers, compliance experts, technology experts or HR leaders.

Committees meet at least six to eight times per year. Members are required to attend at least 80% of meetings and serve a two or three-year term that can be renewed.



Council members enjoy several unique benefits, including:

  • Recognition as a senior marketing thought leader
  • Monthly discussions on key issues and emerging trends 
  • Networking and relationship-building opportunities with other marketing professionals
  • Waived application fees for the Chartered Marketer (CM) designation

  • Commit to a minimum of one Council term (September to August)
  • Attend 80% of meetings
  • Actively participate in meetings and Council initiatives
  • Attend Council-related events
  • Promote CMA programming within your organization and network
  • Apply for the Chartered Marketer (CM)designation through the Executive Advanced Standing path (if you meet the qualifications)



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