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Recent Articles Authored by Working Group

Harnessing predictive analytics in the age of AI
During a time where data reigns supreme and technology advancements seem to be outpacing our ability to fully grasp their implications, marketers face both exciting opportunities and critical challenges.
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Setting the Stage: A new series on AI-related considerations for marketers
Artificial intelligence (AI) has become an increasingly important tool for marketers, fueling data analytics, content creation and personalization,
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