Committee Members
Recent Articles Authored by Committee
Are you ready to market to machines?
The introduction of powerful generative AI agents into the search experience is challenging search conventions and redefining user expectations
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AI agents: A new interaction model for marketing
AI agents – models that can perform complex tasks with no human intervention and take independent action are changing how businesses interact with customers and manage their sales and marketing activities.
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Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence
Driven by advances in AI research along with faster and cheaper cloud computation capabilities that bring the research to life, the supply and demand for AI & ML is exploding.
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Elevating customer experience with AI: A practical guide for Canadian marketing professionals
Customer experience (CX) has become a critical business differentiator in today's hyper-competitive landscape.
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The reality of AI adoption in marketing by Canadian companies
Artificial Intelligence (AI) is rapidly changing industries, and marketing is no exception.
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Scaling AI for good – A blueprint for impact
Today we are seeing rapid technological advancements in Artificial Intelligence as a transformative force with the potential to address some of the world’s most pressing challenges.
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