Government Policy and Fiscal Priorities

Issue at a Glance

Marketing is a key driver of Canada’s economic growth, stimulating consumer demand and generating substantial direct and indirect employment for Canadians across all key sectors and industries.

The ability for marketing to drive business relies on a public policy environment conducive to business success.

When governments across Canada set their policy and fiscal agendas, the CMA considers how those priorities impact marketing and whether changes are needed to ensure a vibrant climate that supports the ability of marketing to impact business success and innovation.