Canadian Marketing Association

AI impact on hiring, talent, skills and roles

Explore what AI tools, such as ChatGPT, mean for employers and job seekers.
READ MORE
Time-of-the-century opportunity to succeed (or fail)

Our DEI Committee underscores how diversity should have top-down buy-in with leaders to ensure initiatives go beyond the surface.
READ MORE
Oct 04

Unlock the Power of AI: How AI Can Make You a Better Marketer

Learn how to harness the power of cutting-edge AI tools and techniques to create powerful, data-driven marketing plans that resonate with their audience.
REGISTER NOW
Oct 11

Art of Copywriting

Take your copywriting art to a higher level, so you can produce bolder marketing that drives your message home with more flair, conviction and humanity.
REGISTER NOW
Oct 12

Building Trust as Technology Transforms

Join marketing, privacy and AI leaders as they unpack the major ethical and regulatory developments impacting data-driven marketing.
Register Now

Strengthening the impact of marketing on business success

The Canadian Marketing Association (CMA) is a community-based organization committed to influencing change, enhancing skillsets, facilitating relationship building, and promoting best practices to protect consumer rights and govern how marketing professionals communicate their message.

Standards

Resources, professional development and thought leadership keep you and your teams informed and up to date.

"I’m very open to any learning opportunities my employees want to undertake, but having a full slate of options available to them through the CMA makes it easier. And it’s a one-stop-shop for me as well. That’s a real value-add." - Mike Leon, Managing Director, Brand Heroes

Sample CTA Link

Influence

Advocating for legislation and regulations to protect consumer rights and influence best practices in the marketing profession in Canada.

"The CMA helps enhance our reputation and make sure that Canadian marketers are seen and heard. You see a lot of Canadian marketers go on to secure very top jobs in U.S. or global organizations, and I do believe the CMA and its members help foster that." - Susan Irving, CMO, Kruger Products LP

Community

Grow your professional network and develop new approaches and perspectives by communicating with marketers across the country.

"[The CMA lets me] connect with other marketing and agency leaders across Canada and talk about the issues, challenges and opportunities we have to elevate our brands and engage with consumers in new and different ways." - Christine Smith, Marketing Director, Hyundai

Sample CTA Link