Canadian Marketing Association

Jan 26

CMAinsights

Communication, trust and innovation: The future of insights and analytics in 2022 and beyond
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Jan 27

CASL Essentials for Marketers

Join our seminar to learn what a marketer needs to know about CASL rules.
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Feb 08

Fostering Loyalty and Customer Engagement

Through this session we will look at a variety of opportunities for marketers to grow customer loyalty and review relevant examples that bring the thinking to life.
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Strengthening the impact of marketing on business success

The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.

Standards

Transform your marketing career and build confidence by staying up to date, accredited and informed.

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Influence

Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.

Community

Expand your network across the country, strengthen your connections and raise your profile.

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UPCOMING EVENTS & LEARNING OPPORTUNITIES

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1:00PM - 2:30PM ET Event Series

CMAinsights

Communication, trust and innovation: The future of insights and analytics in 2022 and beyond

10:00AM - 12:00PM ET Seminars

CASL Essentials for Marketers

Join our seminar to learn what a marketer needs to know about CASL rules. Following an in-depth summary of CASL obligations for marketers, participants will tackle real-world compliance case studies under the guidance of expert facilitators, followed by a Q&A.

1:00PM - 2:00PM ET Exclusive Experience

Equity, Diversity and Inclusion and the impact on the Television Landscape

Join senior executives at CBC/Radio-Canada, as they explain what they have learned over the past year and how actioning a commitment to DEI in tangible ways has created new opportunities.

10:00AM - 12:30PM ET Seminars

Fostering Loyalty and Customer Engagement

Through this session we will look at a variety of opportunities for marketers to grow customer loyalty and review relevant examples that bring the thinking to life.

10:00AM - 12:30PM ET Seminars

Making Informed Marketing Decisions

In this session, you will learn fundamental principles on how decisions are made and how to apply them to everyday situations. This session will also cover how to empower others to make their own decisions.

10:00AM - 12:30PM ET Seminars

Paid Acquisition Strategy for 2022 and Beyond

You're investing in paid social, paid search, affiliate marketing, SEO, and more. Your vendors are telling you you're getting great brand reach and are making tons of money. But how can you be sure?

10:00AM - 12:30PM ET Seminars

DEI Seminar Series - Dissecting Diversity

Recent tragic events highlighted an urgent need to combat racism and discrimination both from organizational and societal standpoints. This shift affects marketers as consumers make conscious choices to support brands that make authentic commitments to Diversity, Equity, and Inclusion (DEI).