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AI impact on hiring, talent, skills and roles
Explore what AI tools, such as ChatGPT, mean for employers and job seekers.
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Time-of-the-century opportunity to succeed (or fail)
Our DEI Committee underscores how diversity should have top-down buy-in with leaders to ensure initiatives go beyond the surface.
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Oct 04
Unlock the Power of AI: How AI Can Make You a Better Marketer
Learn how to harness the power of cutting-edge AI tools and techniques to create powerful, data-driven marketing plans that resonate with their audience.
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Oct 11
Art of Copywriting
Take your copywriting art to a higher level, so you can produce bolder marketing that drives your message home with more flair, conviction and humanity.
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Oct 12
Building Trust as Technology Transforms
Join marketing, privacy and AI leaders as they unpack the major ethical and regulatory developments impacting data-driven marketing.
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Strengthening the impact of marketing on business success
The Canadian Marketing Association (CMA) is a community-based organization committed to influencing change, enhancing skillsets, facilitating relationship building, and promoting best practices to protect consumer rights and govern how marketing professionals communicate their message.

Standards
Resources, professional development and thought leadership keep you and your teams informed and up to date.
"I’m very open to any learning opportunities my employees want to undertake, but having a full slate of options available to them through the CMA makes it easier. And it’s a one-stop-shop for me as well. That’s a real value-add." - Mike Leon, Managing Director, Brand Heroes

Influence
Advocating for legislation and regulations to protect consumer rights and influence best practices in the marketing profession in Canada.
"The CMA helps enhance our reputation and make sure that Canadian marketers are seen and heard. You see a lot of Canadian marketers go on to secure very top jobs in U.S. or global organizations, and I do believe the CMA and its members help foster that." - Susan Irving, CMO, Kruger Products LP

Community
Grow your professional network and develop new approaches and perspectives by communicating with marketers across the country.
"[The CMA lets me] connect with other marketing and agency leaders across Canada and talk about the issues, challenges and opportunities we have to elevate our brands and engage with consumers in new and different ways." - Christine Smith, Marketing Director, Hyundai
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Branding, Presence and Community with Björn Bruschke, Desjardins
Join Björn Bruschke from Desjardins to discuss this topic about authenticity, connection, commitment, consistency, while bringing a brand to life.
Art of Copywriting
In this training, Joel Sears, President of WriteUp, will help you take your copywriting art to a higher level, so you can produce bolder marketing that drives your message home with more flair, conviction, and humanity.
Virtual - Building Trust as Technology Transforms
This event confronts pivotal ethical and regulatory developments impacting data-driven marketing.
The Demise of Cookies and the New Data Privacy Legislations with Isaac Adejuwon, Metricsflow
Join Isaac Adejuwon, CEO & Founder at Metricsflow to discuss the Demise of Cookies and the New Data Privacy Legislations.
Data Visualization and Storytelling
By harnessing the power of images and data visualization, marketers can quickly and effectively communicate the intended message, and tap into their audience both rationally and emotionally.
Creating Compelling CX at Scale with Smita Challu Tulsani, Akcelo
Join Smita Challu Tulsani from Akcelo Canada for an engaging roundtable discussion on "Personalization at Scale 2.0," where we'll delve into the crucial role personalization plays as a competitive differentiating factor in today's business landscape.
Why Loyalty Programs Need AI to Thrive
In a world of loyalty programs, we are hard-pressed to find ones that stand out. Join us to unlock the true potential of personalization and AI in customer engagement.
LATEST PERSPECTIVES
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Become a Chartered Marketer
Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation.
APPLY NOWCMA Connect
We're pleased to bring you our new podcast, the voice of the Canadian marketing community.