Strengthening the impact of marketing on business success
The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.
UPCOMING EVENTS & LEARNING OPPORTUNITIES|
Learn the latest best in class search engine optimization (SEO) and conversion rate optimization (CRO) strategies to help your business win.
Join the brightest marketing minds for a meaningful hour discussion. Only 15 spots are available. RSVP now - you won't want to miss it!
New for 2021, CMA will delve into new areas of measurement from all aspects of the marketing profession. This session will showcase how to use data to precisely target, measure, and improve marketing results.
Google is the great democratizer in marketing. It enables small and medium-sized businesses to punch way above their weight. But mastering Google and getting the response you want requires playing by Google’s sometimes obtuse and ever-changing rules to gain maximum value. There’s an art to Google advertising, anticipating your audience’s search behaviour and crafting messaging that answers the prospect’s queries. Google doesn’t play favourites with its richer advertisers, but it does require constant monitoring – testing and adapting to fresh input. Branderos is a boutique marketing agency that’s dedicated to making Google work hard for smaller enterprises.
Learn about the Canadian Marketing Code of Ethics & Standards, and the Individual Code of Conduct for Professional Marketers.
One in a series of specialized elective courses that takes a deep dive into various marketing topics.