Strengthening the impact of marketing on business success
The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.
UPCOMING EVENTS & LEARNING OPPORTUNITIES|
Join Hilary Borndahl to unpack ROAS (return on ad spend) and how to effectively plan your media considering the layers of ROI performance. Join for an informal discussion on how these insights can be used effectively in media plans to improve the financial performance of each medium and creative execution. Only 15 spots. Please submit a question and come ready to add to the chat!
Join Alessia Grosso, VP, Strategy, in a discussion on the gaming industry including trends, best practices, and opportunities for marketers and agencies looking to evolve their gaming strategies. Let’s chat about: How marketers are currently using the gaming ecosystem within channel planning What are gamers looking for from brands and how to build authentic connections with the community What is gaming’s role in Web3 and how does Metaverse impact the future of gaming Only 15 spots, so RSVP quickly. Please submit your questions and come ready to discuss!
One in a series of specialized elective courses that takes a deep dive into various marketing topics.
This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy starting in the Fall of 2022.
Culmination of the applied marketing curriculum prior to prior to obtaining the Chartered Marketer designation.
This second core component of the program includes financial management for marketers, measurement & analytics approaches and effective campaign development starting Fall 2022.
This third core component of the program is focused on communications planning, building integrated campaigns, marketing technologies and emerging trends starting in Fall of 2022.