Canadian Marketing Association

Empathetic CX

Create authentic connections in the age of data overload.
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Mar 21

ChatGPT, Metaverse, and the Next Evolution of Customer Experiences, with Brent Chaters, Accenture

Explore key topics that customer experience and expectations and concerns with the rise of AI, virtual experiences, and new ways to connect with people.
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Mar 23

The Future of CX and the Human Experience, presented by Accenture

Learn to deliver unique customer experiences, bridge the gap between the personal and technological innovation, understand the link between CX and employee experience, and more.
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Mar 29

CMA NXT - March Marketing Careers Night

This free event will provide students and new marketers with insights into the many avenues they can pursue in marketing and the day-to-day of a professional marketer.
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Apr 04

Perfect Pitch

Perfect Pitch is the workshop dedicated to turning your pitches into wins. Analyze what makes a great pitch and write and critique new pitches for innovative new products and services.
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Strengthening the impact of marketing on business success

The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.

Standards

Transform your marketing career and build confidence by staying up to date, accredited and informed.

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Influence

Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.

Community

Expand your network across the country, strengthen your connections and raise your profile.

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UPCOMING EVENTS & LEARNING OPPORTUNITIES

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1:00PM - 3:30PM ET Online Training

Fostering Loyalty and Customer Engagement

Uncover how to emphasize customer relationships and create strong customer engagement in the midst of digital innovation and the marketing mix with Vicki Waschkowski, Marketing Leader, Instructor, Speaker.

Toronto @ 1:00PM - 5:30PM ET In-Person Event

In-Person - The Future of CX and the Human Experience, presented by Accenture

CX experts share how new trends, including AI, are impacting the future of CX and the human experience in 2023 and beyond.

Toronto @ 1:30PM - 4:30PM ET Online Event

Virtual - The Future of CX and the Human Experience, presented by Accenture

CX experts share how new trends, including AI, are impacting the future of CX and the human experience in 2023 and beyond.

5:00PM - 6:30PM ET Online Event

CMA NXT - March Marketing Careers Night

This event will provide students and new marketers with insights into the many avenues they can pursue in marketing and the day-to-day of a professional marketer.

10:00AM - 12:30PM ET Online Training

Perfect Pitch - Everything's a pitch. Make yours win.

Perfect Pitch is the workshop dedicated to turning your pitches into wins. Join Joel Sears as he shares what makes a great pitch and teaches you how to structure a pitch for maximum impact.

Toronto @ 8:30AM - 11:00AM ET Exclusive Experience

The Power of Web 3.0: Navigating the Future of Marketing, presented by Neil Patel

Join Neil Patel for his first CMA exclusive event on the future of marketing and how to build effective strategies through uncertain economic times, the ever-evolving landscape of AI, and Data Privacy Regulations.

1:00PM - 2:00PM ET CMA Café Executive Networking

Brand Values Influence Your Media Mix, with Kristie Painting, Pinterest

Values. Every brand has them, but does every brand live by them in practice? Join Kristie Painting, Pinterest Canada’s Country Manager to discuss the role that brand values play in a company’s marketing ecosystem.