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May 18
Frameworks for Converting Ideas and Insights into Wins
Learn how to adopt a process for evaluating ideas by designing a testing framework that works for your team and resources.
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May 12
CMAprivacy
Learn about recent privacy developments and what they mean for marketers looking to embrace the benefits of data while maintaining consumer trust
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May 11
Creative Brand Building
Explore what makes great brands great and the core principles for building a stronger brand. Learn why it’s important to know who you are, what you stand for and why.
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Strengthening the impact of marketing on business success
The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.
Standards of Excellence
Transform your marketing career and build confidence by staying up to date, accredited and informed.
Community Building
Expand your network across the country, strengthen your connections and raise your profile.
Influence
Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Digital Analytics Spring 2021
From generating hypotheses to developing insights, learn how to use data to improve your campaigns
Integrated Branding Spring 2021
Hone your brand strategy to enhance your organization's value with tactical principles and guidelines
Digital Marketing Strategy Spring 2021
Experience the essential elements of building a digital marketing strategy plan
Digital Marketing Spring 2021
Familiarize yourself with the digital marketing landscape and build your capacity to make better business decisions
Marketing Math Spring 2021
Examine the basic formulas and special arithmetic used in marketing-driven companies
Creative Brand Building
Explore what makes great brands great and the core principles for building a stronger brand. Learn why it’s important to know who you are, what you stand for and why.
CMAprivacy
Learn about recent privacy developments and what they mean for marketers looking to embrace the benefits of data while maintaining consumer trust
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LATEST PERSPECTIVES
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Become a Chartered Marketer
Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation.
APPLY NOWMarketing Connected LIVE
An interactive webinar series featuring Canada's marketing leaders, futurists and forecasters hosted by our President and CEO, John Wiltshire.
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