Canadian Marketing Association

Global email benchmarking study

What makes email marketing in Canada stand out? Read insights and reach out to participate in 2023 study
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Apr 04

Perfect Pitch

Perfect Pitch is the workshop dedicated to turning your pitches into wins. Analyze what makes a great pitch and write and critique new pitches for innovative new products and services.
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Apr 20

Brand Values Influence Your Media Mix

Join Kristie Painting, Pinterest Canada’s Country Manager to discuss the role that brand values play in a company’s marketing ecosystem
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Strengthening the impact of marketing on business success

The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.

Standards

Transform your marketing career and build confidence by staying up to date, accredited and informed.

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Influence

Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.

Community

Expand your network across the country, strengthen your connections and raise your profile.

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UPCOMING EVENTS & LEARNING OPPORTUNITIES

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10:00AM - 12:30PM ET Online Training

Perfect Pitch - Everything's a pitch. Make yours win.

Perfect Pitch is the workshop dedicated to turning your pitches into wins. Join Joel Sears as he shares what makes a great pitch and teaches you how to structure a pitch for maximum impact.

Toronto @ 8:30AM - 11:00AM ET Exclusive Experience

The Power of Web 3.0: Navigating the Future of Marketing, presented by Neil Patel

Join Neil Patel for his first CMA exclusive event on the future of marketing and how to build effective strategies through uncertain economic times, the ever-evolving landscape of AI, and Data Privacy Regulations.

1:00PM - 2:00PM ET CMA Café Executive Networking

Brand Values Influence Your Media Mix, with Kristie Painting, Pinterest

Values. Every brand has them, but does every brand live by them in practice? Join Kristie Painting, Pinterest Canada’s Country Manager to discuss the role that brand values play in a company’s marketing ecosystem.

1:00PM - 3:30PM ET Online Training

Best Practices in Writing for Google Optimization

Learn how to better understand the influence of Google's new algorithm and position your brand so that it acts as a trusted information source on Google.

Chartered Marketer

Tools for Success (Formerly Applied Marketing Core 1) Spring 2023

This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy.

Chartered Marketer

Finance and Campaign Execution (Formerly Applied Marketing Core 2) Spring 2023

This second core component of the program includes financial management for marketers, measurement & analytics approaches and effective campaign development.