Canadian Marketing Association

May 25

Paid Social Media Strategy

This session provides a foundational understanding of the Facebook & Instagram ad platform, how it works, and what a successful strategy looks like.
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Jun 08

CMAprivacy 2022

CMAprivacy will bring Canada’s marketing community together to discuss changing privacy rules, and how marketers can stay resilient and prepared.
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Jul 22

Call for Entries!

Unleash your best work and submit your top marketing campaigns.
SEE ENTRY DETAILS

Strengthening the impact of marketing on business success

The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.

Standards

Transform your marketing career and build confidence by staying up to date, accredited and informed.

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Influence

Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.

Community

Expand your network across the country, strengthen your connections and raise your profile.

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UPCOMING EVENTS & LEARNING OPPORTUNITIES

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1:00PM - 2:00PM ET CMA Café Presented by Mastercard

Invigorating the path to personalized marketing - Meta Canada

Join Blake Smith, Industry Manager at Meta Canada and expert in product management, who wants to discuss the power of personalized marketing and how to connect with customers in the era of digitalization.

10:00AM - 12:30PM ET Training

Paid Social Media Strategy

This session provides a foundational understanding of the Facebook & Instagram ad platform, how it works, and what a successful strategy looks like.

1:00PM - 2:00PM ET CMA Café Presented by Mastercard

Understanding today's advertising metrics with Chris Williams

Join Chris Williams as we explore three key questions that should be used to increase alignment on the advertiser’s basis with greater opportunities for collaboration with their agencies, and pubs/broadcasters.

10:00AM - 12:30PM ET Training

Content Marketing

It is increasingly difficult to defend the dollars spent in marketing when you aren’t quite sure of the ROI. There has to be a better way. Enter Content Marketing.

10:00AM - 12:30PM ET Training

Communications Writing

Learn how to make your writing more engaging

1:00PM - 2:15PM ET Exclusive Experience

How to Achieve Marketing Success with Samsung Ads

As viewership across linear and CTV continues to shift and the industry becomes more complex, Samsung Ads will discuss how harnessing the power of industry-leading data and technology can take the complexity out of marketing activations.

1:00PM - 2:30PM ET Event Series

CMAinclusion 2022

CMAinclusion will feature presentations on diversity, equality and inclusion in the marketing community, to support organization in understanding and applying best practices.