Strengthening the impact of marketing on business success
The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.
UPCOMING EVENTS & LEARNING OPPORTUNITIES|
This session provides a foundational understanding of the Facebook & Instagram ad platform, how it works, and what a successful strategy looks like.
Join Chris Williams as we explore three key questions that should be used to increase alignment on the advertiser’s basis with greater opportunities for collaboration with their agencies, and pubs/broadcasters.
It is increasingly difficult to defend the dollars spent in marketing when you aren’t quite sure of the ROI. There has to be a better way. Enter Content Marketing.
A lot of people find writing painful – or at a minimum awkward or uncomfortable. Learn how to make your writing more engaging with a series of methods, tips, and tools.
As viewership across linear and CTV continues to shift and the industry becomes more complex, Samsung Ads will discuss how harnessing the power of industry-leading data and technology can take the complexity out of marketing activations.
CMAinclusion will feature presentations on diversity, equality and inclusion in the marketing community, to support organization in understanding and applying best practices.