Strengthening the impact of marketing on business success
The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.
UPCOMING EVENTS & LEARNING OPPORTUNITIES|
Learn the basics of profit planning along with some cost volume profit techniques including breakeven analysis and target profits
Learn how marketing is evolving. You’ll walk away with new ideas on how to evolve your marketing messages and campaigns, transform to adapt to the digital-first world, collaborate across all departments and use data to achieve a unified view of your customer.
Learn how to prepare for the marketing planning process
Following up on CMAinsights earlier in the year, this event will address the progression from the new normal to the next normal in the world of data and insights.
One in a series of specialized elective courses that takes a deep dive into various marketing topics.
This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy.