Strengthening the impact of marketing on business success
The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.
Transform your marketing career and build confidence by staying up to date, accredited and informed.
Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.
Expand your network across the country, strengthen your connections and raise your profile.
UPCOMING EVENTS & LEARNING OPPORTUNITIES|
Perfect Pitch - Everything's a pitch. Make yours win.
Perfect Pitch is the workshop dedicated to turning your pitches into wins. Join Joel Sears as he shares what makes a great pitch and teaches you how to structure a pitch for maximum impact.
The Power of Web 3.0: Navigating the Future of Marketing, presented by Neil Patel
Join Neil Patel for his first CMA exclusive event on the future of marketing and how to build effective strategies through uncertain economic times, the ever-evolving landscape of AI, and Data Privacy Regulations.
Brand Values Influence Your Media Mix, with Kristie Painting, Pinterest
Values. Every brand has them, but does every brand live by them in practice? Join Kristie Painting, Pinterest Canada’s Country Manager to discuss the role that brand values play in a company’s marketing ecosystem.
Best Practices in Writing for Google Optimization
Learn how to better understand the influence of Google's new algorithm and position your brand so that it acts as a trusted information source on Google.
Tools for Success (Formerly Applied Marketing Core 1) Spring 2023
This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy.
Finance and Campaign Execution (Formerly Applied Marketing Core 2) Spring 2023
This second core component of the program includes financial management for marketers, measurement & analytics approaches and effective campaign development.
Media (Formerly Media Elective) Spring 2023
One in a series of specialized elective courses that takes a deep dive into various marketing topics.
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Become a Chartered Marketer
Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation.APPLY NOW
We're pleased to bring you our new podcast, the voice of the Canadian marketing community.