Canadian Marketing Association

Dec 07

SEO and CRO Strategies for Marketers

Learn the latest best in class search engine optimization (SEO) and conversion rate optimization (CRO) strategies to help your business win.
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Dec 08

CMAmeasurement

New for 2021, CMA will delve into new areas of measurement from all aspects of the marketing profession. This session will showcase how to use data to precisely target, measure, and improve marketing results.
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Jan 10

Applied Marketing Core 1 Winter 2022

This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy.
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Strengthening the impact of marketing on business success

The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.

Standards of Excellence

Transform your marketing career and build confidence by staying up to date, accredited and informed.

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Community Building

Expand your network across the country, strengthen your connections and raise your profile.

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Influence

Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.

UPCOMING EVENTS & LEARNING OPPORTUNITIES

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10:00AM - 12:30PM ET Seminars

SEO and CRO Strategies for Marketers

Learn the latest best in class search engine optimization (SEO) and conversion rate optimization (CRO) strategies to help your business win.

1:00PM - 2:00PM ET CMA Café Presented by Mastercard

How marketers are doing more with EVEN Less

Join the brightest marketing minds for a meaningful hour discussion. Only 15 spots are available. RSVP now - you won't want to miss it!

1:00PM - 3:15PM ET Event Series

CMAmeasurement

New for 2021, CMA will delve into new areas of measurement from all aspects of the marketing profession. This session will showcase how to use data to precisely target, measure, and improve marketing results.

1:00PM - 2:00PM ET Partnered Webinar

Google Is Your Best Friend

Google is the great democratizer in marketing. It enables small and medium-sized businesses to punch way above their weight. But mastering Google and getting the response you want requires playing by Google’s sometimes obtuse and ever-changing rules to gain maximum value. There’s an art to Google advertising, anticipating your audience’s search behaviour and crafting messaging that answers the prospect’s queries. Google doesn’t play favourites with its richer advertisers, but it does require constant monitoring – testing and adapting to fresh input. Branderos is a boutique marketing agency that’s dedicated to making Google work hard for smaller enterprises.