Canadian Marketing Association

May 25

Paid Social Media Strategy

This session provides a foundational understanding of the Facebook & Instagram ad platform, how it works, and what a successful strategy looks like.
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Jun 21

CMAinclusion 2022

Featuring presentations on diversity, equality and inclusion in the marketing community, to support organization in understanding and applying best practices.
REGISTER NOW
Jul 22

Call for Entries!

Unleash your best work and submit your top marketing campaigns.
SEE ENTRY DETAILS

Strengthening the impact of marketing on business success

The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.

Standards

Transform your marketing career and build confidence by staying up to date, accredited and informed.

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Influence

Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.

Community

Expand your network across the country, strengthen your connections and raise your profile.

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UPCOMING EVENTS & LEARNING OPPORTUNITIES

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10:00AM - 12:30PM ET Training

Paid Social Media Strategy

This session provides a foundational understanding of the Facebook & Instagram ad platform, how it works, and what a successful strategy looks like.

1:00PM - 2:00PM ET CMA Café Presented by Mastercard

Understanding today's advertising metrics with Chris Williams

Join Chris Williams as we explore three key questions that should be used to increase alignment on the advertiser’s basis with greater opportunities for collaboration with their agencies, and pubs/broadcasters.

10:00AM - 12:30PM ET Training

Content Marketing

It is increasingly difficult to defend the dollars spent in marketing when you aren’t quite sure of the ROI. There has to be a better way. Enter Content Marketing.

10:00AM - 12:30PM ET Training

Communications Writing

A lot of people find writing painful – or at a minimum awkward or uncomfortable. Learn how to make your writing more engaging with a series of methods, tips, and tools.

1:00PM - 1:50PM ET Exclusive Experience

The CTV landscape and Future of Gaming from Samsung Ads

As viewership across linear and CTV continues to shift and the industry becomes more complex, Samsung Ads will discuss how harnessing the power of industry-leading data and technology can take the complexity out of marketing activations.

1:00PM - 2:30PM ET Event Series

CMAinclusion 2022

CMAinclusion will feature presentations on diversity, equality and inclusion in the marketing community, to support organization in understanding and applying best practices.