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Apply for the acCREDitation that opens doors
Get your CM fully funded through the Digital Marketing Skills Canada Program ($8000+ value).
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Advance your career with Canada’s only marketing designation—100% funded.
Apply Now | Fully Funded CM Program | Pre-Approved Programs | CM Holder Benefits | Executive Path Advanced Standing
The CMA is proud to empower marketers to advance their careers through the Digital Marketing Skills Canada (DMSC) program, offering select individuals 100% funding to complete the Chartered Marketer Designation.
In Phase Two of the program, priority funding will be available for professionals in these sectors:
- Automotive – Vehicle manufacturing, parts, and technology.
- Aerospace – Aircraft, spacecraft, and defense-related production.
- Medical – Medical devices, equipment, and biotechnology.
- Machinery – Industrial equipment, robotics, and automation.
- Chemicals – Pharmaceuticals, industrial chemicals, and materials.
- Consumer Goods – Electronics, appliances, and durable goods manufacturing.
- Primary Agriculture – Farming, livestock, and crop production.
- Food Processing – Manufacturing and packaging of food products.
- Retail & Wholesale – Distribution of food and agricultural products.
- Foodservice Providers – Restaurants, catering, and food supply chains.
A limited number of applicants from other sectors will also be accepted. If selected, you will receive full funding to earn your Chartered Marketer (CM) designation.
Curriculum and requirements
Eligible participants will have 7-weeks to finish the program. The program is asynchronous online with rolling intake so you can start the program at any time. To complete the program, participants must complete five CM courses:
• Finance and Campaign Execution
• Creative Elements of Marketing
• One elective: Brand, Media and Insights
• Summit
Learn more about the courses here.
Chartered Marketer (CM) is an acCREDitation worth earning
Recognized by employers
CM is the exclusive designation for Canadian marketing professionals, established by the authoritative voice in marketing in Canada – the CMA.
Study at your own pace
All CM courses are in a virtual, on-demand format, allowing you to complete the content at your own pace, or in the accelerated 7-week DMSC program.
Be part of a supportive network
Not only will you learn from real industry pros, you’ll also have many opportunities to network with other marketers across Canada.
Unleash your inCREDible potential. Become a future-proof marketer
Developed by marketers for marketers, the Chartered Marketer (CM) designation program is designed to cater to your busy life and help propel your marketing career forward.
By achieving the only marketing designation in Canada, you’ll not only enhance your skills but also gain a powerful differentiator in the competitive job market.
LEARN MORETestimonials
“The CM program was an exciting opportunity to enhance my skills, adopt new perspectives and learn from leaders alongside peers from different industries.”
– Amy Snow, Senior Communications Manager, CM Grad
“The CM program has had a huge impact on my career goals. I now feel equipped with the skills and confidence to take on more strategic roles and eventually aim for executive positions. I’m also grateful that, as someone new to Canada, the program has opened up new opportunities and helped me build a professional network that will continue to support my growth for years to come.”
– Gurshan Singh, Marketing Communications Manager, DMSC CM Grad
“The Chartered Marketer program has profoundly shaped my future career, positioning me as a more knowledgeable and credible marketing professional. The skills and insights I've gained have prepared me to take on more strategic roles within organizations, and the CMA’s recognition has opened doors to greater opportunities. I now have increased confidence in my ability to lead high-impact marketing initiatives and contribute to the success of any organization I join. I truly believe that this program has made me a better marketer, and these new learnings will be reflected in my work as I take on progressively higher roles within the Canadian marketing landscape.”
– Nida Javed, Senior Marketing Writer, DMSC CM Grad
“My biggest milestone this summer was becoming a Chartered Marketer. The content is so engaging that it makes you want to pause, reflect, and rethink. I was especially glad that there’s an entire section dedicated to finance—because a marketer should impact the company’s financial results. Thank you, Canadian Marketing Association, for this opportunity.”
– Raisa Temnova, CMO, CM Grad
“This journey has been incredibly rewarding, allowing me to hone a wide range of marketing skills—from strategic planning, brand management, and market research to creative campaign development, customer journey optimization, and performance analytics. I’m eager to apply these skills to help businesses thrive, combining both strategic and creative thinking to deliver impactful campaigns, foster brand loyalty, and drive long-term growth. Onward and upward!”
– Sidd Naik, Account Manager, DMSC CM Grad
“The DMSC’s holistic approach has deepened my understanding of Canadian marketing from strategy to regulatory insights, and the Chartered Marketer designation has only amplified my confidence and pride. For anyone looking to elevate their skills and open new doors, this program is a game-changer. Growth is right within reach, and this could be the boost you’re looking for!”
– Alexandra Galvis, Digital Marketing Manager, DMSC CM Grad
The DMSC is a skills network led by the CMA, in partnership with Jelly Academy and Growclass
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