Live Seminar Trainings
Developed by marketers for marketers
Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.
Make it a team event and save.
Learning is better together. Save 10% per person when two colleagues register, or 15% per person when three colleagues from the same organization register. All registrations must be completed at the same time. Contact learning@thecma.ca to take advantage of this offer.
Register Now, Learn Anytime
Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Building Your Agentic Marketing System: No Code Required
A campaign moves between requesters, strategists, creators, reviewers, approvers, agencies, and channel owners—often losing context at every handoff.
Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
Bold Moves: How to Stand Out and Start Strong in a Marketing Career
Bold Moves: How to Stand Out and Start Strong in a Marketing Career is designed for students and early-career marketers who want practical guidance on building a strong foundation for success.
How to Network Like a Top Marketer - Momentum Microlearning Series
This session provides practical strategies for starting meaningful conversations, creating genuine connections, and following up effectively to grow a stronger professional network.
Winning Value in Canadian Retail: Where Value Gets Won — AI, Retail Media & Sustainability
Value is about far more than price. In this second session, we move beyond discount and private label to the wider forces reshaping Canadian CPG—AI and agentic commerce, retail media, sustainability, omnichannel, and the uniquely Canadian regulatory and “Buy Canadian” context.
Brand Positioning Journey: Diagnostics
Dare say ‘brand’ may be one of the most frequently used yet oft misunderstood concepts in the business world today; especially outside the walls of marketing.
Beyond SEO: How AI is Reshaping Search, Visibility and Digital Authority
Search hasn't disappeared. SEO hasn't disappeared. But the way people discover information and the way organizations, brands and people earn visibility is changing rapidly.
Beyond Doing Good Work: Principles for Career Growth - Momentum Microlearning Series
As workplaces evolve and technology continues to reshape how we work, career growth increasingly depends on how effectively we communicate our value, manage complexity and continue learning.
AI Driven Storytelling for Marketers
Transform your marketing approach by mastering AI-driven storytelling, blending timeless frameworks with cutting-edge AI to create narratives that captivate and engage your audience.
Brand Positioning Journey: Targeting & Positioning
Dare say ‘brand’ may be one of the most frequently used yet oft misunderstood concepts in the business world today; especially outside the walls of marketing.
AI and Social Media
Experience the future of social media marketing in this immersive training, where we unravel the dynamic fusion of Social Media and AI, set to redefine the landscape of brand engagement for 2026/27 and beyond.
Decision Making Under Pressure - Momentum Microlearning Series
Marketing professionals make decisions every day in environments where priorities shift, information evolves, and timelines are tight.
Decision Making Under Pressure
Marketing managers are expected to keep decisions moving while priorities shift, information changes and more people are waiting for an answer.
Direct Marketing Principles for Modern Marketers
This practical training explores how the principles behind effective email and direct mail—audience selection, segmentation, personalization, offers, messaging and measurement—can be applied across digital channels.
Bridging the Marketing Sales Gap
Marketing and sales share the same ultimate goal—driving sustainable business growth—but too often they operate in silos.
You Own What Your Agent Says - Momentum Microlearning Series
AI agents do more than answer questions. They act, and everything they say or do belongs to your organization.
Building Presentations that Persuade: Harnessing the Power of Storytelling
Building a great presentation has nothing to do with knowing your way around Powerpoint or Google Slides or Keynote.
Copilot for Marketers: Your Daily Operating System
Most marketing teams do not have an AI-output problem. They have a context problem. Campaign information is fragmented across emails, meetings, SharePoint sites, presentations, briefs, and individual team folders.
From Order Taker to Trusted Advisor - Momentum Microlearning Series
Being a successful marketer isn’t just about delivering what people ask for. It’s about asking better questions, challenging assumptions, and helping others make better decisions.
Evolving Loyalty Programs for Today’s Customer
Loyalty programs are widespread, but many fail to drive meaningful customer behaviour or business impact. This session explores how loyalty has evolved, what defines effective programs today, and why some approaches fall short.
NEW: MOMENTUM MICROSERIES TRAINING
Build practical marketing skills in just one hour. Momentum Microseries offers focused, accessible training on timely marketing topics, designed to help you learn something new and put it into practice right away. Each session provides actionable insights you can apply to your work, whether you’re looking to strengthen your skills, stay current or earn CPD credits.
Free for CMA members | $25 for non-members
UPCOMING EVENTS & LEARNING OPPORTUNITIES
|VIEW ALL
How to Network Like a Top Marketer - Momentum Microlearning Series
This session provides practical strategies for starting meaningful conversations, creating genuine connections, and following up effectively to grow a stronger professional network.
Beyond Doing Good Work: Principles for Career Growth - Momentum Microlearning Series
As workplaces evolve and technology continues to reshape how we work, career growth increasingly depends on how effectively we communicate our value, manage complexity and continue learning.
Decision Making Under Pressure - Momentum Microlearning Series
Marketing professionals make decisions every day in environments where priorities shift, information evolves, and timelines are tight.
You Own What Your Agent Says - Momentum Microlearning Series
AI agents do more than answer questions. They act, and everything they say or do belongs to your organization.
From Order Taker to Trusted Advisor - Momentum Microlearning Series
Being a successful marketer isn’t just about delivering what people ask for. It’s about asking better questions, challenging assumptions, and helping others make better decisions.
The Marketing Brief Nobody Taught You to Write
A great marketing brief can save hours of wasted effort, prevent misunderstandings, and lead to better creative work. Yet many marketers are expected to write briefs without ever being shown how.
Interesting in collaborating on a training with us?
Are you a specialized marketing expert interested in sharing your experience and breadth of knowledge? Submit a proposal to us for consideration!
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