Live Seminar Trainings
Developed by marketers for marketers
Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.
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Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Winning Value in Canadian Retail: Discount & Private Label
Canadian CPG has moved from inflation shock to an era of selective, value-filtered, trust-sensitive growth.
Make it Land: Communicating Marketing Ideas that Inspires Action
Marketers spend their careers developing ideas. But even the best idea will only go so far if you can’t get others to understand it, believe in it, and act on it.
Go-to-Market Strategy From Product Idea to Market Launch - Momentum Microlearning Series
This Lunch & Learn provides an introduction to the fundamentals of go-to-market (GTM) strategy, helping marketers better understand how successful products move from concept to launch.
AI-Powered SEO and Generative Engine Optimization
This highly practical, interactive session focuses on SEO for AI and GEO (Generative Engine Optimization)—the discipline of shaping the signals AI systems use to understand entities (brands/people/products), evaluate credibility, and choose sources.
Au-delà du Québec : aligner le marketing et les ventes pour soutenir l’expansion de marché
Alors que l’incertitude commerciale, les tarifs et les changements économiques poussent les organisations canadiennes à repenser leur croissance, plusieurs entreprises québécoises regardent au-delà de leur marché local et réévaluent leur dépendance envers les États-Unis.
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Navigating Your First Marketing Role
Navigating your first marketing role can feel overwhelming, but it doesn’t need to be.
Marketing Planning Primer
Crafting a successful marketing plan is both an art and a science.Because the planning process is critical to the success of any marketing organization, the marketing plan is the most important document for guiding the team and allocating resources to achieve the business goals of the organization.
Sustainability, AI, and the Balance Between Doing Good and Telling the Truth
Learn how to craft real, impactful Sustainability stories for your brand while dodging greenwashing and inspiring action.
Beyond Brainstorming: Creative Problem-Solving with AI
Too often, brainstorming sessions produce familiar answers, reward the loudest voices in the room, or generate long lists of ideas that never become actionable solutions.
Bold Moves: How to Stand Out and Start Strong in a Marketing Career - Momentum Microlearning Series
This session helps students and early-career marketers understand how to take intentional steps toward building a successful marketing career.
Decode the rules: CASL and telemarketing insights for marketers
Whether your campaigns are managed by an in-house team, an agency partner or a third party, marketers must understand the obligations that exist under Canada’s Anti-Spam Legislation (CASL) and the Unsolicited Telecommunications Rules (UTRs).
Building Your Agentic Marketing System: No Code Required
A campaign moves between requesters, strategists, creators, reviewers, approvers, agencies, and channel owners—often losing context at every handoff.
Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
Bold Moves: How to Stand Out and Start Strong in a Marketing Career
Bold Moves: How to Stand Out and Start Strong in a Marketing Career is designed for students and early-career marketers who want practical guidance on building a strong foundation for success.
How to Network Like a Top Marketer - Momentum Microlearning Series
This session provides practical strategies for starting meaningful conversations, creating genuine connections, and following up effectively to grow a stronger professional network.
Winning Value in Canadian Retail: Where Value Gets Won — AI, Retail Media & Sustainability
Value is about far more than price. In this second session, we move beyond discount and private label to the wider forces reshaping Canadian CPG—AI and agentic commerce, retail media, sustainability, omnichannel, and the uniquely Canadian regulatory and “Buy Canadian” context.
Brand Positioning Journey: Diagnostics
Dare say ‘brand’ may be one of the most frequently used yet oft misunderstood concepts in the business world today; especially outside the walls of marketing.
Beyond SEO: How AI is Reshaping Search, Visibility and Digital Authority
Search hasn't disappeared. SEO hasn't disappeared. But the way people discover information and the way organizations, brands and people earn visibility is changing rapidly.
Beyond Doing Good Work: Principles for Career Growth - Momentum Microlearning Series
As workplaces evolve and technology continues to reshape how we work, career growth increasingly depends on how effectively we communicate our value, manage complexity and continue learning.
AI Driven Storytelling for Marketers
Transform your marketing approach by mastering AI-driven storytelling, blending timeless frameworks with cutting-edge AI to create narratives that captivate and engage your audience.
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