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Developed by marketers for marketers
Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.
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Join us at our next CMA Training and expand your marketing knowledge. All training available online.
- Social Media and AI: Experience the future of social media marketing where we unravel the dynamic fusion of Social Media and AI, set to redefine the landscape of brand engagement.
- Responsible Marketing, Navigating ESG: Put sustainability into practice, start using 3 tools that can help you tackle the tidal wave of new customer, employee, investor and banker sustainability “ESG asks.
- The Psychology of Persuasion for Impactful Sales and Marketing: Beyond the high level frameworks many are trained on, there are many tactical skills we can leverage to improve our outcomes particularly in sales and marketing.
- Achieving Business Success Through Brand Identity: Learn to leverage your distinctive brand identity to drive measurable business outcomes.
- Data Visualization and Storytelling: If you feel your presentations fall flat, or your reports lack flair, this session will provide you with guidelines and considerations that leave a lasting effect on your audience, and help you stand out.
- Generative AI and the Future of Marketing: Ever wondered how creativity can be algorithmic? How programming can be predictive? How leadership can be AI-infused? Welcome to a glimpse of marketing's future.
- Communications Writing: Improve your writing techniques and style for effective communication and engagement.
- Paid Acquisition Strategies: Learn how to evaluate and enhance your paid acquisition campaigns including social, search and display, affiliate marketing, and more.
- Creative Strategic Thinking: Recognize and overcome obstacles to creativity, learn creative tools to help address everyday business challenges.
- CASL Essentials for Marketers: Tackle real-world compliance case studies through an extensive review of CASL rules.
- Content Marketing: Finesse your content marketing campaigns through focused messaging and tactics designed to attract and retain a defined audience.
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Scroll below or search our Event Calendar for the CMA Training that interests you by selecting ‘Learning’. Please ensure you have created your MyCMA account and are logged in to successfully register.
CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Customize your training
The CMA will design, develop, and deliver classes and program for the unique training needs of your business. Learn more.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Interesting in collaborating on a training with us?
Are you a specialized marketing expert interested in sharing your experience and breadth of knowledge? Submit a proposal to us for consideration!
Submit ProposalUPCOMING EVENTS & LEARNING OPPORTUNITIES
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Project Management for Marketers [SOLD OUT]
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
Digital Analytics Spring 2025
From generating hypotheses to developing insights, learn how to use data to improve your campaigns
Digital Marketing Strategy Spring 2025
Experience the essential elements of building a digital marketing strategy plan in the Spring of 2025
AI and Social Media: Driving Marketing Engagement
Unravel the dynamic fusion of Social Media and AI. Discover how AI tools help optimize content strategies, boost engagement, and strengthen your brand’s social presence.
AI-Powered Programmatic Advertising: Build Smarter Campaigns
AI is fundamentally reshaping how digital marketing campaigns are designed from pinpointing the right audiences to allocating budgets and optimizing performance in real-time. In this dynamic session, you'll step into the role of a strategic decision-maker, dissecting real-world programmatic campaigns (both wins and misfires) to uncover actionable insights and best practices.
Unleashing Your Creativity with Proven Brainstorming Techniques
Prepare to wield your newfound knowledge and creativity to craft new ideas that captivates audiences, sparks imaginations, and drives results. Unlock the power of brainstorming in ways that redefine what’s possible in marketing innovation and strategy.
The Art and Science of Copywriting
Advance your copywriting skills and learn how to craft compelling content.
Marketing Planning Primer
Join Richard Toker, Partner at Branderos, as he discusses how to effectively craft, communicate, and execute marketing plans to reach desired outcomes.
The Emotionally Intelligent Marketer: Elevate Your Career and Drive Team Success
Equip yourself with the emotional intelligence skills to lead with confidence, enhance team dynamics, and elevate their overall performance. Whether they are a team lead or looking to step into leadership, Emotional Intelligence is the game-changing skill set that will drive their success.
Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
Paid Acquisition for 2026 and Beyond
In this hands-on session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget.
