Live Seminar Trainings
Developed by marketers for marketers
Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.
Make it a team event and save.
When five colleagues in your company register for the same CMA training, your sixth colleague can register for free.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Digital Marketing Strategy Fall 2025
Experience the essential elements of building a digital marketing strategy plan in the Spring of 2025
Beyond the Primer: Building a Strategic Marketing Plan That Delivers
Gain the practical skills and tools to confidently build a strategic marketing plan that drives business results. This session builds on the Marketing Planning Primer and provides a deeper dive into using a strategic planning template to structure and guide your marketing approach.
Budgeting and P&L Management for Marketers
Gain the essential skills to confidently build and manage marketing budgets and understand how to read and influence a Profit & Loss statement. Learn how to collaborate effectively with finance and use financial insights to drive smarter marketing decisions.
The Emotionally Intelligent Marketer: Elevate Your Career and Drive Team Success
Equip yourself with the emotional intelligence skills to lead with confidence, enhance team dynamics, and elevate their overall performance. Whether they are a team lead or looking to step into leadership, Emotional Intelligence is the game-changing skill set that will drive their success.
Unlock Consumer Decisions: Master Psychological Strategies in Marketing
This 3 hour training provides a deep dive into consumer behavior and marketing psychology, focusing on how psychological principles influence purchasing decisions. Participants will learn strategies and techniques to better understand, segment, and influence their target audience.
Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
The Privacy Advantage – Using Trusted Data and AI for Better Marketing Outcomes
In 2025, CMA’s annual Public Affairs event is back, exploring must-know topics for savvy marketers. With Canada’s ever-changing compliance and legislative landscape, staying informed is critical.
Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
Nonprofits Transformed - Campaigns Behind Their Growth & Success
Key insights for any organization to dream big, take risk and see the potential for transformative growth.
AI-Driven Storytelling for Marketers
Transform your marketing approach by mastering AI-driven storytelling, blending timeless frameworks with cutting-edge AI to create narratives that captivate and engage your audience.
Paid Acquisition for 2026 and Beyond
In this hands-on session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget.
Customize your training
The CMA will design, develop, and deliver classes and program for the unique training needs of your business. Learn more.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Interesting in collaborating on a training with us?
Are you a specialized marketing expert interested in sharing your experience and breadth of knowledge? Submit a proposal to us for consideration!
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