Marketing Through the Lens of Tomorrow
CMA Marketing Week returns for its third consecutive year, from May 4th - 8th 2026. We are excited to continue to expand our exclusive in-person events held across Canada in Toronto, Vancouver to now include Montréal. In a profession that changes daily, join us to explore how marketing leaders are responding to technological change, shifting consumer expectations, and balancing local relevance with national and global impact.
Marketing Week 2026 is your ticket to unique, future-focused programming, including thought leadership perspectives, guest speaker insights, and training sessions to keep you engaged and prepared as the profession evolves with the times. Attendees can expect practical insights on influencing behaviour, strengthening brand relevance, and driving measurable business impact. This week of marketing related events both in-person and virtual, includes a keynote from world renowned artist, poet, and Keynote speaker Tucker Bryant, at CMAfutureproof.
MONDAY, MAY 4, 2026
CMA Marketing Week Kick-off Event and CMA Connect Live
Marketing leadership isn't just changing—it's evolving into entirely new corporate species. Join us for an exclusive kickoff to CMA Marketing Week 2026, where we'll decode the survival tactics that are reshaping how marketing leaders thrive in today's business ecosystem.
Dive into groundbreaking insights from "Confessions of a CMO"—a candid field study revealing how today's marketing leaders have evolved beyond traditional roles. Discover the seven emerging "species" of CMOs, from Chief Mutiny Officers who provoke change from within, to Chief Missing Officers who wield invisible influence, to Chief Mood Officers who stabilize ecosystems through emotional intelligence.
Experience our signature podcast recorded live as we share insider perspectives on how marketing leadership is adapting to survive and thrive in an increasingly complex corporate environment.
CMA Marketing Week - Montreal: How Quebec's Marketing Vision is Reshaping Global Influence
Quebec has always done marketing differently. From navigating bilingual markets to crafting campaigns that resonate across cultures, the province's marketing community has developed a distinctive creative voice that's now capturing attention far beyond its borders.
As Quebec agencies win international acclaim and Montreal emerges as a creative hub attracting worldwide attention, the question isn't whether Quebec marketing has influence—it's how far that influence will reach.
Join us as we examine what makes Quebec's marketing approach so compelling and exportable. From cultural fluidity that enables authentic storytelling to the entrepreneurial spirit driving innovative strategies, we'll uncover the creative DNA that's putting Quebec on the global marketing map.
ATTEND IN-PERSON
TUESDAY, MAY 5, 2026
Thought Leadership Panel | The Creative Autopsy: Learning from What Didn’t Land
Every marketer has creative that didn’t land, and that’s where the real learning lives. This session takes a constructive look at “creative autopsies,” unpacking why ideas miss the mark and how to separate true failure from missed opportunity. Through honest reflection and practical insight, we’ll explore how teams can turn underperforming creative into sharper strategy, stronger ideas, and better results next time.
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Learning Session: AI Visibility: Where Does Your Company Show Up in AI Answers?
AI answers are replacing clicks. When prospects ask ChatGPT or Perplexity who to hire, your brand either shows up - or it doesn't.
We'll run an AI Visibility Report for your company and show where you fall in the AI Awareness Funnel: Invisible, Ignored, Misaligned, Aligned or Trusted. You'll see what AI systems believe about you, why you are (or aren't) recommended and leave with quick wins to improve visibility and accuracy inside AI tools.
ATTEND VIRTUALLY
WEDNESDAY, MAY 6, 2026
CMAfutureproof presented by LG2: Signal Through the Noise - How Marketers Win in the Age of Infinite Choice
In an era where every brand can reach everyone, the real challenge isn't access—it's influence. With fragmented customer journeys, endless content streams, and AI reshaping the landscape, how do marketers cut through the noise to drive genuine behavior change?
This year's CMAfutureproof explores what actually works when everything else is just adding to the chaos. Tucker Bryant will be a featured keynote speaker.
ATTEND IN-PERSON ATTEND VIRTUALLY
THURSDAY, MAY 7, 2026
Learning Session: Get Recommended or Be Invisible: The AI Imperative for Canadian Brands
AI-powered search is reshaping how Canadian consumers find brands. Join Anton Sopov and Zayan Hussain, co-founders of Indexy, as they break down the shift from click-based SEO to AI recommendations and what it means for Canadian marketers.
You'll leave with a clear framework and practical steps you can implement immediately.
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CMA Marketing Week - Vancouver: Global Brand, Local Soul
How brands that are unmistakably B.C. become internationally unforgettable.
In BC, brands are built at the crossroads of global influence, regional pride, and a deeply values-driven audience. Join marketing leaders as they unpack how to stay authentically Canadian—and unmistakably B.C.—while competing on an international stage. We'll explore how today’s most trusted brands are earning credibility with B.C. consumers who expect substance over symbolism, navigating cultural nuance, economic pressures, and West Coast sensibilities to create work that resonates locally, celebrated nationally, and scales globally in the realities of the current market.
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FRIDAY, MAY 8, 2026
Learning Session: The State of Social Content and Commerce in Canada
What's shaping influencer marketing in Canada in 2025? Hear directly from brands, agencies, and platforms as CMA's Social Content and Commerce Committee breaks down the creator partnerships, platform shifts, and social commerce trends every marketer needs to know. Walk away with practical takeaways you can use immediately.
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Learning Session: Why Most Marketing Teams Feel Stuck in 2nd Gear with AI... and How to Upshift
Many marketing teams are using generative AI, few are seeing the impact they want. In this session, Ross McLean, Co-founder of Twenty44, shares real-world insights based on real data from working with real marketing teams across organizations to uncover why.
You’ll learn 5 specific things that block marketers from getting more out of AI and how to move beyond experimentation and start using AI to improve strategy, creativity, and execution within your marketing workflows.
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Learning Session: Strategic Clarity in the Age of Infinite Noise
AI has lowered the barrier to go to market. The result? A tsunami of marketing that looks professional but says nothing. Worse, many marketers are now using AI to generate strategy itself and they can't tell the difference between solid positioning and strategy-shaped words.
This session will teach you how to build strategic clarity that cuts through the noise. You'll learn the foundational questions AI can't answer for you, the decision-making hierarchy that determines where AI actually belongs, and the one thing you must lock down before touching AI, or launching any campaign. Walk away with a framework you can apply Monday morning.
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