CMA Marketing Week: Thought Leadership Event | The Creative Autopsy: Learning from What Didn’t Land

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The Creative Autopsy: Learning from What Didn’t Land

Every marketer has creative that didn’t land, and that’s where the real learning lives. This session takes a constructive look at “creative autopsies,” unpacking why ideas miss the mark and how to separate true failure from missed opportunity. Through honest reflection and practical insight, we’ll explore how teams can turn underperforming creative into sharper strategy, stronger ideas, and better results next time.