Adrian Capobianco, Co-founder & CEO, BILI
As the Co-Founder and CEO of Because I Love It (BILI), Adrian leads a Global social content and commerce platform that connects influencers and brands, transforming the influencer marketing experience. With the average North American adult spending 2hrs and 20 mins each day on social media, it's the most significant medium for most brands.
BILI's mission is to connect brands with social media influencers to promote and sell products and services. BILI is designed to simplify and improve this process with extensive data on the 10M+ creators in North America and AI implemented throughout the business. BILI operates on a guaranteed performance model to offer clients a true partner with a stake in their success.
With over 20 years of leadership experience in technology, media, and digital innovation, Adrian has a proven track record of scaling businesses, driving revenue growth, and fostering a culture of excellence. Adrian previously served as President of Vizeum (Dentsu), helping global brands adapt to the digital economy. His diverse background includes roles at IBM, Rare Medium, and founding Quizative, a digital innovation agency. Adrian is the Co-Chair of CMA's Social Content and Commerce Committee.
Darcy MacNeil, Senior Director, Social, Loblaw Agency
Darcy MacNeil leads Social at Loblaw Agency, driving the transformation of one of Canada’s largest retail portfolios into a social first, culturally relevant growth engine. With more than 15 years of experience spanning agency, media, and brand leadership, she is known for building high performing teams and scaling social as a core driver of business impact.
Her experience spans leading media and agency environments, including senior roles at Corus Entertainment and Mindshare Canada. She was a founding leader of the Content+ practice in Canada and later led the growth of so.da, scaling the business while delivering integrated programs for leading global brands.
Throughout her career, Darcy has partnered with some of the world’s most recognized brands, including RBC, Samsung, Amazon, General Mills, Indigo, Pluto TV, and Unilever. Her award-winning work blends creativity, data, and cultural insight to drive performance.
Today, she leads enterprise social strategy across Loblaw’s portfolio, focused on turning real time audience signals into actionable strategy, creative direction, and measurable business impact. She is also a member of the Canadian Marketing Association Social Content and Commerce Committee, contributing to the evolution of creator marketing and social commerce in Canada.
Krisztina Virag, Managing Director, We Are Social
Krisztina Virag is the Managing Director at We Are Social, with more than 15 years of experience spanning agency leadership and brand-side marketing. Known for building high-performing teams and championing culturally relevant creativity, she specializes in helping brands connect meaningfully with audiences in an increasingly social and digital world.
Over the past decade, Krisztina has focused on digitally driven marketing and social-first storytelling-guiding brands from nimble social activations to fully integrated, full-funnel campaigns.
Her career spans both award-winning agencies and global brand organizations, including time at DDB and Anheuser‑Busch InBev, where she helped shape work for brands recognized among the industry’s most creative and effective marketers.
Throughout her career, Krisztina has partnered with some of the world’s most iconic brands, including Adidas, Stella Artois, Corona, Budweiser, PlayStation, Amazon, Prime Video, Paramount+, TikTok, Four Seasons, Campbell’s, Mattel, and the Johnson & Johnson beauty portfolio.
Today, as Managing Director at We Are Social, she oversees the overall health and growth of the agency—believing that great work ultimately comes down to people: happy consumers build strong brands, and empowered teams create the work that makes those brands matter. Krisztina is Co-Chair of the CMA's Social Content and Commerce Committee.
Connie Contardi , CEO & President, How to Cake It Inc.
With 20 years of results and awards to prove it, Connie Contardi bridges the gap between brand marketing, the entertainment industry, and the creator economy.
As cofounder and CEO of How To Cake It, she grew the company from scratch into a multi-million dollar media and online education brand with a community of over 15M women and families, powered by social content and commerce.
She's executed campaigns with Disney, Walmart, Google, Amazon, McDonald's, Kellogg's, Kraft, Four Seasons Hotel, and Atlantis Resorts, blending storytelling, creator content, and community to drive measurable results. Her work has been featured in Forbes, Good Morning America, and Business Insider.
Before the creator economy existed, Connie spent over a decade in traditional media, including roles in publicity and marketing at 20th Century Fox, and as cofounder of a TV production company creating shows for Food Network, HGTV, and HBO Canada.
Today, she advises brands and founders on social media strategy and community building.
Nick Nunes, Head (MD), Enterprise Social Media , BMO
Nick Nunes is the Managing Director and Head of Enterprise Social Media at BMO, where he leads the bank’s organization‑wide social media strategy across governance, content, risk management, and innovation. In this role, Nick is responsible for shaping how BMO shows up across platforms globally—balancing brand, customer engagement, and regulatory considerations while driving innovation at scale.
Over the course of his career, Nick has worked for some of Canada’s largest and most notable organizations, including BMO, Bell Canada, and the Department of National Defence, delivering transformational digital strategies across highly complex, regulated, and mission‑critical environments.
Nick is an award‑winning digital strategist and changemaker, recognized for driving meaningful impact at the intersection of technology, culture, and customer experience. His work has earned numerous prestigious accolades, including being named to Constellation Research’s 100 Most Influential Leaders Shaping Employee and Customer Experience in 2025.
A sought‑after voice on digital marketing and social media, Nick is a frequent panelist and speaker, regularly contributing insights to popular media publications and industry forums on the evolving role of social platforms, brand trust, and enterprise innovation in the digital age.
Deana Georgas, Head of Industry, eCommerce & DTC , TikTok Canada
Deana Georgas is the Head of Industry, eCommerce & DTC at TikTok Canada, where she partners with leading brands to drive growth through digital marketing, creative innovation, and commerce solutions like TikTok Shop. With experience across TikTok and Amazon Ads, she specializes in helping eCommerce and DTC brands scale through full-funnel strategies.
