2025 CMA Award Winners

Brand Building  

Award: Gold 
Campaign: Craft Driven
Client: Lexus Canada
Agency: Dentsu Creative

Lexus is a well-respected brand but lacked a distinct luxury positioning. To remedy this, they debuted a brand positioning rooted in craft with an omni-channel campaign. This campaign grew brand imagery perceptions, purchase consideration and supported Lexus to become the #1 selling luxury auto brand in Canada.

Credits:
Clients:
Lexus Canada
Martin Gilbert – Director, Lexus Canada
Rebecca Wu – National Manager, Lexus Canada
Tom Posavad – National Manager, Lexus Canada
Rachel Rayne – Manager, Lexus Brand
Kate Loskutova – Lexus Marketing, Lexus Canada
Gabi Vasileva – Social Media & Content, Toyota
Shannon White – Brand Events & Retail Marketing, Lexus Canada Agency:
Michael Lee – Executive Creative Director
Christopher Munnik – Executive Creative Director
TJ Cogen – Art Director
Devin Atherton – Copywriter
Dawn Lacuesta Hau – SVP, Client Management
Anthony Luciano – Group Account Director
Rachel Stark – Account Director
Dennis Cheung – Account Executive
Aaron Arellano – Group Strategy Director
Francesca Marchese – Producer
Liz May – Executive Producer
Zeinab Panahi – Production Director
Mickey Spinosa – Senior Project Manager Jennifer Wong – Project Manager

Partner Agency:
Jones Collective Inc.
SALT
Barrett and Welsh

Award: Silver 
Campaign: Hyundai: Tucson Stories
Client: Hyundai Canada Auto Corp.
Agency: INNOCEAN Canada
Credits: Creative:

Kevin Belanger – Art Director
David Strasser – Writer
Ian MacKellar – Executive Creative Director
David Kenny – Creative Director Nick Hutcheson – Producer Account:
Mark Pileggi – VP, Client Service
Shannon Fostka – Group Account Director
Annabel Harding – Account Director Jacob Lee – Account Supervisor Strategy:
Marcio Beauclair – VP, Strategy
Kinga Potrzebowski – Sr. Social Strategist Josh Murray – Engagement Strategist Media:
Spiro Paravantes – SVP, Media Operations
Tania Cuch – Group Director, Media
Caroline Villarroel – VP, Digital Media
Estelle Nguyen – Director, Digital Media Felix Dagenais – Media Director, Quebec Client:
Christine Smith – Marketing Director
Peter Assenza – National Manager, Marketing Communications
Rachael Kong – Performance Marketing Specialist
Nicole Tady – Senior Advertising Production Specialist
 

Award: Bronze
Campaign: Toyota: For What Matters Most
Client: Toyota Canada
Agency: Saatchi & Saatchi
Credits: Toyota:

Alice Young Jeon – Manager, Toyota Marketing (Brand) Shaheed Goss – Brand Strategist, Toyota Marketing Saatchi & Saatchi:
Rob Gendron – Executive Creative Director
Luke Skinner – Associate Creative Director
Jonathon Ciordas – Associate Creative Director
Samantha Francis – VP, Head of Strategy
Yeda Beraldo – Group Strategy Director
Tony Tarle – EVP, Managing Director
Alina Badiu – Account Director
Madeline Braney – Social Strategist
Tara Handley – VP, Head of Production
Jessica Stinchcombe – VP, Media
Jason Finney – Associate Director Michaela Mariani – Media Supervisor Martel:
Éric Hébert – Co-directeur création
Christina Provencher – Directrice de comptes Josée Lalonde – Productrice exécutive

Production House:
Steam Films
Krista Marshall – Executive Producer
Goh Iromoto – Director
John Scarth – Line Producer
Farhad Ghaderi – Director of Photography
James Michael Chiang – Stills Photographer Amy Prickett – Stills Producer Casting:
Toronto – Jigsaw Casting Montreal – Andrée Giraldeau

Colour:
Darling VFX
Morgan Campbell – Executive Producer Kassi Bellamy – Colourist

Editing:
ThePub
Laurie Kerr Jones – Executive Producer
Scott Edwards – Editor Rebecca Burtnik – Post Producer

Music House:
Eggplant Music & Sound
Jamie Pennock – Audio Director
Nathan Handy – Audio Engineer
Peter Pacey – Sound Design
Nicola Treadgold – Executive Producer
Nick Nadeau – Producer
Peter Pacey – Composer
Chris Godfrey – Composer Jeff Elliott – Composer
 

Business/Brand Impact

Award: Gold 
Campaign: Electrify Your Life
Client: Nissan Canada Inc
Agency: TBWA\Canada

Nissan’s “Electrify Your Life” campaign for ARIYA used AI avatars of Canadian influencers to personalize EV shopping. It drove +50% YoY search, +67% site visits, +95% leads, and +102% sales. By merging tech, personalization, and storytelling, Nissan captured the Early Majority and redefined EV marketing.

Credits: Nissan Canada:
Ken Hearn – Director of Marketing
Alannah David-Clark – Senior Manager of Marketing
Franck Litim – Brand & Marketing Communications Manager Fanny Brodin – Senior Planner, Marketing Communications
Juniper Park\TBWA – Lead Agency:
Adam Reeves – Chief Creative Officer
Neil Walker-Wells – Executive Creative Director
Adam Lang – Managing Director
Jessie Sweeney – Group Account Director
Bill Chamness – VP of Strategy
Robert Cappuccitti – Associate Creative Director
Meagan Eveleigh – Associate Creative Director Carol Boate – Producer
TamTam\TBWA – French Adaptation Agency:
Vicky Harwood – Account Director
Sébastien Bernier-Rivard – Account Executive
Anne-Marie Lemay – Creative Lead
Émilie Larocque – Copywriter
Samuel Moisan – Copywriter
Josée Fréchette – Production
1stAveMachine – Production + Experience Design:
Sam Penfield – Executive Producer & Partner
Andrew Geller – Executive Producer
Roman Rütten – Director
Jordan Buck – Director of Photography
Max Knies – Producer
Christos Mountzouros – Post Executive Producer
Malú Rodriguez – Senior Post Producer, NY

WAX – Editorial:
Toni Lipari – Founder & Executive Producer
Julie Collins – Executive Producer
Evan Meeker – Head of Production
Malini Kartha – Head of Production
Kong Yang – Editorial Producer
Jeremy Huff – Editor
Sophia Chen – Assistant Editor OG – French Editor
Oso Audio – Original Music, Sound Design & Mix:
Daenen Bramberger – Creative Director
Harry Knazan – Creative Director
Daenen Bramberger – Engineer
Dylan Groff – Sound Design
Omid Geadizadeh – Sound Design
Kristine Lippett – Producer
Yuka Otsuki – Composer, “Electric”
Rodeo FX – VFX & Finishing:
Romain Demongeot – Global Creative Director
Connie Dercho – Executive Producer
Marie-Josée Paradis – Producer
Emilie Debiasi – Producer
Marie Clemence – Producer
Philippe Gonzalez – CG Supervisor
Alexandre Menard – CG Supervisor
Igor Boros – VFX Supervisor
Laurent Taillefer – VFX Supervisor
Anthony Lassus – Unreal/CG Generalist
Yoma Charret – Unreal/CG Generalist
Jamie Mccomb – Unreal/CG Generalist
Ana Escorse – Senior Colourist
Igor Boros – Flame Artist
Julie Harton – Audio Producer, AI Voice
David Beaulieu – Sound Engineer, AI Voice

 

Award: Silver
Campaign: Kia’s EV6 Makes the Highlights Real
Client: Kia Canada
Agency: INNOCEAN Canada

INNOCEAN Canada:
Gabriel Tsang – Vice President, Client Services
Bill Newbery – VP, Creative Director
Lucas Longman – Associate Creative Director
Jean-Charles Bullot – Associate Creative Director
Olivia Gilbertson – Copywriter
Madeleine Heaven – Art Director
Patrick Romain – Art Director
Jeff Norton – VP, Strategy
Simon Oppedisano – Sr. Strategist
Caitlin Rudnick – VP, Group Account Director
Mylène Savoie – VP, Group Account Director
Daniel Vescio – Group Account Director
Trisha Campos – Sr. Account Executive
Léa Ouimet – Account Executive
Christina Lobo – Account Coordinator
Grace Lee – Agency Producer
John V. Kennedy – French Agency Producer
Joanne Matthews – VP, Media Planning & Strategy
Alison Binkley – Senior Media Director
Aayushman Jha – Senior Media Supervisor
Shubhangi Agrawal – Media Planner
Riki Jain – Manager, Performance Digital
Diane Aquinde – Manager, Performance Digital
Jonathan Dick – Group Director, Programmatic & Ad Operations
Karolina Sasko – Senior Programmatic Manager
Christine Harris – CRM Account Director
Vessey George – Senior CRM Strategist Vittoria Gibson – Social Media Manager Kia Canada:
Hyunjung Hwang – President & CEO
Elias El-Achhab – Vice President & COO
Michael Kopke – Director, Marketing
George Lausic – National Marketing Manager
Grace Kim – Manager, Brand Strategy
Issa El-Achhab – Brand Marketing Specialist
Ryan Cha – Marketing Data & Budget Analyst
Ivan Sandoval – Manager, CRM & Digital Marketing
Cynthia Aziz – Social Media Specialist
Kanika Kaushik – CRM & Digital Marketing Specialist Madison Don – Manager, PR & Retail Marketing, QC
 

Award: Bronze
Campaign: Kia Rewrites the Auto Ad Formula
Client: Kia Canada
Agency: INNOCEAN Canada
Credits: INNOCEAN Canada:

Gabriel Tsang – Vice President, Client Services
Bill Newbery – VP, Creative Director
Lucas Longman – Associate Creative Director
Jean-Charles Bullot – Associate Creative Director
Olivia Gilbertson – Copywriter
Madeleine Heaven – Art Director
Patrick Romain – Art Director
Jeff Norton – VP, Strategy
Simon Oppedisano – Sr. Strategist
Caitlin Rudnick – VP, Group Account Director
Mylène Savoie – VP, Group Account Director
Daniel Vescio – Group Account Director Sarah Hassan – Account Supervisor
Trisha Campos – Sr. Account Executive
Léa Ouimet – Account Executive
Christina Lobo – Account Coordinator
Grace Lee – Agency Producer
John V. Kennedy – French Agency Producer
Joanne Matthews – VP, Media Planning & Strategy
Alison Binkley – Senior Media Director
Aayushman Jha – Senior Media Supervisor
Shubhangi Agrawal – Media Planner
Riki Jain – Manager, Performance Digital
Diane Aquinde – Manager, Performance Digital
Jonathan Dick – Group Director, Programmatic & Ad Operations
Karolina Sasko – Senior Programmatic Manager
Christine Harris – CRM Account Director
Vessey George – Senior CRM Strategist
Alice Choe – VP, Social Media Vittoria Gibson – Social Media Manager Kia Canada:
Hyunjung Hwang – President & CEO
Elias El-Achhab – Vice President & COO
Michael Kopke – Director, Marketing
George Lausic – National Marketing Manager
Grace Kim – Manager, Brand Strategy
Issa El-Achhab – Brand Marketing Specialist
Ryan Cha – Marketing Data & Budget Analyst
Ivan Sandoval – Manager, CRM & Digital Marketing
Cynthia Aziz – Social Media Specialist
Kanika Kaushik – CRM & Digital Marketing Specialist Madison Don – Manager, PR & Retail Marketing, QC
 

Customer Experience & Shopper M.

Award: Gold 
Campaign: Porsche Cayenne Taste drive
Client: Porsche
Agency: Angry Butterfly
Porsche Canada created the Cayenne Taste Drive: a driving experience that transformed driver data into individual hot sauces based on each driver’s experience behind the wheel of the new Cayenne. The content launched an integrated national campaign, which generated 23M impressions and increased test drives by 20% and model sales by 22%.

Credits:
Ad Agency: Angry Butterfly Client:
Porsche Cars Canada
Brent Choi – Chief Executive Officer
Erin Kawalecki – Chief Creative Officer
Bernice Lo – VP, Executive Creative Director
Adam Notzl-Keyser – VP, Executive Creative Director
Andrew Auld – Senior Copywriter
Amanda Spagnuolo – Senior Art Director
Jan Benavente – Art Director / Photographer
Gwenäelle Clemente – French Copywriter
Liam Murphy – 3D & Motion Lead
Graham Candy – Chief Strategy Officer
Kristian Visconti – VP, Strategy
Mark Khatter – Group Account Director
Cara Von Ende – Account Supervisor
Hanna Bratt – VP, Head of Production
Dennis Soler – Producer Ben Schroeder – Data Analyst

Production:
Steak+Sizzle Creative Works
Jakob Pospieszynski – Sr. Producer, Director
Ken Pham – Producer
Owain Parri – Director of Photography
Nick Abbate – Camera
Josh White – Camera
Chris Monteiro – Camera
Justin Dhama – Camera, Audio Engineer, Editor
Shane Azam – Key Grip
Stephen (S1W Drones) – Drone Team
Kane Holding – Drone Team
Rohan Dayal – Photographer
Viktor Radics – Photographer
Elliot Bulger – Photographer Sam Pike – Production Assistant
PR / Event / Activation:
Conversation Agency
Milka Mili – Founder
Jen Tran – Director of Events Dayna Baker – Senior Account Manager

Brand:
Porsche Cars Canada
Jenny Tran – Manager, Marketing Communications
Timothy Lam – Marketing Communications Specialist
Kitty Luu – Director, Marketing
Patrick Saint-Pierre – Director, PR Tina McMullan – Spokesperson
 

Award: Silver
Campaign: The 7 Degree Changeover
Client: Volkswagen Canada Agency: VML Canada
Credits: VML Canada:

Graham Lang – Chief Creative Officer
Allen Kwong – Executive Creative Director
Mike Richardson – Creative Director
Mike Richardson – Copywriter
Kyle Woods – Copywriter
Lee I – Art Director
Kyle Simpson – Art Director
Cailey Nedkov de Lacamp – Account Director
Jessy Stark – Director, Program Delivery
Jennifer Tang – Senior Project Manager
Jon Akelaitis – Director, Data and Analytics
Ken St. Germain – Data Operations Manager
Taimoor Khan – Email Developer
Eva Welch – Email Implementation Consultant
Andrew Ahern – VP, Strategy
Daniela Wurster – Managing Director Volkswagen Canada:
Edgar Estrada – President
Lynne Piette – Director, Marketing
Shannon McLeish – Senior Manager, Service, Parts & Accessories
Sylvain Yergeau – Service Marketing Consultant
 

Award: Bronze
Campaign: De-Tour Sessions
Client: Mazda Canada 
Agency: VML Canada
Credits:
Chief Creative Officer, VML Canada: Graham Lang, Ari Elkouby
Group Creative Director, VML Canada: Kyle Carpenter, Jose Rivas
Head of Branding & Design, VML Canada: Mike Butler
Art Director, VML Canada: Lauren Israel
Head of Strategy, Mazda NA, VML Canada: Matt Ball
Senior Strategist, VML Canada: Luke Johns
SVP, Head of Production, VML Canada: Steve Emmens
Sr. Integrated Producer, VML Canada: Chris Esguerra
EVP, Business Lead, VML Canada: Dave Collis
Managing Director, VML Canada: Angela Caldwell
Account Coordinator, VML Canada: Jooyoung Son
Director, Marcomms, VML: Rebecca Sullivan
PR: SJR, Hill & Knowlton
Executive Producer, DearFriend TV: Bryden Wiebe
Line Producer, DearFriend TV: Sydney Robertson
Editor, School Editing: Monica Remba
Assistant Editor, School Editing: Fi Alvarez
Kookaburra Colour: Colour Transfer
Director/DP: Mark Myers
Audio: Cylinder Sound & Film
Talent and Brand Partnerships, Standing Room Only: Kelly Gianopoulos
Group Account Director, Mindshare Canada: Laura Emary
Director, Performance, Mindshare Canada: Mat Denomey
Associate Director, Planning, Mindshare: Josh Martin
Associate Director, Performance, Mindshare: Patrick Mainville
Specialist, Performance, Mindshare: Twinkle Sethi
Media Planner, Mindshare: Xuebo Gong
Director of Marketing, Mazda Canada: Neal Bouwmeester
Manager, Retail Marketing, Mazda Canada: Zanell McGregor
Marketing Manager, Mazda Canada: Katie Hagerty
National Manager, Digital Innovation, Mazda Canada: Michael Tsang

 

Engagement

Award: Gold 
Campaign: Porsche Cayenne Taste Drive
Client: Porsche
Agency: Angry Butterfly
Porsche Canada created the Cayenne Taste Drive: a driving experience that transformed driver data into individual hot sauces based on each driver’s experience behind the wheel of the new Cayenne. The content launched an integrated national campaign, which generated 23M impressions and increased test drives by 20% and model sales by 22%.

Credits:
Ad Agency: Angry Butterfly Client:
Porsche Cars Canada
Brent Choi – Chief Executive Officer
Erin Kawalecki – Chief Creative Officer
Bernice Lo – VP, Executive Creative Director
Adam Notzl-Keyser – VP, Executive Creative Director
Andrew Auld – Senior Copywriter
Amanda Spagnuolo – Senior Art Director
Jan Benavente – Art Director / Photographer
Gwenäelle Clemente – French Copywriter
Liam Murphy – 3D & Motion Lead
Graham Candy – Chief Strategy Officer
Kristian Visconti – VP, Strategy
Mark Khatter – Group Account Director
Cara Von Ende – Account Supervisor
Hanna Bratt – VP, Head of Production
Dennis Soler – Producer Ben Schroeder – Data Analyst

Production:
Steak+Sizzle Creative Works
Jakob Pospieszynski – Sr. Producer, Director
Ken Pham – Producer
Owain Parri – Director of Photography
Nick Abbate – Camera
Josh White – Camera
Chris Monteiro – Camera
Justin Dhama – Camera, Audio Engineer, Editor
Shane Azam – Key Grip
Stephen (S1W Drones) – Drone Team
Kane Holding – Drone Team
Rohan Dayal – Photographer
Viktor Radics – Photographer
Elliot Bulger – Photographer Sam Pike – Production Assistant
PR / Event / Activation:
Conversation Agency
Milka Mili – Founder
Jen Tran – Director of Events Dayna Baker – Senior Account Manager

Brand:
Porsche Cars Canada
Jenny Tran – Manager, Marketing Communications
Timothy Lam – Marketing Communications Specialist
Kitty Luu – Director, Marketing
Patrick Saint-Pierre – Director, PR Tina McMullan – Spokesperson
 

Award: Silver 
Campaign: Audi Haus
Client: Audi
Agency: Bensimon Byrne/Narrative XPR/Super Proper
Credits: Accounts / Brand:
Cathy Mitchell – Chief Managing Director
Dan Moseley – Sr. Business Lead
Alex Choi – VP, Experiential
Melissa Da Costa – Account Director, Experiential
Lisa Riedel – Account Director, Media Relations
Daliah Hijazi Marsons – Business Lead, Influencer Management
Kylee Berencsi – Director, Production
Michelle Pilling – Program Director
Gaurav Kalwani – Director, Social Media
Rebecca Milner – Community Manager
Helen Zan – Account Manager
Aaron Short – Associate Account Manager
Grace Lancefield – Associate Account Manager Josephine Akyeampong – Associate Account Manager Creative:
Meredith Klapowich – Chief Creative Officer
Joseph Bonnici – Chief Creative Officer
Jessie Sorell – Executive Creative Director
Katherine Flores Wong – Creative Director
Sanjay Mangar – Studio Director
Nathan Houseley – Copywriter
Samantha Harris – Copywriter James Botelho – Copywriter
Devin McGregor – Art Director
Calo Monachino – Art Director
Keira Hannon – Art Director, Studio
Rudy Cho – Art Director, Studio
Ian Flynn – Content Specialist Tim Pienta – Editor Client:
Joseph Ottorino – Head of Marketing
Wesley Canaon – Manager, Brand
Sonal Vohra – Manager, Experiential Marketing Muhammad Khan – Manager, Content
 

Award: Bronze 
Campaign: Hyundai: Tucson Stories
Client: Hyundai Canada Auto Corp.
Agency: INNOCEAN Canada
Credits: Creative:
Kevin Belanger – Art Director
David Strasser – Writer
Ian MacKellar – Executive Creative Director
David Kenny – Creative Director Nick Hutcheson – Producer Account:
Mark Pileggi – VP, Client Service
Shannon Fostka – Group Account Director
Annabel Harding – Account Director Jacob Lee – Account Supervisor Strategy:
Marcio Beauclair – VP, Strategy
Kinga Potrzebowski – Sr. Social Strategist Josh Murray – Engagement Strategist Media:
Spiro Paravantes – SVP, Media Operations
Tania Cuch – Group Director, Media
Caroline Villarroel – VP, Digital Media
Estelle Nguyen – Director, Digital Media Felix Dagenais – Media Director, Quebec Client:
Christine Smith – Marketing Director
Peter Assenza – National Manager, Marketing Communications
Rachael Kong – Performance Marketing Specialist
Nicole Tady – Senior Advertising Production Specialist
 

Innovative Media

Award: Gold 
Campaign: The 7 Degree Changeover
Client: Volkswagen Canada
Agency: VML Canada
The 7°CHANGEOVER is a data-driven direct marketing program. Using real-time weather data and a predictive algorithm, we leveraged Canadians’ routine of changing to winter tires to increase 15,000 km scheduled maintenance appointments.
Credits: VML Canada:
Graham Lang – Chief Creative Officer
Allen Kwong – Executive Creative Director
Mike Richardson – Creative Director
Mike Richardson – Copywriter
Kyle Woods – Copywriter
Lee I – Art Director
Kyle Simpson – Art Director
Cailey Nedkov de Lacamp – Account Director
Jessy Stark – Director, Program Delivery
Jennifer Tang – Senior Project Manager
Jon Akelaitis – Director, Data and Analytics
Ken St. Germain – Data Operations
Taimoor Khan – Email Developer
Eva Welch – Email Implementation Consultant
Andrew Ahern – VP, Strategy Daniela Wurster – Managing Director Volkswagen Canada:
Edgar Estrada – President
Lynne Piette – Director, Marketing
Shannon McLeish – Senior Manager, Service, Parts & Accessories Sylvain Yergeau – Service Marketing Consultant
 
 
Award: Silver 
Campaign: Porsche Cayenne Taste Drive
Client: Hyundai Auto Canada Corp.
Agency: INNOCEAN Canada
Credits: Hyundai Auto Canada Corp.:
Christine Smith – Director, Marketing
Peter Assenza – National Manager, Marketing Communications
Adam Mintz – National Manager, Digital Experience & Customer Communications INNOCEAN Canada:
Spiro Paravantes – SVP, Media Operations
Caroline Villarroel – VP, Digital Media
Kierani Kerr – Director, Data & Analytics
Sean Vardy – Associate Director, Programmatic
Francis Cadiz – Data Analyst
Mark Pileggi – VP, Client Services Ian MacKellar – Executive Creative Director Google Canada:
Juana Mahadik – Account Executive, Auto
David Carsley – Head of Industry, Auto
Mat Dubuc – Account Executive, Digital Transformation
Marcelo Llanos Kuncar – Analytical Lead, Auto Mark Oliver – Customer Solutions Engineer
 

Award: Bronze 
Campaign: Hyundai: Bid to Inventory
Client: Kia Canada 
Agency: INNOCEAN Canada
Credits: INNOCEAN Canada:
Gabriel Tsang – Vice President, Client Services
Bill Newbery – VP, Creative Director
Lucas Longman – Associate Creative Director
Jean-Charles Bullot – Associate Creative Director
Olivia Gilbertson – Copywriter
Madeleine Heaven – Art Director
Patrick Romain – Art Director
Jeff Norton – VP, Strategy
Simon Oppedisano – Sr. Strategist
Caitlin Rudnick – VP, Group Account Director
Mylène Savoie – VP, Group Account Director
Daniel Vescio – Group Account Director
Trisha Campos – Sr. Account Executive
Léa Ouimet – Account Executive
Christina Lobo – Account Coordinator
Grace Lee – Agency Producer
John V. Kennedy – French Agency Producer
Joanne Matthews – VP, Media Planning & Strategy
Alison Binkley – Senior Media Director
Aayushman Jha – Senior Media Supervisor
Shubhangi Agrawal – Media Planner
Riki Jain – Manager, Performance Digital
Diane Aquinde – Manager, Performance Digital
Jonathan Dick – Group Director, Programmatic & Ad Operations
Karolina Sasko – Senior Programmatic Manager
Christine Harris – CRM Account Director
Vessey George – Senior CRM Strategist Vittoria Gibson – Social Media Manager Kia Canada:
Hyunjung Hwang – President & CEO
Elias El-Achhab – Vice President & COO
Michael Kopke – Director, Marketing
George Lausic – National Marketing Manager
Grace Kim – Manager, Brand Strategy
Issa El-Achhab – Brand Marketing Specialist
Ryan Cha – Marketing Data & Budget Analyst
Ivan Sandoval – Manager, CRM & Digital Marketing
Cynthia Aziz – Social Media Specialist
Kanika Kaushik – CRM & Digital Marketing Specialist Madison Don – Manager, PR & Retail Marketing, QC
 

Public Relations

Award: Gold 
Campaign: Driving Your Future
Client: Mercedes-Benz Canada
Agency: Porter Novelli Canada, TrackOMC, and the go-to.
Driving Your Future helped reshape perceptions, both within the luxury automotive space and in the communities Mercedes-Benz Canada serves. It demonstrated that corporate citizenship is about more than philanthropy; it’s about fostering lasting relationships, creating real opportunities, and driving meaningful change for the next generation.
Credits:
Client Team (Mercedes-Benz Canada):
Nathalie Gravel Sinead Brown Cecilia Chen
Neshonda Lowe
Strategy and PR (Porter Novelli Canada):
Michael Margiotta Garry Ho
Creative (Track OMC):
Wendy Richardson Michael Sheehan
PR and Events (the go-to):
Michelle Kalman
Genevieve Gately

Award: Silver
Campaign: Audi Haus
Client: Audi
Agency: Bensimon Byrne/Narrative XPR/Super Proper
Credits: Accounts / Brand:
Cathy Mitchell – Chief Managing Director
Dan Moseley – Sr. Business Lead
Alex Choi – VP, Experiential
Melissa Da Costa – Account Director, Experiential
Lisa Riedel – Account Director, Media Relations
Daliah Hijazi Marsons – Business Lead, Influencer Management
Kylee Berencsi – Director, Production
Michelle Pilling – Program Director
Gaurav Kalwani – Director, Social Media
Rebecca Milner – Community Manager
Helen Zan – Account Manager
Aaron Short – Associate Account Manager
Grace Lancefield – Associate Account Manager
Josephine Akyeampong – Associate Account Manager Creative:
Meredith Klapowich – Chief Creative Officer
Joseph Bonnici – Chief Creative Officer
Jessie Sorell – Executive Creative Director
Katherine Flores Wong – Creative Director
Sanjay Mangar – Studio Director
Nathan Houseley – Copywriter
Samantha Harris – Copywriter James Botelho – Copywriter
Devin McGregor – Art Director
Calo Monachino – Art Director
Keira Hannon – Art Director, Studio
Rudy Cho – Art Director, Studio
Ian Flynn – Content Specialist Tim Pienta – Editor Client:
Joseph Ottorino – Head of Marketing
Wesley Canaon – Manager, Brand
Sonal Vohra – Manager, Experiential Marketing
Muhammad Khan – Manager, Content

Brand Building  

Award: Gold 
Campaign: The 2024 HumanKind Study
Agency: Leo Toronto
The HumanKind™ Study delves into issues keeping Canadians up at night. The study unpacks the complexities of housing, healthcare, inflation, climate, technology, and more—distilling key tensions and insights to help brands navigate the ever-evolving landscape and connect meaningfully with consumers today.

Credits:
Creative Agency: Leo Toronto
Ben Tarr – President
Tahir Ahmad – Chief Strategy Director
Natasha Dagenais – Managing Director, Account Management
Steve Persico – Chief Creative Officer
Ryan Roberts – SVP, Group Strategy Director
Sarah Carpentier – Senior Strategist
Alex Singleton – Senior Strategist
Marcelo Hong – Design Director
Jason Vandenberg – Senior Designer
Matt Williamson – Group Creative Director / Copywriter
Kim Le – VP, Group Director
Samantha Hume – Account Director
Charlene Leong – Integrated Project Manager
Anna Harju – Production Designer
Richard Newman – VP, Development and Communications
Gord Cathmoir – VP, Print and Post-Production
Kevin Stephen – Manager, Print Production and Studio
Graham Bowman – Senior Graphic Artist
Robin Osmond – Graphic Artist / Retoucher
Sophie Prefol – PR / Senior Account Manager Anna Vera – Proofreader

 

Award: Silver 
Campaign: #StandWithOwners
Client: TELUS Business
Agency: Behaviour
Credits:
SVP & President, Small and Medium Business: Roi Ross
Director, Brand and Customer Marketing: Tristan Retelsdorf
Team Lead, Brand Marketing: Ryan Stark
Senior Marketing Communications Manager: Tasha Caruso
Senior Brand Manager: Michelle Fournier
Senior Brand Experiences Manager: Kalla Berk
President: Greg Kerr
Head of Planning: Tim Foran
ECD: Dave Scott
Art Director: Katlyn Kelava
Copywriter: Lisa Lakreche
Senior Designer: Erin Haina
Account Director: Jason Dunphy
Account Supervisor: Mara Burstyn-Kaftani Account Manager: Anfaz Amanulla
 

Award: Bronze 
Campaign: Be Afraid
Client: Orkin Canada Agency: Jan Kelley Credits:
Jan Kelley – Senior Director, Client Partnerships
Jill Walker – Digital Strategist
Chloe Neale – Vice President, Strategy
Kamila Karwowski – Senior PPC Specialist
Viktor Davydenko – Creative Director
Mike Llewellin – Director of Experience Design
Andy Patrick – Copywriter
Erik Klyve – Art Director
Kira McNeil – Studio Manager Jordan Comely – Production Artist Orkin Canada:
Kevin Eyre – Marketing Manager
Trevor Dewan – Digital Marketing & Communications Specialist
 

Business/Brand Impact

Award: Gold 
Campaign: Stop Sitting on Your Next Trip
Client: Aeroplan
Agency: FCB Canada
Aeroplan members were sitting on $4,000,000,000 worth of points. So, we highlighted the selfsabotage of points hoarding, using hyperbole to show our target that as they moved through their everyday life carrying a vacation’s worth of points around with them. Our campaign drove $19.3 million in incremental revenue for Air Canada, an ROI of 1.54:1.
Credits:
Client: Aeroplan
Andrew Shibata – VP, Brand
Raymond Ludwin – Managing Director, Promotional Marketing
John Xydous – Director, Brand Strategy and Content Marketing
Martine Boulerice – Director, Brand Marketing - Quebec and Aeroplan
Annie Couture – Sr. Manager, Brand Content Marketing
Marcel Berweger – Manager, Marketing - Aeroplan Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jeremiah McNama – Executive Creative Director
Brendan McMullen – Associate Creative Director, Art Director
Jacob Pacey – Associate Creative Director, Copywriter
Emmanuel Gabor – Designer
Ravi Singh – VP Content Lead
Rose Noble – Group Account Director
Caiti Murray – Account Director
Mariana Campos – Account Supervisor
Sarah Michener – VP, Broadcast, 456 Production
Nikki Drakul – Senior Broadcast Producer
Shelagh Hartford – SVP Strategy Allison Lochhead – VP Strategy
VP, Creative Lead, FCB Montréal – Sylvain Dufresne
Account Director, FCB Montréal – Justine Guillin
Associate Creative Director, FCB Montréal – Alexandra-Julie Poirier
Sr. Copywriter, FCB Montréal – Nicolas Baudry
Producer, FCB Montréal – Anick Rozon
Production Company: 456 Studios
Kendra Plantt – VP Director of Studio Production
Jen Grandoni – Director of Integrated Production
Nadia Yau – Senior Integrated Producer
Marco Gugliucciello – Integrated Producer
Jess Yoshimura – Integrated Producer
Zoe Soeiro – Junior Integrated Producer
Marcelle Faucher – Senior Retoucher
Dominic Pimpare – Senior Production Artist
Jesse Smith – Senior Production Artist
Michael Pallister – Senior Production Artist
Dennis Oba – Senior Interactive Web Developer
Justin Chau – Interactive Web Developer
Kitwa Lau – Production Artist
Jason Abraham – Production Artist
Emily De Kruyff – Junior Production Artist
Cassy Lat – Junior Production Artist
Sarah Melse – Senior Proofreader
Melanie Pinot – Production Artist Thom Bray – QA Analyst
Production Company: The Salmon
JJ Adler – Director
Natalia Winardi – Executive Producer
Jeff Darragh – Line Producer
Adam Marsden – Director of Photography
Kate Ferry – Prod Designer
Viktor Radics – Photographer
Post Production: Nimiopere
Raj Ramauth – Film Editorial Editor
Jack Considine – Assist Editor
Jenna Edwards – Exec Producer
Colour Transfer: 456 Studios Conor Fisher – Colour Artist
Visual Effects & Online: Tantrum Studio
Dominik Bochenski – Creative Director, Tantrum Victoria Holt – Executive Producer
Audio House: Oso Audio
Daenen Bramberger – Creative Director, OSO
Katie Corbridge – Casting & Voice Director
Lisa Yafalian – Engineer
Lauren Dobbie – Executive Producer
 

Award: Silver 
Campaign: Ticket to Dream
Client: Air Canada Agency: FCB Canada
Credits:
Client: Air Canada
Andrew Shibata – VP, Brand
John Xydous – Sr. Director, Brand Strategy and Content Marketing
Annie Couture – Sr. Manager, Brand Content Marketing
Anda Marciuc – Manager, Brand Content Marketing
Martine Boulerice – Director, Brand Marketing – Quebec and Aeroplan
Veronique Poulin – Senior Manager, Sponsorship Marketing
Natalie Nitsotolis – Manager, Sponsorship Marketing
Creative Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jeremiah McNama – Executive Creative Director
Sally Fung – Associate Creative Director / Art Director
Sara Radovanovich – Associate Creative Director / Copywriter
Sara Radovanovich – Copywriter
Sally Fung – Art Director
Shelley Brown – Chief Strategy Officer
Shelagh Hartford – SVP, Strategy
Ravi Singh – VP Content Lead
Rose Noble – Account Director
Joe Aparna – Account Executive
Franca Piacente – Senior Broadcast Producer
VP, Head of Creative (MTL) – Sylvain Dufresne
Account Director (MTL) – Erin Brown-Vandecruys
Associate Creative Director (MTL) – Alexandra-Julie Poirier
Copywriter (French Adapt) – Nicolas Baudry & Pierre-Luc Loranger
Broadcast Producer (MTL) – Anick Rozon
Production Company: Scouts Honour
Kevin Foley – Director
Simon Dragland – Executive Producer
Christopher Lew – Director of Photography
Service Company: Moonlighting SA
Post-Production: Nimiopere
Graham Chisholm – Editor
Laura Corredor – Assistant Editor
Paula Hicks – Executive Producer
Jenna Edwards – Executive Producer
Colour: Alter Ego
Wade Odlum – Colourist
Jane Garrah – Executive Producer
Online / VFX: Tantrum Post
Dominik Bochenski – Online Artist / Creative Director
Rebecca MacKillop – VFX Producer
Dominik Wojarowicz – CG Lead
Marie Kubo – CG Artist
Piers Larchet – Compositor
Dan Ciancone – Compositor
Davide Di Santo – Compositor
Bala – Compositing Assistant
Hayoung Na – Designer
Ale Martins – Animator
Music & Sound Design House: Pivot Audio
Guy Amitai – Executive Creative Director
Neil Devlin – Producer
Fleur Han – Composer
Sarah Neumann – Sound Designer
Music & Mix Studio: Cult Nation
Tanguy Meunier – Producer & Sound Engineer
Melissa Hassing – Producer
Sam Avant – Composer
Rene-Pierre Guerin – Sound Engineer
Media Company (Offline): Initiative
Media Company (Online): AC Media Desk (In-house)
PR Company: Weber Shandwick
 

Award: Bronze 
Campaign: Born to Fly
Client: Air Canada Agency: FCB Canada Credits:
Client: Air Canada
Andrew Shibata – VP, Brand
Martine Boulerice – Director, Sponsorship Marketing
Kim Desrochers – Manager, Sponsorship Marketing
Madeline Long-Duke – Director, Customer Comms
John Xydous – Director, Brand Strategy and Content Marketing
Pascale St-Amand – Senior Manager, Content Marketing
Alexia Quilez – Content Marketing Manager
Bailey Stead – Senior Manager, Content Production
Celian Genier – Photography
Lucca Carvalho De Lima Silva – Videographer and Editor
Mike Chantaj – Videographer (freelancer)
Jenifer Yu – Manager, Social Media
Samantha Etane – Manager, Social Media Operations Jenna Hum – Social
Content and Community Manager Creative:
Dzeneta Zunic – Creative Director
Bettina Carating – Creative Studio Lead
Lucinda Hancock – Sr Manager, Creative Studio Ops & Design
Dan Colosimo – Graphic Designer
Rachel Solakis – Graphic Designer
Anastasiia Sheciakova – Graphic Designer
Manager, Brand & Corporate Events: Benjamin Trattner
Maple Leafs Sports and Entertainment:
Jordan Vader – SVP, Global Partnerships
Dave Sheedy – Director, Global Partnerships
Sehaj Bhachu – Account Manager, Global Partnerships
Daniel Meneley – Digital Strategist, Global Partnerships
Graham Latchford – Manager, Media and Project Management
Kimberlee Welch – Senior Director, Partnership Marketing CSCG:
Morgan Todd – Director, Commercial Strategy
Nick Ardito – Manager, Strategy, Commercial Marketing Marketing & Communications:
Dave Haggith – SVP, Communications
Victoria Malisani – Manager, Corporate Communications
Terri Mattuci – Senior Director, Strategy & Growth Marketing
Taylor Mansillo – Senior Manager, Strategy & Growth Marketing
Gabriella Cook – Digital Strategy Manager
Samantha Skeen – Digital Content Manager, Toronto Raptors
Creative Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jeremiah McNama – Executive Creative Director
Coleman Mallery – Associate Creative Director, Copywriter
Sanna Kula – Sr. Art Director
Manjo Gabor – Designer
Shelley Brown – Chief Strategy Officer
Shelagh Hartford – VP Strategy
Allison Lochhead – Strategy Director
Stephanie Springett – Studio Coordinator / Integrated Producer
Carly Bright & Marcell Faucher – Retoucher
Michael Pallister – Sr. Production Artist
Kitwa Lau – Production Artist
Dennis Oba – Sr. Interactive Web Developer
Zoe Soeiro – Jr. Production Artist
Gina Fusco – Proofreader
Thom Bray & Niveta Pandita – Quality Assurance
Ravi Singh – VP, Content Lead
Rose Noble – Group Account Director
Joe Aparna & Tyler Huntley-Doherty – Account Supervisor
Public Relations: Weber Shandwick Canada
Offline Media: Initiative
Sarah Sime – VP, Client Advice & Head of Project Management
Kinnon Hurst – Director, Communications Design
Lauren Weisbarth – Manager, Communications Design
Online Media: ACMD
Nicole Bruneau – Sr. Manager, Digital Marketing & Performance Marli Noyek – Digital Media Manager

Customer Experience & Shopper M.

Award: Gold 
Campaign: Stop Sitting on Your Next Trip
Client: Aeroplan
Agency: FCB Canada
Aeroplan members were sitting on $4,000,000,000 worth of points. So, we highlighted the selfsabotage of points hoarding, using hyperbole to show our target that as they moved through their everyday life carrying a vacation’s worth of points around with them. Our campaign drove $19.3 million in incremental revenue for Air Canada, an ROI of 1.54:1.
Credits:

Client: Aeroplan
Andrew Shibata – VP, Brand
Raymond Ludwin – Managing Director, Promotional Marketing
John Xydous – Director, Brand Strategy and Content Marketing
Martine Boulerice – Director, Brand Marketing – Quebec and Aeroplan
Annie Couture – Sr. Manager, Brand Content Marketing Marcel Berweger – Manager, Marketing – Aeroplan

Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jeremiah McNama – Executive Creative Director
Brendan McMullen – Associate Creative Director, Art Director
Jacob Pacey – Associate Creative Director, Copywriter
Emmanuel Gabor – Designer
Ravi Singh – VP Content Lead
Rose Noble – Group Account Director
Caiti Murray – Account Director
Mariana Campos – Account Supervisor
Sarah Michener – VP, Broadcast, 456 Production
Nikki Drakul – Senior Broadcast Producer
Shelagh Hartford – SVP Strategy
Allison Lochhead – VP Strategy
VP, Creative Lead, FCB Montréal – Sylvain Dufresne
Account Director, FCB Montréal – Justine Guillin
Associate Creative Director, FCB Montréal – Alexandra-Julie Poirier
Sr. Copywriter, FCB Montréal – Nicolas Baudry
Producer, FCB Montréal – Anick Rozon

Production Company: 456 Studios
Kendra Plantt – VP Director of Studio Production
Jen Grandoni – Director of Integrated Production
Nadia Yau – Senior Integrated Producer
Marco Gugliucciello – Integrated Producer
Jess Yoshimura – Integrated Producer
Zoe Soeiro – Junior Integrated Producer
Marcelle Faucher – Senior Retoucher
Dominic Pimpare – Senior Production Artist
Jesse Smith – Senior Production Artist
Michael Pallister – Senior Production Artist
Dennis Oba – Senior Interactive Web Developer
Justin Chau – Interactive Web Developer
Kitwa Lau – Production Artist
Jason Abraham – Production Artist
Emily De Kruyff – Junior Production Artist
Cassy Lat – Junior Production Artist
Sarah Melse – Senior Proofreader
Melanie Pinot – Production Artist Thom Bray – QA Analyst
Production Company: The Salmon
JJ Adler – Director
Natalia Winardi – Executive Producer
Jeff Darragh – Line Producer
Adam Marsden – Director of Photography
Kate Ferry – Production Designer
Viktor Radics – Photographer Post Production: Nimiopere
Raj Ramauth – Film Editorial Editor
Jack Considine – Assist Editor
Jenna Edwards – Exec Producer Colour Transfer: 456 Studios Conor Fisher – Colour Artist
Visual Effects & Online: Tantrum Studio
Dominik Bochenski – Creative Director, Tantrum Victoria Holt – Executive Producer
Audio House: Oso Audio
Daenen Bramberger – Creative Director, OSO
Katie Corbridge – Casting & Voice Director
Lisa Yafalian – Engineer
Lauren Dobbie – Executive Producer
 

Award: Silver 
Campaign: The measure of a marketer
Client: HP
Agency: Intercept
Credits:
Intercept Contributors
Andrew Au – Co-CEO
Basit Ishtiaq – Senior Strategist
Abdulrehman Tariq – Strategist
Garreth Owen – Editorial Manager
Rachel Foster – Copywriter
Shahnawaz Ramay – Senior Studio Coordinator
Najma Naveed – Studio Coordinator
Richard Pay – Director of Strategy
Claudia Chan – Associate Art Director
Jessica Matteazzi – Senior Graphic Designer
Daphne Fang – Graphic Designer
Vania Putri – Graphic Designer
Karrie Kwong – Senior Account Manager
Andrea Bilinsky – Account Coordinator
HP Contributors
Vikas Mahajan – Director of Marketing
Midhat Bhamani – Commercial Marketing Manager
Ren Zhang – Commercial Marketing Manager
Hans Bunes – External Consultant

 

Award: Bronze 
Campaign: TikTok #SmallBiz Pop-Up, Presented by TD
Client: TikTok Canada Agency: MPossible Events
Credits:
TikTok Global Business Marketing
Erinn Piller
Florencia Wells
Victoria Lee
Faryal Ali
Laura Nicolucci
TikTok Communications
Danielle Morgan
Chloe Bonnet
TikTok Global Business Solutions
Jeremy Reisler
Curtis Weidner
Danielle Hotzwik TikTok Global Brand Studio
Kenneth Liew
Tracy Llewellyn Nurys Castillo
TikTok Legal
Angelo Miranda
TikTok Distribution Partnerships
Dylan Green
Wen-Ling Lin
Creative/Event Agency
MPossible Events
PickMeUpProductions
PR Agency
Proof
 

Engagement

Award: Gold 
Campaign: Stop Sitting on Your Next Trip
Client: Aeroplan
Agency: FCB Canada
Aeroplan members were sitting on $4,000,000,000 worth of points. So, we highlighted the selfsabotage of points hoarding, using hyperbole to show our target that as they moved through their everyday life carrying a vacation’s worth of points around with them. Our campaign drove $19.3 million in incremental revenue for Air Canada, an ROI of 1.54:1.
Credits:
Client: Aeroplan
Andrew Shibata – VP, Brand Raymond
Ludwin – Managing Director, Promotional Marketing
John Xydous – Director, Brand Strategy and Content Marketing
Martine Boulerice – Director, Brand Marketing – Quebec and Aeroplan
Annie Couture – Sr. Manager, Brand Content Marketing Marcel Berweger – Manager, Marketing – Aeroplan
Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jeremiah McNama – Executive Creative Director
Brendan McMullen – Associate Creative Director, Art Director
Jacob Pacey – Associate Creative Director, Copywriter
Emmanuel Gabor – Designer
Ravi Singh – VP Content Lead
Rose Noble – Group Account Director
Caiti Murray – Account Director
Mariana Campos – Account Supervisor
Sarah Michener – VP, Broadcast, 456 Production
Nikki Drakul – Senior Broadcast Producer
Shelagh Hartford – SVP Strategy Allison Lochhead – VP Strategy
VP, Creative Lead, FCB Montréal Sylvain Dufresne
Account Director, FCB Montréal
Justine Guillin
Associate Creative Director, FCB Montréal Alexandra-Julie Poirier
Sr. Copywriter, FCB Montréal Nicolas Baudry
Producer, FCB Montréal Anick Rozon
Production Company: 456 Studios
VP Director of Studio Production – Kendra Plantt
Director of Integrated Production – Jen Grandoni
Senior Integrated Producer – Nadia Yau
Integrated Producer – Marco Gugliucciello
Integrated Producer – Jess Yoshimura
Junior Integrated Producer – Zoe Soeiro
Senior Retoucher – Marcelle Faucher
Senior Production Artist – Dominic Pimpare
Senior Production Artist – Jesse Smith
Senior Production Artist – Michael Pallister
Senior Interactive Web Developer – Dennis Oba
Interactive Web Developer – Justin Chau
Production Artist – Kitwa Lau
Production Artist – Jason Abraham
Junior Production Artist – Emily De Kruyff
Junior Production Artist – Cassy Lat
Senior Proofreader – Sarah Melse
Production Artist – Melanie Pinot QA Analyst – Thom Bray
Production Company: The Salmon
Director – JJ Adler
Executive Producer – Natalia Winardi
Line Producer – Jeff Darragh
Director of Photography – Adam Marsden
Prod Designer – Kate Ferry
Photographer – Viktor Radics Post Production: Nimiopere
Film Editorial Editor – Raj Ramauth
Assist Editor – Jack Considine
Exec Producer – Jenna Edwards
Colour Transfer: 456 Studios Colour Artist – Conor Fisher
Visual Effects & Online: Tantrum Studio
Creative Director, Tantrum – Dominik Bochenski Executive Producer – Victoria Holt
Audio House: Oso Audio
Creative Director, OSO – Daenen Bramberger
Casting & Voice Director – Katie Corbridge
Engineer – Lisa Yafalian
Executive Producer – Lauren Dobbie
 

Award: Silver 
Campaign: Born to Fly
Client: Air Canada Agency: FCB Canada Credits:
Client: Air Canada
Andrew Shibata – VP, Brand
Martine Boulerice – Director, Sponsorship Marketing
Kim Desrochers – Manager, Sponsorship Marketing
Madeline Long-Duke – Director, Customer Comms
John Xydous – Director, Brand Strategy and Content Marketing
Pascale St-Amand – Senior Manager, Content Marketing
Alexia Quilez – Content Marketing Manager
Bailey Stead – Senior Manager, Content Production
Celian Genier – Photography
Lucca Carvalho De Lima Silva – Videographer and Editor
Mike Chantaj – Videographer (freelancer)
Jenifer Yu – Manager, Social Media
Samantha Etane – Manager, Social Media Operations
Jenna Hum – Social Content and Community Manager
Creative Studio
Dzeneta Zunic – Creative Director
Bettina Carating – Creative Studio Lead
Lucinda Hancock – Sr Manager, Creative Studio Ops & Design
Dan Colosimo – Graphic Designer
Rachel Solakis – Graphic Designer
Anastasiia Sheciakova – Graphic Designer
Brand & Corporate Events
Benjamin Trattner – Manager
Maple Leafs Sports and Entertainment
Jordan Vader – SVP, Global Partnerships
Dave Sheedy – Director, Global Partnerships
Sehaj Bhachu – Account Manager, Global Partnerships
Daniel Meneley – Digital Strategist, Global Partnerships
Graham Latchford – Manager, Media and Project Management
Kimberlee Welch – Senior Director, Partnership Marketing
Morgan Todd – CSCG Director, Commercial Strategy
Nick Ardito – Manager, Strategy, Commercial Marketing
Marketing & Communications
Dave Haggith – SVP, Communications
Victoria Malisani – Manager, Corporate Communications
Terri Mattuci – Senior Director, Strategy & Growth Marketing
Taylor Mansillo – Senior Manager, Strategy & Growth Marketing
Gabriella Cook – Digital Strategy Manager
Samantha Skeen – Digital Content Manager, Toronto Raptors
Creative Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jeremiah McNama – Executive Creative Director
Coleman Mallery – Associate Creative Director, Copywriter
Sanna Kula – Sr. Art Director
Manjo Gabor – Designer
Shelley Brown – Chief Strategy Officer
Shelagh Hartford – VP Strategy
Allison Lochhead – Strategy Director
Stephanie Springett – Studio Coordinator/Integrated Producer
Carly Bright & Marcell Faucher – Retoucher
Michael Pallister – Sr. Production Artist
Kitwa Lau – Production Artist
Zoe Soeiro – Jr. Production Artist
Dennis Oba – Sr. Interactive Web Developer
Gina Fusco – Proofreader
Thom Bray & Niveta Pandita – Quality Assurance
Ravi Singh – VP, Content Lead
Rose Noble – Group Account Director
Joe Aparna & Tyler Huntley-Doherty – Account Supervisor
Public Relations
Weber Shandwick Canada
Offline Media
Initiative
Sarah Sime – VP, Client Advice & Head of Project Management
Kinnon Hurst – Director, Communications Design
Lauren Weisbarth – Manager, Communications Design
Online Media: ACMD
Nicole Bruneau – Sr Mgr, Digital Marketing & Performance Marli Noyek – Digital Media Manager
 

Award: Bronze 
Campaign: Ticket to Dream
Client: Air Canada
Agency: FCB Canada Credits:
Client: Air Canada
Andrew Shibata – VP, Brand
John Xydous – Sr. Director, Brand Strategy and Content Marketing
Annie Couture – Sr. Manager, Brand Content Marketing
Anda Marciuc – Manager, Brand Content Marketing
Martine Boulerice – Director, Brand Marketing – Quebec and Aeroplan
Veronique Poulin – Senior Manager, Sponsorship Marketing Natalie Nitsotolis – Manager, Sponsorship Marketing
Creative Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jeremiah McNama – Executive Creative Director
Sally Fung & Sara Radovanovich – Associate Creative Directors
Sara Radovanovich – Copywriter
Sally Fung – Art Director
Shelley Brown – Chief Strategy Officer
Shelagh Hartford – SVP, Strategy
Ravi Singh – VP, Content Lead
Rose Noble – Account Director
Joe Aparna – Account Executive
Franca Piacente – Senior Broadcast Producer FCB Montreal
Sylvain Dufresne – VP, Head of Creative (MTL)
Erin Brown-Vandecruys – Account Director (MTL)
Alexandra-Julie Poirier – Associate Creative Director (MTL)
Nicolas Baudry & Pierre-Luc Loranger – Copywriter (French Adapt)
Anick Rozon – Broadcast Producer (MTL)
Production Company: Scouts Honour
Kevin Foley – Director
Simon Dragland – Executive Producer
Christopher Lew – Director of Photography
Service Company: Moonlighting SA
Post-Production: Nimiopere
Graham Chisholm – Editor
Laura Corredor – Assistant Editor
Paula Hicks & Jenna Edwards – Executive Producer
Colour: Alter Ego
Wade Odlum – Colourist
Jane Garrah – Executive Producer
Online Post: Tantrum Post
Dominik Bochenski – Online Artist / Creative Director
Rebecca MacKillop – VFX Producer
Dominik Wojarowicz – CG Lead
Marie Kubo – CG Artist
Piers Larchet, Dan Ciancone & Davide Di Santo – Compositors
Bala – Compositing Assistant
Hayoung Na – Designer Ale Martins – Animator
Music & Sound Design: Pivot Audio
Guy Amitai – Executive Creative Director
Neil Devlin – Producer
Fleur Han – Composer
Sarah Neumann – Sound Designer
Music & Mix Studio: Cult Nation
Tanguy Meunier – Music Producer & Sound Engineer
Melissa Hassing – Producer
Sam Avant – Composer
Rene-Pierre Guerin – Sound Engineer
Media Company (Offline): Initiative
Media Company (Online): AC Media Desk (In-house)
PR Company: Weber Shandwick
 

Innovative Media

Award: Gold 
Campaign: Born to Fly
Client: Air Canada
Agency: FCB Canada
When Vince Carter was retiring, we had an opportunity to say congratulations, from one Air Canada to another. We wrapped a plane with  Carter’s number, signature and iconic dunking silhouette, reigniting Air Canada’s association with the Raptors. While most retired players have their numbers raised to the rafters, we took Carter’s to the sky.
Credits:
Client: Air Canada
Andrew Shibata – VP, Brand
Martine Boulerice – Director, Sponsorship Marketing
Kim Desrochers – Manager, Sponsorship Marketing
Madeline Long-Duke – Director, Customer Comms
John Xydous – Director, Brand Strategy and Content Marketing
Pascale St-Amand – Senior Manager, Content Marketing
Alexia Quilez – Content Marketing Manager
Bailey Stead – Senior Manager, Content Production
Celian Genier – Photography
Lucca Carvalho De Lima Silva – Videographer and Editor
Mike Chantaj – Videographer (freelancer)
Jenifer Yu – Manager, Social Media
Samantha Etane – Manager, Social Media Operations
Jenna Hum – Social Content and Community Manager
Dzeneta Zunic – Creative Director
Bettina Carating – Creative Studio Lead
Lucinda Hancock – Sr. Manager, Creative Studio Ops & Design
Dan Colosimo – Graphic Designer
Rachel Solakis – Graphic Designer
Anastasiia Sheciakova – Graphic Designer
Benjamin Trattner – Manager, Brand & Corp Events
Maple Leafs Sports and Entertainment
Jordan Vader – SVP, Global Partnerships
Dave Sheedy – Director, Global Partnerships
Sehaj Bhachu – Account Manager, Global Partnerships
Daniel Meneley – Digital Strategist, Global Partnerships
Graham Latchford – Manager, Media and Project Management
Kimberlee Welch – Senior Director, Partnership Marketing
Morgan Todd – CSCG Director, Commercial Strategy
Nick Ardito – Manager, Strategy, Commercial Marketing
Marketing & Communications
Dave Haggith – SVP, Communications
Victoria Malisani – Manager, Corporate Communications
Terri Mattuci – Senior Director, Strategy & Growth Marketing
Taylor Mansillo – Senior Manager, Strategy & Growth Marketing
Gabriella Cook – Digital Strategy Manager
Samantha Skeen – Digital Content Manager, Toronto Raptors
Creative Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jeremiah McNama – Executive Creative Director
Coleman Mallery – Associate Creative Director, Copywriter
Sanna Kula – Sr. Art Director
Manjo Gabor – Designer
Shelley Brown – Chief Strategy Officer
Shelagh Hartford – VP Strategy
Allison Lochhead – Strategy Director
Stephanie Springett – Studio Coordinator/Integrated Producer Carly Bright & Marcell Faucher – Retoucher
Michael Pallister – Sr. Production Artist
Kitwa Lau – Production Artist
Dennis Oba – Sr. Interactive Web Developer
Zoe Soeiro – Jr. Production Artist
Gina Fusco – Proofreader
Thom Bray & Niveta Pandita – Quality Assurance
Ravi Singh – VP, Content Lead
Rose Noble – Group Account Director
Joe Aparna & Tyler Huntley-Doherty – Account Supervisor
Public Relations
Weber Shandwick Canada
Offline Media
Initiative
Project Management & Communications Design
Sarah Sime – VP, Client Advice & Head of Project Management
Kinnon Hurst – Director, Communications Design
Lauren Weisbarth – Manager, Communications Design
Online Media
ACMD
Nicole Bruneau – Sr. Manager, Digital Marketing & Performance Marli Noyek – Digital Media Manager
 

Award: Silver 
Campaign: Builtboard
Client: Chicken Farmers of Canada Agency: LG2
Credits:
CREATIVE AGENCY: LG2
Project Team
Creative Direction: Jeff Cheung, Rana Chatterjee, Ryan Crouchman
Copywriting (including content): Darby Clarke
Art Direction (including content): Alexandra McGuirk-Penedo
Design: Adam Globa
Client Services: Stuart Milligan, Aishwarya (Ash) Sharma, Liz Maxwell-Turanski
Project Management, Production: Britney Sirianni, Tara Greguric
Graphic Production: Lisa Ye, Dylan Hamilton
Senior Management
Chief Creative Officers: Josh Stein, Nicolas Baldovini, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, ECD Design: Ryan Crouchman
Vice-President, Strategy: Keith Barry
Vice-President, Account Services: Shelly-Ann Scott
POST-PRODUCTION COMPANY: Triple Threat Entertainment
Producer: Michael Meddik
Editor: Michael Meddik
Videographer: Andrew Vance
Photographer: Richard Sibbald
MEDIA AGENCY: True Media
Associate Media Director: Claire Crombez
Client Strategist: Jordan Topan
Paid Social Media Specialist: Marlene Mendonca
PR AGENCY: Craft PR
Vice President: Stella Mok
Account Manager: Emily Keen
Account Executive: Julia Gonyea
CLIENT: Chicken Farmers of Canada
Director, Brand Marketing: Alexane Mera
Content Marketing Officer: Brianne Moore
Brand Creative Officer: Karen Ronayne
 

Award: Bronze 
Campaign: Agents of change
Client: HP Agency: Intercept Credits:
Intercept Contributors
Co-CEO: Andrew Au
Senior Strategist: Basit Ishtiaq
Strategist: Abdulrehman Tariq
Account Director: Daisy Magboo
Senior Account Manager: Kerry-Ann Wildsmith
Account Coordinator: Andrea Bilinsky
Technology Platform Specialist: Anjanaa Santhanam
Associate Art Director: Claudia Chan
Studio Coordinator: Najma Naveed
HP Contributors
Senior Channel & Agency, Program Manager, US – Partner Concierge Program: Colleen Degenaar
 

Public Relations

Award: Gold 
Campaign: Suing Social Media
Client: Neinstein LLP
Agency: Heads+Tales Public Relations
In 2024, Neinstein LLP joined forces with 25 Ontario School Boards suing the globe's largest social media giants, Meta, Snapchat and TikTok for damaging youth mental health and disrupting the education system. The fight led to 379 weeks of headline news, 1.3B impressions, 1,700+ media stories, government legislation and one Superior Court win.
Credits:
Heads+Tales
Co-Founder and Co-CEO: Amanda Shuchat
Co-Founder and Co-CEO: Katie Muir
Account Director: Natalie Tanz
Senior Account Manager: Alicia Oliveri
Senior Account Executive: Sophia Ntentes
Account Executive: Kartik Pundhir Neinstein LLP
Managing Partner: Greg Neinstein
Partner: Jeff Neinstein
Partner: Duncan Embury
Partner: Sonia Nijjar
Partner: Mike Wolkowicz
 

Award: Silver 
Campaign: Born to Fly
Client: Air Canada Agency: FCB Canada Credits:
Client: Air Canada
VP, Brand: Andrew Shibata
Director, Sponsorship Marketing: Martine Boulerice
Manager, Sponsorship Marketing: Kim Desrochers
Director, Customer Comms: Madeline Long-Duke
Director, Brand Strategy and Content Marketing: John Xydous
Senior Manager, Content Marketing: Pascale St-Amand
Content Marketing Manager: Alexia Quilez
Senior Manager, Content Production: Bailey Stead
Photography: Celian Genier
Videographer and Editor: Lucca Carvalho De Lima Silva
Videographer (freelancer): Mike Chantaj
Manager, Social Media: Jenifer Yu
Manager, Social Media Operations: Samantha Etane
Social Content and Community Manager: Jenna Hum
Creative Director: Dzeneta Zunic
Creative Studio Lead: Bettina Carating
Sr. Manager, Creative Studio Ops & Design: Lucinda Hancock
Graphic Designer: Dan Colosimo
Graphic Designer: Rachel Solakis
Graphic Designer: Anastasiia Sheciakova
Manager, Brand & Corporate Events: Benjamin Trattner
Maple Leafs Sports and Entertainment
SVP, Global Partnerships: Jordan Vader
Director, Global Partnerships: Dave Sheedy
Account Manager, Global Partnerships: Sehaj Bhachu
Digital Strategist, Global Partnerships: Daniel Meneley
Manager, Media and Project Management: Graham Latchford
Senior Director, Partnership Marketing: Kimberlee Welch
CSCG
Director, Commercial Strategy: Morgan Todd
Manager, Strategy, Commercial Marketing: Nick Ardito
Marketing & Communications
SVP, Communications: Dave Haggith
Manager, Corporate Communications: Victoria Malisani
Senior Director, Strategy & Growth Marketing: Terri Mattuci
Senior Manager, Strategy & Growth Marketing: Taylor Mansillo
Digital Strategy Manager: Gabriella Cook
Digital Content Manager, Toronto Raptors: Samantha Skeen
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Associate Creative Director, Copywriter: Coleman Mallery
Sr. Art Director: Sanna Kula
Designer: Manjo Gabor
Chief Strategy Officer: Shelley Brown
VP, Strategy: Shelagh Hartford
Strategy Director: Allison Lochhead
Studio Coordinator/Integrated Producer: Stephanie Springett
Retoucher: Carly Bright & Marcell Faucher
Sr. Production Artist: Michael Pallister
Production Artist: Kitwa Lau
Sr. Interactive Web Developer: Dennis Oba
Jr. Production Artist: Zoe Soeiro
Proofreader: Gina Fusco
Quality Assurance: Thom Bray & Niveta Pandita
VP, Content Lead: Ravi Singh
Group Account Director: Rose Noble
Account Supervisor: Joe Aparna & Tyler Huntley-Doherty
Public Relations: Weber Shandwick Canada
Offline Media: Initiative
VP, Client Advice & Head of Project Management: Sarah Sime
Director, Communications Design: Kinnon Hurst
Manager, Communications Design: Lauren Weisbarth
Online Media: ACMD
Sr. Manager, Digital Marketing & Performance: Nicole Bruneau
Digital Media Manager: Marli Noyek
 

Award: Bronze 
Campaign: The 2024 HumanKind Study Agency: Leo Toronto
Credits:
Executive Leadership
President: Ben Tarr
Chief Strategy Officer: Tahir Ahmad
Managing Director: Natasha Dagenais
Chief Creative Officer: Steve Persico
Strategy
SVP, Group Strategy Director: Ryan Roberts
Senior Strategist: Sarah Carpentier
Senior Strategist: Alex Singleton
Creative / Design
Design Director: Marcelo Hong
Senior Designer: Jason Vandenberg
Group Creative Director / Copywriter: Matt Williamson
Accounts / Project Management
VP, Group Director: Kim Le
Account Director: Samantha Hume
Integrated Project Manager: Charlene Leong
Production / Development
Production Designer: Anna Harju
VP, Development and Communications: Richard Newman
VP, Print and Post-Production: Gord Cathmoir
Manager, Print Production and Studio: Kevin Stephen
Senior Graphic Artist: Graham Bowman
Graphic Artist / Retouching: Robin Osmond
PR / Communications
PR / Senior Account Manager: Sophie Prefol

Proofreading: Anna Vera

Brand Building  

Award: Gold 
Campaign: Get The Name Right
Company: Kruger / Scotties
Agency: FCB Canada
Scotties is Canada’s #1 selling facial tissue, but everyone calls it “Kleenex” even though Kleenex exited the Canadian market. So, Scotties launched “Get The Name Right”, a campaign that got Canadians to break their habit by highlighting the ridiculousness of calling something by a product name that doesn’t exist anymore.
Credits:
Client: Kruger
Chief Marketing Officer: Susan Irving
Marketing Manager, Facial Tissue: Karol Guier
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Associate Creative Director / Copywriter: Josh Haupert
Broadcast Producer: Anne Marie Martignago
Chief Strategy Officer: Shelley Brown
SVP, Strategy Director: Shelagh Hartford EVP, General Manager: Tracy Little
Group Account Director: Ali Gayowski
Account Supervisor: Kristen Kennedy
Head of Creative, Montréal: Sylvain Dufresne
Broadcast Producer, Montréal: Anick Rozon
Account Director, Montréal: Francois Mehchy
Production: Partners Film
Directors: Ben and Dave
Director of Photography: Peter Simonite
Line Producer: Mollie Rolf
Executive Producer: Gigi Realini
Post Production: 456 Studios
Colourist: Conor Fisher
Executive Producer: Elise Beauvais
Post Production: Saints Editorial
Editor: Aaron Dark
French Editor: Corinne Grans-Wood Assistant Editor: George Abraham
Executive Producer: Emily McKay
Post Production: Darling VFX
VFX Artist: Lauren Rempel
VFX Assistant: Faith Clark
Executive Producer: Morgan Campbell
Audio House: OSO Audio
Director: Daenen Bramberger
Executive Producer: Lauren Dobbie
Media Agency: Wavemaker
Client President: Alice DiGiovanni
Group Account Director: Kat Upton
Associate Director: Jason Black
Media Planner: Akanksha Kothale
PR Agency: North Strategic
CEO: Jessica Savage
Senior Vice President: Danna Barak
Senior Account Director: Chris Dionne
 

Award: Silver 
Campaign: Crave. Endlessly Entertaining. | C'est bon en Crave
Company: Bell Media Agency: Bell Media x LG2
Credits:
Bell Media
VP, Brand, Marketing & Creative: Jon Arklay
Director, Marketing: Lindsay Knight
Director, Creative and Brand: Linda Masci Linton
Creative Director: Gordon McWatters
Production Manager: Jennifer O’Leary
Creative Director, Design: Mike Stanley
Senior Manager, Marketing: Marianne Langlois-Paquette, Rachel Hunter
Manager, Marketing: Amelie Fortin-Morin, Annie Boright
Marketing Coordinator: Victoria Wallace
Coordinator, Creative Projects: Alexandra St-Cyr
Supervising Designer: Travis Laidlaw
Graphic Designer: Jason Allies, Marie-Ève Boivin, Marie-Pier Auger, Stéphanie Laberge
Supervising Writer/Producer: Andrea Bodnar
Print and Digital Graphic Designer: José Bustamante, Carol-Anne Larose
Motion Designer: Jérôme Massé
Copywriter: Nicolas Duval
Artistic Director: Alexandre Lusignan
Senior Manager, Creative Direction: Josiane Boivin
Senior Manager, Media Production: Marie-Hélène Lapointe
LG2
Group Account Director: Véronique Desroches
Account Supervisor: Léa Cardineau
Account Manager: Geneviève Grondin
Partner, Executive Creative Director: Geneviève Langlois
Partner, Creative Director: Nicolas Dion
Artistic Director: Gabrielle Turcotte
Copywriter French: Christian O’Brien
Copywriter English: Jonathan Rosman
Lead Strategist: Guillaume Dubé
 

Award: Bronze 
Campaign: Feed The Dream
Company: Sobeys Canada Agency: TBWA\Canada
Credits:
TBWA\Canada
Chief Creative Officer: Max Geraldo
VP, Creative Director (AD): Gui Bermejo
VP, Creative Director (CW): Nick Doerr
VP, Creative Director (AD): Mike Schonberger
SVP, BBDO Brand Reputation, Business Director: Rebecca Flaman
Account Director: Blair Weyersberg
Account Executive: Selina Cozzupoli
VP, Strategy: Karlina Bear
Senior Producer: Terry Kavanagh
Senior Producer: Dena Thompson
ACD, Associate Creative Director: Matt Prokaziuk
Sobeys
Chief Marketing Officer: Sandra Sanderson
VP, Corporate Marketing: Erika DeHaas
Director, Sponsorships: Zak Bannerman
Head of Creative Integration: Derek Kent
Creative Integration Manager: Tara Thomas
Manager, Sponsorships: Adam Onysyk
Sponsorship Specialist: Iain Sime
Shopper Marketing & Supplier Engagement Manager: Zain Damani
Shopper Marketing Specialist: Liza Iskander
XMC
Executive VP & Partner: Pat McEleney
Partner: Brittany Lengauer
Account Director: Bryan Fautley
Account Manager: Stefan Deeks
Account Coordinator: Casey Dobson
UM Media
Director, Connection Planning: Alexandra Thibault
Senior Planner, Connections Planning: Tesiana D’Agostini
Manager, Connection Planning: Roberto Lejderman
Production Shoot #1 – Lunchbox Anthemic Videos
Production House: Spy Films
Director: Omri Cohen
Executive Producer: Marcus Trulli
Line Producer: Kirsta Teague
Editing House: Rooster Post Production
Audio House: Grayson Music Group
Production Shoot #2 – Athlete Notes Engagement Videos
Production House: Flare
Executive Producer: Mitch Cappe
Line Producer: Matt Wiele
Post Executive Producer: Beatrice Bodogh
Post Producer: Gemma Eva
 

Business/Brand Impact 

Award: Gold 
Campaign: Wildfire, Watchtowers
Company: Rogers
Agency: Publicis Toronto
Rogers turned its rural towers into wildfire detection units, helping identify fires 16 minutes faster than any other system. Built without ads or media spend, the initiative protected Canadians, earned national media, and redefined what telecom infrastructure can do. It transformed brand trust through climate resilience and meaningful action.
Credits:
Leadership & Strategy
Chief Creative Officer: Vini Dalvi
Head of Art: Victor Yves
Group Creative Directors: Ian Simpson, Catherine Allen
VP, Strategy: Tim Hopkins
Chief Strategy Officer: Mary Chambers
EVP, Managing Directors: Serene Gaspar, Bobby Malhotra
SVP, Brand Director: Ngaio Potts
Account Management
Group Account Director: Plinio Campos
Account Director: Rachel Dickey
Creative Team
Associate Creative Directors: Kevin Hoessler, Steven Tiao, Rodrigo Molina
Production & Post
Senior Producer: Christine Stephens
Senior Graphic Artist: Jason Rooney
QA Manager: Shahid Qureshi
Senior Proofreader: Calvin Young
Manager, Proofreading/QA: Kirit Patel
Manager, Image Editor: Catherine Mazerolle
Print Production Manager: Maria Goss
Editors: Isaac Winter, Ingrid Theiner
Junior Colourist: Ibnul Sarker
Colourist: Adam Kemp
Assistant Editor: Erika Girotti
Motion Graphics: Lívia Aprá
Audio & Post Production Support
Music and Audio: Grayson Music
Post Producer: Rebecca Burtnik
Flame Assistant: Jacob Landmark
Flame Artist: Kevin Asis
 

Award: Silver 
Campaign: Art Rate Monitor
Company: Art Gallery of Ontario Agency: Zulu Alpha Kilo
Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officers: Jenny Glover, Brian Murray
Chief Design Officer: Stephanie Yung
Design Director: Jeff Watkins
Creative Directors / Copywriters: Jeff Tyser
Creative Directors / Art Directors: Nikki Garrett, Kevin Sato
Associate Creative Directors / Copywriters: Marco Buchar
Associate Creative Directors / Art Directors: Ivan Mallqui, Michael Romaniuk
Digital Design Director: Damian Simev
Account Team: Alyssa Guttman, Alexa Macdonald, Erika Dafoe
Executive Director, Comms Planning & Technology: Sean Bell
Strategists: Heather Segal, Meredith Ferguson, Sarah Yim
Head of Media: Alicia Petralia
Campaign Manager: Tania Perales
Client: Art Gallery of Ontario
Client Team: Ros Lawler, Kimber Slater, Suman Chahal, Sahana Nair
PR Team: Laura Quinn, Andrea-Jo Wilson, Wendy So, Lexie Buchanan
Agency Production / Technical Support
Agency Executive Producer: Laura Dubcovsky
CGI Artist / Animator / Illustrator: Pierre Bourjo
Digital Producer: Kenneth Haz
Digital Interactive Producer: Kelly Sun
Web Developers: Kyle Collins, Jake Edwards
Interactive Technology Studio: WXM Tech
Creative Technologist: Damian Wright
Software Engineer: Dmitri Melamed
Project Manager: Sabrina Teles
Production / Post-Production Company: Zulubot
Director of Post-Production and Operations: Sarah Dayus
Executive Producer: Adam Palmer
Producer: Amy Groll
Senior Post Producer: Lena Hamady
Production / Motion Design Support: Bergougnou Productions
Editor & Motion Design: Bergougnou Productions
Assistant Editor: Adrian Gluvakovich
Colourist: Ryan Ruskay
Motion Designers: Miguel Natividad, Diego Romero
Director: Kyle Chappell
Photography & Audio
Photographers: Can Yuksel, Arash Moallemi
Audio Engineers: Noah Mroueh, Diego Romero
Studio / Production Artists
Studio Manager: Henry Eugenio
Production Artists: Aron Harris, John Rodrigues
 

Award: Bronze 
Campaign: Screencare
Company: Burt's Bees Agency: FCB Canada Credits:
Client: Burt’s Bees
VP, Director of Marketing: Chris Budinszky
Marketing Director: Cyril Urbano
Associate eCommerce & Digital Manager: Alexia Sumler
Associate Marketing Manager: Natalie Lettieri
Head of Clinical & Scientific Affairs: Hemali Gunt
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna EVP, Global Creative Partner: Danilo Boer
Group Creative Director: Troy McGuinness
Associate Creative Directors: Sally Fung, Sara Radovanovich
Art Director: Sally Fung
Copywriter: Sara Radovanovich
Chief Strategy Officer: Shelley Brown
VP, Strategy Director: Jesse Gilbert
Senior Strategist: Ally Dwyer-Joyce
Creative Innovation Lead: Eli Ferrara
EVP, General Manager: Tracy Little
VP, Group Account Director: Hanh Vo Account Supervisor: Heather Tuer Support Creative:
Associate Creative Director, Art Director: Eric Carriere
Associate Creative Director, Copywriter: Angeline Parsons Copywriter: Reena Feldman Art Director: Erika Jee
Post Production: 456 Studios
Executive Producer: Elise Beavais
Senior Integrated Producer: Chris Costa
Senior Integrated Producer: Nadia Yau
Production Lead: Jenn Cachola
Production Artist: Alec James
Senior Production Artist: Dominic Pimpare
Illustrator: Thomas Roisland
Media Agency: OMD
Group Strategy Director: George Boulton
Associate Group Director: Samantha Garner
Senior Strategist: Bernice Wong
PR Agency: Devon
Managing Director: Katherine Hamilton
Senior Account Director: Lauren Mugford
 

Customer Experience & Shopper M.  

Award: Gold 
Campaign: Art Rate Monitor
Company: Art Gallery of Ontario
Agency: Zulu Alpha Kilo
How do you make an art museum relevant to people who aren’t art people?  Amidst categorywide post-COVID challenges and declines in visitation, the AGO faced a perception problem: People found art museums boring. The Art Rate Monitor proved art is engaging: Visitation increased 32%, and 55% of participants reported a stronger connection to art.
Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officers: Jenny Glover, Brian Murray
Chief Design Officer: Stephanie Yung
Design Director: Jeff Watkins
Creative Director / Copywriter: Jeff Tyser
Creative Directors / Art Directors: Nikki Garrett, Kevin Sato
Associate Creative Directors / Copywriters: Marco Buchar, Ivan Mallqui
Associate Creative Directors / Art Directors: Michael Romaniuk
Digital Design Director: Damian Simev
Account Team: Alyssa Guttman, Alexa Macdonald, Erika Dafoe
Executive Director, Comms Planning & Technology: Sean Bell
Strategists: Heather Segal, Meredith Ferguson, Sarah Yim
Head of Media: Alicia Petralia
Campaign Manager: Tania Perales
Agency Executive Producer: Laura Dubcovsky
Client: Art Gallery of Ontario
Client Team: Ros Lawler, Kimber Slater, Suman Chahal, Sahana Nair
PR Team (AGO): Laura Quinn, Andrea-Jo Wilson, Wendy So, Lexie Buchanan
Interactive Technology Studio: WXM Tech
Creative Technologist: Damian Wright
Software Engineer: Dmitri Melamed
Project Manager: Sabrina Teles
Digital Producer: Kenneth Haz
Digital Interactive Producer: Kelly Sun
Web Developers: Kyle Collins, Jake Edwards
Production House / Post-Production Company: Zulubot
Director of Post-Production and Operations: Sarah Dayus
Executive Producer: Adam Palmer
Producer: Amy Groll
Senior Post Producer: Lena Hamady
Post-Production / Motion Design: Bergougnou Productions
Editor / Motion Design: Bergougnou Productions
Assistant Editor: Adrian Gluvakovich
Colourist: Ryan Ruskay
Motion Design: Miguel Natividad, Diego Romero
Photography & Audio
Director: Kyle Chappell
Photographers: Can Yuksel, Arash Moallemi
Audio Engineers: Noah Mroueh, Diego Romero
Studio / Production Support
Studio Manager: Henry Eugenio
Production Artists: Aron Harris, John Rodrigues
 

Award: Silver 
Campaign: The I Loathe Porch Pirates Package
Company: Ecobee Agency: Leo Toronto
Credits:
Agency: Leo Toronto
President: Ben Tarr
Managing Director: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Steve Persico
Associate Creative Director / Art Director: Jerry Yang
Senior Writer: Michael Carey
Copywriter: Ash Penco
Art Director: Angelo Roldan
Group Account Director: Matt Baggley
VP, Post and Print Production: Gord Cathmoir
Design Director: Louis Duarte
Designer: Donna Liu
3D Designer: Yar Kukhtin
Graphic Artist: Robin Osmond
Editor / Videographer: Ryan Tomka
Motion Graphics Artist: Dan Purdy
VP, Production Director: Emma Du Boisson
Producers: Emily Ryder, William Trush
SVP, Group Strategy Director: Ryan Roberts
Client: Ecobee
VP, Brand & Marketing Communications: Nicole Avery
Director, Brand Strategy & Planning: Tom Kirby
Senior Communications Manager: Fatima Reyes
Product Marketing Manager: Malika Minotra
Senior Brand Manager: Stephanie Johnson
Social Media Manager: Becky Scott
Senior Manager, UX: Kevin Sormon
Communications Specialist: Carys Roberts
 

Award: Bronze
Campaign: Shower Sensors
Company: Unilever Agency: Edelman Canada
Credits:
Agency / Creative Team
Global Chief Creative Officer: Judy John
Global Creative Partner, Chief Creative Officer, Canada: Anthony Chelvanathan
VP Creative Directors: Natee Likitsuwankool, Mike Lo Nam, Abeer Verma, Shauna Roe
Senior Copywriter: Aisling Penco
Senior Art Director: Angelo Roldan
Chief Strategy Officer: Laura Kim
VP, Strategy: Vanessa Spagnuolo
CEO, Canada: Bianca Freedman
SVP, Head of Production & Creative Operations, Canada: Tamara Sulliman
Program Manager: Margo Hicks
Account Team – Brand
Account Director: Nora Hickey
EVP, Client Strategy, Brand: Jennifer Meehan
Senior Account Director, Brand: Danielle Bozinoff
Vice President, Brand: Caroline Libis
Account Managers, Brand: Amy Harrison, Sandhya Patel
Account Executive, Brand: Maddie Watson
Account Director, Brand: Louise Hugot
Senior Account Executive, Brand: Jeene Sulaivany
Account Team – Creator Marketing
VP, Creator Marketing: Jessica Lee
Senior Account Director, Creator Marketing: Madison Boratto
Account Executive, Creator Marketing: Jess Kelly
Executive Creative Team
Executive Creative Director: Guybrush Taylor
EVP, Head of Strategy: Anna Nowak
Company Credits
Colombia Studios
Grayson Matthews
The Vanity
 

Engagement 

Award: Gold 
Campaign: Art Rate Monitor
Company: Art Gallery of Ontario
Agency: Zulu Alpha Kilo
How do you make an art museum relevant to people who aren’t art people?  Amidst categorywide post-COVID challenges and declines in visitation, the AGO faced a perception problem: People found art museums boring. The Art Rate Monitor proved art is engaging: Visitation increased 32%, and 55% of participants reported a stronger connection to art.
Credits:
Agency – Zulu Alpha Kilo
Chief Creative Officers: Jenny Glover, Brian Murray
Chief Design Officer: Stephanie Yung
Design Director: Jeff Watkins
Creative Directors / Copywriters: Jeff Tyser
Creative Directors / Art Directors: Nikki Garrett, Kevin Sato
Associate Creative Directors / Copywriters: Marco Buchar, Ivan Mallqui
Associate Creative Directors / Art Directors: Michael Romaniuk
Digital Design Director: Damian Simev
Account Team: Alyssa Guttman, Alexa Macdonald, Erika Dafoe
Executive Director, Comms Planning & Technology: Sean Bell
Strategists: Heather Segal, Meredith Ferguson, Sarah Yim
Head of Media: Alicia Petralia
Campaign Manager: Tania Perales
Agency Executive Producer: Laura Dubcovsky
Client – Art Gallery of Ontario (AGO)
Clients: Ros Lawler, Kimber Slater, Suman Chahal, Sahana Nair
PR Team (AGO): Laura Quinn, Andrea-Jo Wilson, Wendy So, Lexie Buchanan
Production / Post-Production
Interactive Technology Studio – WXM Tech:
Creative Technologist: Damian Wright
Software Engineer: Dmitri Melamed
Project Manager: Sabrina Teles
Production House / Post-Production Company – Zulubot:
Director of Post-Production & Operations: Sarah Dayus
Executive Producer: Adam Palmer
Producer: Amy Groll
Senior Post Producer: Lena Hamady
Editor & Motion Design – Bergougnou Productions: Adrian Gluvakovich
Assistant Editor: Ryan Ruskay Colourist: Miguel Natividad
Motion Design: Diego Romero
Director: Kyle Chappell
Photographers: Can Yuksel, Arash Moallemi
Audio Engineers: Noah Mroueh, Diego Romero
Studio Manager: Henry Eugenio
Production Artists: Aron Harris, John Rodrigues
CGI / Animator / Illustrator: Pierre Bourjo
Digital Producer: Kenneth Haz
Digital Interactive Producer: Kelly Sun
Web Developers: Kyle Collins, Jake Edwards
 

Award: Silver
Campaign: Canada's First WNBA Team
Company: Mettle Agency: Toronto Tempo
Credits:
Mettle
Principal: Khaleed Juma
Principal & Executive Creative Director: Ali Meyer
Strategy and Marketing Lead: Karlee Bedford
Art Director: Jazmin Lihou
Content Strategist: Josh McConnell
Tech Lead: Farid Rener
Website Developer: Lewis Robinovitch
CRM and Systems Lead: Stewart Nilsen
Tempo Basketball Club
Chief Marketing Officer: Whitney Bell
Director, Brand & Community: Morgan Young
Social Community Manager, Toronto Tempo: Hayley McGoldrick
Additional Partners
Researcher, George Brown College of Design: Dr. Ana Rita Morais
Consultant, Pensole Lewis College: Dr. D'wayne Edwards
Design Consultant: Luke Swinson
Designers: Roza Nozari, Aidan Boudreau, Melissa Zeta, Drew Hall
PR Partner: Craft PR
Brand Design Partner: Supper
Media Partner: Salt
Podcast Production Partner: Pixel Dreams
Social Strategy, Tough Love: Lindsay Waugh, Julie Sheldon
Social Art Direction, Tough Love: Andrew Klotz
Launch Film Production: Mint
 

Award: Bronze
Campaign: Wäsche of the Wild
Company: Destination BC
Agency: Zulu Alpha Kilo
Credits:
Agency – Zulu Alpha Kilo
Chief Creative Officer: Tim Gordon
Executive Creative Director: Dean Lee
Creative Director / Copywriter: Dan Cummings
Creative Director / Art Director: Vic Bath
Art Director: Lizzie Cox
Copywriter: Tilden Lincoln
Account Team: David Tremblay, Lauren Hutton
Chief Strategy Officer: Heather Segal
Executive Strategy Director: Erica Shalinsky
Executive Director, Comms Planning & Technology: Sean Bell
Client – Destination BC
Maya Lange, Karla Grenon, Elisa Tang, Julia Zhang, Raman Deol, Martin Walter
Media Agency
Wasserman, Noise – Media Agency
Producers: Teresa Bayley, Andrew Sekine
Production Company – Unit9
Creative Director: Sam Cannon
Technical Director: James Medcraft
Line Producer: Magnus Augustin
Managing Executive Producer: Mindy Lubert
Production Lead: Sarah Barson
Additional Production Partners
Urban Screen – Technical A/V Partner
Silly Berlin – Production Design
Studio Artist: Jenny McCracken
 
 

Innovative Media 

Award: Gold 
Campaign: Art Rate Monitor
Company: Art Gallery of Ontario
Agency: Zulu Alpha Kilo
How do you make an art museum relevant to people who aren’t art people?  Amidst categorywide post-COVID challenges and declines in visitation, the AGO faced a perception problem: People found art museums boring. The Art Rate Monitor proved art is engaging: Visitation increased 32%, and 55% of participants reported a stronger connection to art.
Credits:
Agency – Zulu Alpha Kilo
Chief Creative Officers: Jenny Glover, Brian Murray
Chief Design Officer: Stephanie Yung Design Director: Jeff Watkins
Creative Director / Copywriter: Jeff Tyser
Creative Directors / Art Directors: Nikki Garrett, Kevin Sato
Associate Creative Directors / Copywriters: Marco Buchar, Ivan Mallqui, Michael Romaniuk Digital Design Director: Damian Simev
Account Team: Alyssa Guttman, Alexa Macdonald, Erika Dafoe
Executive Director, Comms Planning & Technology: Sean Bell
Strategists: Heather Segal, Meredith Ferguson, Sarah Yim
Head of Media: Alicia Petralia
Campaign Manager: Tania Perales
Client – Art Gallery of Ontario
Ros Lawler, Kimber Slater, Suman Chahal, Sahana Nair
PR – Art Gallery of Ontario
Laura Quinn, Andrea-Jo Wilson, Wendy So, Lexie Buchanan
Agency Production
Agency Executive Producer: Laura Dubcovsky
CGI Artist / Animator / Illustrator: Pierre Bourjo
Digital Producer: Kenneth Haz
Digital Interactive Producer: Kelly Sun
Web Developers: Kyle Collins, Jake Edwards
Interactive Technology Studio – WXM Tech
Creative Technologist: Damian Wright
Software Engineer: Dmitri Melamed
Project Manager: Sabrina Teles
Production House / Post-Production Company – Zulubot
Director of Post-Production and Operations: Sarah Dayus
Executive Producer: Adam Palmer
Producer: Amy Groll
Senior Post Producer: Lena Hamady
Post-Production – Bergougnou Productions
Editor & Motion Design: Adrian Gluvakovich
Assistant Editor: Ryan Ruskay
Colourist: Miguel Natividad, Diego Romero
Motion Design: Kyle Chappell
Photography
Director: Can Yuksel
Photographer: Arash Moallemi
Audio
Audio Engineers: Noah Mroueh, Diego Romero
Studio / Production Artists
Studio Manager: Henry Eugenio
Production Artists: Aron Harris, John Rodrigues
 

Award: Silver
Campaign: Sound of a Hug
Company: Kimberly-Clark | Huggies Canada Agency: Zulu Alpha Kilo Credits:
Agency – Zulu Alpha Kilo
Chief Creative Officers: Brian Murray, Jenny Glover Associate Creative Director / Writer: Dane Boaz
Associate Creative Director / Art Director: Juan Torres
Designers: Damian Simev, Jackman Chiu
Director of Post Production & Operations (Zulubot): Sarah Dayus
Account Team: Alyssa Guttman, Tara Collins, Shauna McKenna, Alyse Thompson, Amanda
Wong, Zainab Mushtaq
Chief Strategy Officer: Heather Segal
Executive Director, Comms Planning & Technology: Sean Bell
Strategy Directors: Meredith Ferguson, Sarah Yim
Client – Kimberly-Clark | Huggies Canada
Tanya Willer, Abhinav Sawhney, Laura Sturmer, Peace Asemota, Nikki Sells, Kopal Chourey, Jason Radocay, Sutanu Sur, Nellie Veber
Media Agency – Ignite
Media Team: Ali Tinker, Fahmida Islam, Sam Storey, Ghaith Alkhatib, James Thomas, Jasmin
Shirazi, Emily Matias, Tanya Nigam, Joannie Vuong, Nisha Shah, Kristine Hirst, Min Kim
PR Agency – Veritas
PR Team: Christine McDermott, Brittany Arnold, Camille Côté-Bégin
Agency Production
Director of Integrated Production: Ola Stodulska
Senior Agency Producer: Kasia Zeniuk
Senior Digital Producer: Tracy Wightman
Production House – Aspekt
Director: Linnéa Bergman
Director of Photography: Mika Aberra
Executive Producer: Liz Dussault Line Producer: Mia Sook Young
Offline Edit Company – Zulubot
Offline Edit Producer: Amy Groll
Editor: Alain Elliott
Assistant Editor: Adrian Gluvakovich
Colour Transfer Company – Alter Ego
Colourist: Wade Odlum
Colour Producer: Jane Garrah
Online Company
Online Artists: Jeff Zablotny, Miguel Natividad, Can Yuksell
Online Producers: Sarah Dayus, Amy Groll
Recording Studio – OSO
Creative Director / Voice Director: Harry Knazan
Engineer: Dylan Groff
Audio Producer: Lauren Dobbie
French Agency – The French Shop
Account Manager: Noëlie Michaux
Production Coordinator: Jennifer Lankry
Lead Production Artist & Re-touching: Ashleigh O’Brien
Lead Interactive Artist: Andrew Martin
Web Developers: Kyle Collins, Jake Edwards
Producer: Kenneth Haz
Digital Interactive Co-ordinator: Kelly Sun Audio Engineer: Noah Mroueh
 

Award: Bronze
Campaign: The 'I Loathe Porch Pirates Package
Company: Ecobee
Agency: Leo Toronto
Credits:
Agency – Leo Toronto
President: Ben Tarr
Managing Director: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Steve Persico
Associate Creative Director / Art Director: Jerry Yang
Senior Writer: Michael Carey
Copywriter: Ash Penco
Art Director: Angelo Roldan
Group Account Director: Matt Baggley
VP, Post and Print Production: Gord Cathmoir
Design Director: Louis Duarte
Designer: Donna Liu
3D Designer: Yar Kukhtin
Graphic Artist: Robin Osmond
Editor / Videographer: Ryan Tomka
Motion Graphics Artist: Dan Purdy
VP, Production Director: Emma Du Boisson
Producers: Emily Ryder, William Trush
SVP, Group Strategy Director: Ryan Roberts
Client – Ecobee
VP, Brand & Marketing Communications: Nicole Avery
Director, Brand Strategy & Planning: Tom Kirby
Senior Communications Manager: Fatima Reyes
Product Marketing Manager: Malika Minotra
Senior Brand Manager: Stephanie Johnson
Social Media Manager: Becky Scott
Senior Manager, UX: Kevin Sormon
Communications Specialist: Carys Roberts
 
 

Public Relations 

Award: Gold 
Campaign: Wildfire, Watchtowers
Company: Rogers
Agency: Publicis Toronto
Rogers turned its rural towers into wildfire detection units, helping identify fires 16 minutes faster than any other system. Built without ads or media spend, the initiative protected Canadians, earned national media, and redefined what telecom infrastructure can do. It transformed brand trust through climate resilience and meaningful action.
Credits:
Leadership & Creative
Chief Creative Officer: Vini Dalvi
Head of Art: Victor Yves
Group Creative Directors: Ian Simpson, Catherine Allen
VP, Strategy: Tim Hopkins
Chief Strategy Officer: Mary Chambers
EVP, Managing Directors: Serene Gaspar, Bobby Malhotra
SVP, Brand Director: Ngaio Potts
Accounts & Production Management
Group Account Director: Plinio Campos
Account Director: Rachel Dickey
Creative Team
Associate Creative Directors: Kevin Hoessler, Steven Tiao, Rodrigo Molina
Senior Producer: Christine Stephens
Design & Post Production
Senior Graphic Artist: Jason Rooney
QA Manager: Shahid Qureshi
Senior Proofreader: Calvin Young
Manager, Proofreading/QA: Kirit Patel
Manager, Image Editor: Catherine Mazerolle
Print Production Manager: Maria Goss
Editors: Isaac Winter, Ingrid Theiner
Junior Colourist: Ibnul Sarker
Colourist: Adam Kemp
Assistant Editor: Erika Girotti
Motion Graphics: Lívia Aprá
Music & Audio: Grayson Music
Post Producer: Rebecca Burtnik
Flame Assistant: Jacob Landmark
Flame Artist: Kevin Asis

Award: Silver 
Campaign: Bring the flame to Montréal
Company: Tourisme Montréal
Agency: LG2
Credits:
Creative Agency: LG2
Executive Creative Direction: Marilou Aubin
Creative Direction: Dominique Bulmer
Copywriting: Jean-Christophe Diaque
Art Direction: Léa-Laure Bergeron
Strategic Planning: Lily Barriere-Groppi, Camille Jourdain
Account Services: Marie-Julie Cossette, Chloé Brossard, Gabrielle Gagnon
Agency Production: Marie-Pier Lavoie-Sigouin
Chief Creative Officers: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Stefanie Forcier
Production Company: Carton Rouge
Producer: Nicolas Robert
Director: Amélie Hardy
Director of Photography: JP Bernier
Post-Production Company: Post 430 Editing: Isabelle Borduas
Sound Studio / Engineering: Lamajeure
Engineering: Jacob Gauthier Robitaille
Special Effects: Colegram
Media Agencies
Touché! – Michèle Duchesneau, Isabelle Gagnon, Andréanne Veilleux, Élisabeth Larocque,
Domitille Lemercier
GroupExpression (French Market)
Client: Tourisme Montréal
Sylvie Charette, Dany Pedneault, Mylène Neufcourt, Jade-Enya Le Brun
 

Award: Bronze 
Campaign: Get The Name Right
Company: Kruger / Scotties
Agency: FCB Canada
Credits:
Client: Kruger
Chief Marketing Officer: Susan Irving
Marketing Manager, Facial Tissue: Karol Guier
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Associate Creative Director (ACD): Josh Haupert
Copywriter: Josh Haupert
Broadcast Producer: Anne Marie Martignago
Chief Strategy Officer: Shelley Brown
SVP, Strategy Director: Shelagh Hartford
EVP, General Manager: Tracy Little
Group Account Director: Ali Gayowski
Account Supervisor: Kristen Kennedy
Head of Creative, Montréal: Sylvain Dufresne
Broadcast Producer, Montréal: Anick Rozon
Account Director, Montréal: Francois Mehchy
Production: Partners Film
Directors: Ben and Dave
Director of Photography: Peter Simonite
Line Producer: Mollie Rolf
Executive Producer: Gigi Realini
Post-Production
456 Studios
Colourist: Conor Fisher
Executive Producer: Elise Beauvais
Saints Editorial
Editor: Aaron Dark
French Editor: Corinne Grans-Wood
Assistant Editor: George Abraham
Executive Producer: Emily McKay
Darling VFX
VFX Artist: Lauren Rempel
VFX Assistant: Faith Clark
Executive Producer: Morgan Campbell
Audio House: OSO
Audio Director: Daenen Bramberger
Executive Producer: Lauren Dobbie
Media Agency: Wavemaker
Client President: Alice DiGiovanni
Group Account Director: Kat Upton
Associate Director: Jason Black
Media Planner: Akanksha Kothale
PR Agency: North Strategic
CEO: Jessica Savage
Senior Vice President: Danna Barak
Senior Account Director: Chris Dionne

Brand Building  

Award: Gold 
Campaign: Own It
Company: TD
Agency: Ogilvy Canada
In 2024, TD launched fractional shares, enabling affordable stock ownership. Faced with low awareness and legal restrictions, the campaign brought "ownership" of famous blue-chip stocks to life via clever hints across OOH and TV.
Credits:
Client: TD
Global Chief Marketing Officer: Tyrrell Schmidt
Chief Marketing Officer, Canada: Maja Neable
VP Marketing, TD Wealth: Michael Letsche AVP, TD Direct Investing: Ryan Kalsi
AVP Marketing - Brand Strategy: Sarah Green Senior Manager, Direct Investing: Bhavin Lad Senior Manager, COE: Brad Buset
Marketing Manager, Direct Investing: MaryJane Ardron
Agency: Ogilvy Canada
Chief Creative Officer: Francesco Grandi
Group Creative Director: Randy Stein
Copywriter: Chris Belanger
Art Directors: Audrey Laliberte, Lenilson Lima, Pedro Minari
Co-director Production: Alexandre Andre Chief Strategy Officer: Jeremy Daly
VP, Group Strategy Director: Sarah Almond
Strategy Director: Maddie Pace Strategist: Andrea Eden
Managing Director, TD: Sandi Truffen
VP, Group Account Director: Kristine Lafreniere
Account Supervisor: Devin Ste. Marie
Production
Structure Frame: Accordex
Production House: Shoot Studio
Photographer: Martin Girard
Post Production: Shoot Studio
 

Award: Silver
Campaign: World of Numbers
Company: Meridian Credit Union
Agency: Elemental
Credits:
Client: Meridian Credit Union
Chief Digital & Marketing Officer: Matthew Seagrim
VP Marketing: Susan LeBlanc
Director, Creative: Donovan Bond
Project Manager: Genevieve Ross
Director, Brand: Ghazal Taheri
Sr. Strategist, Brand: Rebecca Tsonis
Sr. Manager, Brand: Scott Dane
Agency: Elemental
Partner, Chief Strategy Officer: Dustin Brown
VP, Client Services: Justin Haberman
Creative Director: Scott Fess
Senior Strategist: Lindsay Chase
Account Director: Adam Reisman
Account Executive: Sanika Shinde
Production Company: Impossible Studios
Director: Dan French
Executive Producer: Marco D'Angelo
Producer: Adrian Cheung
DP: Ben Cotgrove
Service Company: 247 x Radioaktivefilm
Executive Producer: Kate Galytska
Producer: Tadas Vaitmonas
Production Managers: Ieva Biliūnaitė, Auksė Veitaitė
Editorial: School Editing
Editor: Monica Remba
Executive Producer: Yumi Suyama Editor Assistant: Erica Giustiniani
Colour: Harbour Picture Company
Head of Colour: Charlie Morris
Colourist: Alex Gregory
VFX: Pinky Swear
VFX Artist: James Andrews
Producer: Airees Angellakis
Sound / Audio
Sound Mix: Jungle Studios
Audio Engineer: Luke Isom
Producer: Phoebe Baltazar
VO Record: Grayson Music
 

Award: Bronze
Campaign: A Decade Everywhere
Company: BMO Agency: FCB Canada
Credits:
Client: BMO
CMO: Catherine Roche
CMO, BMO Canada: Michelle Feeney
CMO, Banking and Chief Data and Analytics Officer: Maja Neable
VP, North American Brand & Social Media: Jennifer Carli CMO, BMO US: Michael Sanders
Director, Brand and Sponsorships Advertising: Deny Soto
Senior Advertising Manager: Shelley Johnsen
Marketing Manager, Brand and Sponsorships Advertising: Geoff Hutchinson, Danielle O’Hanley
Director, Brand Management and Enterprise Marketing & Content: Mallory Fantham
Marketing Manager: Eric Shainock, Ashley Hodges, Greg Comolli, Kaleigh MacMaster
Managing Director, Personal Banking & Lending: Mike Stean
Senior Manager, Segments Marketing: Alexis Chen
Senior Marketing Manager, Segments Marketing: Nicole Thornburrow
Marketing Manager, Segments Marketing: Kenya Marcelline
Gaming Relations Specialist: Sean Frame
Managing Director, Canadian Credit Cards & Payments Marketing: Caspian Yu, Diana Shao
Senior Manager, Credit Card Marketing: Louise Adams, Carson Dillon
Head, B2B Advertising: Grace Mistry
CMO, Capital Markets, Enterprise Events and Language: Rick Kuwayti

Agency Credits
Creative
Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts
Executive Creative Director: Andrew McPhee, Jeremiah McNama, Jennifer Rossini
VP, Head of Creative: Sylvain Dufresne
Creative Director: Josh Haupert
Associate Creative Director / Art Director: Michael Morelli, Ben Playford, Cindy Navarro,
Hussein Rumaithi, JP DeLeon, Eric Carriere, Sally Fung, Logan Gabel, Elma Karabegovic
Associate Creative Director / Copywriter: Marty Hoefkes, Caleb McMullen, Angeline Parsons,
Yulenka Phillips, Sara Radovanovich, Nimy Leshinski, Coleman Mallery
Senior Art Director: Sanna Kula
Art Director: Shreyas Karambelkar, Ethan Andrews, Sebastien Robillard, Leslie Castro Zambrano, Olivier Ventura, Julien Thiry
Copywriter: An Trinh, Jacqueline Lee, Shannon McCarroll, Jared Mason, Etienne Soucy, Joel Letarte, Marie-Christine Lessard Jr. Art Director: Logan Novak
Jr. Copywriter: Dawson Courson
Broadcast Producer: Anne-Marie Martignago, Tania Overholt, Ethan Lowe, Ingrid Kronboth, Stefanie Briand, Nikki Drakul
Head of Creative Innovation: Eli Ferrara Strategy
Chief Strategy Officer: Shelley Brown
SVP, Strategy: Shelagh Hartford
VP, Strategy Director: Eryn LeMesurier, Mary Judges
Strategy Director: Audraine Houel, Steph Gyles
Senior Strategist: Ally Dwyer-Joyce, Clair Parker, Katy Holden, Olivia Nicholson
Strategist: Audrey Zink, Maryse Sauve
Account Management
EVP, General Manager: Tracy Little
VP, Client Lead: Erin Howes, Jessica Lax
Group Account Director: Ali Gayowski, Samantha Ward, Laura Yeo, Michael Watier, Hailey Scott
Account Director: Caiti Murray, Allison Lochhead, Justine Guillin, Kait Babin, Julie Simon
Account Supervisor: Daniella Okezie, Amarah Ali, Amanda Valdes, Isabelle Dion, Leore Davids
Account Executive: Simrath Singth, Veronique Rompe, Sophia R’Bibo
Head of Corporate Communications and Reputation: Tim Welsh
Project Management / Production
VP, Director, Studio Production: Kendra Plantt
Director, Integrated Production: Maia Spetter
Integrated Producers: Anastasia Gal, Marco Gugliucciello, Sarah Lasch, Tatum Kibbey-Dunne, Zoe Soeiro, Stephanie Springett, Jennifer Grandoni
Sr. Production Artist: Jesse Smith, Gasper Barone
Motion Designers: Kit Wa Lau, Alec James
QA/QC: Thom Bray
Retouching: Carly Bright
Proofreading: Jayne Heaton
Operations: Jennifer Cachola, Alex Zuniga
 
Production Credits
Production House: Steam Films
Director: Benji Weinstein
DP: Brian Newman
Executive Producer: Krista Marshall
Producer: Andrew Graham
Production Manager: Alan Kuipers
Production House: Merchant
Editing House: Saints Editorial
Editor: Aaron Dark
Producer: Tory Osler, Michelle Rich
Assistant Editor: Kelsey Dale-McGrath
Online: Alter Ego
Artist: Eric Perrella
Producer: Pallavi Joshi-Firby
Casting House: Powerhouse Casting
Casting Director: Tristan Abraham, Andrew Hayes
VFX / Colour: Fort York VFX
Audio Houses:
OSO Audio
Apollo Studios
Music Director: Daenen Bramberger
Executive Producer: Tom Hutch
Engineer: Ethan Myers
 

Business/Brand Impact  

Award: Gold 
Campaign: Pole Pillows
Company: TD Insurance
Agency: Diamond
Instead of telling people TD Insurance protects them, we decided to literally protect them. We transformed accident-prone spots into something unexpected: TD Insurance Pole Pillows— giant, custom-made cushions designed to soften the blow (literally!) and reinforce the brand’s promise in the real world.
Credits:
Agency: Diamond
President: Josh Diamond
Managing Director: Lorri MacDonald
Chief Creative Officer: Peter Ignazi
Chief Strategy Officer: Lori Davison
Creative Director: Darryl Graham
Copywriter: Megan Radisa
Art Directors: Darryl Graham, Nina Hang
Director, Production Design: Brenna Preston Designer: Leslie Couto
Account Supervisor: Dimple Sahajwalla
Account Executive: Erika Ymana
Director, Influencer Marketing: Julie Keith Influencer Strategist: Manasi Sohoni
Head of Production, Content: Mark Graham
Executive Director, Experiences: Adam Tinker
Senior Event Producer: Lindsey Barnett
Producer: Serena Harding
Video Editor: Mike Stephenson
Awards Manager: Ashleigh Smith
Production / Partners
Production Company: PHN
Music / Sound Design: OSO
VFX: UPP (Universal Production Partners)
PR: Agnostic PR
Client: TD Insurance
VP Marketing: Alan Wen
Jayne Wilkinson
Rachel Fyfe
Kim Snow
Amber Snyder
 

 
Award: Silver
Campaign: Extra Bag
Company: CIBC
Agency: Courage
Credits:
Courage Inc
Founders & Leadership
Dhaval Bhatt: Founder + CCO
Joel Holtby: Founder + CCO
Tom Kenny: Partner + CSO
Niki Sahni: Partner + President
Clair Galea: Partner + Executive Producer
Strategy & Account
Rami Dudin: Executive Strategy Director
Shradha Chauhan: Strategist
Saloni Wadehra: Group Account Director
Sonam Sood: Account Director
Emily Broad: Account Supervisor
Creative
Jesse Wilks: Creative Director / Copywriter
Gerardo Agbuya: Creative Director / Art Director
Andrea Romanelli: ACD - Art Director
Jon Taylor: ACD - Writer
Kushal Lalvani: Writer
Production
Adriana Laborde: Senior Producer
Elana Olavesen: Senior Producer
Client
Suzy DePrizio: Senior Vice President, Business Partner Marketing, Personal and Business
Banking
Angela Sarino: VP, Business Partner Marketing
Joanna Milroy: Senior Director, Strategic Fragments and Franchising
Tom Malesis: Director
Tony Hua: Senior Manager
Emma Ler: Manager
Production Company – Untitled Films
Director / DP: Jesse Louttit
Executive Producer: Lexy Kavluk
Line Producer: Kyle Welton
Production Manager: Dónal Lucey
1st Assistant Director: Jeff Cowan
Gaffer: Todd Hamacher
Key Grip: Adam McDonald
Production Designer: Jessica O’Reilly
Sound Mixer: Kristian Delchev
Wardrobe Stylist: Lisa Gentle
Key Makeup: Jasmine Duffey
Casting – Ground Glass Casting Andrew Deiters: Casting Director
Editorial – Courage Inc
Editor: Marcus Barrie
Assistant Editor / Production Coordinator: Parker Wales
Colour + Online – ALTER EGO
Colourist: Lily Henry
Colour Assistant: Daniel Saavedra
Lead VFX Artist: Joel Osis
VFX Assistant: Nupur Baria
Senior Producer: Andrew Tavares
Executive Producer: Hilda Pereira
Sound – Berkley Inc Audio: Berkley Inc
Media – Essence Media Com Lisa Wong: Account Director
Javier Zambrano: Account Manager
Sarah Yang: Senior Media Executive
Kritin Shetty: Associate Media Executive
Asad Askari: Associate Account Manager, Paid Social
CIBC
Ealaf Junejo: Manager, Paid Media
Daniel Tsang: Manager, Paid Media
Alice Kim: Manager, Paid Media
Janet Zhen: Senior Specialist, Paid Media
Nicole Briones: Senior Specialist, Paid Media
Athena Bantis: Consultant, Social Media
 

Award: Bronze
Campaign: Unseeable Billboard
Company: TD
Agency: Ogilvy Canada
Credits:
Client – TD
Global Chief Marketing Officer: Tyrrell Schmidt
Chief Marketing Officer, Canada: Maja Neable
VP Marketing - NA Brand & Sponsorships: Michael Armstrong
AVP Marketing - Brand Strategy: Sarah Green
Sr. Manager COE: Brad Buset
Manager, Graduate Rotational Program: Souha El Jisr
Agency – Ogilvy Canada CCO: Francesco Grandi
GCD: Randy Stein
ACD: Jack Hwang
Copywriter: Phil Gull
Art Directors: Helen Giles, Pedro Minari
Intern Copywriter: Jessie Montalbo
Intern Art Director: Kailin Zhang
Director of Broadcast Production: Jaclyn Garfinkle
Co-director Production: Alexandre Andre
Chief Strategy Officer: Jeremy Daly
Group Strategy Director: Sarah Almond
Director of Strategy: Amine Rais
Managing Director TD: Sandi Truffen
VP, Group Account Director: Kristine Lafreniere
Account Director: Sachin Sahu
Account Supervisor: Devin Ste. Marie
Production
Visual Art – Black Madre
Visual Art Consultant: Paul Scott Canavan
ThePub
Senior Project Manager: Robert Blair
Project Manager: Ariane Rios
Motion Graphics Animators: Jessica Daoud, Crystal Swarts
Diamond
Managing Director: Lorri MacDonald
VP, Group Account Director: Julie Dunning
Director, Influencer Marketing: Erin Voth
Sr. Strategist, Influencer Marketing: Jill Neaven
Unison – Media Planning
Vice President, Media Planning: Megan Lubberts
Account Director, Media Planning: Sunny Gill
Manager, Media Planning: Daria Khudysheva
Supervisor, Media Planning: Ozgu Oztuna
Senior Media Planner: Ibtisam Dewan
Media Planner: Manjari Singh

Customer Experience & Shopper M.

Award: Gold 
Campaign: Extra Bag
Company: CIBC
Agency: Courage
“The Extra Bag” tapped into a powerful truth, newcomers often leave cherished parts of their life behind. By turning a baggage limit into a symbol of emotional sacrifice, CIBC showed it understands the newcomer journey. It wasn’t just about banking, it was about helping people bring a piece of home with them.
Credits:
Agency – Courage Inc
Founder + CCO: Dhaval Bhatt, Joel Holtby
Partner + CSO: Tom Kenny
Partner + President: Niki Sahni
Partner + Executive Producer: Clair Galea
Executive Strategy Director: Rami Dudin
Strategist: Shradha Chauhan
Creative Team
Creative Directors: Jesse Wilks, Gerardo Agbuya
Copywriter: Jesse Wilks
Art Directors: Gerardo Agbuya, Andrea Romanelli (ACD)
Writer: Jon Taylor (ACD), Kushal Lalvani Account Team
Group Account Director: Saloni Wadehra
Account Director: Sonam Sood
Account Supervisor: Emily Broad
Production Team
Senior Producers: Adriana Laborde, Elana Olavesen
Client – CIBC
Senior Vice President, Business Partner Marketing, Personal and Business Banking: Suzy DePrizio
VP, Business Partner Marketing: Angela Sarino
Senior Director, Strategic Fragments and Franchising: Joanna Milroy
Director: Tom Malesis
Senior Manager: Tony Hua Manager: Emma Ler
Production – Untitled Films
Director / DP: Jesse Louttit
Executive Producer: Lexy Kavluk Line Producer: Kyle Welton
Production Manager: Dónal Lucey
1st Assistant Director: Jeff Cowan
Gaffer: Todd Hamacher
Key Grip: Adam McDonald
Production Designer: Jessica O’Reilly
Sound Mixer: Kristian Delchev
Wardrobe Stylist: Lisa Gentle
Key Makeup: Jasmine Duffey
Casting – Ground Glass Casting Casting Director: Andrew Deiters
Editorial – Courage Inc
Editor: Marcus Barrie
Assistant Editor / Production Coordinator: Parker Wales
Colour + Online – Alter Ego
Colourist: Lily Henry
Colour Assistant: Daniel Saavedra Lead VFX Artist: Joel Osis
VFX Assistant: Nupur Baria
Senior Producer: Andrew Tavares
Executive Producer: Hilda Pereira
Sound – Berkley Inc Audio: Berkeley Inc.
Instagram: @berkeley_inc
Media – Essence Media Com
Account Director: Lisa Wong
Account Manager: Javier Zambrano
Senior Media Executive: Sarah Yang
Associate Media Executive: Kritin Shetty
Associate Account Manager, Paid Social: Asad Askari
CIBC Paid Media Team
Manager, Paid Media: Ealaf Junejo, Daniel Tsang, Alice Kim
Senior Specialist, Paid Media: Janet Zhen, Nicole Briones
Consultant, Social Media: Athena Bantis
 

Award: Silver
Campaign: Meet Your Small Business Match
Company: TD Bank Agency: Diamond Credits:
Agency – Diamond
President: Josh Diamond
Managing Director: Lorri MacDonald
VP, Group Account Director: Julie Dunning
Head of Production, Experiences: Giordan Sora
Account Team
Account Director: Aaron Carley
Strategist: Mike Power
Account Executive: Miah Peer
Creative Team
Associate Creative Directors: Anton Mwewa, Hayley Mcostrich
Art Director: Anton Mwewa
Copywriter: Hayley Mcostrich
Producer: Leia Comegna
Creative Producer: Akriti Suman
Production Team
Production Manager: Kinga Piasecki
Client – TD
Associate Vice President, Marketing, RESL and Business Banking: Kristen Eyre
Sr. Group Manager: Christiane Jewer
Senior Manager, Integrated Marketing Planning, Business Banking: Lisa Smith
Sr. Manager & Brand COE: Brad Buset
Marketing Manager: Terry Tyler
Manager, Customer Strategy, Onboarding: Ashley Johnson
Media Partners – Unison & TikTok
Media Director, Unison: Sunny Gill
Group Account Director, Unison: Megan Lubberts
Brand Partnership Manager, TikTok: Curtis Weidner
 

Award: Bronze
Campaign: The TD Super Portfolio
Company: TD Bank
Agency: Leo Toronto
Credits:
Creative Agency – Leo Toronto President: Ben Tarr
Managing Director: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Angus Tucker
EVP, Portfolio Lead: Rachel Poad
VP, Account Director: Rebecca Hickman
Account Director: Krzysztof Iwanicki Creative Team
Creative Director: Noah Feferman
Associate Creative Director / Art Director: Robin Soukvilay
Associate Creative Director / Copywriter: Evan Wallis
Senior Art Director: Danielle Zablocki
Senior Copywriter: London Choi
Strategy Team
SVP, Group Strategy Director: Ryan Roberts
Strategy Director: Zaid Khan
Production & Post
VP, Production Director: Emma Du Boisson
Senior Producer: Kaitlyn Balmer
VP, Post and Print Production: Gord Cathmoir
Senior Retoucher: Jon Krogh
Editor: Peter Guzda
Sound Production Pirate Sound
Media Agencies
Unison Media
Account Director, Media Planning: Nicolle Williams
Associate Director, Media Planning: Christina Pereira
Senior Planner, Media Planning: Raghav Budhraja
MSL Canada
Vice President: Sarah Burns
Account Director: Paulami Mehta
Account Manager: Liam Oldershaw
Media Relations Strategist: Aly Tsourounis
Client – TD Canada
Senior Vice President, Chief Marketing Officer, Canada: Maja Neable
VP, Wealth Marketing: Michael Letsche
VP, Brand Marketing: Michael Armstrong
AVP, TD Direct Investing Marketing: Ryan Kalsi AVP, Brand Marketing: Sarah Green
Senior Manager, Brand Marketing: Brad Buset
Marketing Manager, TD Direct Investing Marketing: Mary Jane Ardron
Senior Manager, TD Direct Investing Marketing: Bhavin Lad
Senior Manager, Corporate and Public Affairs: Natasha Ferrari
Supporting TD Partners
VP, TD Direct Investing: Julie Messinger
VP, Marketing Legal: Jeff Smolkin
AVP, Marketing Legal: Elliot Che
AVP, Wealth Compliance: Kevin Moon
Senior Manager, TD Direct Investing: John Spears
Senior Manager, Brand Governance: Nathan Strawn
Senior Legal Counsel, Wealth: Dan Dishy
Senior Manager, Digital Marketing: John Selvakumar
Manager, TD Direct Investing: Anastasia Harmantas
Manager, Wealth Compliance: Hyder Ali
Manager, Digital Marketing: Yachna Sonthalia
Digital Content Manager, TD Direct Investing: Ryan Adelson Associate Manager, Digital Marketing: Czerny Vanden Heuvel
Senior Manager, Direct Investing Education Social: Peter McIntyre
Senior Manager, Head of Social Media: Shagun Randhawa
 

Engagement

Award: Gold 
Campaign: Unseeable Billboard
Company: TD
Agency: Ogilvy Canada
To launch its TD Accessibility Adapter, TD created the Unseeable Billboard—an ad only visible to those with colour blindness. Designed with Ishihara patterns and developed with colour blind creators, it raised awareness of invisible digital barriers and tripled downloads of TD’s Accessibility Adapter in the first month. 
Credits:
Client
Global Chief Marketing Officer: Tyrrell Schmidt
Chief Marketing Officer, Canada: Maja Neable
VP Marketing – NA Brand & Sponsorships: Michael Armstrong
AVP Marketing – Brand Strategy: Sarah Green
Sr. Manager COE: Brad Buset
Manager, Graduate Rotational Program: Souha El Jisr
Agency – Ogilvy Canada
CCO: Francesco Grandi
GCD: Randy Stein
ACD: Jack Hwang
Copywriter: Phil Gull
Art Director: Helen Giles
Art Director: Pedro Minari
Intern Copywriter: Jessie Montalbo
Intern Art Director: Kailin Zhang
Director of Broadcast Production: Jaclyn Garfinkle
Co-director Production: Alexandre Andre
Chief Strategy Officer: Jeremy Daly
Group Strategy Director: Sarah Almond
Director of Strategy: Amine Rais
Managing Director TD: Sandi Truffen
VP, Group Account Director: Kristine Lafreniere
Account Director: Sachin Sahu
Account Supervisor: Devin Ste. Marie
Production
Visual Art: Black Madre
Visual Art Consultant: Paul Scott Canavan
ThePub
Robert Blair – Senior Project Manager
Ariane Rios – Project Manager
Jessica Daoud – Motion Graphics Animator Crystal Swarts – Motion Graphics Animator
Diamond
Lorri MacDonald – Managing Director
Julie Dunning – VP, Group Account Director
Erin Voth – Director, Influencer Marketing
Jill Neaven – Sr. Strategist, Influencer Marketing Unison Media
Megan Lubberts – Vice President, Media Planning
Sunny Gill – Account Director, Media Planning
Daria Khudysheva – Manager, Media Planning
Ozgu Oztuna – Supervisor, Media Planning
Ibtisam Dewan – Senior Media Planner Manjari Singh – Media Planner
 

Award: Silver
Campaign: Meet Your Small Business Match
Company: Diamond
Agency: FCB Canada
 
Credits:
Diamond
President: Josh Diamond
Managing Director: Lorri MacDonald
VP, Group Account Director: Julie Dunning
Head of Production, Experiences: Giordan Sora
Account Director: Aaron Carley
Strategist: Mike Power
Associate Creative Directors: Anton Mwewa, Hayley Mcostrich
Art Director: Anton Mwewa
Copywriter: Hayley Mcostrich
Producer: Leia Comegna
Creative Producer: Akriti Suman
Account Executive: Miah Peer
Production Manager: Kinga Piasecki
TD
Associate Vice President, Marketing, RESL and Business Banking: Kristen Eyre
Sr. Group Manager: Christiane Jewer
Senior Manager, Integrated Marketing Planning, Business Banking: Lisa Smith
Sr. Manager & Brand COE: Brad Buset
Marketing Manager: Terry Tyler
Manager, Customer Strategy, Onboarding: Ashley Johnson
Unison
Media Director: Sunny Gill
Group Account Director: Megan Lubberts
TikTok
Brand Partnership Manager: Curtis Weidner
 

Award: Bronze
Campaign: Unwrap the Good
Company: BMO
Agency: FCB Canada
Credits:
Client: BMO
Chief Marketing Officer & Head, Social Impact: Catherine Roche
Head, Brand, Enterprise Social and Content: Jennifer Carli
Director, Brand Management and Enterprise Marketing & Content: Mallory Fantham
Senior Marketing Manager, Enterprise Marketing & Content: Ashley Hodges
Senior Marketing Manager, Brand & Sponsorship Advertising: Ann-Marie Beauchemin
Marketing Manager, Brand, Quebec: Camille Larose
Assistant Marketing Manager: Aidan Bonner Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
EVP, Global Creative Partner: Danilo Boer
Executive Creative Directors: Andrew MacPhee & Jeremiah McNama
Associate Creative Directors: Caleb McMullen & Hussein Rumaithi
Art Director: Ethan Andrews
Copywriter: Jared Mason
Junior Art Director: Haley Greene
Junior Copywriter: Mason Boldt
Chief Strategy Officer: Shelley Brown
VP, Strategy Director: Mary Judges
Senior Strategist: Katy Holden
EVP, General Manager: Tracy Little
VP, Client Service Lead: Erin Howes
Group Account Director: Ali Gayowski
Account Supervisor: Sophie Seidelin
Business Lead MTL: Michael Watier
Senior Project Lead MTL: Isabelle Dion
Translator MTL: Olivier Laplante
VP, Head of Creative MTL: Sylvain Dufresne
Copywriter MTL: Marie-Christine Lessard
Art Director MTL: Leslie Castro
Producer MTL: Anick Rozon
Post Production: 456 Studios
Broadcast Producer: Steph Mattiussi
Post Producer: Devin Fields
Creative Editor: Rod Reano VFX Artist: Andrew Hobbs
Production House: 456 Studios
VP, Director of Studio Production: Kendra Plantt
Sr. Integrated Producer: Anastasia Gal
Integrated Producer: Marco Gugliucciello
Production Lead: Jennifer Cachola
Studio Manager: Alex Zuniga
Studio Coordinator: Steph Springett
Sr. Production Artist: Dominic Pimpare, Jesse Smith, Kim Cheung-Quenneville Sr. Digital Artist: Gasper Barone
Production Artist: Frankie Dooher, Aspenn Richards, Jason Abraham, Kitwa Lau, Mark Parenteau
Sr. Retoucher: Marcelle Faucher
Retoucher: Carly Bright
Sr. Proofreader: Sarah Melse
Proofreader/Translator: Olivier Laplante
Rose Digital
Founder/President: Evan Rose
Associate Creative Director: Nicole Riemer
Director of Delivery: Frank Vidal
Director of Product: Patrick Foley
Senior Technical Project Manager: Savannah Sherman
Art Director: Jourdan Johnson
Associate Project Manager: Rebekah Diaz
Quality Assurance Engineer: Alina Oganyan
Front End Engineer: Pawel Maczka 3D Modeler: Mitchell Wierenga
Audio House
Grayson Matthews Audio
Audio Director: Lowell Sostomi
Senior Producer: Sharon Yokoyama Sound Engineer: Eric Hulme
Audio House MTL: Lamajeure
Sound Engineer MTL: Jacob Gauthier-Robitaille
Media Agency: UM
EVP Client Business Partner: Ryan Hunter
Director, Connections Planning: Marc-André Giasson
Manager, Planning Portfolio Management: Vidyaa Bhoopsingh
Media Assistant: Claudia Fernandes
Social Associate Director: Arturo Valenzuela
Social Account Manager: Cristian Garrido
Manager, Content Strategy Talent & Influencer: Melissa Hoffman
 

Innovative Media

Award: Gold 
Campaign: Fractional Window Shopping
Company: TD 
Agency: Ogilvy Canada
TD launched "Fractional Window Shopping" OOH to promote their new Fractional Shares investing feature. This media innovation let Canadians know they could "own a piece" of major brands at lower costs, by framing slivers of their logos in a peer-through window on the poster.
The invitation: stop "window shopping" and start owning.
Credits:
Client: TD
Global Chief Marketing Officer: Tyrrell Schmidt
Chief Marketing Officer, Canada: Maja Neable
VP Marketing, TD Wealth: Michael Letsche
AVP, TD Direct Investing: Ryan Kalsi
AVP Marketing - Brand Strategy: Sarah Green
Senior Manager, Direct Investing: Bhavin Lad
Senior Manager, COE: Brad Buset
Marketing Manager, Direct Investing: MaryJane Ardron
Agency: Ogilvy Canada
Chief Creative Officer: Francesco Grandi
Group Creative Director: Randy Stein
Copywriter: Chris Belanger
Copywriter: Andrew Erskine
Art Director: Audrey Laliberte, Lenilson Lima, Pedro Minari
Art Director: Emmanuel Torres
Co-director Production: Alexandre Andre Chief Strategy Officer: Jeremy Daly
VP, Group Strategy Director: Sarah Almond
Strategy Director: Maddie Pace
Strategist: Andrea Eden
Managing Director, TD: Sandi Truffen
VP, Group Account Director: Kristine Lafreniere
Account Supervisor: Devin Ste. Marie
Production
Structure Frame: Accordex
Production House: Shoot Studio
Photographer: Martin Girard
Post Production: Shoot Studio
Post-Production Retoucher: Marcus Cabral
 

Award: Silver
Campaign: The Mystery Fridge
Company: belairdirect
Agency: PHD Montreal
Credits:
PHD Montreal
Media agency supporting strategy, planning, and media execution.
Sid Lee
Creative agency handling creative direction, art, copy, and production oversight.
Belairdirect
Client brand team overseeing marketing, communications, and campaign management.
 

Award: Bronze 
Campaign: Pole Pillows
Company: TD Insurance
Agency: Diamond
Credits:
Agency: Diamond
President: Josh Diamond
Managing Director: Lorri MacDonald
Chief Creative Officer: Peter Ignazi
Chief Strategy Officer: Lori Davison
Creative Director: Darryl Graham
Copywriter: Megan Radisa
Art Directors: Darryl Graham, Nina Hang
Director, Production Design: Brenna Preston
Designer: Leslie Couto
Account Supervisor: Dimple Sahajwalla
Account Executive: Erika Ymana
Director, Influencer Marketing: Julie Keith
Influencer Strategist: Manasi Sohoni
Head of Production, Content: Mark Graham
Executive Director, Experiences: Adam Tinker
Senior Event Producer: Lindsey Barnett
Producer: Serena Harding
Video Editor: Mike Stephenson
Awards Manager: Ashleigh Smith
Production Company: PHN
Pole Pillow Production
Music / Sound Design: OSO
VFX: UPP (Universal Production Partners)
PR: Agnostic PR
Client: TD Insurance
VP Marketing, TD Insurance: Alan Wen
Jayne Wilkinson
Rachel Fyfe
Kim Snow
Amber Snyder
 

Public Relations

Award: Gold 
Campaign: Pole Pillows
Company: TD Insurance
Agency: Diamond
Instead of telling people TD Insurance protects them, we decided to literally protect them. We transformed accident-prone spots into something unexpected: TD Insurance Pole Pillows— giant, custom-made cushions designed to soften the blow (literally!) and reinforce the brand’s promise in the real world.
Credits:
Agency: Diamond
President: Josh Diamond
Managing Director: Lorri MacDonald
Chief Creative Officer: Peter Ignazi
Chief Strategy Officer: Lori Davison
Creative Director: Darryl Graham
Copywriter: Megan Radisa
Art Directors: Darryl Graham, Nina Hang
Director, Production Design: Brenna Preston
Designer: Leslie Couto
Account Supervisor: Dimple Sahajwalla
Account Executive: Erika Ymana
Director, Influencer Marketing: Julie Keith
Influencer Strategist: Manasi Sohoni
Head of Production, Content: Mark Graham
Executive Director, Experiences: Adam Tinker
Senior Event Producer: Lindsey Barnett
Producer: Serena Harding
Video Editor: Mike Stephenson
Awards Manager: Ashleigh Smith
Production Company
Pole Pillow Production: PHN
Music / Sound Design
OSO
VFX
UPP (Universal Production Partners)
PR
Agnostic PR
Client: TD Insurance
VP Marketing, TD Insurance: Alan Wen
Jayne Wilkinson
Rachel Fyfe
Kim Snow
Amber Snyder
 

Award: Silver
Campaign: IG Wealth Management Walk for Alzheimer's
Company: IG Wealth Management
Agency: Creative@IGM
Credits:
Alzheimer Society of Canada
Chief Executive Officer: Christina Scicluna
Senior Director, Major Giving: Lauren McQueen
Vice President, Marketing and Communications: Brianne Zelinsky-Carew
Alzheimer Society of Toronto
Chief Executive Officer: Dave Spedding
Director of Marketing and Communications: Cassandra Koenen
Director, Leadership Giving: Martha Spears
IGM Financial
EVP, Chief Marketing Officer: Doug Milne
VP Marketing: Claudia Dostal
AVP Executive Creative Director: Sean Davison
AVP Marketing Production & Project Management: Pat Crawford
Senior Manager, Graphic Design: Orville Laoag
Senior Art Director: Judy Timms
Senior Graphic Designer: Anthony Ha
Senior Copywriter: Michael Collins
Director, Video Production: Ben Barton
Associate Creative Director: Samina Dagger Bhutta
Senior Manager, Production: Rob Bakker
Translator: Laetitia Beland
Associate, Community Engagement: Celia Hoaken
Communications Manager: Jaimie Roebuck
Senior Manager, Community Engagement: Samantha Neufeld
Manager, Video Production: Andrew Kowal
Graphic Designer: Sydney Friesen
VP, Corporate Communications & Community Engagement: Nini Krishnappa
AVP, Corporate Communications & Community Engagement: Christine McKay
 
Award: Bronze 
Campaign: Milestones
Company: CIBC
Agency: Courage
Credits:
Creative Agency: Courage Inc
Founder + CCO: Dhaval Bhatt, Joel Holtby
Partner + CSO: Tom Kenny
Partner + President: Niki Sahni
Associate Creative Director: Zuheir Kotob, Jason Soy
Creative Director: Cindy Marie Navarro, Domenique Raso
Art Director: Marina Khouzam
Copywriter: Ethan Gans
Group Account Director: Saloni Wadehra
Account Director: Kat Ledgett
Account Supervisor: Atria Ghosh
Group Strategy Director: Rami Dudin
Junior Strategist: Shradha Chauhan Executive Producer: Clair Galea
Senior Producer: Sarah Moen
Producer: Katie Fowler
Junior Producer: Sunaina Arora Editor: Marcus Barrie
Experiential Agency: Fuse
Group Account Director: Emily Merrigan
Account Director: Nadia Barey
Account Manager: Alexis Chomiak
Director, Production: Anthony Mayes XM Producer: Luke Nicol
Production: Creator One Productions
Executive Producer / Director: Jordan De Guzman
Cinematographer: Prince Balatbat
Transfer: Alter Ego
Senior Colourist: Andrew Ross
Colour Assistant: Malini Khotsiphom
VFX Artist (for phone composite): Sebastian Boros
Producer: Mariya Guzova
Executive Producer: Hilda Pereira
Audio: Vapor Music
Creative Director: Ted Rosnick
Executive Producer: Kailee Nowosad
Engineer & Sound Designer: Dave Worthen
Client: CIBC
Vice President, Sponsorship, Community and Brand: Andrew Greenlaw
Sr. Director, Marketing: Christy Clem, Hilary Windrem
Sr. Manager, Sponsorship and Brand Marketing: Stephanie Shaughnessy
Senior Brand Consultant, Sponsorship and Owned Channels: Anne Spence
Client: Canadian Cancer Society
EVP, Marketing: Pamela Mollica
National Director: Shana Coppen
Sr. Marketing Manager: Noelle de la Vega
Marketing Specialist: Kaytlan Shatzky
Sr. Manager, Communications: Megan Stangl
Creative Storyteller: Larissa Morrow
Survivors
Coral Swaby, Salimeh Maghsoudlou, Angus Pratt, Linda Wicks, Maja Adolfo-Piwek
Artists
Alina Tacmelova, Andrew Wang, Tania LaCaria, Nikano Studio, Liana Tarantini, Cassandra Sansosti

Brand Building  

Award: Gold 
Campaign: Nescafé
Client: Nescafé
Agency: Courage
How do you make Canadians love a global brand they think they already know? You show them what makes it special. Over three campaigns, Nescafé reintroduced itself through global rituals, reused jars, and even brewing tips, building an emotional connection with Canadians.

Credits

Client: NESCAFÉ Canada
 Tracey Cooke – Senior Vice President, Head of Marketing and Commercialization,
Head of Center of Marketing Excellence 
  Carm DaSilva – Vice President, Marketing, Canada Coffee Brands
  Victoria Martin Evans – Senior Marketing Manager
  Katherine Choi – Marketing Manager
  Morgan Zhuo – Assistant Marketing Manager, Nescafé Gold

NESCAFÉ How the World Says Coffee
Agency: Courage Inc
  Dhaval Bhatt – Founder + CCO
 Joel Holtby – Founder + CCO
 Hemal Dhanjee – ACD, Writer
 Steve Ierullo – ACD, Art Director
 Chris Booth – Writer
 Matt Miller – Writer
 Tommy Yong – Art Director
 Niki Sahni – Partner + President
  Julia Ovcjak – Account Coordinator
  Tom Kenny – Partner + CSO
  Clair Galea – Agency Producer
Production: Spy Films
  Omri Cohen – Director
  Marcus Trulli – EP + LP
  Adam Richards – DP
  Chris Strauser – AC
  Mark Forlenza – Assistant Producer
  Adrian Cheung – Assistant Producer
Offline: Outsider Editorial   Chris Murphy – Editor
  Daniel Karan – Assistant Editor
  Kristina Anzlinger – Executive Producer   Kayan Choi – Senior Producer
Transfer & Online: Alter Ego
  Eric Whipp – Senior Colourist / Partner
  Malini Khotsiphom – Colour Assistant
  Sebastian Boros – VFX Artist
  Nupur Desai – VFX Assistant
  Hilda Pereira – Executive Producer   Mariya Guzova – Producer
Audio: Vapor Music
  Ted Rosnick – Creative Director
  Lindsey Bates – Executive Producer
  Levi Considine – Sound Designer   Ethan Myers – Audio Engineer

NESCAFÉ Jars
Agency: Courage Inc
  Dhaval Bhatt – Founder + CCO
 Joel Holtby – Founder + CCO
 Hemal Dhanjee – ACD, Writer
 Steve Ierullo – ACD, Art Director
 Chris Booth – Writer
 Matt Miller – Writer
 Tommy Yong – Art Director
 Marina Khouzam – Designer
  Niki Sahni – Partner + President
  Saloni Wadehra – Group Account Director
  Julia Ovcjak – Account Executive
  Tom Kenny – Partner + CSO
  Clair Galea – Agency Producer
Production: Spy Films
  Omri Cohen – Director
  Marcus Trulli – EP + LP
  Adam Richards – DP
  Chris Strauser – AC
  Mark Forlenza – Assistant Producer
  Adrian Cheung – Assistant Producer
Offline: Outsider Editorial
  Cam Anderson – Editor, Jars
  Andy Friesen & Daniel Karan – Editing Assistants, Jars
  Kristina Anzlinger – Executive Producer   Kayan Choi – Senior Producer
Transfer + Online: Alter Ego
  Eric Whipp – Senior Colourist / Partner
  Malini Khotsiphom – Colour Assistant
  Eric Perrella – VFX Artist
  Nupur Desai – VFX Assistant
  Ian Flaig – Motion Designer
  Mariya Guzova – Producer
  Hilda Pereira – Executive Producer
Audio: Vapor Music
  Ted Rosnick – Creative Director
  Lindsey Bates – Executive Producer
  Levi Considine – Sound Designer   Ethan Myers – Audio Engineer

NESCAFÉ 80 Degrees
Agency: Courage Inc
 Niki Sahni – Partner + President
 Dhaval Bhatt – Co-Founder + CCO
 Joel Holtby – Co-Founder + CCO
 Tom Kenny – Partner + CSO
 Andrea Romanelli – ACD, Art Director
 Jon Taylor – ACD, Copywriter
 Saloni Wadehra – Group Account Director
  Camilo Moreno – Account Supervisor
  Lyndsey Westfall – Senior Strategist   Clair Galea – Executive Producer
Production: Spy Films
  Omri Cohen – Director
  Adam Richards – DOP
  Marcus Trulli – EP
  Aasttha Khajuria – Line Producer
  Julian Bucknall – 1st AC
  Leah Munro – Production Coordinator   Megan Werle – PA
Production (Madrid)   Ana Gil – EP
  Alberto Stewart – Producer
  Rodrigo Alonso de Celada – PM
  Rober López – Production Coordinator
  Erika Saiz – Production Coordinator
  Miguel Pareja – Location Manager
  Penélope Cristóbal – 1st AD
  Tamara Mariño – PA
  Daniela Martín – PA
  Laura Herranz – Production Designer
  Cristina Malcorra – Wardrobe
  Manuela Romero – Makeup
  Dani Parrilla – Gaffer
  Juanma – Grip
  Alicia & Pablo – Casting
Editorial: Outsider
  Michael Barker – Editor
  Ilya Sarossy – Assistant Editor
  Kayan Choi – Executive Producer
Colour + Online: Alter Ego   Eric Whipp – Colourist
  Sabrina Salerno – Colour Assistant
  Joel Osis – VFX Artist
  Jake Hussey – VFX Assistant
  Sam Omand – Production Coordinator
  Mariya Guzova – Producer
  Hilda Pereira – Executive Producer Sound: Vapor Music
  Ted Rosnick – Creative Director
  Lindsey Serlin – Executive Producer
  Kevin Chamberlain – Sound Designer
  Julian Rudd – Senior Engineer
  Original Composition – Vapor Music
  

Award:  Silver
Campaign: Raised Right
Client: Chicken Farmers of Canada
Agency: LG2
Credits
Agency – LG2
Senior Management
Chief Creative Officers: Josh Stein, Nicolas Baldovini, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Executive Creative Direction: Ryan Crouchman
Vice-President, Strategy: Keith Barry
Vice-President, Account Services: Shelly-Ann Scott
Project Team
Creative Direction: Jeff Cheung, Rana Chatterjee, Geneviève Langlois, Vincent Bélanger
Copywriting (including content): Scott Hildebrant, Daniel Kanhai, Samuël Bernard
Art Direction (including content): Max Perone, Sophie Giraldeau
Design: Kendra Spurgeon
Strategic Planning: Elizabeth Takasaki
UX Design: Laurence Valois-Fortier
UI Design: Sophie Giraldeau
Performance Analysis: Allyson Dimino, Jean-François Picard
Content: Tijana Mitrovic
Client Services: Stu Milligan, Karin Torn, Adrienne Auclair Bedard, Alice Dawlat
Technology Development: Irene Sierraalta
Developers: Irene Sierraalta, Kevin Kuch
Quality Assurance Specialist: Marc-Antoine Leclerc
Agency Production: Dale Giffen, Ella Kovacs, Christine Malacas Motion: Partners Film Inc.
Editing: Saints Editorial and Darling
 
Production Company – Partners Film Inc.
Producer: [Not specified]
Director: Ben/Dave
DOP: Mikhail Petrenko
 
Post-Production Company – Saints Editorial and Darling VFX
Producer: [Not specified]
Editing: [Handled by Saints Editorial and Darling]
Colorization: [Not specified]
Special Effects: [Not specified]
 
Sound Studio – Grayson Matthews
Engineering: [Not specified]
Music: [Not specified]
 
Media Agency – True Media
Associate Media Director: Claire Crombez
Client Strategist: Jordan Topan
Paid Social Media Specialist: Marlene Mendonca
 
PR Agency – Craft
Vice President: Stella Mok
Account Director: Bri Bijman
 
Client – Chicken Farmers of Canada
Director of Brand Marketing: JJ Hochrein
Brand Creative Officer: Karen Ronayne
Content Marketing Officer: Brianne Moore
  
  
Award:  Bronze
Campaign: Turkey. Do It More Often
Client: Turkey Farmers of Canada 
Agency: Zeno Group Canada

Credits
President, Chief Creative Officer: Julie Georgas
 Senior Planner: Tyler Murphy
 Art Director: Edd Baptista
 Writer: Greg Freir
 Media Planner: Terri McBay
 Graphic Designers: Monica Neumann, Karina DeSousa
 Account Services: Danielle Noel, Agathe Maillard, Josée Philips, Avery Tarek-Kaminker,
Jessica Smith, Jessica Levett
 Paid Media: Koen Reynaert, Aliya Sayed
 Producer/Director: Eric Yealland, Upshot Studios
 Client: Turkey Farmers of Canada
 Director - National Marketing Campaign & Brand Partnerships: Lisa Cadeau
 Experiential: The Jenelle Group
 Quebec Adaptation: DDMG
 
 

Business/Brand Impact  

Award: Gold
 Campaign: Bipartisan Wings
Client: Pizza Pizza
Agency: Zulu Alpha Kilo
  
Pizza Pizza asked Canadians to vote with their taste buds. In a spoof of U.S. political attack ads, we launched Bipartisan Wings: right wings and left wings, together in one box. The campaign drove a 40% sales spike and 42% trial intention among those exposed to the ad.
  
Zulu Alpha Kilo – Agency
  Brian Murray, Jenny Glover – Chief Creative Officer
  Michael Siegers – Creative Director / Art Director
  Jonah Flynn – Creative Director / Writer
  Tanios Nims – Art Director
  Mariia Kul – Copywriter
  Stephanie Yung – Chief Design Officer
  Megan McGhee – Senior Designer
  Tara Collins, Alyssa Guttman, Alex Berube – Account Team
  Heather Segal – Chief Strategy Officer
  Cameron Fleming – Group Strategy Director
  Ola Stodulska – Director of Integrated Production
  Maddie Estabrooks – Producer
  Client – Pizza Pizza
  Clients – Adrian Fuoco, Amber Winters, Adam Williamson, Ivy Yu, Raymond Luk
  Media Experts – Media Agency
  Sarah Crouch, Lera Pogorielova, Farial Nazim, Lily Lazzara, Blake Goldring, Yolanda Fu – Media Team   spPR – PR Agency
  Zulubot – Post-Production Company
  Sarah Dayus – Executive Producer
  Gina Simone – Post Producer
  Alain Elliot, Can Yuskel – Editor + Colourist
  Creighton Doane – Audio
  The French Shop – French Adaptation
  Jessica Dubois Lefort, Gabrielle Papineau, Béatrice Rea, Valérie Forget – French Shop Team
 

Award: Silver
 Campaign: PIZZA WRMR
Client: Pizza Hut Canada
Agency: Leo Toronto
 
Creative Agency: Leo Toronto
  President: Ben Tarr
  Managing Director: Natasha Dagenais
  Chief Strategy Officer: Tahir Ahmad
  Chief Creative Officer: Steve Persico
  Executive Creative Director: Kohl Forsberg
  Associate Creative Director/Art Director: Jerry Yang
  Senior Copywriter: Michael Carey
  Group Account Director: Scott Lyons
  Account Director: Krzysztof Iwanicki
  Account Executive: Vanessa Niragira
  Integrated Project Manager: Jessica Rinaldi
  SVP, Group Strategy Director: Ryan Roberts
  Group Strategy Director: Pooja Beri
  Senior Strategist: Aleeza Yermus
  VP, Production Director: Emma Du Boisson
  Executive Producer: Kali Kyriazis
  Executive Producer: Janice Rebelo
  VP, Post & Print Production: Gord Cathmoir
  Manager, Print Production and Studio: Kevin Stephen
  VP, Director Creative Technology: Felix Wardene
  Digital Project Director: Thomas Degez
  Web Developer: David Freedman
  Editor: Raquel Velasquez
  Editor/Motion Designer: Peter Guzda
  VP, Development and Communications: Richard Newman
  PR Lead, Publicis Groupe Canada: Sophie Prefol
  Production House: The Pub Productions
  Executive Producer: Terry Theofilactidis
  Director/DOP: Reid Marshall
  Food Stylist: Nicole Young
  Line Producer: Tyler Reid
  Industrial Design & 3D Printing: Objex Unlimited
  PR: Edelman
  Media Agency: Wavemaker
  Social Media Management: Diamond Marketing Group
  Client: Pizza Hut Canada
  President & General Manager: Daniel Meynen
  Chief Brand Officer: Jennifer Ligotti
  Marketing Director: Devon Lawrence
  Marketing Director: Neil Littler
  Marketing Manager: Daniela Di Vito
  Marketing Manager: Amanda Ardizzi   Innovation Manager: Kaela Lewis
 

Award: Bronze
Campaign: Bud Zero - Kings of Zero
Client: Labatt Breweries of Canada
Agency: Anomaly
  
Anomaly
  Dave Douglass: Executive Creative Director / Partner
  Neil Blewitt: Group Creative Director
  Chris Stapleton: Jr. Art Director
  Liam Haggarty: Jr. Writer
  Candace Borland: CEO
  Matt Holton: Managing Director
  Joachim Holmgren: Group Business Director
 Dominic Neukom: Account Director
 Matt Stasoff: Group Director, Social Strategy & Creative
 Marie-Pierre Toure: Head of Production
 Jacklyn Bonsignore: Agency Producer
 Shawn Lambino: Head of Design
 Lucas Young: Design Director
 Production: Unreasonable Studios
 Annya Williams: Executive Producer
 Editing Company: Unreasonable Studios
 Martin Klapperbein: Editor
 PR Agency: Veritas
  Rachael Collier: Vice President
  Rebecca Mejia: PR Director
  Media Agency: Starcom
  Chris Pallotta: Group Account Director
  Tamara Sanchez-vegas: Manager, Media Planning
  Masha Zarakhani: Media Strategist
 
  

Customer Experience & Shopper M.

Award: Gold
Campaign: Windows Break
Client: Nestlé Canada, KitKat
Agency: Courage
 
When the world’s computers crashed in the July 2024 IT outage, KitKat turned the “Blue Screen of Death” into a cheeky call for a break. Launched in hours across social and OOH, the campaign drove a 230% social lift, 520% earned media boost, and proved—when tech takes a break, so should you.

Credits
Agency: Courage Inc
 Founder + CCO: Dhaval Bhatt
 Founder + CCO: Joel Holtby
 Partner + CSO: Tom Kenny
 President + Partner: Niki Sahni
 Creative Director, Writer: Hemal Dhanjee
 Creative Director, Art Director: Steve Ierullo
 Copywriter: Kushal Lalvani
 Group Account Director: Alex Karayannides
 Account Director: Sacha Alleyne
 Account Supervisor: Niharika Chadha
 Account Executive: Jordan McConnell
 Strategy: Lyndsey Westfall
 Editor and Motion Graphics: Marcus Barrie
 Executive Producer: Clair Galea
 Junior Producer and Post Producer: Sunaina Arora
Animation: Alter Ego Inc
 Motion Designer: Ian Flaig  Producer: Bobbi Dedman
Client: KitKat
 Senior Vice President, CMO: Tracey Cooke
 Marketing Leader, Everyday Confectionery: Riona Coller
 Senior Marketing Manager: Aseem Gulati
 Marketing Manager: Zeeshan Quereshi
 Assistant Marketing Manager: Danielle Weiss
Media: Thrive Media
 VP, Client Business Partner: Stefano Norcia
 Senior Director, Connections Planning: Kristin Hands  Planner, Connections Planning: Allison Schuck
 
 
 
Award: Silver
Campaign: Balikbayan Magic: Philippine Oriental Food Market
Client: The Coca-Cola Company
Agency: VML Canada

Credits  
Global Chief Creative Officer, VML: Debbi Vandeven
 Deputy Global Chief Creative Officer, VML: Rafael Pitanguy
 Chief Creative Officer, VML Canada: Graham Lang
 Global Chief Creative Officer, WPP Open X: Andrew Keller
 Executive Creative Director, VML Canada: Antoine Bécotte, Frank Macera
 Associate Creative Director, VML Canada: Sasha Ortega, LB Cooper, Sucheta Shankar
 Creative Director, VML Canada: Jeremy Lenz
 Art Director, VML Canada: Coralie Adler
 Copywriter, VML Canada: Sarah Auclair
 Design Lead, VML Canada: Sam Bullis
 Senior Designer, VML Canada: Jennifer Yoon
 SVP, Head of Production, VML Canada: Steve Emmens
 Senior Integrated Producer, VML Canada: Chris Esguerra
 Senior Broadcast Producer, VML Canada: Heather Hyland
 Global Chief Strategy Officer, The Coca-Cola Company, VML: Chase Cornett
 Chief Strategy Officer, VML Canada: Christine Maw
 VP, Strategy, VML Canada: Lizzie Dabous
 Strategy Director, VML Canada: Jeremy Singer
Global Client Lead, The Coca-Cola Company, VML: Stephanie DeCelles Chief Client Officer, VML Canada: Emma Toth
Managing Director, VML Canada: Maxime Mercier, Louthiern Bonsart
Account Director, VML Canada: Camille Joly
Account Supervisor, VML Canada: Gabriel Trépanier
Account Manager, VML Canada: Nicolas Laurin
Vice President, Integrated Media Strategy, Weber Shandwick: Rachel Hlinko
Vice President, Client Experience, Weber Shandwick: Riya Dhaliwal
Manager, Media Relations, Weber Shandwick: Tanny Chiu
Executive Producer, MOWAD: John Nadalin
Director, MOWAD: Marc André Debruyne
 Cinematographer, MOWAD: Lester Millado
 Executive Producer, TA2 Sound+Music: Dana Gadsden
 Director, Composer, TA2 Sound+Music: Steve Gadsden
 Sound Engineer, TA2 Sound+Music: Kenneth Lo
 Audio Director, TA2 Sound+Music: Joe Frustaglio
 Editor, School Editing: Fi Alvarez
 Post Producer, School Editing: Yumi Suyama
 Global Chief Marketing Officer, The Coca-Cola Company: Manolo Arroyo
 Senior Director, Multicultural Marketing North America, The Coca-Cola Company: Stephanie Eaddy
 Senior Integrated Manager, The Coca-Cola Company: Solange Grimard  Integrated Marketing Manager, The Coca-Cola Company: Stephanie Knowles
 
 
 
Award: Bronze
Campaign: PIZZA WRMR
Client: Pizza Hut Canada
Agency: Leo Toronto
Credits  
Creative Agency: Leo Toronto
 President: Ben Tarr
 Managing Director: Natasha Dagenais
 Chief Strategy Officer: Tahir Ahmad
 Chief Creative Officer: Steve Persico
 Executive Creative Director: Kohl Forsberg
 Associate Creative Director/Art Director: Jerry Yang
 Senior Copywriter: Michael Carey
 Group Account Director: Scott Lyons
 Account Director: Krzysztof Iwanicki
 Account Executive: Vanessa Niragira
 Integrated Project Manager: Jessica Rinaldi
 SVP, Group Strategy Director: Ryan Roberts
 Group Strategy Director: Pooja Beri
 Senior Strategist: Aleeza Yermus
 VP, Production Director: Emma Du Boisson
 Executive Producer: Kali Kyriazis
 Executive Producer: Janice Rebelo
 VP, Post & Print Production: Gord Cathmoir
 Manager, Print Production and Studio: Kevin Stephen
 VP, Director Creative Technology: Felix Wardene
 Digital Project Director: Thomas Degez
 Web Developer: David Freedman
 Editor: Raquel Velasquez
 Editor/Motion Designer: Peter Guzda
 VP, Development and Communications: Richard Newman 
PR Lead, Publicis Groupe Canada: Sophie Prefol
Production House: The Pub Productions  Executive Producer: Terry Theofilactidis
 Director/DOP: Reid Marshall
 Food Stylist: Nicole Young
 Line Producer: Tyler Reid
 Industrial Design & 3D Printing: Objex Unlimited
PR: Edelman
 Media Agency: Wavemaker
 Social Media Management: Diamond Marketing Group
Client: Pizza Hut Canada
 President & General Manager: Daniel Meynen
 Chief Brand Officer: Jennifer Ligotti
 Marketing Director: Devon Lawrence
 Marketing Director: Neil Littler
 Marketing Manager: Daniela Di Vito
 Marketing Manager: Amanda Ardizzi 
Innovation Manager: Kaela Lewi

 

Engagement

Award: Gold
Campaign: Fire Bloom
Client: Best of Kin
Agency: TANK Worldwide
 
From Canada’s wildfire devastation, Fire Bloom Honey Lager emerges. Its flame-painted label tells a story of renewal. Brewed with fireweed honey—the first flower from the ashes—this beer funds reforestation, driving hope and tangible climate action.

Credits
Chief Creative Officer: Marty Martinez
 Executive Creative Director: Sebastián Benítez González
 Creative Director: Camilo Monzón Navas
Associate Creative Director: Jasmine Papillon Smith
Designer & Art Director: Eve Trudel-Lévesque
Art Director: Camilo Monzón Navas
Copywriters: Jasmine Papillon Smith, Sebastián Benítez González
Video & Art Director: Maxence Schlenck
Fumage Artist: Steven Spazuk
VP Planning Director: Adam Brain
Account Supervisor: Catherine Fauvel Benoit
Director, Digital Solutions: Jean-Philippe Georges
Senior Producer: Marie-Michèle Lanoix
Creative Excellence Manager: Marion Mason
Client: Ryan Mortson
 

Award: Silver
Campaign: Fuze: It's the Flavour
Client: The Coca-Cola Company
Agency: VML Canada

Credits
Global Chief Creative Officer, VML: Debbi Vandeven
 Deputy Global Chief Creative Officer, VML: Rafael Pitanguy
 Chief Creative Officer, VML Canada: Graham Lang
 Chief Creative Officer, Open X: Rosie Bardales
 Global Chief Creative Officer, WPP Open X: Andrew Keller
 Group Creative Director, VML Canada: Jake Hope, Kyle Carpenter
 Executive Creative Director, VML Canada: Antoine Bécotte
 Executive Creative Director, VML Commerce: Glen Peden
 Associate Creative Director, VML Canada: Logan Franklin, Zachary Richman, Jayme
Fairbridge, Mathieu Belley, Corey Litvak
 Senior Copywriter, VML Canada: Andy Linardatos, Alyssa Free
 Senior Art Director, VML Canada: Abby Cohoe
 Head of Branding & Design, VML Canada: Mike Butler
 Senior Designer, VML Canada: Jiaan Co
 Chief Strategy Officer, VML Canada: Christine Maw
 Global Chief Strategy Officer, The Coca-Cola Company, VML: Chase Cornett
 VP Strategy, VML Canada: Lizzie Dabous
 VP CX Strategy, VML Canada: Chelsea Thompson O'Brien
 Associate Director, Content, VML Canada: Cristina Gardeazabal
 Associate Strategy Director, VML Commerce: Tyler McClure
 Senior Content Strategist, VML Canada: Michal Fetsum
 UX Strategy Director, VML Canada: Michael Lordly
 CRM Strategist, VML Canada: Gabriela Araujo
 SVP, Head of Production, VML Canada: Steve Emmens
 Head of Production, VML Canada: Tim Pelz
 Integrated Studio Director, VML Canada: Maxime Boivin
 Production Artist, VML Canada: Gregory Fleurantin, Philippe Gélinas, Maurice Beauchesne, Hugo Lambert
 Global Client Lead, The Coca-Cola Company, VML: Stephanie DeCelles
 Category Lead & Group Account Director, VML: Kyle Berns
 Integration Senior Program Manager, VML: Amelia Horton
 Chief Client Officer, VML Canada: Emma Toth
 VP Business Lead, VML Canada: Daniela Wurster
 Managing Director, VML Canada: Louthiern Bonsart
Account Director, VML Canada: Sarah Brochet, Camille Joly, Samantha Glasbey, Cailey Nedkov de Lacamp
 Account Supervisor, VML Canada: Gabriel Trépanier
 Account Manager, VML Canada: Nicolas Laurin
 Account Director, VML Commerce: Brittany Rochlin
 Senior Account Manager, VML Commerce: Juanca Scolari, Jackson Streiter
 Chief Technology Officer, VML Canada: Tim Voet
 VP of Technology, VML: Ricardo Olivero
 Technology Director, VML Canada: Jonatas Moraes
 Program Director, VML: Valerie Wagner
 Sr. Project Manager, VML Canada: Jennifer Tang
 Project Manager, VML: Krista Olumese
 Technical Program Management Associate Program Director, VML: Dustin Goodarzi
 Front-End Developer, VML Canada: Saboor Abdul, Amtyia Patel
 QA Analyst, VML Canada: Nirav Soni
 NAOU Influencer Lead, Ogilvy & Mather: Jessie Yu
 Associate Director, Influencer, Ogilvy & Mather: Shenai Williams
 Senior Influencer Strategist, Ogilvy & Mather: Lara Olson
 Influencer Strategist, Ogilvy & Mather: Lily He
 Executive Creative Director, Salt XC: Brad Van Schaik
 Primary Creative Director, Salt XC: Kareem Halfawi
 Supporting Creative Director, Salt XC: Gillian Newing
 Group Account Director, Salt XC: Rob Cranston
 Primary Account Director, Salt XC: Sarah Follett
 Supporting Account Director, Salt XC: Natalie Festa
 Designer, Salt XC: Mikhail Anjo, Karl Chen
 Executive Producer, Salt Studios: MacKenzie Thomson
 Post Production Lead, Salt Studios: Ayush Gaikwad
 Account Director, Essence Mediacom: Goli Samii
 Planner & Strategist, Essence Mediacom: Gursimran Kour
 Director, Scouts Honour: Mark Zibert
 Producer, Scouts Honour: Rita Popielak, Simon Dragland
 DOP, Scouts Honour: Erik Kaskens
 Talent: Spencer Teeter
 Editor, Nimiopere: Steve Puhach
 Assistant Editor, Nimiopere: Dylan Reymer
 Producer, Nimiopere: Hannah Stone
 Executive Producer, Nimiopere: Jenna Edwards
 Senior Colourist, Alter Ego: Wade Odlum
 Assistant Colourist, Alter Ego: Daniel Saavedra
 Senior Producer, Alter Ego: Genna McAuliffe
 Executive Producer, Tantrum: Victoria Holt
 Producer, Tantrum: Rebecca Mackillop, Margarita Reynes
 Creative Director, Tantrum: Dominik Bochenski
 Producer, Vapor: Kat Stewart
 Creative Director, Vapor: Joey Serlin, Andrew Harris Music Supervisor, Vapor: Alec Hanham
Head of Music Supervision, Vapor: Heather Gardner
Engineer, Vapor: Ethan Myers, Julian Rudd
Public Relations: Weber Shandwick Canada
Global Chief Marketing Officer, The Coca-Cola Company: Manolo Arroyo
Group Director, Creative Strategy, The Coca-Cola Company: Luke Perkins
Creative Strategy and Integrated Campaigns, The Coca-Cola Company: Claire Dean
Director, Integrated Marketing, The Coca-Cola Company: Jacques Blanchet
Director, Creative Producer, The Coca-Cola Company: Rebecca Smith
Director, Marketing, The Coca-Cola Company: Matt Ross
Vice-President, Water & Tea, North America, The Coca-Cola Company: Stacy Jackson
 Senior Director, Marketing & Brand Management, The Coca-Cola Company: Natalia Suarez
 Director, Digital Consumer Experience, The Coca-Cola Company: Jordan Youngblood
 Senior Director, Social & Digital, The Coca-Cola Company: Jaclyn Osterloh
 Director of Brands, Sports & Strategic Partnership, The Coca-Cola Company: Aly Hite  Director, Connections Planning and Media, The Coca-Cola Company: Mew-Lin The
 
 
Award: Bronze
Campaign: PIZZA WRMR
Client: Pizza Hut Canada
Agency: Leo Toronto

Credits
Creative Agency: Leo Toronto
 President: Ben Tarr
 Managing Director: Natasha Dagenais
 Chief Strategy Officer: Tahir Ahmad
 Chief Creative Officer: Steve Persico
 Executive Creative Director: Kohl Forsberg
 Associate Creative Director/Art Director: Jerry Yang
 Senior Copywriter: Michael Carey
 Group Account Director: Scott Lyons
 Account Director: Krzysztof Iwanicki
 Account Executive: Vanessa Niragira
 Integrated Project Manager: Jessica Rinaldi
 SVP, Group Strategy Director: Ryan Roberts
 Group Strategy Director: Pooja Beri
 Senior Strategist: Aleeza Yermus
 VP, Production Director: Emma Du Boisson
 Executive Producer: Kali Kyriazis
 Executive Producer: Janice Rebelo
 VP, Post & Print Production: Gord Cathmoir
 Manager, Print Production and Studio: Kevin Stephen
 VP, Director Creative Technology: Felix Wardene
 Digital Project Director: Thomas Degez
 Web Developer: David Freedman
 Editor: Raquel Velasquez
 Editor/Motion Designer: Peter Guzda
 VP, Development and Communications: Richard Newman
 PR Lead, Publicis Groupe Canada: Sophie Prefol
Production House: The Pub Productions  Executive Producer: Terry Theofilactidis
 Director/DOP: Reid Marshall
 Food Stylist: Nicole Young
 Line Producer: Tyler Reid
 Industrial Design & 3D Printing: Objex Unlimited
PR: Edelman
 Media Agency: Wavemaker
 Social Media Management: Diamond Marketing Group
Client: Pizza Hut Canada
 President & General Manager: Daniel Meynen
 Chief Brand Officer: Jennifer Ligotti
 Marketing Director: Devon Lawrence
 Marketing Director: Neil Littler
 Marketing Manager: Daniela Di Vito
 Marketing Manager: Amanda Ardizzi  Innovation Manager: Kaela Lewi

Innovative Media

Award: Gold
Campaign: Text Peanut 1,300 Times
Client: Smucker Foods of Canada Corp.
Agency: Leo Toronto
 
In 2017, Jif launched in Canada and quickly became one of the top selling peanut butters. To close the gap between themselves and the market leader, Jif needed to reinforce the proof-point that sets them apart – over 1,300 peanuts in every jar. The problem is, believing there’s over 1,300 peanuts in every jar of Jif is kind of hard for consumers to wrap their heads around. So instead of trying to get people to wrap their heads around 1,300 peanuts, we got them to wrap their thumbs around it.
 
Text Peanut 1,300 Times.
 
All they had to do was text the word PEANUT again and again and again. The first 1,300 to get to 1,300 PEANUT texts got a free jar of Jif in a branded Jif care package. It became Jif Canada’s most successful social campaign in the brand’s history, proving that one simple proofpoint can be used to transform a brand into something worth going nuts over.

Credits 

President: Ben Tarr
 Managing Director: Natasha Dagenais
 Chief Strategy Officer: Tahir Ahmad
 Chief Creative Officer: Steve Persico
 Executive Creative Director: Kohl Forsberg Senior Art Director: Francin Cruz Copywriter: Steven Seltzer
Senior Art Director: Danielle Zablocki
Senior Copywriter: London Choi
SVP, Group Strategy Director: Ryan Roberts VP, Production Director: Emma Du Boisson  Producer: William Trush
 VP, Group Account Director: Daniel Zimmerman
 Account Director: Krzysztof Iwanicki
 Account Supervisor: Bianca LaPenna
 Production Company/Editorial: Leo Productions
 VP, Post & Print Production: Gord Cathmoir
 Executive Producer: Janice Rebelo
 Post Producer: Emily Ryder
 Senior Developer/Editor & Animation: Dan Purdy
 Motion Graphic Designer: Wing Chan
 Audio House: The Pub Productions
 Audio Producer: Madelyn Jones
 Audio Engineer: Jason Donkersgoed
 Media Partner: Spark Foundry
 SVP Media Planning: Paul Hewitt
 Group Account Director: Elesia Stewart
 Senior Media Planner: Varun Pillai
 Senior Media Planner: Penny Pensotes
 Media Planner: Mackenzie Leszczynski
 Social Specialist: Serhii Mordak  Client: Smucker Foods of Canada Corp.
 VP Marketing: Adam Zitney
 Marketing Director: Leah Milne
 Marketing Director: Charles Fung
 Senior Manager, Integrated Media & Intelligence: Sarah Brown
 Assistant Brand Manager: Helya Nematkhah
 

Award: Silver
Campaign: PIZZA WRMR
Client: Pizza Hut Canada Agency: Leo Toronto
Credits
Creative Agency: Leo Toronto
 President: Ben Tarr
 Managing Director: Natasha Dagenais
 Chief Strategy Officer: Tahir Ahmad
 Chief Creative Officer: Steve Persico
 Executive Creative Director: Kohl Forsberg
 Associate Creative Director/Art Director: Jerry Yang
 Senior Copywriter: Michael Carey
 Group Account Director: Scott Lyons
 Account Director: Krzysztof Iwanicki
 Account Executive: Vanessa Niragira
Integrated Project Manager: Jessica Rinaldi
SVP, Group Strategy Director: Ryan Roberts
Group Strategy Director: Pooja Beri Senior Strategist: Aleeza Yermus
 VP, Production Director: Emma Du Boisson
 Executive Producer: Kali Kyriazis
 Executive Producer: Janice Rebelo
 VP, Post & Print Production: Gord Cathmoir
 Manager, Print Production and Studio: Kevin Stephen
 VP, Director Creative Technology: Felix Wardene
 Digital Project Director: Thomas Degez
 Web Developer: David Freedman
 Editor: Raquel Velasquez
 Editor/Motion Designer: Peter Guzda
 VP, Development and Communications: Richard Newman 
PR Lead, Publicis Groupe Canada: Sophie Prefol
Production House: The Pub Productions 
Executive Producer: Terry Theofilactidis
 Director/DOP: Reid Marshall
 Food Stylist: Nicole Young
 Line Producer: Tyler Reid
 Industrial Design & 3D Printing: Objex Unlimited
PR: Edelman
 Media Agency: Wavemaker
 Social Media Management: Diamond Marketing Group
Client: Pizza Hut Canada
 President & General Manager: Daniel Meynen
 Chief Brand Officer: Jennifer Ligotti
 Marketing Director: Devon Lawrence
 Marketing Director: Neil Littler
 Marketing Manager: Daniela Di Vito
 Marketing Manager: Amanda Ardizzi 
Innovation Manager: Kaela Lewi
 
 

Award: Bronze
Campaign: Windows Break
Client: Nestlé Canada, KitKat
Agency: Courage
 
Credits: 
Agency: Courage Inc
 Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + CSO: Tom Kenny
President + Partner: Niki Sahni
Creative Director, Writer: Hemal Dhanjee
 Creative Director, Art Director: Steve Ierullo
 Copywriter: Kushal Lalvani
 Group Account Director: Alex Karayannides
 Account Director: Sacha Alleyne
 Account Supervisor: Niharika Chadha
 Account Executive: Jordan McConnell
 Strategy: Lyndsey Westfall
 Editor and Motion Graphics: Marcus Barrie
 Executive Producer: Clair Galea
 Junior Producer and Post Producer: Sunaina Arora
Animation: Alter Ego Inc
 Motion Designer: Ian Flaig  Producer: Bobbi Dedman
Client: KitKat
 Senior Vice President, CMO: Tracey Cooke
 Marketing Leader, Everyday Confectionery: Riona Coller
 Senior Marketing Manager: Aseem Gulati
 Marketing Manager: Zeeshan Quereshi
 Assistant Marketing Manager: Danielle Weiss
Media: Thrive Media
 VP, Client Business Partner: Stefano Norcia
 Senior Director, Connections Planning: Kristin Hands  Planner, Connections Planning: Allison Schuck
 

Public Relations

Award: Gold
Campaign: Look for the Leaf
Client: Maple Leaf Foods
Agency: No Fixed Address
 
Introducing: Look For The Leaf. Not just another “Buy Canadian” campaign, but a unifying rallying call for an entire country. Instead of shining the spotlight on themselves, highlighting their Canadian heritage, Maple Leaf Foods used their own paid media to feature other Canadian brands with the iconic “Made in Canada” maple leaf on their package.

Credits  
Client: Maple Leaf Foods
 D’Arcy Finley, VP, Brand and Marketing
 Heather Murphy, Brand Manager
Agency: No Fixed Address
 Alexis Bronstorph & Kelsey Horne – CCOs
 Jamie Marcovitch – Executive Creative Director
 Dawson Courson – Junior Copywriter
 Logan Novak – Junior Art Director
 Jared Mason – Copywriter
 Ethan Andrews – Art Director & Photographer
 Valentina Gutierrez – Intermediate Designer
 Blake Connolly – VP, Client Partnership
 Shawne Elnicki – Group Account Director
 Logan Thomlinson – Account Supervisor
 Sofia Liang – Account Supervisor
 Cherie O’Connor – VP, Production & Content
 Nina Buis – Sr. Integrated Producer
 Brittany Dow – VP, Strategy
 Thomas Wilkins – VP, Strategy
 Alexander Strong – Strategist
 Michael Vassos – Strategist
 Gavin Gillespie – Senior Production Artist
 Sheila Jacklin – Studio Producer
 Darrin Patey – VP, Creative Technology
 Ashley Whitaker – Project Director
 Sydney Bokser – Project Manager
 Gail Concepcion – Director of New Business
Media: FUSE Media
 Luke Moore – VP Managing Director, Media / Partner
 Rita Steinberg – Group Media Director
 Bethaney Herbert – Media Account Director  Chris Lebert – Media Coordinator
 
 
Award:Silver
Campaign: Budweiser Zero - King of Zero
Client: Labatt Breweries of Canada
Agency: Veritas Communications Inc. & Anomaly

Credits  
PR: Veritas Communications  President, Krista Webster
 Managing Director, Nina Kalos
 Senior Counsel, Rachael Collier
 Account Director, Rebecca Mejia
 Consultant, Daniela Candea
Creative: Anomaly
 Executive Creative Director / Partner, Dave Douglass
 Group Creative Director, Neil Blewitt
 Jr. Art Director, Chris Stapleton
Jr. Writer, Liam Haggarty
CEO, Candace Borland
Managing Director, Matt Holton
Group Business Director, Joachim Holmgren
 Account Director, Dominic Neukom
 Group Director, Social Strategy & Creative, Matt Stasoff
 Head of Production, Marie-Pierre Toure
 Agency Producer, Jacklyn Bonsignore
 Head of Design, Shawn Lambino
 Design Director, Lucas Young
Media: Starcom
 Manager, Media Planning, Tamara Sanchez - Vegas
 Assistant Media Planning, Maude Peterson
 Media Planner, John Rizk
 Investment Manager, Marta Zwierzynska
 Vice President, Director Video Distribution, Catarina Padilha
 VP Investment, Mark Evans
Client: Labatt Breweries of Canada
 Vice President, Marketing, Andrew Oosterhuis
 Marketing Director, Budweiser Canada, Patrick Heembrock
 Senior Brand Manager, Budweiser Canada, Jake Brunt  Senior Communications Manager, Veronica Bart
 
 
Award: Bronze
Campaign: Case of the Mondays
Client: Molson Coors Beverage Company, Coors Light
Agency: Zeno Group Canada

Credits
President, Julie Georgas  SVP, Heather Meehan
 VP Earned Media, David Dwyer
 VP Creator, Brock McLaughlin
 Account Director, Emma Keane
 Account Director, Agathe Maillard
 Senior Account Manager, Adriana Vicic  
Account Manager, Kathleen Bennett
 Account Manager, Stephania Masoabo
 Senior Account Executive, Naomi Rushe
 Senior Account Executive, Bella Miguel
 Senior Account Executive, Sydney Vardja
 Assistant Account Executive, Nidhi Thakur
 Strategy, Tyler Murphy
 Graphic Design, Frederik Ovechkin
 Writer, Sandeep Kogilwaimath
Creative Agency, Mischief  US PR Agency, ABMC
 Canadian Social Agency, VOLT
 Canadian Paid Media Agency, Connect
Coors Light Canada Brand Team
 Vice President, Marketing, Leslie Malcolm
 Marketing Director, Global Brands, Michelle Sowinski
 Senior Marketing Manager, Madison DeSousa
 Marketing Manager, Coors Light, Lauren Pereira
 Brand PR Manager, Tiffany Luong
 Integrated Communications Consultant, Alanna Glass

Brand Building 

Award: Gold
Campaign: Where Hope Lives
Client: Safehaven Toronto
Agency: The Local Collective
Safehaven’s “Where Hope Lives” campaign introduced Canadians to a group they’d never seen before: medically complex children. Through emotionally driven storytelling, earned media, and targeted digital outreach, the campaign activated millennial donors and doubled donations— making the invisible visible when it mattered most.

Credits

Campaign Title — Where Hope Lives
 Client — Safehaven TO
 Agency — The Local Collective
 Founder, Chief Creative Officer — Matt Litzinger
 Founder, President — Kaitlin Doherty
 Executive Creative Director, Advertising — Caitlin Keeley
 Executive Creative Director, Advertising — Josh Day
 Executive Creative Director, Design — Omar Morson
 Chief Strategy Officer — Alison Savage
 Producer — Andrew Schulze
 Designer — Omar Morson
 Account Director — Vallerie Traitses
 Account Executive — Shea McNeely
 Illustrator — Kathleen Fu
 Production Company — Animals
 Production Director — Chris Brown
 Executive Producers — Miriana DiQuinzio
 Directors of Photography — Kris Bonnell
 Editorial — Nimeopere
 Editor — Graham Chisholm
 Assistant Editor — Laura Corredor
 Executive Producer — Julie Axell
 Colour — The Vanity
 Senior Colourist — Andrew Exworth
 VFX/Online — The Vanity
 Online Artist — Naveen Srivastava
 Audio — Rajakovic Electric
 Executive Producer, Poem Licensing — Nicole Rajakovic
 Original Music, Voice Direction, Sound Design — Mark Rajakovic
 Mix — Aaron McCourt
 VO — Ruby Mckane
 Adapted Poem “Alone” by Dr. Maya Angelou
 Media Agency — M&K Media  PR Agency — Heads & Tales PR
 
 
Award: Silver
Campaign: Who's Saving Who?
Client: Canadian Blood Services Agency: Diamond Credits:
 Agency — Diamond
 President — Josh Diamond
Managing Director — Lorri MacDonald
Chief Creative Officer — Peter Ignazi
Chief Strategy Officer — Lori Davison
Executive Vice President, Client Services — Rebecca Flaman Creative Directors — Anand Iyer, Simon Craig
Art Director — Anand Iyer
Copywriter — Simon Craig
 Art Director — Alison MacVean
 Copywriter — Max Neiman
 Creative Director — Mark Holden
 Art Director — Mark Holden
 VP, Group Creative Director, Digital Experience — Andrew Mowbray
 VP, Group Account Director — Colleen Kelly
 Account Director — Blair Weyersberg
 Account Supervisor — Ali Fortuniak
 Strategy Director — Anya Petrova
 AVP, Digital Strategy — Amanda Lazarovitz
 Digital Strategy — Anna Percy-Dove
 Head of Production, Content — Mark Graham
 Sr. Producer — Dena Thompson
 Producer — Akriti Suman
 Director, Production Design — Brenna Preston
 Sr. Designer — Clarissa D’Costa
 Intermediate Designers — Evelyn Wong, Leslie Couto
 Head of Production, Experiences — Giordan Sora
 Senior Event Producer — Lindsey Barnett, Isabella Sorrentino
 Director, Influencer Marketing & PR — Erin Voth
 Awards Manager — Ashleigh Smith
 Brand — Canadian Blood Services
 Vice-President, Donor Engagement & Corporate Reputation — Ron Vezina
 Director, Integrated Marketing — Moira MacIntosh
 Director-Associate, Marketing, Strategy & Activation — Kimberly Shaughnessy
 Manager, Corp Brand & Reputation — Mary James Fisher
 Production Company — Scouts Honour
 Executive Producers — Simon Dragland, Rita Popielak
 Director — James Michael Chiang
 Directors of Photography — Mark Zibert, Eric Kaskens
 Producers — Simon Dragland, Rita Popielak
 Creative Research — Rricia Zaremba
 Production Designer — David Dennis
 Wardrobe Stylist — Kate Day
 Casting — Jigsaw Casting
 Casting Director — Shasta Lutz
 Editorial House — Nimiopere Film Editorial
 Editor — Steve Puhach
 Assistant Editor — Shalini Menon
Editor — Bryan Reuben
Assistant Editor — Dylan Reymer
Executive Producers — Jenna Edwards, Julie Axell
Colour — Alter Ego
Colourist — Wade Odlum
Colour Assistant — Malini Khotsiphom
Executive Producer — Hilda Pereira
Senior Producer — Genna McAuliffe
 Producer — Spencer Butt
 Visual Effects — Tantrum Studio
 VFX Artist — Dominik Bochenski
 Executive Producers — Victoria Holt
 Compositor — Davide Di Santo
 Junior Compositor — Bala D
 Music Company — We Are Walker
 Managing Director — Sara Matarazzo
 Executive Producer — Dottie Scharr
 Producer — Samantha Zirin
 Mix Engineer + Sound Designer — Jacob Brody
 Business Affairs Manager — Deanna Romine
 PR — Agnostic
 President — Sarah Crabbe
 SVP, Consumer — Sherri-Lyn Brown
 Director — Mackenzie Biddie
 Media — Cairns O’Neil
 President & CEO — Devon MacDonald
 Managing Director — Kelly Miller
 Group Account Director — Vahini Jeevakaran
 

Award: Bronze
Campaign: Long Odds Brand Building Campaign
Client: GSK
Agency: Edelman

Credits

GSK
 Patricia Moretti — Head of Consumer Marketing Excellence, Strategy and Innovation
 Alex Bazhanov — Shingrix Consumer Marketing Lead  Adrian Cerio — Shingrix Associate Brand Manager
Edelman
 Anthony Chelvanathan — Global Creative Partner, Chief Creative Officer, Canada
 Lynn Johnson — Senior Vice President, Health
 Dana Singleton — EVP, Health
 Ryley Murray — VP, Creative Director
 Natee Likitsuwankool — VP, Creative Director
Graeme Campbell — Associate Creative Director
Hira Gomes — Associate Creative Director
Anna Nowak — EVP, Head of Strategy Vanessa Spagnuolo — VP, Strategy
Tamara Sulliman — SVP, Head of Production & Creative Operations, Canada
Margo Hicks — Program Manager
Alexa Bloom — Senior Account Manager, Health Erica Giorgione — Project Manager
 Petar Sredojevic — Senior Project Manager
 Jiho Lee — Junior Designer
 Leslie Sim — Account Manager, Health
 Alison Charron — Account Executive, Health  Vandita Jain — Account Manager
Media Agency — Publicis

 

Business/Brand Impact 

Award: Gold
Campaign: Bet On Us
Client: Scarborough Health Network Foundation
Agency: Lifelong Crush
 
Scarborough Health Network Foundation launched the world’s first hospital betting platform. Supporters placed real wagers on hospital outcomes, and every bet became a donation. The campaign gave Scarborough a new way to rally support and delivered its most successful Giving Tuesday to date.
 
Agency: Lifelong Crush
 Chief Creative Officer & Partner: Christina Yu
 Chief Creative Officer: Derek Blais
 SVP, Strategy: Geoff Gingerich
 Creative Directors: Julie Martinson, Catherine Wong
 Art Director: Andee Kintanar, Daniel Ong
 Copywriter: Matthew Custode
 Client Success Team: Lindsay Day, Kim Hunter, Noah Faigal
 Agency Producer: Terri Vegso
 Director of Studio Production: Brad Kumar
 Client / Brand Name: Scarborough Health Network Foundation
 Associate Vice President, Marketing & Communications: Jennifer Lee
 Associate Director, Marketing & Communications: Kyla Tymchen
 Manager, Marketing & Communications: Jacqueline Vu
 Manager, Marketing & Communications: Melanie Anderson
 Coordinator, Marketing & Communications: Akilah James
 Coordinator, Marketing & Communications: Adela Hua
 Media Agency: True Media
 Associate Media Director: Claire Crombez  Client Strategist: Jordan Topan  Social Media Agency: STella!
 Managing Director: Philip King
Marketing Strategist: Lolita Osario
Manager, Digital Fundraising Innovation: Sabrina Wong
Google Pmax, Search and Grant Expert: Zahabiah Hussain
PR Agency: Hype PR Toronto
Media Strategist: Erin Richards
Influencer Marketing Manager: Kayla Vaz
 Director: Brigitte Kenny
 
 
Award: Silver
Campaign: Stigmavir
Client: Casey House
Agency: Bensimon Byrne

Credits
Creative & Strategy
 Chief Creative Officer – Joseph Bonnici
 SVP Strategy – Jenn Bell
 Creative Directors – David Mueller, Gints Bruveris
 Associate Creative Director – Kyle Simons
 Copywriters – Nathan Houseley, Kyle Simons, David Mueller
 Art Director – Gints Bruveris
 Designer – Feilin Fu
Production & Studio
 Agency Producer – Michelle Pilling
 Executive Producer – Tom Evelyn
 Producer – Michelle Pilling, Tyna Maerzke
 Line Producer – Adam Rodness
 Production Coordinator – Tyler Klementti
 Casting – Mann Casting
 Choreographer – Mark Samuels
Post-Production
 Editor (Offline) – Tim Pienta
 Editor (Online) – Jacques Parys
 Colourist – Clinton Homuth
 Audio: Director / Engineer – Jared Kuemper
Accounts & Business
 Business Lead – Jessica Cupola
 Vice President – Lauren Baswick
 Account Director – Cole Douglas
 Director, Experiential – Jaclyn Kirk
 Senior Account Manager – Samantha Sartor
 Account Managers – Sreeja Sasidharan, Aaron Short
 Associate Account Manager, XM – John Sequeira
Project & Program Management
 Program Director – Oliver Glover
 Project Manager – Sandra Morales-Macedo
Studio & Development
 Studio Director – Sanjay Mangar
 Studio Designer – Rudy Cho
Studio Display Ad Developer – Kevin Hy Developer – Dov Atlin
Media
 Media Planner – Karin Julman
 Group Media Director – Carlo Fiore
Directors & DOP
 Director – Mark Gilbert, Jared Kuemper  Director of Photography – Kris Belchevski
 
 
Award: Bronze
Campaign: Hot and Bothered
Client: Sinai Health Foundation
Agency: Diamond

Credits

Agency: Diamond
 President: Josh Diamond
 Managing Director: Lorri MacDonald
 Chief Creative Officer: Peter Ignazi
 Chief Strategy Officer: Lori Davison
 Executive Vice President, Client Partner: Rebecca Flaman
 Group Account Director: Mathieu Khaled
 SVP, Strategy: Sandra Moretti
 Creative Directors: Dave Stevenson, Marianne Lau
 Copywriters: Dave Stevenson, Jessica Schnurr
 Art Directors: Marianne Lau, Kara Wark
 Account Executive: Iain Morris
 Director, Strategy: Erin Voth
 Sr. Strategist: Jaime Nguyen
 Strategist: Maude Angers-Lessard
 Junior Art Director: Bronwyn Tyndall
 Director, Production Design: Brenna Preston
 Senior Designer: Clarissa D’Costa
 Intermediate Designers: Jenna Cronje, Evelyn Wong
 Head of Production, Content: Mark Graham
 Sr. Producers: Sydney Weinstock, Vinny Gill
 Awards Manager: Ashleigh Smith
 Photo Production: Arthouse
 Photographer: Caitlin Cronenberg
 Producer: Natalie Frenkel
 Production Manager: Marina Sulmona
 BTS Photographer: Maggie Devereux
 Stylist: Jaclyn Bonavota
 Hair: Ian Russell
 Makeup: Jodi Urichuk
 Video Production: Animals
 Director: Chelsea McMullan
 Executive Producer: Chris Hutsul
 Producer: Jackie de Niverville
 Director of Photography: Shady Hanna
Editorial: Saints
Editorial Editor: Danica Pardo
 Assistant Editor: Ashley Eichinger
 Executive Producer: Emily McKay
 Transfer/Online: Darling
 Colourist: Patrick Samaniego
 Online Artist: Alexa Salsberg
 EP: Morgan Campbell
 Audio/Music: Walker
 EP: Stephanie Pigott
 Mix Engineer: Ignacio Zas
 PR: Glossy
 Shannon Stephaniuk: Founder
 PR: Agnostic
 President: Sarah Crabbe
 Senior Director: Amit Shilton
 Senior Account Manager: Jessica Hoffeldt
 Account Executive: Jessica Preece
 Peace Collective (Retail/Tee Design)
 The Aber Group
 Senior Director: Kelly Morgan
 Senior Account Manager: Rory Gowran
 Account Manager: Isabella Perrone, Zach Sheppard
 Account Strategist: Tyler Lee
 Account Coordinator: Mackenzie Brandy
 Vice President, Search & Ad Technologies: Sam Leung
 President: Jay Aber
 JAM CRM
 Art Director: Natalia Cuervo, Dragica Radonjic
 Copywriter: Cecilia Doyle, Tracy Ennis
 Group Account Director: Jessica Smith
 Account Supervisor: Kailun Zhang
 Account Manager: Raylene Hickey
 Client: Sinai Health Foundation
 VP, Integrated & Brand Marketing: Lana Chen
 Director, Integrated & Brand Marketing: Aiman Feza
 Senior Manager, Direct Marketing: Shirley Sze
 Development Officer, Direct Marketing: Gabriela Rivera
 VP, Donor Experience & Communications: Lindsey Hodgson
 Director, Brand Voice: Joanna Goldberg
 Senior Writer: Emily Wiles
 Senior Project Manager, Marketing: Anna Wilson
 Senior Project Manager, Communications: Paula Kennedy
 Senior Graphic Designer: Cecilia Mok  Graphic Designer: Heather Scott  

 

Customer Experience & Shopper M.

Award: Gold
Campaign: Bet On Us
Client: Scarborough Health Network Foundation
Agency: Lifelong Crush
 
Scarborough Health Network Foundation launched the world’s first hospital betting platform. Supporters placed real wagers on hospital outcomes, and every bet became a donation. The campaign gave Scarborough a new way to rally support and delivered its most successful Giving Tuesday to date.

Credits

Agency - Lifelong Crush
 Chief Creative Officer & Partner - Christina Yu
 Chief Creative Officer - Derek Blais
 SVP, Strategy - Geoff Gingerich
 Creative Directors - Julie Martinson, Catherine Wong
 Art Director - Andee Kintanar, Daniel Ong
 Copywriter - Matthew Custode
 Client Success Team - Lindsay Day, Kim Hunter, Noah Faigal
 Agency Producer - Terri Vegso
 Director of Studio Production - Brad Kumar
 Client / Brand Name - Scarborough Health Network Foundation
 Associate Vice President, Marketing & Communications - Jennifer Lee
 Associate Director, Marketing & Communications - Kyla Tymchen
 Manager, Marketing & Communications - Jacqueline Vu, Melanie Anderson
 Coordinator, Marketing & Communications - Akilah James, Adela Hua
 Media Agency - True Media
 Associate Media Director - Claire Crombez  Client Strategist - Jordan Topan  Social Media Agency - STella!
 Managing Director - Philip King
 Marketing Strategist - Lolita Osario
 Manager, Digital Fundraising Innovation - Sabrina Wong
 Google Pmax, Search and Grant Expert - Zahabiah Hussain
 PR Agency - Hype PR Toronto
 Media Strategist - Erin Richards
 Influencer Marketing Manager - Kayla Vaz
 Director - Brigitte Kenny
 
 
 
 
Award: Silver
Campaign: Stigmavir
Client: Casey House
Agency: Bensimon Byrne
 
Credits  
Creative & Strategy
 Chief Creative Officer – Joseph Bonnici
 SVP Strategy – Jenn Bell
 Creative Directors – David Mueller, Gints Bruveris
 Associate Creative Director – Kyle Simons
 Copywriters – Nathan Houseley, Kyle Simons, David Mueller
 Art Director – Gints Bruveris
 Designer – Feilin Fu
Production & Studio
 Agency Producer – Michelle Pilling
 Executive Producer – Tom Evelyn
 Producer – Michelle Pilling, Tyna Maerzke
 Line Producer – Adam Rodness
 Production Coordinator – Tyler Klementti
 Casting – Mann Casting
 Choreographer – Mark Samuels
Post-Production
 Editor (Offline) – Tim Pienta
 Editor (Online) – Jacques Parys
 Colourist – Clinton Homuth
Audio
 Director / Engineer – Jared Kuemper
Accounts & Business
 Business Lead – Jessica Cupola
 Vice President – Lauren Baswick
 Account Director – Cole Douglas
 Director, Experiential – Jaclyn Kirk
 Senior Account Manager – Samantha Sartor
 Account Managers – Sreeja Sasidharan, Aaron Short
 Associate Account Manager, XM – John Sequeira
Project & Program Management
 Program Director – Oliver Glover
 Project Manager – Sandra Morales-Macedo
Studio & Development
 Studio Director – Sanjay Mangar
 Studio Designer – Rudy Cho
 Studio Display Ad Developer – Kevin Hy
 Developer – Dov Atlin
Media
 Media Planner – Karin Julman
 Group Media Director – Carlo Fiore
Directors & DOP
 Director – Mark Gilbert, Jared Kuemper  Director of Photography – Kris Belchevski
 
 
Award: Bronze
Campaign: Sing Your Throat Out
Client: Ricola
Agency: FUSE Create
 
FUSE Create
 Steve Miller – ECD & SVP
 Malcolm D’souza – Account Director
 Emily Merrigan – Group Account Director
 Carole Ineichen – Senior Art Director
 Lia MacLeod – Art Director
 Christina Markham – Associate Creative Director
 Maddy Rogers – Creative Strategist (*pre-position change to Copywriter)
 Jack Evans – Production Manager
 Jacquie Kostuk – Director, Creative Strategy
 Luigi Alliegro – Studio Designer
 Natalie Jacome – Media Planner & Buyer
 Karina Norris – Account Manager
 Anthony Mayes – Director, XM Production  Vanessa Francone – Marketing & PR Manage
 

Engagement

Award: Gold
Campaign: Heal-Ink
Client: Kids Help Phone
Agency: McCann Canada
Heal-Ink is a safe space where young adults can transform their self-harm scars into canvases of hope. Created by Kids Help Phone in partnership with TRU Tattoo, each design was applied by trauma-informed artists. Heal Ink was the approach built with, not for, survivors – turning healing into self-expression and hope into something they can wear proudly.
Agency – McCann Canada
 Chief Creative Officer – Ian Mackenzie
 Chief Creative Officer – Jordan Doucette
 Creative Director – Athina Afton Lalljee
 Creative Director – Fernando Salvador
 Creative Director – Pedro Izzo
 Copywriter – Ethan MacDonald
 Art Director – Menna Toeima
 Designer – Mitch Houlahan
 Chief Strategy Officer – AJ Jones
 SVP Strategy – Josh Hansen
 Senior Strategist – Alexandra Montgomery
 VP Group Account Director – Emily MacLaurin-King
 SVP, Director of Production – Stef Fabich
 Senior Producer – Eastern Yoo  Case Writer – Sabrina Lau
Production & Postproduction – Craft
 DOP – Alex Tong
 AC – Praven Yoganathan
 Senior Video Editor – James Bolter
 Senior Post Producer – Kristina Loschiavo
Audio – Catherine Tru
 Tattoo Owner & Tattoo Artist – Thaila (Vegas)
 Tattoo Artist – Kal
 Tattoo Artist – Jasmine
 
 
 
 
Award: Silver
Campaign: Sound of a Hug
Client: Kimberly-Clark | Huggies Canada
Agency: Zulu Alpha Kilo

Credits

Zulu Alpha Kilo – Agency
 Brian Murray, Jenny Glover – Chief Creative Officer
 Dane Boaz – Associate Creative Director / Writer
 Juan Torres – Associate Creative Director / Art Director
 Damian Simev, Jackman Chiu – Designer
 Sarah Dayus – Director of Post Production & Operations (Zulubot)
 Alyssa Guttman, Tara Collins, Shauna McKenna, Alyse Thompson, Amanda Wong, Zainab
Mushtaq – Account Team
 Heather Segal – Chief Strategy Officer
 Sean Bell – Executive Director, Comms Planning & Technology  Meredith Ferguson, Sarah Yim – Strategy Director
Kimberly-Clark | Huggies Canada – Client
 Tanya Willer, Abhinav Sawhney, Laura Sturmer, Peace Asemota, Nikki Sells, Kopal Chourey, Jason Radocay, Sutanu Sur, Nellie Veber – Clients
Ignite – Media Agency
 Ali Tinker, Fahmida Islam, Sam Storey, Ghaith Alkhatib, James Thomas, Jasmin Shirazi, Emily
Matias, Tanya Nigam, Joannie Vuong, Nisha Shah, Kristine Hirst, Min Kim – Media Team
Veritas – PR Agency
 Christine McDermott, Brittany Arnold, Camille Côté-Bégin – PR Team
Ola Stodulska – Director of Integrated Production
 Kasia Zeniuk – Senior Agency Producer
 Tracy Wightman – Senior Digital Producer
Aspekt – Production House
 Linnéa Bergman – Director
 Mika Aberra – Director of Photography
 Liz Dussault – Executive Producer
 Mia Sook Young – Line Producer
Zulubot – Offline Edit Company
 Amy Groll – Offline Edit Producer
 Alain Elliott – Editor
 Adrian Gluvakovich – Editor Assistant
Alter Ego – Colour Transfer Company
 Wade Odlum – Colourist
 Jane Garrah – Colour Producer
Adrian Gluvakovich – Online Company
 Jeff Zablotny, Miguel Natividad, Can Yuksell – Online Artists  Sarah Dayus, Amy Groll – Online Producer
OSO – Recording Studio
 Harry Knazan – Creative Director / Voice Director
 Dylan Groff – Engineer
 Lauren Dobbie – Audio Producer
The French Shop – French Agency
 Noëlie Michaux – Account Manager
 Jennifer Lankry – Production Coordinator
 Ashleigh O’Brien – Lead Production Artist & Re-touching
 Andrew Martin – Lead Interactive Artist
 Kyle Collins, Jake Edwards – Web Developer
 Kenneth Haz – Producer
 Kelly Sun – Digital Interactive Co-ordinator  Noah Mroueh – Audio Engineer
 

Award: Bronze
Campaign: Think Pharmacist
Client: Shoppers Drug Mart
Agency: Leo Toronto
Agency – Leo Toronto
 President – Ben Tarr
 Managing Director – Natasha Dagenais
 Chief Strategy Officer – Tahir Ahmad
 Chief Creative Officer – Steve Persico
 Associate Creative Director, Art Director – Leo Janusauskas
 Senior Copywriter – Alex Scott
 VP, Production Director – Emma Du Boisson
 Executive Producer – Jesse Katzev
 VP, Brand Director – Shauna Paolucci
 VP, Group Account Director – Daniel Zimmerman
 Account Director – Graham Copestake  Account Supervisor – Sim Singh
 Account Supervisor – Bianca LaPenna
 SVP, Group Strategy Director – Ryan Roberts  Senior Strategist – Alex Singleton
Production House – Skin and Bones
 Director – David Quinn
 Executive Producer – Joan Bell
 DP – Zach Koshi
 Line Producer – Neil Bartley
Editorial – Ghost Edit
 Editor – Ryan Hunt
 Assistant Editor – Breanna Purdy
 Executive Producer – Amanda Henry
Colour and VFX – Alter Ego Post
 Senior Colourist – Wade Odlum
 Colour Assistant – Daniel Saavedra
 Lead VFX Artist – Eric Perrella
 VFX Artists – Sebastian Boros, Joel Osis
 VFX Assistant – Nupur Desai
 Producer – Mariya Guzova
 Executive Producer – Hilda Pereira
Audio – Pirate Sound
 Sound Director – Vanya Drakul
 Sound Engineer – Kyle Anderson  Producer – Harleen Bhogal
Client – Shoppers Drug Mart
 

Innovative Media

Award: Gold
Campaign: Bet On Us
Client: Scarborough Health Network Foundation
Agency: Lifelong Crush
Scarborough Health Network Foundation launched the world’s first hospital betting platform. Supporters placed real wagers on hospital outcomes, and every bet became a donation. The campaign gave Scarborough a new way to rally support and delivered its most successful Giving Tuesday to date.

Credits

Agency – Lifelong Crush
 Chief Creative Officer & Partner – Christina Yu
 Chief Creative Officer – Derek Blais
 SVP, Strategy – Geoff Gingerich
 Creative Directors – Julie Martinson, Catherine Wong
 Art Director – Andee Kintanar, Daniel Ong
 Copywriter – Matthew Custode
 Client Success Team – Lindsay Day, Kim Hunter, Noah Faigal
 Agency Producer – Terri Vegso
 Director of Studio Production – Brad Kumar
Client / Brand Name – Scarborough Health Network Foundation
 Associate Vice President, Marketing & Communications – Jennifer Lee
 Associate Director, Marketing & Communications – Kyla Tymchen
 Manager, Marketing & Communications – Jacqueline Vu, Melanie Anderson  Coordinator, Marketing & Communications – Akilah James, Adela Hua
 Media Agency – True Media
 Associate Media Director – Claire Crombez  Client Strategist – Jordan Topan
 Social Media Agency – STella!
 Managing Director – Philip King
 Marketing Strategist – Lolita Osario
 Manager, Digital Fundraising Innovation – Sabrina Wong
 Google Pmax, Search and Grant Expert – Zahabiah Hussain
 PR Agency – Hype PR Toronto
 Media Strategist – Erin Richards
 Influencer Marketing Manager – Kayla Vaz  Director – Brigitte Kenny
 

Award: Silver
Campaign: Siiiick Beats
Client: Tylenol
Agency: OneMethod
Credits
 Agency
 Executive Creative Director – Joseph Bonnici
 Creative Director – Scott Lew
 Associate Creative Director – Raj Gupta
 AD – Ashley Park
 CW – Sophia Wilby
 Senior Account Director – David Lineros
 Producer – Aidan Sykes
Client
 Marketing Director, Self Care – Kerry Bullock
 Brand Lead – Julian Saddy
 Brand Manager – Shanen D’Souza
Artist & Management Team
 Loud Luxury – DJs Adrian Simon, Jackson Partrich
Production – Button Factory / Bensimon Byrne
 Media – OneVue
 
 
 
 

Public Relations

Award: Gold
Campaign: Bet On Us
Client: Scarborough Health Network Foundation
Agency: Lifelong Crush
Scarborough Health Network Foundation launched the world’s first hospital betting platform. Supporters placed real wagers on hospital outcomes, and every bet became a donation. The campaign gave Scarborough a new way to rally support and delivered its most successful Giving Tuesday to date.

Credits

Agency – Lifelong Crush
 Chief Creative Officer & Partner – Christina Yu
 Chief Creative Officer – Derek Blais
 SVP, Strategy – Geoff Gingerich
 Creative Directors – Julie Martinson, Catherine Wong
 Art Director – Andee Kintanar, Daniel Ong
 Copywriter – Matthew Custode
 Client Success Team – Lindsay Day, Kim Hunter, Noah Faigal
 Agency Producer – Terri Vegso
 Director of Studio Production – Brad Kumar
Client / Brand Name – Scarborough Health Network Foundation
 Associate Vice President, Marketing & Communications – Jennifer Lee
 Associate Director, Marketing & Communications – Kyla Tymchen
 Manager, Marketing & Communications – Jacqueline Vu, Melanie Anderson  
Coordinator, Marketing & Communications – Akilah James, Adela Hua
Media Agency – True Media
 Associate Media Director – Claire Crombez  Client Strategist – Jordan Topan
Social Media Agency – STella!
 Managing Director – Philip King
 Marketing Strategist – Lolita Osario
Manager, Digital Fundraising Innovation – Sabrina Wong
 Google Pmax, Search and Grant Expert – Zahabiah Hussain
PR Agency – Hype PR Toronto
 Media Strategist – Erin Richards
 Influencer Marketing Manager – Kayla Vaz  Director – Brigitte Kenny
 
 
 
Award: Silver
Campaign: One in 100
Client: Safehaven Toronto
Agency: The Local Collective

Credits

Advertising Agency – The Local Collective, Toronto, Canada
 Founder, Chief Creative Officer – Matt Litzinger
 Founder, President – Kaitlin Doherty
 Executive Creative Director, Advertising – Caitlin Keeley
 Executive Creative Director, Advertising – Josh Day
 Executive Creative Director, Design – Omar Morson
 Strategy – Alison Savage
 Account Director – Vallerie Traitses
 Account Executive – Shea McNeely  Illustrator – Kathleen Fu
PR Agency – Heads + Tales
 Media Agency – M&K Media
 

Award: Bronze
Campaign: Hot and Bothered
Client: Sinai Health Foundation
Agency: Diamond

Credits

Agency: Diamond
 President: Josh Diamond
 Managing Director: Lorri MacDonald
 Chief Creative Officer: Peter Ignazi
 Chief Strategy Officer: Lori Davison
 Executive Vice President, Client Partner: Rebecca Flaman
 Group Account Director: Mathieu Khaled
 SVP, Strategy: Sandra Moretti
 Creative Directors: Dave Stevenson, Marianne Lau
 Copywriters: Dave Stevenson, Jessica Schnurr
 Art Directors: Marianne Lau, Kara Wark
 Account Executive: Iain Morris
 Director, Strategy: Erin Voth
 Sr. Strategist: Jaime Nguyen
 Strategist: Maude Angers-Lessard
 Junior Art Director: Bronwyn Tyndall
 Director, Production Design: Brenna Preston
 Senior Designer: Clarissa D’Costa
 Intermediate Designers: Jenna Cronje, Evelyn Wong
 Head of Production, Content: Mark Graham
 Sr. Producers: Sydney Weinstock, Vinny Gill
 Awards Manager: Ashleigh Smith
 Photo Production: Arthouse
 Photographer: Caitlin Cronenberg
 Producer: Natalie Frenkel
 Production Manager: Marina Sulmona
 BTS Photographer: Maggie Devereux
 Stylist: Jaclyn Bonavota
 Hair: Ian Russell
 Makeup: Jodi Urichuk
 Video Production: Animals
 Director: Chelsea McMullan
 Executive Producer: Chris Hutsul
 Producer: Jackie de Niverville
 Director of Photography: Shady Hanna
 Editorial: Saints
 Editorial Editor: Danica Pardo
 Assistant Editor: Ashley Eichinger
 Executive Producer: Emily McKay
 Transfer/Online: Darling
 Colourist: Patrick Samaniego
 Online Artist: Alexa Salsberg
 EP: Morgan Campbell
 Audio/Music: Walker
 EP: Stephanie Pigott
 Mix Engineer: Ignacio Zas
 PR: Glossy
 Shannon Stephaniuk: Founder
 PR: Agnostic
 President: Sarah Crabbe
 Senior Director: Amit Shilton
 Senior Account Manager: Jessica Hoffeldt
 Account Executive: Jessica Preece
 Peace Collective (Retail/Tee Design)
 The Aber Group
Senior Director: Kelly Morgan
 Senior Account Manager: Rory Gowran
 Account Manager: Isabella Perrone, Zach Sheppard
Account Strategist: Tyler Lee
Account Coordinator: Mackenzie Brandy
Vice President, Search & Ad Technologies: Sam Leung
President: Jay Aber
JAM CRM
 Art Director: Natalia Cuervo, Dragica Radonjic
 Copywriter: Cecilia Doyle, Tracy Ennis
 Group Account Director: Jessica Smith
 Account Supervisor: Kailun Zhang
 Account Manager: Raylene Hickey
 Client: Sinai Health Foundation
 VP, Integrated & Brand Marketing: Lana Chen
 Director, Integrated & Brand Marketing: Aiman Feza
 Senior Manager, Direct Marketing: Shirley Sze
 Development Officer, Direct Marketing: Gabriela Rivera
 VP, Donor Experience & Communications: Lindsey Hodgson
 Director, Brand Voice: Joanna Goldberg
 Senior Writer: Emily Wiles
 Senior Project Manager, Marketing: Anna Wilson
 Senior Project Manager, Communications: Paula Kennedy
 Senior Graphic Designer: Cecilia Mok
 Graphic Designer: Heather Scott

Brand Building 

Award: Gold
Campaign: Skip to the Good Part
Client: Skip
Agency: Courage
Skip’s relaunch helped Canadians skip the BS and get straight to the good part. From Jon Hamm to snowplows to music beefs, we turned everyday hassles into cultural moments. The platform reversed five years of decline, driving 35% new users, 8% reactivation, and a 22% lift in top-of-mind awareness.
Credits
Agency 
 Dhaval Bhatt — Founder + CCO
 Joel Holtby — Founder + CCO
 Tom Kenny — Partner + CSO
 Niki Sahni — Partner + President
 Rami Dudin — Strategy Director
 Steve Ierullo — Creative Director
 Sammy Lo — Art Director
 Emma Lorenzi — Writer
 Saloni Wadehra — Group Account Director
 Emily Broad — Account Supervisor
 Jordan McConnell — Account Executive
 Clair Galea — Executive Producer + Head of Production  Adriana Laborde — Senior Producer
Client 
 Rachel MacAdam — Vice President, Marketing
 Phil Sylver — Head of Creative, Brand & Content
 Bethany Skelton — Associate Director, Brand Promotions & Sponsorships
 Melanie Fatouros-Richardson — Vice President, Communications and Government Relations  Ada So — Project Manager
 Production — O Positive / Someplace Nice
 David Shane — Director
 Marc Grill / Estelle Weir — Executive Producer
 Ralph Laucella — Executive Producer
 Ken Licata — Executive Producer
 Devon Clark — Head of Production
 Tanya Stephens — Line Producer
 Polly Morgan — Director of Photography
 Lauren Reese — Production Manager
 Cristie Ayers — Production Coordinator
 Rick Lange — 1st Assistant Director
Christopher Culliton — Gaffer
 Manny Duran — Key Grip
Tessa Posnansky — Production Designer
Brent Gaffan — Locations Manager
Tai Weinman — Script Supervisor
Hanna Collins — Sound Mixer
Melissa DesRosiers — Wardrobe Stylist
 Ashley Scott — Key Makeup
NYC Casting
 Beth Melsky — Casting Director
LA Casting
 RMB Casting
 Ryan Bernstein — Casting Director
Editorial — Arcade Edit
 Executive Producer — Crissy DeSimone
 Producer — Wendy Umanzor
 Editor — Geoff Hounsel
 Assistant Editor — Fernando Raigoza
Colour + Online — Alter Ego / SKIP | Shoulda Skipped
 Colourist — Erip Whipp
 Colour Assistant — Ben Otten
 Lead VFX Artist — Darren Achim
 VFX Artist — Saba Zahir
 VFX Assistant — Veri Whitaker
 Motion Designer — Geneva Hines
 Senior Producer — Andrew Tavares
 Executive Producer — Hilda Pereira
 Sound — EGGPLANT
 Music Director — Adam Damelin & Jamie Pennock
 Composer — Nick Grimshaw
 Sound Designer — Benjamin Spiller
 Engineer — Nathan Handy
 Executive Producer — Nicola Treadgold  Producer — Laura Merrett
Media — UM
 Sr. Director, Connections Planning — Paloma Jimenez
 Supervisor, Connections Planner — Daniel Audia
 Supervisor, Connections Planner — Rafaela Steine
 

Award: Silver
Campaign: Get a Sense of New Brunswick
Client: ExploreNB (Tourism New Brunswick)
Agency: National Public Relations

Credits

 Agency — NATIONAL
 Executive Creative Director — Shawn King
 Creative Director — Trina Tucker
 Art Director — Antonio Rosa
 Copy Writer — Jean-Sébastien Marcoux
 Designer — Arin MacNeil, Talita Caballero Wang
 Strategy Lead — Kristie Forbes
 Project Lead — Milaine Robichaud
 Project Manager — Sophie Blondin
 Imaginature Event Lead — Mary Navas
 Project Coordinator — Anna Maria Nasrallah
 Studio Director — Darcie Muise
 Digital Lead — Lee Stafford
 Media Partner — Time & Space
 Account Director — Jenny Hastings-James
 Strategy Director — John Wearing
 Associate Director — Erin LeBlanc
 Supervisor — Shelley MacKenzie
 Project Manager — Brad Wilton
 Insights Analyst — Jessica Parsons
 Campaign Specialist — JoAnne Grey
 Broadcast Specialist — Kelly Murray
 Programmatic Lead — Matt Jamieson
 Social Specialist — Kes Szymanski
 Search Specialist — Dharmendra Thakkar
 Production — Ninen Productions
 Producers — Adam Lordon, Michelle Cadogan
 Director — Adam Lordon
 Editor — Lauchlan Ough
 Assistant Editor — Pierre Cormier  Audio — VillageWorks Content Co.
 Project Lead — Jason Michael MacIsaac
 Sound Design — Ben B Creelman, Tony Jules
 Client — Explore NB, Department of Tourism, Heritage and Culture
 Director Strategic Marketing — Katie Kohler
 Director Strategic Marketing — Vanessa Burley
 Manager Advertising and Technology — Kyle Copp
 Manager Destination Brand and Explore NB Programming — Trena LaPointe
 Creative Strategist — Jennifer Thompson
 Integrated Media Strategist — Angélique Binet
 Senior Marketing Strategist — Becky Caissie
Senior Brand Strategist — Suzanne MacDonald
 French Content Specialist — Martine Dugas
Brand and Production Strategist — Matt Hewitson
Campaigns Advisor — Mike Elliott
Consumer Technology Specialist — Evan Ricker
Digital Assets Coordinator — Elana Kelly
Marketing Coordinator — Becca Cotton
 Advertising Specialist — Emma McCluskey 
Brand Coordinator — Sylvain Pitre
 
Award: Bronze
Campaign: Possible Lives Here
Client: President’s Choice, Loblaw
Agency: Zulu Alpha Kilo

Credits

Zulu Alpha Kilo – Agency
 Brian Murray, Jenny Glover – Chief Creative Officer
 Stephanie Yung – Chief Design Officer
 Jacob Gawrysiak – Creative Director / Art Director
 George Ault – Creative Director / Writer
 Tanios Nims – Art Director
 Jay Bawar – Copywriter
 Dejan Djuric – Design Director / Designer
 President’s Choice, Loblaw – Client
 Mary MacIsaac, Lindsay Cook, Gemma Abela, Michelle Linker, Emily Robertson – Clients
 Jessica Hill, Lisa Walton-Rixon, Jaya Rizzi, Hayley Blackmore, Nicole Pagano – Account Team
 Maxine Thomas – Chief Strategy Officer
 Spencer MacEachern – Group Strategy Director
 Meredith Ferguson – Strategy Director
 Loblaw Media – Media Agency
 Sabrina LaRosa, Cody Bullis – Media Team
 Revital Grunberg – Senior Broadcast Agency Producer
 Spy Films – Production House
 Henry Scholfield – Director
 Ash Lockmun – Line Producer
 Marcus Trulli – Executive Producer
 Benjamin Todd – Director of Photography
 Zulubot – Post Production Company
 Sam Bould, Laura McMillan, Max Lawlor – Editors
 Katie Oliver – Post Producer
 Sarah Dayus – Director of Post Production
 Alter Ego – VFX / Colour Grading
 Wade Odlum – Colourist
 Daniel Saavedra – Colour Assistant
 Darren Achim – On Set VFX Supervisor
 David Whiteson – VFX Lead Artist
 Eric Perrella, Saba Zahir, Alex Boothby, Mike Morey – VFX Artists
Nupur Desai – VFX Assistant
Ian Flaig – Senior Motion Designer
Luis Mejia – Motion Designer
Rob Fisher – Senior Motion Designer
Leonardo Silva – CG Supervisor
Benyee Xiong – CG Generalist
 Jerry Corda-Stanley – Senior CG Generalist
 Andrew Tavares – Senior Post Producer
 Hilda Pereira – Executive Producer
 OSO Audio – Audio Post Facility / Music House
 Harry Knazan, Daenen Bramberger – Creative Directors
 Leo Hicks – Sound Design
 Omid Geadizadeh – Engineer
 Jane Heath – Audio Producer
 Music: "Home" by Edward Sharpe and the Magnetic Zeros
 Written by Jade Allyson Castrinos (BMI) and Alexander Ebert (BMI)
 50% Published by Jadey Rae (BMI), administered by Songs of Kobalt Music Publishing
 50% Courtesy of BMG Rights Management US LLC
 Christine Leslie – Music Licensing
 Donovan Woods – Vocalist
 Henry Mitton – Arrangement
 Drew Jurecka, Rebekah Wolkstein, Kathleen Jakioka, Kevin Fox, Amahl Arulanandam – Strings
 
 

Business/Brand Impact 

Award: Gold
Campaign: Reverse Tariff
Client: Pizza Pizza
Agency: Zulu Alpha Kilo
 
When Trump imposed a 25% tariff on Canadian goods, Pizza Pizza hit back with a 25% discount. The Reverse Tariff Pizza launched during the Four Nations Cup Canada vs. U.S. hockey final, offering a bold, funny and timely response. It spiked sales, won praise across media, and reminded Canadians who their real pizza champion is.
 
Zulu Alpha Kilo – Agency
 Brian Murray, Jenny Glover – Chief Creative Officer
 Jonah Flynn, Michael Siegers, Kevin Sato – Creative Director
 Kevin Sato – Art Director
 Jonah Flynn, Marco Buchar, Jackson Kemp – Copywriter
 Tara Collins, Alex Berube – Account Team
 Heather Segal – Chief Strategy Officer
 Client – Adrian Fuoco, Amber Winters, Ivy Yu, Serena Rao, Raymond Luk
 Media Experts – Media Agency
Sarah Crouch, Lera Pogorielova, Farial Nazim, Lily Lazzara, Blake Goldring, Yolanda Fu – Media Team  spPR – PR Agency
 Laura Dubcovsky – Executive Producer
 Andrew Sekine – Producer
 Zulubot – Post-Production Company
 Sarah Dayus – Director of Post-Production
 Andrew Martin – Lead Interactive Artist, Editor & Motion Artist
 Adrian Gluvakovich – Senior Editor Assistant
 Pablo Rincon – Audio Mix
 Doane Music – Music Studio
 Creighton Doane – Voice Director
 The French Shop – French Adaptation
 Émilie Choquet – Copywriter
 Valérie Forget – Adaptation Director
 Bianca Lacasse – Producer
 Sabrina Desjardins – Account Supervisor
 

Award: Silver
Campaign: Next to Stok'd
Client: Stok'd
Agency: Angry Butterfly

Credits
Advertising Agency: Angry Butterfly, Toronto, Canada
 Chief Creative Officer: Erin Kawalecki
 Chief Executive Officer: Brent Choi
 Chief Strategy Officer: Graham Candy
 VP Creative Director: Bernice Lo
 VP Creative Director: Adam Notzl-Keyser
 ACD/Art Director: Chenice Piercy
 ACD/Copywriter: Ryan Chiasson
 Art Director: Emily Fixman
 Group Account Director: Mark Khatter
 VP Head of Production: Hanna Bratt
 Producer: Dennis Soler
 Media Director: Shubham Vijan
 Media: Karol Vargas
 Client: Stok'd Cannabis
 CEO & Co-Founder: Lisa Bigioni
 Head of Retail: Franceso Caruso
 Production Company: Nimble Content
 Director: Erica Orofino
 Executive Producer: Andrew Lynch
 Executive Producer: Michael Corbiere
 Producer: Andy McLeod
 Director of Photography: Viktor Cahoj
 Casting: Jigsaw Casting
Casting Director: Shasta Lutz
Post: Recess Post
Executive Producer: Tanja Harney Producer: Anu Chhetry
Post-Production Assistant: Ben Sagar
Offline Editor: Duane VanderMeulen Colorist: Zachary Cox
Audio: Quinn Hoodless
Editorial Company: Married To Giants
Offline Editor: Jacqueline Leon  Offline Editor: Korben Lirette
 Assistant Editor: Miku Sakamoto
 Executive Producer: Amanda Henry
 Audio House: Pirate Sound
 Partner/Sound Director: Vanya Drakul
 Sound Director/Engineer: Ian Boddy
 Media: Stryker
 President: Jennifer Yang  Account Manager: Mike Austin
 
 
 
Award: Bronze
Campaign: Skip Winter Delivery Fleet
Client:  Skip
Agency: Courage

Credits
Agency Courage Inc.
 Founder + CCO: Dhaval Bhatt
 Founder + CCO: Joel Holtby
 Partner + President: Niki Sahni
 Partner + CSO: Tom Kenny
 Executive Strategy Director: Rami Dudin
 Managing Director: Saloni Wadehra
 Associate Creative Director: Zuheir Kotob
 Associate Creative Director: Jason Soy
 Account Supervisor: Emily Broad
 Account Executive: Jordan McConnell
 Executive Producer: Clair Galea
 Producer: Dan Rankin
Talent + Traffic Manager: Christine Baggs
PR Director: Natalia Banoub
PR Coordinator: Alexandra Smith
Senior Social Media Manager: Oliver O’Brien Client Skip
Vice President, Marketing: Rachel MacAdam
Vice President, Communications and Government Relations: Melanie Fatouros-Richardson
Creative Director: Phil Sylver
Head of Partner Marketing: Daniela Profenna
Associate Director, Brand, Promotions and Sponsorships: Bethany Skelton
Communications Manager: Emma Bowers
Social Media Manager: Avery Hoffman
Associate Creative Director: David Kotschorek
Senior Marketing Manager, Media: Travis Reason
Manager, Media: Eleanor Bothwell
Production (Video) Animals
 Director: Christopher Brown
 Executive Producer: Miriana DiQuinzio
 Executive Producer: Chris Hutsul
 Head of Production: Liam Benstead
 Line Producer: Jackie De Niverville
 Coordinator: Peter Widdrington
 Casting: Ground Glass Casting
 Location Manager: Norm Laco
 Assistant Locations: Sheldon Holder
 1st AD: Bruno Louza
 DOP: Mat Barkley
 1st AC: Nick Petrie
 2nd AC: Mike Yabolonski
 Script Supervisor: Daryna Rymareva
 VTR: Mike Powell
 DIT: Jeff Wilston
 Gaffer: Kay Grospe
 Best Electric: Will Houston
 Electric: Adam Landucci
 Electric: Josh Gallimore
 Electric: Darcy Way
 Electric: Vivian Xavier
 Package Truck: Ryan Harris
 Key Grip: Cliff Ramnauth
 Best Grip: Paul Naghten
 Grip: Jordan Johnson
 Grip: Lee Smith
 Grip: Mike Kulas
 Grip: Mike Lyte
 Production Designer: Zach Noftall
 Buyer: Kait Shea
 Set Dresser: Ryan Taveres
 Set Dresser: Jesar Gambino
 Set Dresser: Christian Gunn
 Set Dresser: Marcus Gomes
 Detailer: Sly Snow
 FX: Andre Surmeyan
 Wardrobe Stylist: Shira Hershkop
 Make up Artist: Sierra Elliott
 PA’s: Jack Langerhahn, John Crawford, Adam Alic, Shane Gordon, Alex Beatty, Ben Dzikowicz, Adam Vivian, Eliott Stone, Justin Thompson, Crishelle Calixtro
Craft: Allan Douglas
Craft: Elaha Hosseiny
Craft: Nalaka Liyanage
Medic: Shanice Heart
Eco Trailer Driver: Paul Le Febour
Client Bus Driver: John Karpus
Lead Snowplow Driver: Dolores Sanguedolce
Snowplow Driver: Howard Hoyte
Snowplow Driver: Michael Sin
Snowplow Company: Monster Plowing Company
 Offline Editorial Nimiopere
 Executive Producer: Julie Axell
 Executive Producer: Hannah Stone
 Editor: Steve Puhach
 Assistant Editor: Mariana Rossi
 Online VFX & Colour Fort York VFX
 Executive Producer: Pallavi Joshi-Firby
 Producer: Madison Paquin
 Colourist: Jason Zukowski
 Colour Assistant: Jose Arturo Torres Salinas
 Lead Flame Artist: Marco Polsinelli
 Flame Assistant: Josh Storm
 Audio House & Original Music Eggplant Music & Sound
 Producer: Nicola Treadgold
 Audio Directors: Adam Damelin, Jamie Pennock
 Sound Design: Nathan Handy, Peter Pacey  Engineer & Mix: Sarah Garcia-Sarria
 

Customer Experience & Shopper M.

Award: Gold
Campaign: Skip Winter Delivery Fleet
Client: Skip
Agency: Courage
 
Skip turned a brutal Canadian winter into a brand-defining moment. With a real fleet of delivery snowplows, Skip showed up when it mattered most. Orders rose by 29 percent, new users jumped by 54 percent, and Skip reminded Canadians why it is their delivery brand—not just the local option, but the better one.

Credits  
Agency – Courage Inc.
 Founder + CCO – Dhaval Bhatt
Founder + CCO – Joel Holtby
Partner + President – Niki Sahni
Partner + CSO – Tom Kenny
Executive Strategy Director – Rami Dudin Managing Director – Saloni Wadehra
Associate Creative Director – Zuheir Kotob
Associate Creative Director – Jason Soy
Account Supervisor – Emily Broad
Account Executive – Jordan McConnell
Executive Producer – Clair Galea Producer – Dan Rankin
Talent + Traffic Manager – Christine Baggs
PR Director – Natalia Banoub
PR Coordinator – Alexandra Smith
Senior Social Media Manager – Oliver O’Brien
Client – Skip
 Vice President, Marketing – Rachel MacAdam
 Vice President, Communications and Government Relations – Melanie Fatouros-Richardson 
Creative Director – Phil Sylver
 Head of Partner Marketing – Daniela Profenna
 Associate Director, Brand, Promotions and Sponsorships – Bethany Skelton
 Communications Manager – Emma Bowers
 Social Media Manager – Avery Hoffman
 Associate Creative Director – David Kotschorek
 Senior Marketing Manager, Media – Travis Reason
 Manager, Media – Eleanor Bothwell
 Production (Video) – Animals
 Director – Christopher Brown
 Executive Producer – Miriana DiQuinzio
 Executive Producer – Chris Hutsul
 Head of Production – Liam Benstead
 Line Producer – Jackie De Niverville
 Coordinator – Peter Widdrington
 Casting – Ground Glass Casting
 Location Manager – Norm Laco
 Assistant Locations – Sheldon Holder
 1st AD – Bruno Louza
 DOP – Mat Barkley
 1st AC – Nick Petrie
 2nd AC – Mike Yabolonski
 Script Supervisor – Daryna Rymareva
 VTR – Mike Powell
 DIT – Jeff Wilston
 Gaffer – Kay Grospe
 Best Electric – Will Houston
 Electric – Adam Landucci
 Electric – Josh Gallimore
 Electric – Darcy Way
 Electric – Vivian Xavier
 Package Truck – Ryan Harris
 Key Grip – Cliff Ramnauth
Best Grip – Paul Naghten
Grip – Jordan Johnson
Grip – Lee Smith
Grip – Mike Kulas
Grip – Mike Lyte
Production Designer – Zach Noftall
Buyer – Kait Shea
Set Dresser – Ryan Taveres
Set Dresser – Jesar Gambino
Set Dresser – Christian Gunn
Set Dresser – Marcus Gomes
Detailer – Sly Snow
FX – Andre Surmeyan
Wardrobe Stylist – Shira Hershkop
Make up Artist – Sierra Elliott
 PAs – Jack Langerhahn, John Crawford, Adam Alic, Shane Gordon, Alex Beatty, Ben
Dzikowicz, Adam Vivian, Eliott Stone, Justin Thompson, Crishelle Calixtro
 Craft – Allan Douglas, Elaha Hosseiny, Nalaka Liyanage
 Medic – Shanice Heart
 Eco Trailer Driver – Paul Le Febour
 Client Bus Driver – John Karpus
 Lead Snowplow Driver – Dolores Sanguedolce
 Snowplow Driver – Howard Hoyte
 Snowplow Driver – Michael Sin
 Snowplow Company – Monster Plowing Company
 Offline Editorial – Nimiopere
 Executive Producer – Julie Axell
 Executive Producer – Hannah Stone
 Editor – Steve Puhach
 Assistant Editor – Mariana Rossi
Online VFX & Colour – Fort York VFX
 Executive Producer – Pallavi Joshi-Firby
 Producer – Madison Paquin
 Colourist – Jason Zukowski
 Colour Assistant – Jose Arturo Torres Salinas
 Lead Flame Artist – Marco Polsinelli
 Flame Assistant – Josh Storm
Audio House & Original Music – Eggplant Music & Sound
 Producer – Nicola Treadgold
 Audio Directors – Adam Damelin, Jamie Pennock
 Sound Design – Nathan Handy, Peter Pacey  Engineer & Mix – Sarah Garcia-Sarria
 
 

Award: Silver
Campaign: KFC Finger Lickin' Injury Claims 
Client: KFC Canada
Agency: Courage

Credits
Agency – Courage Inc Founder + CCO – Dhaval Bhatt
Founder + CCO – Joel Holtby
Partner + CSO – Tom Kenny
President + Partner – Niki Sahni
Executive Director of Development – Shannon Miller
PR Coordinator, Intern – Alexandra Smith
Associate Creative Director/Writer – Jason Soy
Associate Creative Director/Art Director – Zuheir Kotob
Group Account Director – Alex Karrayanides
Account Director – Kyron Sobers
Account Executive – Zoe Fetsis
Account Coordinator, Intern – Amoryn Witkin
Executive Producer – Clair Galea
Producer – Katie Fowler
Junior Producer – Sunaina Arora
 Senior Strategist – Lyndsey Westfall
Production – Skin and Bones
 Director – Sam Hughes
 Executive Producer – Joan Bell & Liane Thomas
 Co-Producers – Hanna Rashl-McRonald & Naomi Baker
 DP – Jonathan Glendan
 1st AC – Josh Smith
 DIT – Kristan Wood
 Gaffer – Patrick McQuenan
 Key Grip – Nick Julian
 Swing – Christian Crosthwaite
 Production Designer – Inigo Jenkins
 Set Dresser – Maddi Davis Jones & Sam Adam Johnston
 Stylist – Vannessa Popoili
 Makeup – Alexandra Rotundo
Editorial House – Outsider Editorial
 Editor – John Gallagher
 Assistant Editor – Ilya Sarossy
 Executive Producer – Kristina Anzlinger
 Executive Producer – Kayan Choi
 Producer – Kelsey Dale-McGrath
Transfer + Online – AlterEgo
 Colourist – Lily Henry
 Colour Assist – Vika Svishchova
 VFX Artist – Darren Achim
 VFX Assistant – Veri Whitaker
 Executive Producer – Hilda Pereira
 Producer – Bothbbi Dedman
Audio – Eggplant Music and Sound
 Voice Director – Jamie Pennock
 Sound Design – Peter Pacey
 Engineer – Ben Spiller
 Executive Producer – Nicola Treadgold
 Producer – Nick Nadeau
Client – KFC
 Chief Marketing Officer – Katherine Bond Debecki
 Director, Marketing – Azim Akhtar
 Marketing Manager, Brand and Partnerships – Jordan Sequeira
Media – Wavemaker
 
Award: Bronze
Campaign: Hello Humpback
Client: Newfoundland and Labrador Tourism
Agency: Target

Credits

Creative Director – TJ Arch
 Associate Creative Director – Jennifer Szilagyi, Julia Forrester
 Art Director – Jennifer Szilagyi
 Copywriter – Julia Forrester
 Senior Developer – Tim Carew
 Web Developer – Sarah Stone
 Production Artist / Digital Imaging Artist – Dejan Vucicevic
 Junior Graphic Artist – Amy Brenton
 President – Catherine Kelly
 Account Director – Ernie Brake
 Senior Account Managers – Alaina Collins, Allison Daley
 Strategic Planner – Noel O’Dea
 Agency Production Manager – Vivian Tulk
 Agency Producer – Matt Tucker
 Director of Communications and Media Planning – Jef Combdon
 Digital Media Planner – Ryan Locke
 Paid Social Media Specialist – Sophia Munden
 

Engagement

 
Award: Gold
Campaign: Skip Spell Codes
Client: Skip

Agency: Courage
 
Skip turned rising nationalism into action with “Skip Spell Codes.” As Trump reignited a trade war, Skip rewarded Canadians for spelling it our way—turning words like “neighbour” into daily discount codes. No media spend, just patriotic fun that drove 15% new users and over 50,000 redemptions.

Credits
Agency – Courage Inc
 Dhaval Bhatt – Founder + CCO
 Joel Holtby – Founder + CCO
 Tom Kenny – Partner + CSO
 Niki Sahni – Partner + President
 Clair Galea – Partner + Executive Producer
 Cindy Marie Navarro – Creative Director
 Hemal Dhanjee – Creative Director
 Steve Ierullo – Creative Director
 Ethan Gans – Writer
 Marina Khouzam – Art Director
 Oliver O’Brien – Senior Social Media Manager
 Rami Dudin – Executive Strategy Director
 Saloni Wadehra – Managing Director
 Emily Broad – Account Supervisor
 Jordan McConnell – Account Executive
 Adriana Laborde – Senior Producer
Veronica Coles – Producer
Parker Wales – Junior Producer
Adrian Ryan – Editor + Motion Graphics Artist Marcus Barrie – Editor + Motion Designer
Client – Skip
 Vice President, Marketing – Rachel MacAdam
 Vice President, Communications and Government Relations – Melanie Fatouros-Richardson  
Creative Director – Phil Sylver
 Director, Brand and Promotions – Amy Gaertner
 Associate Director, Brand, Promotions and Sponsorships – Bethany Skelton
 Marketing Lead – Alessia Budaci
 Communications Manager – Emma Bowers
 Social Media Manager – Avery Hoffman
 
 
 
Award: Silver
Campaign: Kyle F*cking Connor
Client: KFC Canada
Agency: Courage

Credits  
Agency – Courage
 Niki Sahni – Partner + President
 Dhaval Bhatt – Founder + CCO
 Joel Holtby – Founder + CCO
 Tom Kenny – Partner + CSO
 Clair Galea – Partner + Executive Producer
 Chris Booth – Executive Creative Director
 Steve Ierullo – Creative Director
 Hemal Dhanjee – Creative Director
 Zac Smith – Copywriter
 Zeina Elshurafa – Art Director
 Sydney Hill – Senior Strategist
 Alex Karayannides – Group Account Director
 Kyron Sobers – Account Director
 Nick Lepp – Account Supervisor
 Zoe Fetsis – Account Executive
 Raquel Mullen – Senior Integrated Producer
 Jeannette Downes – Senior Production Designer/Retoucher
 Meaghan Binstock – Sr. Producer
Client – KFC
 Katherine Debicki – CMO
 Azim Akhtar – Director, Marketing
 Lauren Pottie – Senior Manager, Media & Regional Marketing
 Salina Ratanji – Social Media & Partnerships Specialist
Client – Narrative
 Vice President – Lauren Baswick
 Account Director – Katie Mills
Media – UM
 Derek Ouellette – Senior Director, Communication Strategies, UM Canada
 Julia Clark – Senior Media Planner, UM
 Adam Steeves – Manager, Connections Planning, UM  
Julia Lanc – Account Manager, Social, UM
 
 

Award: Bronze
Campaign: KFC vs. AI
Client: KFC Agency: Courage
 
Agency – Courage Inc.
 Dhaval Bhatt – Founder + CCO
 Joel Holtby – Founder + CCO
 Niki Sahni – Partner + President
 Tom Kenny – Partner + CSO
 Clair Galea – Partner + Executive Producer
 Derek Mollenhauer – Strategy Director
 Lyndsey Westfall – Senior Strategist
 Matt Miller – Associate Creative Director
 Tommy Yong – Associate Creative Director
 Kushal Lalvani – Copywriter
 Steve Ierullo – Creative Director
 Hemal Dhanjee – Creative Director
 Alex Karayannides – Group Account Director
 Kyron Sobers – Account Director
 Nick Lepp – Account Supervisor
 Zoe Fetsis – Account Executive
 Dan Rankin – Producer
 Raquel Mullen – Sr. Integrated Producer
 Jeannette Downes – Sr. Production Designer
 Christine Baggs – Talent + Traffic Manager
 Natalia Banoub – PR Director
 Alexandra Smith – PR Coordinator
Client – KFC
 Katherine Bond Debecki – Chief Marketing Officer
 Azim Akhtar – Director, Marketing
 Lauren Pottie – Senior Manager, Media & Regional Marketing
 Jordan Sequeira – Marketing Manager, Brand & Partnerships
 Olha Safonik – Associate Marketing Manager
Production (Video) – Nimble Content  John Cullen – Director
 Andrew Lynch – Executive Producer
 Kyle Welton – Line Producer
 Don Lucey – Production Manager
 Kris Belchevski – DOP
 Jurek Oosterfelt – 1st AC
 Stephan Maia – 2nd AC
 Neil Munro – Gaffer
 Adam McDonald – Grip
Tony Connor – Package Truck Driver
Kris Delchev – Mixer
Jasmine Duffey – Hair & Makeup
Kelly Dutton – PA
 Paul Lucey – PA
 Steve Martin – PA
Production (Second Unit)
 Julian Peter – Director and DOP
 Dan Rankin – Line Producer
 James Lazarenko – Boom Operator
 Parker Wales – Production Coordinator Offline & Online Editorial – Courage Inc.
 Adrian Ryan – Offline Editor & Online Artist
 Marcus Barrie – Offline Editor
 Parker Wales – Post Production Coordinator
Colour – Alter Ego
 Hilda Pereira – Executive Producer
 Sam Omand – Producer
 Lily Henry – Colourist
 Sabrina Salerno – Colour Assistant
Audio House & Original Music – Eggplant Music & Sound
 Nicola Treadgold – Executive Producer
 Laura Merrett – Producer
 Adam Damelin – Audio Director
 Nathan Handy – Sound Design & Engineer & Mix
 Peter Pacey – Sound Design
AI Technologist
 Hussaina Wardhawala
PR Agency – Narrative
 Cathy Mitchell – Managing Director
 Debbie Chan – Executive Creative Director
 Lauren Baswick – Vice President
 Katie Mills – Account Director
 Holly Wilks – Senior Account Manager
Media – UM Canada
 Derek Ouellette – Vice President
 Adam Steeves – Manager, Senior Planner
 Julia Clark – Senior Planner
 

Innovative Media

Award: Gold
Campaign: Skip Winter Delivery Fleet
Client: Skip
Agency: Courage
 
Skip turned a brutal Canadian winter into a brand-defining moment. With a real fleet of delivery snowplows, Skip showed up when it mattered most. Orders rose by 29 percent, new users jumped by 54 percent, and Skip reminded Canadians why it is their delivery brand—not just the local option, but the better one.

Credits

Agency – Courage Inc.
 Founder + CCO – Dhaval Bhatt
 Founder + CCO – Joel Holtby
 Partner + President – Niki Sahni
 Partner + CSO – Tom Kenny
 Executive Strategy Director – Rami Dudin
 Managing Director – Saloni Wadehra
 Associate Creative Director – Zuheir Kotob
 Associate Creative Director – Jason Soy
 Account Supervisor – Emily Broad
 Account Executive – Jordan McConnell
 Executive Producer – Clair Galea
 Producer – Dan Rankin
 Talent + Traffic Manager – Christine Baggs
 PR Director – Natalia Banoub
 PR Coordinator – Alexandra Smith
 Senior Social Media Manager – Oliver O’Brien
Client – Skip
 Vice President, Marketing – Rachel MacAdam
 Vice President, Communications and Government Relations – Melanie Fatouros-Richardson 
Creative Director – Phil Sylver
 Head of Partner Marketing – Daniela Profenna
 Associate Director, Brand, Promotions and Sponsorships – Bethany Skelton
 Communications Manager – Emma Bowers
 Social Media Manager – Avery Hoffman
 Associate Creative Director – David Kotschorek
 Senior Marketing Manager, Media – Travis Reason
 Manager, Media – Eleanor Bothwell
Production (Video) – Animals
 Director – Christopher Brown
 Executive Producer – Miriana DiQuinzio
 Executive Producer – Chris Hutsul
 Head of Production – Liam Benstead
 Line Producer – Jackie De Niverville
 Coordinator – Peter Widdrington
 Casting – Ground Glass Casting
 Location Manager – Norm Laco
 Assistant Locations – Sheldon Holder
 1st AD – Bruno Louza
 DOP – Mat Barkley
 1st AC – Nick Petrie
 2nd AC – Mike Yabolonski
 Script Supervisor – Daryna Rymareva
 VTR – Mike Powell
 DIT – Jeff Wilston
 Gaffer – Kay Grospe
 Best Electric – Will Houston
Electric – Adam Landucci
Electric – Josh Gallimore
Electric – Darcy Way
Electric – Vivian Xavier
 Package Truck – Ryan Harris
 Key Grip – Cliff Ramnauth
 Best Grip – Paul Naghten
 Grip – Jordan Johnson
 Grip – Lee Smith
 Grip – Mike Kulas
 Grip – Mike Lyte
 Production Designer – Zach Noftall
 Buyer – Kait Shea
 Set Dresser – Ryan Taveres
 Set Dresser – Jesar Gambino
 Set Dresser – Christian Gunn
 Set Dresser – Marcus Gomes
 Detailer – Sly Snow
 FX – Andre Surmeyan
 Wardrobe Stylist – Shira Hershkop
 Make up Artist – Sierra Elliott
 PAs – Jack Langerhahn, John Crawford, Adam Alic, Shane Gordon, Alex Beatty, Ben
Dzikowicz, Adam Vivian, Eliott Stone, Justin Thompson, Crishelle Calixtro
 Craft – Allan Douglas, Elaha Hosseiny, Nalaka Liyanage
 Medic – Shanice Heart
 Eco Trailer Driver – Paul Le Febour
 Client Bus Driver – John Karpus
 Lead Snowplow Driver – Dolores Sanguedolce
 Snowplow Driver – Howard Hoyte
 Snowplow Driver – Michael Sin
 Snowplow Company – Monster Plowing Company
Offline Editorial – Nimiopere
 Executive Producer – Julie Axell
 Executive Producer – Hannah Stone
 Editor – Steve Puhach
 Assistant Editor – Mariana Rossi
Online VFX & Colour – Fort York VFX
 Executive Producer – Pallavi Joshi-Firby
 Producer – Madison Paquin
 Colourist – Jason Zukowski
 Colour Assistant – Jose Arturo Torres Salinas
 Lead Flame Artist – Marco Polsinelli
 Flame Assistant – Josh Storm
Audio House & Original Music – Eggplant Music & Sound
 Producer – Nicola Treadgold
 Audio Directors – Adam Damelin, Jamie Pennock
 Sound Design – Nathan Handy, Peter Pacey  Engineer & Mix – Sarah Garcia-Sarria

Award: Silver
Campaign: Next to Stok'd
Client: Stok'd
Agency: Angry Butterfly
 
Credits:
Advertising Agency: Angry Butterfly, Toronto, Canada
 Chief Creative Officer: Erin Kawalecki
 Chief Executive Officer: Brent Choi
 Chief Strategy Officer: Graham Candy
 VP Creative Director: Bernice Lo
 VP Creative Director: Adam Notzl-Keyser
 ACD/Art Director: Chenice Piercy
 ACD/Copywriter: Ryan Chiasson
 Art Director: Emily Fixman
 Group Account Director: Mark Khatter
 VP Head of Production: Hanna Bratt
 Producer: Dennis Soler
 Media Director: Shubham Vijan
 Media: Karol Vargas
 Client: Stok'd Cannabis
 CEO & Co-Founder: Lisa Bigioni
 Head of Retail: Franceso Caruso
 Production Company: Nimble Content
 Director: Erica Orofino
 Executive Producer: Andrew Lynch
 Executive Producer: Michael Corbiere
 Producer: Andy McLeod
 Director of Photography: Viktor Cahoj
 Casting: Jigsaw Casting
 Casting Director: Shasta Lutz
 Post: Recess Post
 Executive Producer: Tanja Harney
 Producer: Anu Chhetry
 Post-Production Assistant: Ben Sagar
 Offline Editor: Duane VanderMeulen
 Colorist: Zachary Cox
 Audio: Quinn Hoodless
 Editorial Company: Married To Giants
 Offline Editor: Jacqueline Leon
 Offline Editor: Korben Lirette
 Assistant Editor: Miku Sakamoto
 Executive Producer: Amanda Henry
 Audio House: Pirate Sound
 Partner/Sound Director: Vanya Drakul
 Sound Director/Engineer: Ian Boddy
 Media: Stryker
 President: Jennifer Yang
 Account Manager: Mike Austin

Award: Bronze
Campaign: Skip Spell Codes
Client: Skip
Agency: Courage

Credits
Agency – Courage Inc
 Dhaval Bhatt – Founder + CCO
 Joel Holtby – Founder + CCO
 Tom Kenny – Partner + CSO
 Niki Sahni – Partner + President
 Clair Galea – Partner + Executive Producer
 Cindy Marie Navarro – Creative Director
 Hemal Dhanjee – Creative Director
 Steve Ierullo – Creative Director
 Ethan Gans – Writer
 Marina Khouzam – Art Director
 Oliver O’Brien – Senior Social Media Manager
 Rami Dudin – Executive Strategy Director
 Saloni Wadehra – Managing Director
 Emily Broad – Account Supervisor
 Jordan McConnell – Account Executive
 Adriana Laborde – Senior Producer
 Veronica Coles – Producer
 Parker Wales – Junior Producer
 Adrian Ryan – Editor + Motion Graphics Artist
 Marcus Barrie – Editor + Motion Designer
Client – Skip
 Vice President, Marketing – Rachel MacAdam
 Vice President, Communications and Government Relations – Melanie Fatouros-Richardson  
Creative Director – Phil Sylver
 Director, Brand and Promotions – Amy Gaertner
 Associate Director, Brand, Promotions and Sponsorships – Bethany Skelton
 Marketing Lead – Alessia Budaci
 Communications Manager – Emma Bowers  
Social Media Manager – Avery Hoffman
 

Public Relations

Award: Gold
Campaign: Windows Break
Client: Nestlé Canada, KitKat
Agency: Courage
 
When the world’s computers crashed in the July 2024 IT outage, KitKat turned the “Blue Screen of Death” into a cheeky call for a break. Launched in hours across social and OOH, the campaign drove a 230% social lift, 520% earned media boost, and proved—when tech takes a break, so should you.

Credits

Agency – Courage Inc
 Dhaval Bhatt – Founder + CCO
Joel Holtby – Founder + CCO
Tom Kenny – Partner + CSO
Niki Sahni – President + Partner
Hemal Dhanjee – Creative Director, Writer
Steve Ierullo – Creative Director, Art Director
 Kushal Lalvani – Copywriter
 Alex Karayannides – Group Account Director
 Sacha Alleyne – Account Director
 Niharika Chadha – Account Supervisor
 Jordan McConnell – Account Executive
 Lyndsey Westfall – Strategy
 Marcus Barrie – Editor and Motion Graphics
 Clair Galea – Executive Producer
 Sunaina Arora – Junior Producer and Post Producer
Animation – Alter Ego Inc
 Ian Flaig – Motion Designer
 Bobbi Dedman – Producer
Client – KitKat
 Tracey Cooke – Senior Vice President, CMO
 Riona Coller – Marketing Leader, Everyday Confectionery
 Aseem Gulati – Senior Marketing Manager
 Zeeshan Quereshi – Marketing Manager
 Danielle Weiss – Assistant Marketing Manager
Media – Thrive Media
 Stefano Norcia – VP, Client Business Partner
 Kristin Hands – Senior Director, Connections Planning  Allison Schuck – Planner, Connections Planning
 
 
 
 
Award: Silver
Campaign: Skip Winter Delivery Fleet
Client: Skip
Agency: Courage

Credits  
Agency – Courage Inc.
 Founder + CCO – Dhaval Bhatt
 Founder + CCO – Joel Holtby
 Partner + President – Niki Sahni
 Partner + CSO – Tom Kenny
 Executive Strategy Director – Rami Dudin
 Managing Director – Saloni Wadehra
 Associate Creative Director – Zuheir Kotob
 Associate Creative Director – Jason Soy
 Account Supervisor – Emily Broad
 Account Executive – Jordan McConnell
 Executive Producer – Clair Galea
Producer – Dan Rankin
Talent + Traffic Manager – Christine Baggs
PR Director – Natalia Banoub
PR Coordinator – Alexandra Smith
Senior Social Media Manager – Oliver O’Brien
Client – Skip
 Vice President, Marketing – Rachel MacAdam
 Vice President, Communications and Government Relations – Melanie Fatouros-Richardson 
Creative Director – Phil Sylver
 Head of Partner Marketing – Daniela Profenna
 Associate Director, Brand, Promotions and Sponsorships – Bethany Skelton
 Communications Manager – Emma Bowers
 Social Media Manager – Avery Hoffman
 Associate Creative Director – David Kotschorek
 Senior Marketing Manager, Media – Travis Reason
 Manager, Media – Eleanor Bothwell
Production (Video) – Animals
 Director – Christopher Brown
 Executive Producer – Miriana DiQuinzio
 Executive Producer – Chris Hutsul
 Head of Production – Liam Benstead
 Line Producer – Jackie De Niverville
 Coordinator – Peter Widdrington
 Casting – Ground Glass Casting
 Location Manager – Norm Laco
 Assistant Locations – Sheldon Holder
 1st AD – Bruno Louza
 DOP – Mat Barkley
 1st AC – Nick Petrie
 2nd AC – Mike Yabolonski
 Script Supervisor – Daryna Rymareva
 VTR – Mike Powell
 DIT – Jeff Wilston
 Gaffer – Kay Grospe
 Best Electric – Will Houston
 Electric – Adam Landucci
 Electric – Josh Gallimore
 Electric – Darcy Way
 Electric – Vivian Xavier
 Package Truck – Ryan Harris
 Key Grip – Cliff Ramnauth
 Best Grip – Paul Naghten
 Grip – Jordan Johnson
 Grip – Lee Smith
 Grip – Mike Kulas
 Grip – Mike Lyte
 Production Designer – Zach Noftall
 Buyer – Kait Shea
 Set Dresser – Ryan Taveres
 Set Dresser – Jesar Gambino
 Set Dresser – Christian Gunn
Set Dresser – Marcus Gomes
Detailer – Sly Snow
FX – Andre Surmeyan
Wardrobe Stylist – Shira Hershkop
Make up Artist – Sierra Elliott
 PAs – Jack Langerhahn, John Crawford, Adam Alic, Shane Gordon, Alex Beatty, Ben
Dzikowicz, Adam Vivian, Eliott Stone, Justin Thompson, Crishelle Calixtro
 Craft – Allan Douglas, Elaha Hosseiny, Nalaka Liyanage
 Medic – Shanice Heart
 Eco Trailer Driver – Paul Le Febour
 Client Bus Driver – John Karpus
 Lead Snowplow Driver – Dolores Sanguedolce
 Snowplow Driver – Howard Hoyte
 Snowplow Driver – Michael Sin
 Snowplow Company – Monster Plowing Company
Offline Editorial – Nimiopere
 Executive Producer – Julie Axell
 Executive Producer – Hannah Stone
 Editor – Steve Puhach
 Assistant Editor – Mariana Rossi
Online VFX & Colour – Fort York VFX
 Executive Producer – Pallavi Joshi-Firby
 Producer – Madison Paquin
 Colourist – Jason Zukowski
 Colour Assistant – Jose Arturo Torres Salinas
 Lead Flame Artist – Marco Polsinelli
 Flame Assistant – Josh Storm
Audio House & Original Music – Eggplant Music & Sound
 Producer – Nicola Treadgold
 Audio Directors – Adam Damelin, Jamie Pennock
 Sound Design – Nathan Handy, Peter Pacey 
Engineer & Mix – Sarah Garcia-Sarria
 
 
 
Award: Bronze
Campaign: Sobeys Star of Christmas
Client: Sobeys
Agency: North Strategic
 
Empire Company Limited
 Sandra Sanderson - Chief Marketing Officer  Erika DeHaas - VP, Corporate Marketing
 Tara Thomas - Director, Creative Integration
 Renee Hopfner - Head of Corporate Citizenship
 Conner Higgins - Manager, Corporate Citizenship
 Karen White-Boswell - Director, External Communications
 Sarah Dawson - Manager, Corporate Affairs and Government Relations
Ashleigh McKenna - Director, Media Strategy & Performance Marketing Melissa Giorgio - Manager, Media
FCB Canada
 Nancy Crimi-Lamanna - Chief Creative Officer
 Troy McGuinness - Group Creative Director
 Reena Feldman - Copywriter
 Erika Jee - Art Director
 Cynthia Roach - VP, Client Service Lead
 Connor Leach - Account Director
 Ethan Lowe - Producer
 Rod Reano - Editor
 Devin Fields - Post Producer
 Dino Cuzzolino - Audio Engineer  Conor Fisher - Colourist
UM Canada
 Alex Thibault - Account Director
North Strategic
 Nicole Grant - SVP, North Strategic
 Fabiola Vani - Senior Account Director, North Strategic
 Stephanie Saunders - Senior Account Manager, North Strategic
 Nicole Berman - Account Manager, North Strategic
 Aisha Sen - Account Executive, North Strategic
 Olivia Gornik - Account Coordinator, North Strategic
XMC
 Alexandra Giffin - Director
 Dasha Belova - Senior Account Manage

Brand Building 

Award: Gold
Campaign: League of Mighty 
Client: BC Children's Hospital Foundation
Agency: 123W
The League of Mighty redefined what it means to be a monthly donor. With humour, heart, and a hero-themed twist, BC Children’s Hospital Foundation inspired thousands to give—driving a 497% increase in new monthly donors and a 45% drop in digital acquisition costs, proving small gifts can power mighty change.
 
Credits
Vice President, Brand Strategy: Surina Sproul
Associate Vice President, Marketing & Communications: Michael Gray
Director, Marketing & Communications: Brittany Beaupre
Creative Director: Terry Lin
Director, Digital & Direct Marketing: Ron Yatco
Associate Director, Digital & Direct Marketing: Mohammad Tabesh
Manager, Marketing: May Yeh
Senior Designer: Cole Nicks
Senior Producer: Joanna Munro
Copywriter: Miriam Mortimer
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Steve Miller
Copywriter: Dave Farthing, Kate Roland
Agency Producer: Jillian Arsenault, Ninette Aves
VP, Managing Director: Caz Howson
Account Services: Andrea Scupham
Studio Artist: Linda Dumont, Rich Parkes, Rob Horsman Strategy: Jared Gill
 

Award: Silver
Campaign: Pet-ition 
Client: Mattie's Place
Agency: Publicis Toronto
Credits
Chief Creative Officer: Vinicius Dalvi
Head of Art: Victor Yves
Creative Director: Sandra Baumander, Andre Bittar
Associate Creative Director: Peter Sreckovic, Devon Clarke
EVP, Managing Director: Serene Gaspar, Bobby Malhotra
Account Supervisor: Rachel Dickey
VP Broadcast Production: Pam Portsmouth
Producer: Haley Piett
Print Producer: Lisa Reid
Content Creator: Gabriel Bortolotto
Chief Strategic Officer: Mary Chambers
Group Strategy Director: Michael Ash
PR Lead: Sophie Prefol
Director: Reid Marshall
DOP: Cameron Marshall
Photographer: Alex Chan
Executive Producer: Terry Theofilactidis
Post-Production Manager: Rebecca Burtnik, Madelyn Jones, Emily Skeffington
Editor(s): Ingrid Theiner, Jordyn Stern, Issac Winter, Scott Edwards
Motion Graphics: Livia Apra, Naghmeh Jafari Firouzabadi
Director of Growth Operations: Pamela Albino
Director of Experience Design: David Han
Associate Technology Director: Quang Lai
Frontend Developer: William Truong
Full Stack Developer: Vincent Lee
Spécialiste infrastructure & Cloud solution: Maxime Masson
Associate Director Analytics & Research: Matt Johnston
Manager, Insights & SEO: Anila John
President Account Services (MSL): Nadia Beale
Account Associate (MSL): Madeline Pelly
Account Director (North Strategic): Alexis Scott
Account Executive (North Strategic): Shraddha Jaiswal
Founder / Executive Director: Denise Angus
 

Award: Bronze
Campaign: Where Hope Lives
Client: Safehaven Toronto
Agency: The Local Collective

Credits

Campaign Title: Where Hope Lives
Client: Safehaven TO
Agency: The Local Collective
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative Director, Advertising: Caitlin Keeley
Executive Creative Director, Advertising: Josh Day
Executive Creative Director, Design: Omar Morson
Chief Strategy Officer: Alison Savage
Producer: Andrew Schulze
Designer: Omar Morson
Account Director: Vallerie Traitses
Account Executive: Shea McNeely
Illustrator: Kathleen Fu
Production Company: Animals
Production Director: Chris Brown
Executive Producers: Miriana DiQuinzio
Directors of Photography: Kris Bonnell
Editorial: Nimeopere
Editor: Graham Chisholm
Assistant Editor: Laura Corredor
Executive Producer: Julie Axell
Colour: The Vanity
Senior Colourist: Andrew Exworth
VFX/Online: The Vanity
Online Artist: Naveen Srivastava
Audio: Rajakovic Electric
Executive Producer, Poem Licensing: Nicole Rajakovic
Original Music, Voice Direction, Sound Design: Mark Rajakovic
Mix: Aaron McCourt
VO: Ruby Mckane
Adapted poem “Alone" by Dr. Maya Angelou
Media Agency: M&K Media
PR Agency: Heads & Tales PR
 

Business/Brand Impact 

Award: Gold
Campaign: 686868 Circuit
Client: Kids Help Phone
Agency: McCann Canada 686868 Circuit embedded Kids Help Phone’s text line, 686868, into youth workouts by turning rep counts into reminders to reach out. By mobilizing athletes, sports teams, coaches and organizations, we tapped into an industry built on physical health to spotlight mental health – driving a 791% social lift and making support feel routine.

Credits

Agency - McCann Canada
 Chief Creative Officer - Ian Mackenzie
 Chief Creative Officer - Josh Stein
 Chief Creative Officer - Jordan Doucette
 Creative Director - Athina Lalljee
 Creative Director - Fernando Salvador
 Copywriter - Megan Burrow
 French Copywriter - Genevieve Mallette
 Sr. Art Director - Olivia Hashka
 Designer - Mitch Houlahan
 Senior Digital Designer - Ana-Maria Triana
 Chief Strategy Officer - AJ Jones
 VP, Strategy - Josh Hansen
 Senior Strategist - Alexandra Montgomery
 VP, Group Account Director - Emily MacLaurin-King
 Account Supervisor - Isabel Wilkins
 SVP, Director of Production - Stef Fabich
 Montreal Producer - Aloha Soimaud
 Senior Producer - Jana Tuck
 Case Writer - Sabrina Lau
Production Company - Scouts Honour
 Director - Mark Zibert
 Directors of Photography - Mark Zibert and Eric Kaskens
 Executive Producers - Simon Dragland and Rita Popielak
 2nd Unit DP - Stephen Hosier
 Photographer - Thomas Dagg
 Creative Research - Tricia Zaremba
 Production Designer - David Dennis
 Stylist - Kate Day
 Casting - Jigsaw Casting
Editorial - Nimiopere
 Editor - Steve Puhach
 Assistant Editor - Laura Corredor
 Producer - Hannah Stone
 Executive Producer - Julie Axell
VFX/Online - Tantrum Studio
 Compositors - Davide Di Santo, Dan Ciancone, Piers Larchet
 VFX Creative Director - Dominik Bochenski
 VFX Executive Producer - Victoria Holt
Audio - Grayson Music
Audio Director - Lowell Sostomi
Audio Engineer - Eric Hulme
Music Supervisor - Warren Bray
Audio Exec Producer - Kelly McCluskey
Sound Designers - Ben Swarbrick & Eric Hulme
 French Audio - Audio Z French
 Producer - Vanessa Sansfacon
Print - Craft
 Project Manager - Luis Santos
 Retoucher - Jean-Pierre Goulet
 Production Designer - Antonino Camillo
 Social Content Craft Producer - Leen Tangney
 Videographers - Sean Marjoram and Andrew Vance
 Post Producers - Kaia Kim & Jessica Luong
 Offline Editors - Jesse Gayle, Nathan Baldassero
 Online Editor - Patrick Moore
 
 
 
Award: Silver
Campaign: Just Because Leo Can
Client: Rick Hansen Foundation
Agency: VML Canada

Credits  
Chief Creative Officer - VML Canada - Graham Lang
 Group Creative Director - VML Canada - Jake Hope
 Creative Director - VML Canada - Cam Spires
 Copywriter - VML Canada - Cam Spires
 Art Director - VML Canada - Jake Hope
 Senior Designer - VML Canada - Jiaan Co
 Designer - VML Canada - Sara Nguyen
 Chief Strategy Officer - VML Canada - Christine Maw
 Strategy Director - VML Canada - Marjorie Mackenzie
 Head of Production - VML Canada - Tim Pelz
 Motion Graphics Designer - VML Canada - Veronica Medina
 Editor - VML Canada - Alexandra Beals, Alec Hanham
 Chief Client Officer - VML Canada - Emma Toth
 Group Account Director - VML Canada - Mara Neil
 Account Supervisor - VML Canada - Lauren Publicover
 Director - Sequoia - Dylan Maranda
 Producer - Sequoia - Philip Thomas
 Director of Photography - Sequoia - Jeremy Cox
 Colour - Elemental Post - David Tomiak
 Sound Design - Flip78 - Eric Mosher
 Vice President Strategic Initiatives - Rick Hansen Foundation - Sarah McCarthy
 Sr. Director, Awareness - Rick Hansen Foundation - Laura McBride
 

 
Award: Bronze
Campaign: Fight for Every Birthday
Client: SickKids Foundation
Agency: FCB Canada

Credits
Client - SickKids Foundation
 Chief Marketing Officer - Heather Clark
 VP, Head of Brand, Content & Communications - Kate Torrance
 Director, Brand Marketing Management - Roy Gruia
 Director, Public Relations & Communications - Sandra Chiovitti
 Associate Director, Brand Marketing - Jessica Myers
 Associate Director, Brand Strategy, Governance & Production - Tina Tieu-Lafrance
 Associate Director, Public Relations - Tania Kwong
 Manager, Integrated Brand Marketing - Joanna Yu
 Manager, Brand Strategy, Governance & Production - Anne Hernandez
 Coordinator, Brand Strategy, Governance & Production - Melody Zhang
 Manager, Public Relations & Stakeholder Relations - Taylor Huff
 Associate, Community Stakeholder Relations - Kylie White
 Coordinator, Community Stakeholder Relations - Dymond Phillip
Creative Agency - FCB Canada
 Chief Creative Officer - Nancy Crimi-Lamanna
 EVP, Global Creative Partner - Danilo Boer
 Executive Creative Director - Andrew MacPhee
 Associate Creative Director - Jacob Pacey
 Associate Creative Director - Brendan McMullen
 Copywriter - Jacob Pacey, Reena Feldman
 Art Director - Brendan McMullen, Erika Jee
 Chief Strategy Officer - Shelley Brown
 VP, Strategy Director - Shelagh Hartford
 EVP, General Manager - Tracy Little
 Group Account Director - Rose Noble
 Account Supervisor - Sophie Seidelin
Head of Corporate Communications and Reputation - Tim Welsh
 Associate Director, Global Communications & Content - Emilie Sharp
 VP, Broadcast Production - Sarah Michener
 Senior Broadcast Producer - Tess Waisglass
Production House - Iconoclast
 Director - Clément Durou (We Are From LA)
 Executive Producer - Charles Marie Anthonioz
Production Service Company - Merchant
 Executive Producer - Ian Webb, Farrah Khaled & Hayley Taylor
 Producer - Maryna Petrenko
 Director of Photography - Shady Hanna
 HOP - Colin Walker
 PM - Craig Watson
 1st AD - Bruno Louza
 2nd AD - Bronson Allen
 Coordinator - Peter Widdrington
 Location Manager - Chas Hay
DOP - Shady Hanna
1st AC - Adrian Muir
2nd AC - Susan Liu
VTR - Manny Rego
DIT - Kristian Wood
Sound - Kevin MacKenzie & Josh Van Drumel
 Script Supervisor - Shawna Edward
 Gaffer - Nate Monk
 2nd Electric - Kay Grospe
 Electric - Tenzir Woeser, Keegan Garland, Kristoff Gallimore
 Package Driver - Myles Cartier
 Key Grip - Cliff Ramnauth
 2nd Grip - Paul Naghten
 Grip - Jordan Johnson, Lee Smith, Oscar Weinstein
 Production Designer - Daria Savic
 Buyer - Nicole Hutchinson
 Props - Allen Pavela
 Stylist - Tania Martins
 Wardrobe Assist - Anne McKay
 HMU - Christine Kohut
 HMU Assist - Neil Silverman
Edit - Work Editorial
 Editor, Longform - Neil Smith
 Cutting Assistant, Longform - Fatos Marishta
 Editor, :60 and :30 - Fatos Marishta
 Producer - Victor Medina
Head of Production - Chris Delarenal
 EP - Alejandra Alarcon
 Managing Director - Erica Thompson
Sound by Soundtree Music
 Music Composed & Produced by - Peter Raeburn & Luis Almau
 Additional Music Production by - Luke Fabia, John Mourounas & Maddie Stephenson
 Sound Design & Mix by - Jack Patterson
 Additional Sound Design & Mix by - Henning Knoepfel
 CCO - Peter Raeburn
 Senior Producer - Neil Athale
 MD - Jay James
VFX by ARC Creative
 ECD - Gavin Wellsman
 EP - Catherine M. Fischer
 Producer - Ramya Shankar
 Shoot Supervisor - Jeff Lopez
 2D Lead - Antoine Douadi
 CG Lead - Ajit Menon, Rafael Ghencev
 FX - Rui Huang, Wensen Liang, Jordan Gestring
 CG Lighting - Steve Eisenmann, Eva Kuehlmann
 Compositing - Sean Loughran, Yoon-Sun Bae, Claudio Gonzalez
 Matte Painting - Charles Lee, Roger Hom
 Concept Artist - Roger Hom
 Matchmove Supervisor - Sergio Villegas
Colour by ARC Creative
 Sr Colourist - Mikey Pehanich
 Below EP - Alexandra Lubrano
 Color Assists - Amonnie Nicolas, Nick Yelesin
 Production Coordinator - Alex Ponce
Post Production - 456 Studios
Executive Producer - Amanda Henry
Post Producer - Devin Fields
Creative Editor - Rod Reano
Post Production Assistant - Diego Rojas Garcia
Production House (Non-video assets) - 456 Studios
 VP, Director of Studio Production - Kendra Plantt
 Director of Integrated Production - Jennifer Grandoni
 Sr. Integrated Producer - Chris Costa
 Integrated Producer - Sunaina Arora
 Production Lead - Jennifer Cachola
 Studio Manager - Alex Zuniga  Production Artist - Alec James  Production Artist - Jason Abraham Jr.
 Production Artist - Emily De Kruyff
 Sr. Retoucher - Carly Bright & Marcelle Faucher
 Sr. Proofreader - Sarah Melse
Photography Studio - Westside Studios
 Executive Producer - Caitlin Jeffery
 Photographer - Matt Barnes
 Retoucher/AI/CG Artist - Brad Pickard
Media Agency - Cairns Oneil
 President - Devon MacDonald
 Managing Director - Kelly Miller
 Communications Director - Jen Blenkhorn
 Communications Supervisor - Meghan Alikhan
 Digital Supervisor - Jenn Sutherland
 Senior Communications Planner - Kiran Gill
 Digital Planner - Gabrielle Burge
 Communications Planner - Heidi Yan
 Digital Media Coordinator - Aishwa Vyas
 Media Coordinator - Shamoyl Arsiwala
 Programmatic Manager Digital - Neysa McCutcheon
 Sr Search Specialist - Abinash Raventherakumar
Public Relations Agency - Citizen Relations
 Chief Creative Officer - Josh Budd
 Senior Vice President, Strategy - Lindsay Page
 Creative Director - Travis Myers
 Creative Director - Jess Richards
 Creative Director - Mike Lo Nam
 Creative Director - Abeer Verma
 Managing Director, PR - Josie Haynes
 Senior Account Director, PR - Katie Skinner
 Associate Director, PR - Justine Little-Trent
 Senior Account Executive, PR - Katie Haller
 Senior Account Executive, PR - Sarah Husted
 Senior Account Executive, PR - Iris Yee-Kiu To
Managing Director, Experiential - Kevin Wagman Vice President, Experiential - Adam O'Neill
Account Manager, Experiential - Kayla Metcalfe
Casting - Powerhouse Casting

Customer Experience & Shopper M.

Award: Gold
Campaign: Balloonspotting
Client: SickKids Foundation
Agency: Citizen Relations
 
BalloonSpotting used SickKids Hospital’s 150th birthday to remind Canadians and international potential donors of its global impact. The campaign placed 150 blue balloon sculptures worldwide, each linking to a unique story of SickKids' impact
 
Citizen Relations
 Josh Budd - Chief Creative Officer
 Travis Myers - Creative Director, Copywriter
 Jess Richards - Creative Director, Art Director
 Abeer Verma - Creative Director
 Mike Lo Nam - Creative Director
 Antony Micheal Melven - Production Designer
 Josie Haynes - Managing Director
 Kevin Wagman - Managing Director, Experiential
 Lindsay Page - EVP, Strategy
 Katie Skinner - Vice President
 Adam O’Neill - Vice President, Experiential
 Suran Ravi - Vice President, Insights + Intelligence
 Justine Little-Trent - Director
 Jerry Yang - Senior Analyst, Insights + Intelligence
 Kayla Metcalfe - Account Manager, Experiential
 Sarah Husted - Senior Account Executive
 Katie Haller - Senior Account Executive
 Iris Yee-Kiu To - Senior Account Executive
 Chanel Herbert - Account Executive  Emily Galluzzo - Account Executive
SickKids Foundation
 Sandra Chiovitti - Director, Public Relations
 Tania Kwong - Associate Director, Public Relations
 Taylor Huff - Manager, Public Relations & Community Stakeholder Relations
 Ben Rodrigues - Associate, Public Relations
 Kylie White - Associate, Community Stakeholder Relations
 Kate Torrance - VP, Brand Strategy & Communications
 Roy Gruia - Director, Brand Strategy & Communications
 Jessica Myers - Associate Director, Integrated Brand Marketing
 Tomi Banwo - Associate Director, Events
 Courtney Young - Manager, Content Strategy and Social Media
 Tina Tieu-Lafrance - Associate Director, Brand Strategy, Governance & Production
 Anne Hernandez - Manager, Brand Strategy, Governance & Production
Lauren Hunter - Associate Director, Activation Partnerships
Melody Zhang - Associate, Brand Strategy Governance & Production
Courtney Potterton - Manager, Event Services
Jordan Mlynek - Associate Director, Corporate Partnerships
 Dymond Phillip - Coordinator, Community Stakeholder Relations
 Jennifer Halpern - Design / Art Direction
 Maddy McGuffin - Design / Art Direction
 Natasha Milner - Design / Art Direction
 Mark Sylvain - Design / Art Direction  Barnaby Southgate - Copywriter
The Hospital for Sick Children (SickKids)
 Matet Nebres - Director, Communications and Public Affairs
 Suzanne Gold - Manager, External Communications & Public Affairs
 Sherina Harris - Senior Communications Advisor
 Sarah Warr - Team Lead, External Communications & Public Affairs
 Caitlin Johannesson - Manager, Digital Media & Creative Services
 Marie Bomba - Director, Foundation Relations
 Susie Petro - Foundation Relations Manager
 Sabina Spataro - Donations and Events Specialist

 

Award: Silver
Campaign: "Gravol for the journey. Canoo for the destination."
Client: Gravol
Agency: Institute for Canadian Citizenship
 
Kathryn Hawco
 Farah Aqrabawi
 Gaurav Vaz
 Jenna Brownlow
 Mona Afrouz  Arash Safavi
 

Engagement  

Award: Gold
Campaign: Pet-ition
Client: Mattie's Place
Agency: Publicis Toronto
 
To change Canada’s failing animal welfare laws, pet rescue Mattie’s Place created the Pet-ition: The first petition signed by pets. The campaign exploited a legal loophole in petition law, which does not specify that you must be human to sign and only requires a name, address, and signature.

Credits

Chief Creative Officer: Vinicius Dalvi
 Head of Art: Victor Yves
 Creative Director: Sandra Baumander, Andre Bittar
Associate Creative Director: Peter Sreckovic, Devon Clarke
EVP, Managing Director: Serene Gaspar, Bobby Malhotra
Account Supervisor: Rachel Dickey
VP Broadcast Production: Pam Portsmouth
 Producer: Haley Piett
 Print Producer: Lisa Reid
 Content Creator: Gabriel Bortolotto
 Chief Strategic Officer: Mary Chambers
 Group Strategy Director: Michael Ash
 PR Lead: Sophie Prefol
 Director: Reid Marshall
 DOP: Cameron Marshall
 Photographer: Alex Chan
 Executive Producer: Terry Theofilactidis
 Post-Production Manager: Rebecca Burtnik, Madelyn Jones, Emily Skeffington
 Editor(s): Ingrid Theiner, Jordyn Stern, Issac Winter, Scott Edwards
 Motion Graphics: Livia Apra, Naghmeh Jafari Firouzabadi
 Director of Growth Operations: Pamela Albino
 Director of Experience Design: David Han
 Associate Technology Director: Quang Lai
 Frontend Developer: William Truong
 Full Stack Developer: Vincent Lee
 Spécialiste infrastructure & Cloud solution: Maxime Masson
 Associate Director Analytics & Research: Matt Johnston
 Manager, Insights & SEO: Anila John
 President Account Services (MSL): Nadia Beale
 Account Associate (MSL): Madeline Pelly
 Account Director (North Strategic): Alexis Scott
 Account Executive (North Strategic): Shraddha Jaiswal 
Founder / Executive Director: Denise Angus
 
Award: Silver
Campaign: Fight for Every Birthday
Client: SickKids Foundation
Agency: FCB Canada

Credits  
Client: SickKids Foundation
 Chief Marketing Officer: Heather Clark
 VP, Head of Brand, Content & Communications: Kate Torrance
 Director, Brand Marketing Management: Roy Gruia
 Director, Public Relations & Communications: Sandra Chiovitti
 Associate Director, Brand Marketing: Jessica Myers
 Associate Director, Brand Strategy, Governance & Production: Tina Tieu-Lafrance
 Associate Director, Public Relations: Tania Kwong
 Manager, Integrated Brand Marketing: Joanna Yu
 Manager, Brand Strategy, Governance & Production: Anne Hernandez
 Coordinator, Brand Strategy, Governance & Production: Melody Zhang
Manager, Public Relations & Stakeholder Relations: Taylor Huff
Associate, Community Stakeholder Relations: Kylie White
Coordinator, Community Stakeholder Relations: Dymond Phillip
Creative Agency: FCB Canada
 Chief Creative Officer: Nancy Crimi-Lamanna
 EVP, Global Creative Partner: Danilo Boer
 Executive Creative Director: Andrew MacPhee
 Associate Creative Director: Jacob Pacey, Brendan McMullen
 Copywriter: Jacob Pacey, Reena Feldman
 Art Director: Brendan McMullen, Erika Jee
 Chief Strategy Officer: Shelley Brown
 VP, Strategy Director: Shelagh Hartford
 EVP, General Manager: Tracy Little
 Group Account Director: Rose Noble  Account Supervisor: Sophie Seidelin
Head of Corporate Communications and Reputation: Tim Welsh
 Associate Director, Global Communications & Content: Emilie Sharp
VP, Broadcast Production: Sarah Michener
 Senior Broadcast Producer: Tess Waisglass
Production House: Iconoclast
 Director: Clément Durou (We Are From LA)
 Executive Producer: Charles Marie Anthonioz
Production Service Company: Merchant
 Executive Producer: Ian Webb, Farrah Khaled, Hayley Taylor
 Producer: Maryna Petrenko
 Director of Photography: Shady Hanna
 HOP: Colin Walker
 PM: Craig Watson
 1st AD: Bruno Louza
 2nd AD: Bronson Allen
 Coordinator: Peter Widdrington 
Location Manager: Chas Hay  Assistant Locations:  DOP: Shady Hanna
 1st AC: Adrian Muir
 2nd AC: Susan Liu  VTR: Manny Rego
 DIT: Kristian Wood
 Sound: Kevin MacKenzie, Josh Van Drumel
 Script Supervisor: Shawna Edward
 Gaffer: Nate Monk
 2nd Electric: Kay Grospe
 Electric: Tenzir Woeser, Keegan Garland, Kristoff Gallimore
Package Driver: Myles Cartier
Key Grip: Cliff Ramnauth
2nd Grip: Paul Naghten
Grip: Jordan Johnson, Lee Smith, Oscar Weinstein
 Production Designer: Daria Savic
 Buyer: Nicole Hutchinson
 Props: Allen Pavela
 Stylist: Tania Martins
 Wardrobe Assist: Anne McKay
 HMU: Christine Kohut
 HMU Assist: Neil Silverman
Edit: Work Editorial
 Editor, Longform: Neil Smith
 Cutting Assistant, Longform: Fatos Marishta
 Editor, :60 and :30: Fatos Marishta
 Producer: Victor Medina
 Head of Production: Chris Delarenal  EP: Alejandra Alarcon
 Managing Director: Erica Thompson
Sound by Soundtree Music
 Music Composed & Produced by Peter Raeburn & Luis Almau
 Additional Music Production: Luke Fabia, John Mourounas, Maddie Stephenson
 Sound Design & Mix: Jack Patterson
 Additional Sound Design & Mix: Henning Knoepfel
 CCO: Peter Raeburn
 Senior Producer: Neil Athale  MD: Jay James
VFX by ARC Creative
 ECD: Gavin Wellsman
 EP: Catherine M. Fischer
 Producer: Ramya Shankar
 Shoot Supervisor: Jeff Lopez
 2D Lead: Antoine Douadi
 CG Lead: Ajit Menon, Rafael Ghencev
 FX: Rui Huang, Wensen Liang, Jordan Gestring
 CG Lighting: Steve Eisenmann, Eva Kuehlmann
 Compositing: Sean Loughran, Yoon-Sun Bae, Claudio Gonzalez
 Matte Painting: Charles Lee, Roger Hom
 Concept Artist: Roger Hom
 Matchmove Supervisor: Sergio Villegas
Colour by ARC Creative
 Sr Colourist: Mikey Pehanich
 Below EP: Alexandra Lubrano
Color Assists: Amonnie Nicolas, Nick Yelesin Production Coordinator: Alex Ponce
Post Production: 456 Studios
 Executive Producer: Amanda Henry
 Post Producer: Devin Fields
 Creative Editor: Rod Reano
 Post Production Assistant: Diego Rojas Garcia
Production House (Non-video assets): 456 Studios
 VP, Director of Studio Production: Kendra Plantt
 Director of Integrated Production: Jennifer Grandoni
 Sr. Integrated Producer: Chris Costa
 Integrated Producer: Sunaina Arora
 Production Lead: Jennifer Cachola
 Studio Manager: Alex Zuniga
 Production Artist: Alec James, Jason Abraham, Emily De Kruyff
 Sr. Retoucher: Carly Bright, Marcelle Faucher  Sr. Proofreader: Sarah Melse
Photography Studio: Westside Studios
 Executive Producer: Caitlin Jeffery
 Photographer: Matt Barnes
 Retoucher/AI/CG Artist: Brad Pickard
Media Agency: Cairns Oneil
 President: Devon MacDonald
 Managing Director: Kelly Miller
 Communications Director: Jen Blenkhorn
 Communications Supervisor: Meghan Alikhan
 Digital Supervisor: Jenn Sutherland
 Senior Communications Planner: Kiran Gill
 Digital Planner: Gabrielle Burge
 Communications Planner: Heidi Yan
 Digital Media Coordinator: Aishwa Vyas
 Media Coordinator: Shamoyl Arsiwala
 Programmatic Manager, Digital: Neysa McCutcheon 
Sr Search Specialist: Abinash Raventherakumar
Public Relations Agency: Citizen Relations 
Chief Creative Officer: Josh Budd
 Senior Vice President, Strategy: Lindsay Page
 Creative Director: Travis Myers
 Creative Director: Jess Richards
 Creative Director: Mike Lo Nam
 Creative Director: Abeer Verma
 Managing Director, PR: Josie Haynes
 Senior Account Director, PR: Katie Skinner
Associate Director, PR: Justine Little-Trent
Senior Account Executive, PR: Katie Haller
 Senior Account Executive, PR: Sarah Husted
Senior Account Executive, PR: Iris Yee-Kiu
 To Managing Director, Experiential: Kevin Wagman
 Vice President, Experiential: Adam O'Neill
 Account Manager, Experiential: Kayla Metcalfe 
Casting: Powerhouse Casting
 

Award: Bronze
Campaign: The Sweat Sheet
Client: Canadian Premature Babies Foundation
Agency: TBWA\Canada

Credits
TBWA\Canada
 Allison Canagasaby, VP, Strategy
 Adam Reeves, Chief Creative Officer
 Rica Eckersley, Executive Creative Director
 Katie Lea, Art Director
 Sarah Deziel, Associate Creative Director/Copywriter
 Rick Kang, Senior Copywriter
 Angelo S. Fernandez, Account Executive
 Kathy Shapka, VP, Media Director
 Julia Mathias, Director of Digital Media
 Megan O'Malley, Community Manager
Omnicom Production
 Terry Kavanagh, Senior Producer
 Marina Jalandoni, Senior Integrated Producer
 Mitch Cappe, Executive Producer
Orange Partners
 Corey Winfield, Director / DP
 Jason Gileno, Executive Producer
 Maya Derivia, Producer
 Corey Winfield, Editor
The Orange Lounge
 Jordan Winfield, Location Sound
 Jordan Winfield, Composer
Chappell Digital
 Kyle Chappell, Photographer  Minhee Sim, Textile Designer/Fabricator
 

Innovative Media

Award: Gold
Campaign: Scanitary Paper
Client: Fondation Digestive
Agency: LG2
Colorectal cancer is deadly – but beatable if caught early. To reach people when they’re thinking about their guts, we created Scanitary Paper: toilet paper with QR codes that lead to a screening site. With bold creativity and media precision, we flushed taboos – and raised screening rates by 75%. Life-saving innovation, one scan at a time.

Credits
CREATIVE AGENCY: LG2
 CLIENT: Fondation Digestive
 PRODUCTION COMPANY: Nova Film
 POST-PRODUCTION COMPANY: Nova Film - Studio Element
 SOUND STUDIO: Circonflex
 MEDIA AGENCY: Challenge Media
 PUBLIC RELATIONS AGENCY: TACT Agency - LG2
CHIEF CREATIVE OFFICERS: Luc du Sault, Nicolas Baldovini, Josh Stein
 VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Nicolas Boisvert
 CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
 CREATIVE DIRECTION: Éric Chavagnac
 COPYWRITING: Félix-Antoine Belleville
 ART DIRECTION: Olivier Caron
 STRATEGIC PLANNING: François Giroux
 CLIENT SERVICES: Isabelle Miville, Camille Sauvé
 PROJECT MANAGEMENT, PRODUCTION: Julie Pichette
 AGENCY PRODUCTION: Stéphanie Gagné, Claudine St-Pierre
 MOTION DESIGN: Daniel Martinez-Mendoza
 GRAPHIC PRODUCTION: Olivia Lapierre-Fortin
Production Company - Nova Film
 PRODUCER: Alexis Dubosc, Samuel Petitclerc, Emeline Georges
 DIRECTOR: Nicolas Brassard Asselin
 DOP: Nicolas Brassard Asselin
Post-production Company - Nova - Studio Element
 PRODUCER: Andreanne Beliveau
 EDITING: Louis-Phillipe Gagné
 COLORIZATION: Martin Vignon
Sound Studio - Circonflex
 ENGINEERING: Dominic Cabana
Media Agency - Challenge Media
 Marilou Bédard, Partner
 Shanie Bédard, Partner
PR Agency - TACT
 Jenna Dubé, Director
 Mara Hannan-Desjardins, Advisor
 Claudia Ntihinyuka, Advisor
Client - Fondation Digestive
 Sarah-Line Beaulieu, Managing Director  Dr. François Letarte, Colorectal Surgeon
 
 
 
Award: Silver
Campaign: Screen Sponsors
Client: Special Olympics Canada
Agency: Grey Canada

Credits

AGENCY
 Executive Creative Director: Fernando Hernandez
 Creative Director: Jamie Spears
 Art Directors: William Niño, Heather MacDonald
 Copywriters: Heather Hnatiuk, Ryan Paterson
 Editing & Motion Graphics: Biko Franklin, Maxence Schlenck
 EVP Managing Director: Karen Lee
 SVP Head of Planning: Ian Westworth
 Account Director: Emily Turner
 Director of Production: Deena Archibald
CLIENT
 Chief Executive Officer: Gail Hamamoto
 VP Brand, Marketing & Communications: Sarah Barker
 Associate Director, Marketing & Communications: Allie Wiebe
 Senior Coordinator, Digital Marketing: Nicole Newbigging
MEDIA
 SVP, Client Services, GroupM Canada OOH: Riina Clydesdale
 Director, Client Services, GroupM Canada OOH: Brandon Agnew
 Account Coordinator, Client Services, GroupM Canada OOH: Mayank Sethi
 Aber Group Founder & President: Jay Aber
PR
 Consumer & Brand Practice Lead, Burson Canada: Kristy Dilbey
 Account Director, Consumer & Brand, Burson Canada: Joseph Crimi
 Hype PR Founder & Media Strategist: Erin Richards
PRODUCTION
 Sound Design Studio: Estudios Machina
 

Award: Bronze
Campaign: Save Big
Client: World Wildlife Fund Canada
Agency: Initiative Canada

Credits
WWF Canada (Client)
 Monarch Vyas - Manager, Digital Communications Platforms
 Courtney Harrison - Senior Manager, Brand & Marketing
 Mark Cavalcante - Senior Specialist, Digital Marketing Campaigns
 Emily Vandermeer - Senior Specialist, Communications
 Nicole MacAdam - Vice President, Communications
 Mark Charles - Vice President, Marketing
Initiative Canada (Media)
 Lucus Dato - Supervisor, Communications Design
 Stephanie Chan - Senior Analyst, Media Finance Operations
 Stefan Ruby - Manager, Creative Partnerships
 Taylor Schmidt - Director, Creative Partnerships
 Christian Kern - Group Account Director, Strategy
 Mike Cortiula - VP, Client Advice & Management
 Chris Gairdner - VP, Head of Creative Partnerships
 Nikki Ernst - Senior Graphic & Presentation Designer
 Chloe Hurst - Director, Visual Communications
Kinesso Canada (Activation)
 Victoria Yu - Associate Director, Programmatic
 Nina Zamtaradze - Associate Director, Programmatic
 Ashley McCarnan - Senior Director, Performance Marketing
McCann Canada (Creative)
 Nikhil Bijlani - Project Manager
 Sean Perkins - Director, Digital Customer Experience
 Kevin Dias - Associate Director, Performance Analytics
 Brad Hodgkinson - Senior Designer
 Elijah Di Gangi - Associate Creative Director
 Paula Purdon - Creative Director
 Sogol Ravaei - Group Account Director
 Ian Mackenzie - Creative Chief Officer & Global Creative AI Lead
 

Public Relations

Award: Gold
Campaign: Pet-ition
Client: Mattie's Place
Agency: Publicis Toronto
 
To change Canada’s failing animal welfare laws, pet rescue Mattie’s Place created the Pet-ition: The first petition signed by pets. The campaign exploited a legal loophole in petition law, which does not specify that you must be human to sign and only requires a name, address, and signature.

Credits

Chief Creative Officer: Vinicius Dalvi
 Head of Art: Victor Yves
 Creative Director: Sandra Baumander, Andre Bittar
 Associate Creative Director: Peter Sreckovic, Devon Clarke
 EVP, Managing Director: Serene Gaspar, Bobby Malhotra
 Account Supervisor: Rachel Dickey
 VP Broadcast Production: Pam Portsmouth
 Producer: Haley Piett
 Print Producer: Lisa Reid
 Content Creator: Gabriel Bortolotto
 Chief Strategic Officer: Mary Chambers
 Group Strategy Director: Michael Ash
 PR Lead: Sophie Prefol
 Director: Reid Marshall
 DOP: Cameron Marshall
 Photographer: Alex Chan
 Executive Producer: Terry Theofilactidis
Post-Production Manager: Rebecca Burtnik, Madelyn Jones, Emily Skeffington
Editor(s): Ingrid Theiner, Jordyn Stern, Issac Winter, Scott Edwards
Motion Graphics: Livia Apra, Naghmeh Jafari Firouzabadi
Director of Growth Operations: Pamela Albino 
Director of Experience Design: David Han
 Associate Technology Director: Quang Lai
 Frontend Developer: William Truong
 Full Stack Developer: Vincent Lee
 Spécialiste infrastructure & Cloud solution: Maxime Masson
 Associate Director Analytics & Research: Matt Johnston
 Manager, Insights & SEO: Anila John
 President Account Services (MSL): Nadia Beale
 Account Associate (MSL): Madeline Pelly
 Account Director (North Strategic): Alexis Scott
 Account Executive (North Strategic): Shraddha Jaiswal 
Founder / Executive Director: Denise Angus
 
 
 
 
Award: Silver
Campaign: Stutter.ca
Client: Canadian Stuttering Association
Agency: john st.

Credits
Agency: john st.
 CEO: Allison Ballantyne
 CCO: Krystle Mullin
 Associate Creative Director, Art Director: Michelle Orlandi
 Art Director: Jordan Bloom
 Copywriter: Kim Monitto
 Designer: Michelle Orlandi, Jordan Bloom, Laura Baldesarra, Trong Nguyen
 Animation: Laura Baldesarra
 Producer: Larissa Lee
 Business Lead: Jessica DeSantis
 Account Executive: Elyse Vander Ende
 Media: Mindshare
 SVP Media: Paula Carolan Di Salvo
 Associate Director Media: Michelle Collie
 PR Company: Jumpstart Communications
 PR Partner: Tory Crowder
 OOH Partner: Grassroots Advertising
 Client: Canadian Stuttering Association
 National Coordinator and Board Chair: Eeva Stierwalt  Association of Board Members: Alexandra D’Agostino
 

Award: Bronze
Campaign: Fight for Every Birthday
Client: SickKids Foundation
Agency: FCB Canada

Credits
Client: SickKids Foundation
 Chief Marketing Officer: Heather Clark
 VP, Head of Brand, Content & Communications: Kate Torrance
 Director, Brand Marketing Management: Roy Gruia
 Director, Public Relations & Communications: Sandra Chiovitti
 Associate Director, Brand Marketing: Jessica Myers
 Associate Director, Brand Strategy, Governance & Production: Tina Tieu-Lafrance
 Associate Director, Public Relations: Tania Kwong
 Manager, Integrated Brand Marketing: Joanna Yu
 Manager, Brand Strategy, Governance & Production: Anne Hernandez
 Coordinator, Brand Strategy, Governance & Production: Melody Zhang
 Manager, Public Relations & Stakeholder Relations: Taylor Huff
 Associate, Community Stakeholder Relations: Kylie White
 Coordinator, Community Stakeholder Relations: Dymond Phillip
Creative Agency: FCB Canada
 Chief Creative Officer: Nancy Crimi-Lamanna
 EVP, Global Creative Partner: Danilo Boer
 Executive Creative Director: Andrew MacPhee
 Associate Creative Director: Jacob Pacey, Brendan McMullen
 Copywriter: Jacob Pacey, Reena Feldman
 Art Director: Brendan McMullen, Erika Jee
 Chief Strategy Officer: Shelley Brown
 VP, Strategy Director: Shelagh Hartford
 EVP, General Manager: Tracy Little
 Group Account Director: Rose Noble
 Account Supervisor: Sophie Seidelin
Head of Corporate Communications and Reputation: Tim Welsh
 Associate Director, Global Communications & Content: Emilie Sharp
VP, Broadcast Production: Sarah Michener
 Senior Broadcast Producer: Tess Waisglass
Production House: Iconoclast
 Director: Clément Durou (We Are From LA)
 Executive Producer: Charles Marie Anthonioz
Production Service Company: Merchant
 Executive Producer: Ian Webb, Farrah Khaled, Hayley Taylor
 Producer: Maryna Petrenko
Director of Photography: Shady Hanna
HOP: Colin Walker
PM: Craig Watson
1st AD: Bruno Louza
2nd AD: Bronson Allen
Coordinator: Peter Widdrington
Location Manager: Chas Hay 
Assistant Locations:  DOP: Shady Hanna
 1st AC: Adrian Muir
 2nd AC: Susan Liu
 VTR: Manny Rego
 DIT: Kristian Wood
 Sound: Kevin MacKenzie, Josh Van Drumel
 Script Supervisor: Shawna Edward
 Gaffer: Nate Monk
 2nd Electric: Kay Grospe
 Electric: Tenzir Woeser, Keegan Garland, Kristoff Gallimore
 Package Driver: Myles Cartier
 Key Grip: Cliff Ramnauth
 2nd Grip: Paul Naghten
 Grip: Jordan Johnson, Lee Smith, Oscar Weinstein
 Production Designer: Daria Savic
 Buyer: Nicole Hutchinson
 Props: Allen Pavela
 Stylist: Tania Martins
 Wardrobe Assist: Anne McKay
 HMU: Christine Kohut
 HMU Assist: Neil Silverman
 Edit: Work Editorial
 Editor, Longform: Neil Smith
 Cutting Assistant, Longform: Fatos Marishta
 Editor, :60 and :30: Fatos Marishta
 Producer: Victor Medina
 Head of Production: Chris Delarenal  EP: Alejandra Alarcon
 Managing Director: Erica Thompson
 Sound by Soundtree Music
 Music Composed & Produced by Peter Raeburn & Luis Almau
 Additional Music Production: Luke Fabia, John Mourounas, Maddie Stephenson
 Sound Design & Mix: Jack Patterson
 Additional Sound Design & Mix: Henning Knoepfel
 CCO: Peter Raeburn
 Senior Producer: Neil Athale
 MD: Jay James
VFX by ARC Creative
ECD: Gavin Wellsman
EP: Catherine M. Fischer
Producer: Ramya Shankar
Shoot Supervisor: Jeff Lopez
2D Lead: Antoine Douadi
CG Lead: Ajit Menon, Rafael Ghencev
 FX: Rui Huang, Wensen Liang, Jordan Gestring
 CG Lighting: Steve Eisenmann, Eva Kuehlmann
 Compositing: Sean Loughran, Yoon-Sun Bae, Claudio Gonzalez
 Matte Painting: Charles Lee, Roger Hom
 Concept Artist: Roger Hom
 Matchmove Supervisor: Sergio Villegas
Colour by ARC Creative
 Sr Colourist: Mikey Pehanich
 Below EP: Alexandra Lubrano
 Color Assists: Amonnie Nicolas, Nick Yelesin 
Production Coordinator: Alex Ponce
 Post Production: 456 Studios
 Executive Producer: Amanda Henry
 Post Producer: Devin Fields
 Creative Editor: Rod Reano
 Post Production Assistant: Diego Rojas Garcia
Production House (Non-video assets): 456 Studios
 VP, Director of Studio Production: Kendra Plantt
 Director of Integrated Production: Jennifer Grandoni
 Sr. Integrated Producer: Chris Costa
 Integrated Producer: Sunaina Arora
 Production Lead: Jennifer Cachola
 Studio Manager: Alex Zuniga
 Production Artist: Alec James, Jason Abraham, Emily De Kruyff
 Sr. Retoucher: Carly Bright, Marcelle Faucher 
Sr. Proofreader: Sarah Melse
Photography Studio: Westside Studios
 Executive Producer: Caitlin Jeffery
 Photographer: Matt Barnes
 Retoucher/AI/CG Artist: Brad Pickard
Media Agency: Cairns Oneil
 President: Devon MacDonald
 Managing Director: Kelly Miller
 Communications Director: Jen Blenkhorn
 Communications Supervisor: Meghan Alikhan
 Digital Supervisor: Jenn Sutherland
Senior Communications Planner: Kiran Gill
Digital Planner: Gabrielle Burge
Communications Planner: Heidi Yan
Digital Media Coordinator: Aishwa Vyas
Media Coordinator: Shamoyl Arsiwala
Programmatic Manager, Digital: Neysa McCutcheon
Sr Search Specialist: Abinash Raventherakumar
Public Relations Agency: Citizen Relations 
Chief Creative Officer: Josh Budd
 Senior Vice President, Strategy: Lindsay Page
 Creative Director: Travis Myers
 Creative Director: Jess Richards
 Creative Director: Mike Lo Nam
 Creative Director: Abeer Verma
 Managing Director, PR: Josie Haynes
 Senior Account Director, PR: Katie Skinner
 Associate Director, PR: Justine Little-Trent
 Senior Account Executive, PR: Katie Haller
 Senior Account Executive, PR: Sarah Husted
 Senior Account Executive, PR: Iris Yee-Kiu
 To Managing Director, Experiential: Kevin Wagman
 Vice President, Experiential: Adam O'Neill
 Account Manager, Experiential: Kayla Metcalfe 
Casting: Powerhouse Casting

Award: Gold
Campaign: Stigmavir
Client: Casey House
Agency: Bensimon Byrne

We expect those in health care to be the most informed about HIV. Yet, 1 in 5 people living with HIV have been denied care due to stigma. But there is a cure: Stigmavir—a once-a-day treatment for mild to severe stigma in medical professionals. If you're a health care professional, ask yourself if Stigmavir is right for you.

Credits:
Creative & Strategy
Chief Creative Officer – Joseph Bonnici
SVP Strategy – Jenn Bell
Creative Directors – David Mueller, Gints Bruveris
Associate Creative Director – Kyle Simons
Copywriters – Nathan Houseley, Kyle Simons, David Mueller
Art Director – Gints Bruveris
Designer – Feilin Fu

Production & Studio
Agency Producer – Michelle Pilling
Executive Producer – Tom Evelyn
Producer – Michelle Pilling, Tyna Maerzke
Line Producer – Adam Rodness Production Coordinator – Tyler Klementti
Casting – Mann Casting
Choreographer – Mark Samuels

Post-Production
Editor (Offline) – Tim Pienta
Editor (Online) – Jacques Parys
Colourist – Clinton Homuth

Audio
Director / Engineer – Jared Kuemper

Accounts & Business
Business Lead – Jessica Cupola
Vice President – Lauren Baswick
Account Director – Cole Douglas
Director, Experiential – Jaclyn Kirk
Senior Account Manager – Samantha Sartor
Account Managers – Sreeja Sasidharan, Aaron Short
Associate Account Manager, XM – John Sequeira

Project & Program Management
Program Director – Oliver Glover
Project Manager – Sandra Morales-Macedo

Studio & Development
Studio Director – Sanjay Mangar
Studio Designer – Rudy Cho
Studio Display Ad Developer – Kevin Hy
Developer – Dov Atlin

Media
Media Planner – Karin Julman
Group Media Director – Carlo Fiore

Directors & DOP
Director – Mark Gilbert, Jared Kuemper
Director of Photography – Kris Belchevski

 

Award: Silver
Campaign: League of Mighty
Client: BC Children's Hospital Foundation
Agency: 123W

Credits:
BC Children’s Hospital Foundation:
Vice President, Brand Strategy: Surina Sproul
Associate Vice President, Marketing & Communications: Michael Gray
Director, Digital & Direct Marketing: Ron Yatco
Associate Director, Digital & Direct Marketing: Mohammad Tabesh
Creative Director: Terry Lin
Senior Designer: Cole Nicks Copywriter: Miriam Mortimer
Specialist, Digital & Direct Marketing: Sharon Chong

 

Award: Bronze
Campaign: Voilà Winback Campaign
Client: Voilà
Agency: AIIM Credits:

Emily Demeo - Director, E-commerce Marketing & Digital Experience
Isabelle Infante - Creative Manager
Eric Rochon - Marketing Creation Specialist
Monica Espinoza Chavez - Strategic Creative Specialist
Gabriela Carrasco - Customer Retention Manager
Meghan Brophy - Integrated Marketing Planner