3:00PM - 4:30PM ET Online Event

CMA Marketing Week: Strategic Clarity in the Age of Infinite Noise

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AI has lowered the barrier to go to market. The result? A tsunami of marketing that looks professional but says nothing. Worse, many marketers are now using AI to generate strategy itself -, and they can't tell the difference between solid positioning and strategy-shaped words.

This session will teach you how to build strategic clarity that cuts through the noise. You'll learn the foundational questions AI can't answer for you, the decision-making hierarchy that determines where AI actually belongs, and the one thing you must lock down before touching AI, or launching any campaign. Walk away with a framework you can apply Monday morning.

Patrick Boydell, Director, Brand & Integrated Marketing, Sunwing Vacations Group

Patrick Boydell is Marketing Director, Vacation Brands at Sunwing Vacations Group, where he manages a $25MM+ budget across Canada's largest leisure travel portfolio. With 20+ years working on iconic Canadian brands like MuchMusic, BlackBerry, Rogers, and Cineplex, he's got the awards and scars to prove it. Patrick has learned that tools change but strategy fundamentals don't. He earned his MBA from the University of Amsterdam, but his real education came from more two decades in the trenches. His philosophy: Objective, strategy, tactics - in that order. He uses AI extensively in his work - always with humans at the helm. 

speaker

Patrick Boydell

Director, Brand & Integrated Marketing

Sunwing Vacations Group

Major Sponsors

  • CIBC-800x450
  • lg2
  • Microsoft-2023