3:00PM - 4:30PM ET

CMA Marketing Week: Get Recommended or Be Invisible: The AI Imperative for Canadian Brands

Members: $0

Non-Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS Earn 0.75 CPD
Register Now
Outlook ICal Google Calendar

Discover how AI-powered search is reshaping the way Canadian consumers find products, services, and brands. Join Anton Sopov and Zayan Hussain, co-founders of Indexy, as they break down the shift from click-based SEO to AI recommendations and what it means for marketers navigating this new landscape. This session brings together real-world experience building AI search strategies for brands to surface the challenges, opportunities, and blind spots that will define the year ahead. Whether you are just starting to think about AI search or looking to sharpen your existing approach, you will leave with a clear framework and practical steps you can act on immediately.

  • What Answer Engine Optimization (AEO) is and why it matters for Canadian brands right now
  • How AI models like ChatGPT, Perplexity, and Claude decide which brands to recommend
  • The key differences between traditional SEO and AI search, and where marketers get it wrong
  • How to audit your brand's current visibility across AI platforms
  • What content and credibility signals you need to become a trusted source in AI search results
  • How AI models can misrepresent your brand, where hallucinations happen, and the risks of inaccurate recommendations.


Anton Sopov, Co-Founder, Indexy & Zayan Hussain, Co-Founder, Indexy

Anton Sopov and Zayan Hussain are the co-founders of Indexy. Indexy is building the first AI search autopilot that gets high compliance brands and enterprises recommended accurately in AI answers to the high-intent questions their potential customers are asking. Indexy is on a mission to help marketers win back the leads AI is quietly taking from them, by making sure AI answers about their brand are accurate, trusted, and impossible to ignore.

speaker

Anton Sopov

Co-Founder

Indexy

speaker

Zayan Hussain

Co-Founder

Indexy

Major Sponsors

  • CIBC-800x450
  • lg2
  • Microsoft-2023