1:00PM - 2:30PM ET Online Event

CMA Marketing Week: Why Most Marketing Teams Feel Stuck in 2nd Gear with AI... and How to Upshift

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Many marketing teams are using generative AI, few are seeing the impact they want. 

In this session, Ross McLean, Co-founder of Twenty44, shares real-world insights based on real data from working with real marketing teams across organizations to uncover why. 

You’ll learn 5 specific things that block marketers from getting more out of AI and how to move beyond experimentation and start using AI to improve strategy, creativity, and execution within your marketing workflows.

  • The 5 common patterns that keep teams “stuck in 2nd gear” with AI
  • How to shift from experimenting with AI to integrating it into real workflows

Marketing leaders and practitioners who are already using AI but want to apply it more effectively in their day-to-day work.

Ross McLean, Co-Founder, Twenty44

Ross helps companies put AI to work against their business goals through hands-on assessment, training, and workflow integration. His career began in qualitative research and ethnography, leading to roles as a brand strategist at global advertising agencies, where he helped teams adapt to the shift from traditional to digital, social, and mobile. He later founded a software company that pioneered smartphone-based qualitative research, and now focuses on helping organizations successfully navigate and apply the next wave of disruptive technology: generative AI.

speaker

Ross McLean

Co-founder

Twenty44

Major Sponsors

  • CIBC-800x450
  • lg2
  • Microsoft-2023