[In-Person] CMA Marketing Week: Kick-off Event / CMA Connect Live

Based on an exclusive field study of today's most successful CMOs, this candid discussion will dive into the seven distinct "species" of marketing leaders who've adapted to thrive in the modern corporate ecosystem.

Our panelists will share raw, unfiltered confessions from the interviews that informed the report; the failures that forced adaptation, the strategies that ensured survival, and the leadership mutations that created a competitive advantage.

• Krisi Packer, Author of Confessions of a CMO, Monigle
• Jon Crowley, Partner & Head of Strategy, FUSE Create

Jon Crowley
SVP, Head of Strategy, Partner, FUSE Create

Jon is a strategy leader with more than 15 years of experience. He has covered nearly every type of strategic work ad agencies do, most industry verticals, and global, North American, and Canadian mandates. In the past, Jon has worked at agencies including Sid Lee, Cossette, Publicis and Diamond, with roles ranging from connections planning to managing strategy departments. He’s led work for brands like McDonald’s, Soles4Souls, CIBC, The Heart & Stroke Foundation, and more. 

Krisi Packer
Author of Confessions of a CMO, Associate Creative Director, Verbal- Monigle 

Krisi is a story architect who helps brands turn personality into connection. Drawing on experience across journalism, communications, digital marketing, and brand strategy, she brings a holistic lens to storytelling. At Monigle, she helps brands find—and fully own—their voice through distinctive messaging and verbal identities that resonate across every touchpoint.