CMA Mastery Series: AI Playbooks
The CMA's AI Mastery Series equips marketers with the knowledge and skills to navigate the opportunities and challenges that AI presents.
The playbooks provide strategic insights and practical applications to guide you through the complexities of AI in marketing.
Whether you're just starting out or well along in your AI journey, the AI Mastery series is your roadmap to mastering AI across all areas of marketing.
Led by the CMA AI Committee, playbooks will be released weekly.
The playbook provides a comprehensive overview on platform selection, getting started, prompt engineering techniques, implementation workflows, optimization strategies, and ethical considerations tailored to the Canadian market. Learn how to leverage AI video tools to overcome geographical challenges, meet bilingual requirements, and produce high-quality content efficiently.
Our third introductory playbook in the AI series focuses on the practical aspects of AI implementation. It guides marketers on setting structured objectives, selecting appropriate tools, and maintaining ethical data practices. Learn how to leverage AI to create value for your company and enhance consumer experiences.
The second AI playbook in our series explores the critical intersection of AI and consumer trust. Discover how to align cutting-edge AI technology with ethical, customer-centric principles. This playbook offers strategies for using AI to build long-term relationships, drive meaningful innovation, and establish your brand.
Our first playbook, the Foundations of AI in Marketing provides an overview on topics including AI applications in marketing, understanding risks and challenges, the regulatory landscape, and provides guidance on responsible AI adoption.
