Marketing in Canada

Members: $400
Non-Members: $795
CM Members: $320
CM Non-Members: $636

CPD Credits: Earn 10 CPD

At the end of participating in this course, you should be able to:

• Understand and navigate Canada’s unique characteristics, regional differences, media landscape, and cultural nuances
• Develop and implement marketing strategies specifically tailored to Canadian consumers
• Demonstrate a deep understanding of Canada’s market to prospective employers, including knowledge of Canadian consumers and effective marketing practices
• Apply insights to create successful and targeted marketing plans for the Canadian market

Benefits

• Anywhere and anytime access
• Flexible to suit your schedule
• No travel time
• Interactive learning experience
• Online Certificate in Marketing in Canada awarded upon successful completion of all course requirements

1.  Introduction 

• Understand Canada's historical evolution including major events and their impact on the country's cultural and political identity
• Overview of Economy, Industry, and Demographics

2.  Regional overview – Ontario

• Understand the historical, political and cultural factors that have shaped Ontario and their impact on consumer attitudes and behavior
• Evaluate the unique demographic, regulatory, and media landscape in Ontario to inform effective marketing strategies

3. Regional Overview – Quebec

• Understand the political and cultural factors that have shaped Québec’s identity and their impact on consumer attitudes and behavior
• Evaluate the unique demographic, regulatory, and media landscape in Québec to inform effective marketing strategies

4. Regional overview – The Rest of Canada

• Understand the historical, political and cultural factors that have shaped the rest of Canada: Atlantic Canada, Western Provinces and Territories and their impact on consumer attitudes and behaviour
• Evaluate the demographic, and media landscape in rest of Canada: Atlantic Canada, Western Provinces and Territories

5. Media in Canada Overview

• Analyze Canadian media consumption habits, key media options available in Canada and their implications for effective marketing strategies
• Understand key Canadian advertising regulations to ensure compliance and ethical marketing practices

6. Digital Marketing in Canada

• Understand the unique characteristics of the Canadian digital market, including the digital media consumption habits of Canadians and the evolving regulatory environment
• Develop and implement comprehensive digital marketing strategies, including SEO, PPC advertising, social media, and email marketing, tailored to the Canadian market

7. Cultural Nuances in Canadian Marketing

• Understand the value of cultural resonance in the development of marketing strategies and campaigns
• Apply cultural knowledge to communicate more effectively, work collaboratively, and build stronger connections in a Canadian context

8. Building a marketing plan for Canadian consumers

• Apply insights to build a strategic and targeted marketing plan for Canadian consumers and leverage relevant research tools and methodologies to ensure a targeted and effective strategy
• Evaluate the challenges and considerations for multinational enterprises operating and/or entering the Canadian market and apply these to marketing planning and execution
• Evaluate factors critical to selecting agency partners to effectively execute marketing plans in Canada

9. Working in Business in Canada

• Identify and adapt to Canadian workplace behaviors, cultural norms, and professional expectations relevant to marketing roles while understanding the diversity landscape and its impact in workplaces
• Understanding how to utilize Canada’s professional associations and resources to enhance networking, marketing knowledge and applications for marketing strategies

10. Summative Quiz

Course Requirements:
CMA’s certificate program courses are designed to build on the skills and knowledge of marketing practitioners. Individuals must have at least one year of experience in a marketing-related role to take this course.

Workload:
CMA’s Marketing in Canada course consists of nine modules, each followed by a quiz, with a final summative quiz at the end of the course. On average, this course will take 40 hours to complete, and learners have four months from the date of enrollment to complete all course requirements. This on-demand course, available on our online learning platform, offers the flexibility to learn at your own pace.

Course Weighting:
Module Quizzes – 75%
Summative Quiz – 25%  

Pass Requirements:
Learners must receive an overall grade of 70% to pass the course.

Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.

We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.